Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

I never set out to be a personal brand. I have always seen myself as an operator and partner to other people’s projects, not someone who needs the spotlight.

I also know what it feels like to have a strong track record and still feel invisible.

For more than fifteen years I worked inside large organisations. At Amazon in the United States, United Kingdom and Australia I led sales, marketing and partnerships. I helped launch private brands, build small business innovation programs and grow advertising and search products across regions. At a global music and media company I led streaming and commercial partnerships around music and film catalogues, working closely with artists, managers and platforms.

I was proud of the work. We launched real products, moved real numbers and helped brands grow. But outside those walls none of that automatically translated into the next opportunity. Titles and logos only tell part of the story.

Returning to Sydney, I shifted from large company roles into building systems directly around creators and smaller teams. I work with podcasters, musicians and direct to consumer brands on the unglamorous pieces that actually drive growth. Planning topics. Turning long form video into short form clips. Tightening hooks, captions and calls to action. Building simple engines that make consistent content and audience growth possible.

In parallel I do what I used to do at Amazon and AWS, now with modern tools. I design revenue and marketing systems powered by AI, Zapier and automation. Lead capture, messages, tagging, reporting, content calendars, launch plans. All the operational plumbing that lets teams scale without burning out. I am familiar with the major content creation tools and with implementing digital transformation strategies that stick.

The common thread is simple. There are capable and humble people doing good work who are overlooked because their sales, marketing and content systems are weak or missing. They do not need viral fame. They do need a clear story, a repeatable way to show up and operations that hold together when things get busy.

That is what I help with now.

Building sales and marketing playbooks from first touch to close.
Turning podcasts, video and expertise into consistent content that drives enquiry.
Using AI and automation to remove manual work and give leaders clear numbers.

If you are in Sydney or remote and you are trying to grow revenue, sort out your marketing or figure out where AI and automation fit into your business, send me a message and tell me what you are working on.

Chadd SJ Ciccarelli

The Bluebird Group

SVP, Amazon

Amazon

Led cross-functional team across business development and strategic partnerships, product marketing, program management and brand management for Amazon Launchpad - a global program with the mission to support entrepreneurs, start-ups and emerging brands by providing resources, expertise, and support to help showcase and deliver innovative products to millions of Amazon customers.

Head of Brand Experience | Amazon Launchpad

Led team responsible for managing P&L, developing business strategy, optimizing operations, creating innovative shopper experiences and launching high-priority brands for Amazon Fashion's emerging contemporary apparel business.

Manager, Vendor Management | Amazon Fashion

Led team responsible for managing P&L, leading global negotiations, overseeing multi-million-dollar budgets and optimizing spend across marketing channels for Amazon Fashion’s comfort footwear business.

Senior Vendor Manager | Amazon Fashion

Responsible for managing P&L, leading tier 1 brand relationships and partnering cross-functionally on strategic initiatives for Amazon Fashion's athletic footwear business.

Vendor Manager | Amazon Fashion

Responsible for leading negotiations, managing operations and developing marketing strategies for Amazon's Textbook business.

Vendor Manager | Textbooks

Responsible for business analysis, merchandising strategy and delivering on high-impact category projects for Amazon's Textbook business.

Strategic Vendor Specialist | Textbooks

The Bon-Ton Stores, Inc.

Assistant Merchant | Apparel

Ameriprise Financial Services, Inc.

Intern | Personal Advisors Group

Experienced leader with expertise across strategy, brand management, program management, product marketing, strategic partnerships and e-commerce. Demonstrated history of developing effective teams, driving cross-functional alignment, improving operations and growing global B2B/B2C businesses. Strong communicator, trusted partner and proven thought leader. Prioritize transparency, collaboration and empathy.

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The Battle

Chadd SJ Ciccarelli

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