Cherry

UX Strategist - Simplicity Specialist

Geeker.co

User Experience Lead

Optimize

UX UI Designer & Web Developer. Head of A/B Testing

CoreWeb 

Wordpress Developer

💥 UX & UI Designer & Strategist⠀|⠀Eye-catching & Smooth Web Apps for Startups 🚀 ⠀|⠀Let's users reach your goal with a smile!

"I want my users to understand what is happening now & predict what will happen next"
--Meyer Spitzer -Founder at cubicshare.com (Client 2024)


Smooth Process = More conversions. (Simple Maths😉) 
I make flows and apps, simple, clear and non-cluttered. 
The user will not have to fumble around to find what he wants.
Not everything that is complicated needs to look complicated. Complex apps can and should be easy to use.



Here is how I make your app simple

🔎 Research Digging.
Find out what your users need and popular trends that could work for your app. 


 🕹 Clutter Free Flow
 Determine the most helpful and necessary steps & and features to include.

🦴 UX Wireframes- The Barebones
Research gets real!  A sketch of how it will work.

💣 UI Dress Up
The sketch comes to life infused with your branding!

👋 Developer Handoff
Your finalized design will be handed over to your developers. With clear explanations and instructions. 
Developers will be able to contact me with questions during the course of development


After the whole process here is the feedback from the client's request above

"I was amazed by Chani's creativity and flexibility. We were struggling to find a designer that fit our needs, Chani produced brilliant work".
--Meyer Spitzer -Founder at cubicshare.com

See what I can do at refreshweb.co & DM me for a quote to simplify your app!

Chani Freedman

Brand:Whatever

Roles: Founding Partner at full-scale, small-sized, hyphen-happy branding agency based in New York // Ambassador of clichéd buzzwords like "Creative Unicorn" and "Marketing Guru" // Purveyor of clever advertising, newfangled media, and bombastic billboards

Highlights: Working with motivated clients to boldly "Build the Brand and Banish the Bland" across multiple industries // Collaborating daily with diverse team of talented, passionate, and slightly neurotic creative professionals (in that specific order)

Founding Partner

Marketaing.ai

Co-Founder

Eastern Union

Roles: [PRE-COVID 19] Overseeing creation of multi-channel branding campaigns to acquire new business and retain existing clients 

Highlights: [POST-COVID19] Launching nationwide SBA-PPP funding campaign in rapid 14-day span while directing team remotely resulting in 10,000+ applicant signups

Chief Marketing Officer

EMI Yoshi

Roles: Directed strategic initiatives to disrupt $60 million niche-oriented marketplace by developing new brand platforms for trendsetting foodservice categories 

Highlights: Expanded sales pipeline by 30% with launch of upscale eco-friendly product lineup to penetrate emerging markets across North America

Marketing Director

C+A Global

Roles: Played key role in sustaining $300+ million revenue benchmarks with partner brands including: Kodak; Polaroid; Stanley Black & Decker; and Gold's Gym 

Highlights: Directed branding, marketing, and PR initiatives for rollout of revitalized Polaroid and Kodak brands in USA and Europe

Creative Director

Ptex Group

Roles: Spearheaded advertising, marketing, and social campaigns for companies in finance, health, food, retail and technology sectors 

Highlights: Oversaw all team-related aspects of market research, creative output, and deadline-focused execution of 1,000+ impactful marketing campaigns

Roles: Collaborated with multiple departments to develop print, web, digital, and media content 

Highlights: Restructured project scheduling process to streamline daily workflow and boost productivity

Senior Copywriter/Copywriting Director

WordPower Communications

Roles: Coordinated with partnering PR agencies to provide third-party copywriting services for various public relations campaigns 

Highlights: Rubbed shoulders with Madison Avenue advertising bigwigs

Copywriter

National Risk Managers

Roles: Researched and drafted customized portfolios to promote partnerships with financial institutions for pecuniary investments 

Highlights: Entered the big, bumpy, bombastic world of business

Marketing Associate/Copywriting Associate

Most business owners throw marketing into the “whatever” pile. Logos, websites, brochures—it all feels the same. 

Meet the folks at Brand:Whatever.

We take those scattered “whatever” efforts and turn them into bold brands that set you apart from the competition.

Our crew of insanely talented designers, writers, and strategists won’t let your brand fade into the background. 

No cookie-cutter junk. No bland nonsense. No yada-yada-yada.

We build sharp, creative branding platforms that make your growing business impossible to miss. 

Professional? Sure. Predictable? Never! 

If you're ready to stop blending in and start standing out, let’s connect now. Or later today. Or tomorrow. Whatever.

taplio

The Battle

Chani Freedman

Abraham Bree

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