Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

I never set out to be a personal brand. I have always seen myself as an operator and partner to other people’s projects, not someone who needs the spotlight.

I also know what it feels like to have a strong track record and still feel invisible.

For more than fifteen years I worked inside large organisations. At Amazon in the United States, United Kingdom and Australia I led sales, marketing and partnerships. I helped launch private brands, build small business innovation programs and grow advertising and search products across regions. At a global music and media company I led streaming and commercial partnerships around music and film catalogues, working closely with artists, managers and platforms.

I was proud of the work. We launched real products, moved real numbers and helped brands grow. But outside those walls none of that automatically translated into the next opportunity. Titles and logos only tell part of the story.

Returning to Sydney, I shifted from large company roles into building systems directly around creators and smaller teams. I work with podcasters, musicians and direct to consumer brands on the unglamorous pieces that actually drive growth. Planning topics. Turning long form video into short form clips. Tightening hooks, captions and calls to action. Building simple engines that make consistent content and audience growth possible.

In parallel I do what I used to do at Amazon and AWS, now with modern tools. I design revenue and marketing systems powered by AI, Zapier and automation. Lead capture, messages, tagging, reporting, content calendars, launch plans. All the operational plumbing that lets teams scale without burning out. I am familiar with the major content creation tools and with implementing digital transformation strategies that stick.

The common thread is simple. There are capable and humble people doing good work who are overlooked because their sales, marketing and content systems are weak or missing. They do not need viral fame. They do need a clear story, a repeatable way to show up and operations that hold together when things get busy.

That is what I help with now.

Building sales and marketing playbooks from first touch to close.
Turning podcasts, video and expertise into consistent content that drives enquiry.
Using AI and automation to remove manual work and give leaders clear numbers.

If you are in Sydney or remote and you are trying to grow revenue, sort out your marketing or figure out where AI and automation fit into your business, send me a message and tell me what you are working on.

Chadd SJ Ciccarelli

Trader Joe's

Crew Member

Tindall Copywriting

Brand Marketing Specialist

Professional Copywriter

State Farm ®

Underwriting Services Assistant

Sofar Sounds

Novel Bishop Arts

Leasing Professional

Hello there! I'm Nathan, and I use my professional copywriting skills to help music industry businesses thrive and connect with their ideal clients. 

I partner with music business owners to increase audience attendance at live events, bring heavier foot traffic to brick-and-mortar shops, help educate ideal customers about purchasing music-related products, inform the public on best practices, and, ultimately, transform more people into radical music lovers and consistent clients.

I excel in crafting informative blogs, engaging product descriptions, email sequences, sleek website copy, and landing pages, all of which are informative and compelling. Through the understanding and use of emotional techniques, I am able to draw the prospective client in, build confidence in the product/service we're offering, convey personal benefits, and secure greater sales and loyal followers. 

I work with all types of businesses within the sphere of arts and culture, but music-related businesses are where I tend to linger. Businesses include concert venues, record stores, event promotion companies, audio equipment brands, record labels, you name it.

Music is my passion and I make a point to work with people who are wanting to make an even deeper impact in the music industry with their business. 

If you're ready to get started expanding your reach with your business you can reach me at nathan@tindallcopywriting.com

Nathan Tindall

taplio

The Battle

Chadd SJ Ciccarelli

Nathan Tindall

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