Herman-Scheer

Chief Executive Officer

Herman-Scheer is a brand studio and launch partner - we bring smart consumer brands to market. We’re informed by research and strategy, but build with experience and intuition — the results are brands that connect with consumers on a more human level. We move quickly, but thoughtfully. Each step of our process is designed to navigate the entrepreneurial journey towards a successful launch. Beyond launch, we act as an extension of your team by providing continued support with strategy, creative and partnerships.

Co-Founder

Paradigm Talent Agency

Administrative responsibilities, script coverage and entertainment media breakdowns.

Intern

Building and growing best in class consumer brands.

Building the next generation of smart consumer brands.

Chapin Herman

Andrew is AVP of DIgital Platforms & Innovation at AT&T, and a proud part of AT&T's incredible digital transformation. As part of an exceptional cross-functional team, he is helping to lead the efforts to make AT&T the most customer-obsessed, digital-first company in the world. 

Based in Los Angeles, Andrew has been leading and scaling digital transformation, marketing, and customer experience businesses for over two decades, with success at every level from start-ups to large public companies. In the process, he has led many of the most successful engagements across platforms, social, and campaigns. These include the first full episodes of TV on digital platforms for ABC, the first live and on-demand Olympics experience for NBC (both of which won Emmys), Comcast's Xfinity TV product, Sony's Playstation 4, and countless other campaigns and solutions across mobile, desktop, TV, experiential, outdoor, and every conceivable digital medium.  

After building some of the web's foundational digital properties, Andrew co-founded Schematic, and built it into the world's premier customer experience agency (CX) agency. He grew it from a 3-person unfunded startup into a global leader with over 200 staff before selling the company to WPP.

Once he joined WPP, he helped create POSSIBLE, the first global digital agency network, where he led the user experience practice and ran the Los Angeles market. He was a key part of acquiring and merging 14 different companies around the world into a single, thriving entity.  Andrew was instrumental in the creation of Wunderman Thompson (now VML), then the largest merger in the advertising industry.   He had full P&L and operations responsibility for 5 offices and 300+ staff and reported to the global CEO. 

He returned to his independent agency roots as Managing Executive Director of CourtAvenue, leading the Telecom, Media, Technology (TMT) practice and helping to build the fastest growing agency in the world by leading engagements for AT&T, Dell, Kia, and others before moving to AT&T full time. 

Andrew’s work has received numerous awards, including Emmy, Cannes Lion, Peabody, Pencil, Webby, and JD Power.

taplio

The Battle

Chapin Herman

Andrew Solmssen

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