Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

I never set out to be a personal brand. I have always seen myself as an operator and partner to other people’s projects, not someone who needs the spotlight.

I also know what it feels like to have a strong track record and still feel invisible.

For more than fifteen years I worked inside large organisations. At Amazon in the United States, United Kingdom and Australia I led sales, marketing and partnerships. I helped launch private brands, build small business innovation programs and grow advertising and search products across regions. At a global music and media company I led streaming and commercial partnerships around music and film catalogues, working closely with artists, managers and platforms.

I was proud of the work. We launched real products, moved real numbers and helped brands grow. But outside those walls none of that automatically translated into the next opportunity. Titles and logos only tell part of the story.

Returning to Sydney, I shifted from large company roles into building systems directly around creators and smaller teams. I work with podcasters, musicians and direct to consumer brands on the unglamorous pieces that actually drive growth. Planning topics. Turning long form video into short form clips. Tightening hooks, captions and calls to action. Building simple engines that make consistent content and audience growth possible.

In parallel I do what I used to do at Amazon and AWS, now with modern tools. I design revenue and marketing systems powered by AI, Zapier and automation. Lead capture, messages, tagging, reporting, content calendars, launch plans. All the operational plumbing that lets teams scale without burning out. I am familiar with the major content creation tools and with implementing digital transformation strategies that stick.

The common thread is simple. There are capable and humble people doing good work who are overlooked because their sales, marketing and content systems are weak or missing. They do not need viral fame. They do need a clear story, a repeatable way to show up and operations that hold together when things get busy.

That is what I help with now.

Building sales and marketing playbooks from first touch to close.
Turning podcasts, video and expertise into consistent content that drives enquiry.
Using AI and automation to remove manual work and give leaders clear numbers.

If you are in Sydney or remote and you are trying to grow revenue, sort out your marketing or figure out where AI and automation fit into your business, send me a message and tell me what you are working on.

Chadd SJ Ciccarelli

Consultant

Finance, sales, training and coaching.
Real estate & property management,

Sales, Marketing, Mortgage professional

GMAC Mortgage LLC dba ditech 

One of the longest running and highest producing Loan Officers in the history of Ditech/Ditech.com/GMAC. A very strong work ethic and reputation for focus and excellence. During the best of times and the most difficult housing crisis she remained 100% consistently at the top of the charts month after month. Without fail she maintained the highest conversion ratios - in the top 1% company wide. Genuinely loves working with people and strives to help with best solutions. Ditech.com was once the most profitable division within the GM family of companies.

Senior Mortgage Advisor

CenturyLink (Formerly Qwest)

Qwest was a multi-billion dollar Telecommunications and IT services firm which has since be aqcuired by CenturyLink. Account executive providing IT solutions to area Fortune 1000 firms. Worked with a great team of Pre-Sales Engineers, Project Managers, and Professional Services Consultants. Left Qwest to pursue the real estate industry.

Business Development 

Exodus Communications

Exodus Communications was the pioneer of the Data Center movement within the .com era.  Dayna was a founding member of the Southwest sales team, closed / managed some of the regions most strategic accounts. She achieved multiple Presidents Club rankings and lasted through the boom until acquisition by then Cable & Wireless, now Savvis/CenturyLink.

MCI Worldcom

MCI Worldcom was the dominant force in the initial Internet revolution. Sales executive providing Data, Telecom and complete Networking to many of the early adopters and largest consumers of Internet Solutions. Left MCI Worldcom after being recruited into Exodus Communications.

Account Executive

20 years in Sales, Marketing & Consulting. Successful tenures at leading global firms, within different industries, resulting in multiple "Presidents Club" and "Stand-Out" achievements. Enjoys inspiring & empowering people with innovation and quality of life solutions. Dedicated to excellence.

taplio

The Battle

Chadd SJ Ciccarelli

Dayna R.

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