Herman-Scheer

Chief Executive Officer

Herman-Scheer is a brand studio and launch partner - we bring smart consumer brands to market. We’re informed by research and strategy, but build with experience and intuition — the results are brands that connect with consumers on a more human level. We move quickly, but thoughtfully. Each step of our process is designed to navigate the entrepreneurial journey towards a successful launch. Beyond launch, we act as an extension of your team by providing continued support with strategy, creative and partnerships.

Co-Founder

Paradigm Talent Agency

Administrative responsibilities, script coverage and entertainment media breakdowns.

Intern

Building and growing best in class consumer brands.

Building the next generation of smart consumer brands.

Chapin Herman

Two Are

Head of Strategy

Sideline

A brand strategy studio that partners with consumer health & wellness startups.

Founder & Creative Director

Slowplay

Thoughtfully-designed products for mobility & recovery.

Built the early stages of a consumer products startup.
On-boarded advisors to fill domain expertise gaps.
Fundraised a pre-seed round.
Collaborated with an incredible group of partners and people to bring two launch products to life.
Partnered with sustainable materials groups.
Built and designed the brand strategy, brand identity, packaging, and website. 
Developed relationships with go-to-market retail partners.

Founder

A growth design studio  for founders + companies playing the long game. 

Portfolio:

Wellory
Gainful
BetterUp
Bowflex
Gleamery
Bobbie
Feals
Neuro
Fatty 15
Twice

Head Of Strategy

Vyv (previously Vital Vio)

Overhead LED lights that kill harmful bacteria when turned on.

Went on to work with my favorite company in the K50 (Kairos accelerator).

Brand:

Built a new visual identity.
Designed and developed a new website.
Built marketing collateral.
Developed social strategy.

Business Development:

Developed a strategy to bring credibility to our technology by focusing on selling to collegiate & professional sports facilities: Duke, Virginia Tech, Cleveland Browns.

Head Of Brand & Business Development

Kairos

Kairos is a portfolio of brands that focuses on making life simpler and more affordable for our generation.

Brand Development: 
Developed brand strategy, brand system, managed designers, oversaw communications development.

Strategic Partnerships: 
Developed and managed partnerships with: GE, Sprint, American Airlines, Johnson & Johnson, Cisco, Autodesk, Tesla & more.

Business Development Strategy: 
Developed sales program.

Media Partnerships: 
Built and managed partnerships media and conferences: Bloomberg, Mashable, Tech Crunch, Inc, Clinton Foundation, Milken Global Conference, The Nantucket Project, and DLD.

This Shirt Helps

Director of Strategic Partnerships

Blank Canvas

Account Executive

Agenda Show

Summer intern focused on creative output & operations.

As a firm believer that the power of creativity can help shape culture for better, Aaron has spent his career building strategies and designing meaningful brands for companies that are solving real problems. He has toggled between helping startups launch go-to-market brands and birthing fresh ideas for mature organizations.

taplio

The Battle

Chapin Herman

Aaron Barker

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