Building and growing best in class consumer brands.

Building the next generation of smart consumer brands.

Chapin Herman

Three Horizons Group

Marketing that matters.

Providing marketing leadership as a fractional CMO, as well as a full-service agency experience to early-stage startups, primarily in the B2B and healthcare technology industries.

Expertise includes brand strategy, PR and comms, content and copy. We help early-stage tech companies to raise money, position for growth and success, and create efficient and effective marketing functions. 

Link: www.threehorizonsgroup.com

Founder

Springbok Analytics

Springbok is a muscle analytics company that drives better health outcomes across human performance and life sciences. Its technology analyzes MRI data and creates personalized 3D visualizations of muscle health, enhancing the assessment, treatment monitoring, research and diagnostic value of advanced imaging.

Partners include GE HealthCare, FSHD Global, the NBA and NFL.

Link: www.springbokanalytics.com

Head of Marketing

PEP Health

Building the new standard in patient experience.

PEP Health gives healthcare organizations, regulators, and insurers the real-time, actionable insights they need to have a direct and dramatic impact on patient experiences.

PlaySight Interactive Ltd.

Led all brand & marketing efforts for the pioneer in performance and live streaming video for sports from early-stage through exit (2022).

· Responsible for global marketing strategy & execution.
· Secured back-to-back placements in Fast Company’s Most Innovative Lists in 2017 and 2018.
· Led global marketing team through period of high growth (10x people, 100x customers)
· Worked closely with founding team and Board across three fundraising rounds ($40m+ in investment from Verizon, Softbank & more).

Chief Marketing Officer

Canucks Sports & Entertainment (CSE)

Writer

University of Oregon - Charles H. Lundquist College of Business

Recruitment Manager

Innovative Fitness

Sales & Marketing Manager

Dallas Stars

Marketing leader for early-stage companies across healthcare, sports, AI and innovation.

Have spent tens of thousands of hours in the trenches alongside founders and companies to launch & grow, find product-market fit, raise capital and build award-winning brands.

My approach combines long-term, strategic thinking with day-to-day support, helping companies with their marketing today, tomorrow and for the long term (across... Three Horizons): www.threehorizonsgroup.com

∙ 12 years of global marketing, brand and communications leadership experience.
∙ Have built and led marketing teams at both private and public companies across healthcare, technology, media, CPG & sports.
∙ Published as a sports journalist, a former fitness coach, and began my entrepreneurial journey at the age of 16 buying and selling DVDs on eBay (something I learned later was called ‘arbitrage’).
∙ I enjoy working with interesting & high-integrity founders, teams and companies building products and technologies that solve real problems.
∙ Lead marketing and brand development for companies through all stages of growth, from seed to late stage/IPO/exit.
∙ Have helped brands earn (not pay for) placement in Fast Company, Forbes, NY Times, CNN & more.

I also write a brand marketing newsletter: anguscertified.substack.com

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Chapin Herman

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