Global Technology Leader | Seasoned Startup & Board Advisor | Formerly at Amazon, Zillow, Lending Tree

I never set out to be a personal brand. I have always seen myself as an operator and partner to other people’s projects, not someone who needs the spotlight.

I also know what it feels like to have a strong track record and still feel invisible.

For more than fifteen years I worked inside large organisations. At Amazon in the United States, United Kingdom and Australia I led sales, marketing and partnerships. I helped launch private brands, build small business innovation programs and grow advertising and search products across regions. At a global music and media company I led streaming and commercial partnerships around music and film catalogues, working closely with artists, managers and platforms.

I was proud of the work. We launched real products, moved real numbers and helped brands grow. But outside those walls none of that automatically translated into the next opportunity. Titles and logos only tell part of the story.

Returning to Sydney, I shifted from large company roles into building systems directly around creators and smaller teams. I work with podcasters, musicians and direct to consumer brands on the unglamorous pieces that actually drive growth. Planning topics. Turning long form video into short form clips. Tightening hooks, captions and calls to action. Building simple engines that make consistent content and audience growth possible.

In parallel I do what I used to do at Amazon and AWS, now with modern tools. I design revenue and marketing systems powered by AI, Zapier and automation. Lead capture, messages, tagging, reporting, content calendars, launch plans. All the operational plumbing that lets teams scale without burning out. I am familiar with the major content creation tools and with implementing digital transformation strategies that stick.

The common thread is simple. There are capable and humble people doing good work who are overlooked because their sales, marketing and content systems are weak or missing. They do not need viral fame. They do need a clear story, a repeatable way to show up and operations that hold together when things get busy.

That is what I help with now.

Building sales and marketing playbooks from first touch to close.
Turning podcasts, video and expertise into consistent content that drives enquiry.
Using AI and automation to remove manual work and give leaders clear numbers.

If you are in Sydney or remote and you are trying to grow revenue, sort out your marketing or figure out where AI and automation fit into your business, send me a message and tell me what you are working on.

Chadd SJ Ciccarelli

Compass

It has been a very exciting transition from my past real estate brokerage to my new co., Compass, as of April 1, 2020! New doors have opened, the Compass Team has been supportive on every front and we have grown to a 7 member Team in So Lake Tahoe.

Lake Tahoe Lifestyle Realtor @ Compass - So Tahoe

 Lake Tahoe Realtor/Specialist

I am speaking from a Bay Area "original" to a Lake Tahoe "natural" of 43 years. Lake Tahoe brings you the comfort of a small town community, surrounded by epic beauty, no matter what your favorite season(s) might be. I have a wealth of information to share with you. Why not have a small, hometown destination to escape to? Compared to big city real estate prices...what are you waiting for? We now know that most of us have learned to work remotely, very successfully. Why not make Lake Tahoe, 96150, your next zip code?

Compass Realtor in So Lake Tahoe

Realtor @ Compass

C21 At Tahoe Paradise

To bring tools, ideas, updates and support to our Century 21 Team is always a pleasure.

C21 Team Leader

Nothing brings me greater pleasure than to listen to my client's Lake Tahoe Real Estate needs and make it happen. Helping my clients Live Their Lake Tahoe Dreams, One Day At A Time.

Realtor

A Realtor for 20 plus years and Office Team Manager

As a long standing Team Member, offering my help to all of our Agents and Staff, in any challenge they are facing, when it comes to real estate or office camaraderie, has always been my pleasure. As a Realtor, I am simply a phone call away, for all of your real estate needs. I have 40 years of "local" experience.

Licensed Realtor

REALTOR®

I attend yearly classes, where all of the South Lake Tahoe agencies, provide us updated information and answer all of our questions, to provide us very useful information, for all of our clients. My 23 years of being a Quality Service Realtor with Century 21 At Tahoe Paradise and a Certified Area Specialist, I am a very helpful resource for all my client's needs!

Certified South Tahoe Area Specialist

Century 21 At Tahoe Paradise

The journey this career has taken me on is extremely rewarding and more importantly it has brought beautiful friendships and time with my growing family!

Exciting news! I have joined the Compass Real Estate Family. I am looking forward to growing my network of Realtors and elevating my business, in so any delightful ways! Your referrals are forever appreciated and will be in the BEST care! I am new with Compass but I have 27 years of providing So Lake Tahoe real estate culture & relationship building, with my former Broker. There is no substitute for experience.

My 43 year journey of discovering more of the beauty of Lake Tahoe through e-mountain biking, walking, golf, photography, training our newest furry member, Lucy (a 22 mo old Labradoodle) and family time, one fun day at a time, has been exhilarating.

Specialties: STAR Certified Area ( Lake Tahoe) Real Estate Specialist
STAR Board of Directors during Selected Terms


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The Battle

Chadd SJ Ciccarelli

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