Herman-Scheer

Chief Executive Officer

Herman-Scheer is a brand studio and launch partner - we bring smart consumer brands to market. We’re informed by research and strategy, but build with experience and intuition — the results are brands that connect with consumers on a more human level. We move quickly, but thoughtfully. Each step of our process is designed to navigate the entrepreneurial journey towards a successful launch. Beyond launch, we act as an extension of your team by providing continued support with strategy, creative and partnerships.

Co-Founder

Paradigm Talent Agency

Administrative responsibilities, script coverage and entertainment media breakdowns.

Intern

Building and growing best in class consumer brands.

Building the next generation of smart consumer brands.

Chapin Herman

Freeman Company

Graphic Account Manager

CloudCannon

• Ongoing identity development for LA-based experimental dining concepts Ricehaus, Little Angel, and The Lost Merchants alongside Chef Jon Thoma
• Guided execution of logo design, branded visuals, and marketing materials for launch of Southern California-inspired Benny Be Good Juicery

Creative Director

Taylour Cannon

DOICH  |  clean food startup
• Revamped all packaging with refreshed brand guidelines, tone of voice, and SKU names, contributing to 312% year-over-year sales increase      
• Concepted and designed custom branded shoe box for NBA Hall of Famer Dwyane Wade, generating 20+ million organic social impressions

VISUAL IDENTITY + LOGO
• Coo: Skin Hydration
• Familiar: Crypto Mining App
• Daniel Brittain: Photography

Branding Consultant

Hawke Media

• Served as lead designer and de facto head of department, fostering strong client relationships to achieve 0% churn rate and drive recurring revenue
• Effectively directed 6–8 concurrent projects spanning diverse industries, including medical, tech, wellness, fashion, beauty, CPG, and B2B
• Managed team responsible for logo design, visual identity, packaging, brand and product naming, and marketing collateral

Senior Brand Designer

• Executed upon logo design, visual identity, packaging, brand and product naming, and marketing collateral
• Established operational processes, pricing, templates, and creative repository for continued team exploration, learning, and development

Brand Designer

• Took on design duties while maintaining account management role, bolstering Creative department and reducing internal costs by ~$80K
• Sparked meaningful cross-collaboration, leveraging personal relationships to overcome time constraints, procedural gaps, and understaffing

Creative Account Manager

OM Digital

• Led full sales funnel to generate over $200K profit with no prior selling experience, playing pivotal role in 80% year-over-year revenue increase
• Thrived in hybrid role, propelling all business development and creative direction initiatives between clients and in-house teams
• Built solid interpersonal client relationships with industry leaders like Apple and DJI, evolving agency from niche vendor to trusted and valued creative partner
• Proactively updated website with markedly improved case studies, copywriting, and editing to further bolster sales and marketing outreach

Account Executive

• Salvaged multi-million-dollar brand partnerships with McDonald’s and Salesforce as sole liaison between clients and internal disciplines
• Identified inefficiencies and implemented streamlined design to production processes, establishing previously non-existent workflows and communication channels to meet strict deadlines
• Ignited and facilitated intense cross-collaboration, leveraging reputation and relationships to overcome challenging time constraints, misinformation, and understaffing
• Copy edited all creative assets, slashing internal costs and assuring vital brand guideline adherence, accuracy, and consistency

• Initiated and spearheaded rebranding of 42K+ attendee conference as Creative Strategist at direct request of client organization’s CEO
• Scoped, budgeted, and produced fully custom $800K+ high-visibility showcase exhibit, overseeing day-to-day execution of graphic designs, floor plans, lighting grids, fabrication elements, and asset procurements
• Earned ownership of several high-exposure business development undertakings to elevate both internal and client-centric sales opportunities
• Integrated as core strategic account team member, strengthening ties with key client stakeholders and leading exploratory objective meetings
• Selected as Design Thinking leader for world-renowned designer Bruce Mau's internal workshop

• Oversaw planning and production of $5.5 million in complex experiential activations across 14 Account Managers and multiple cities
• Compiled research for SWOT analyses of clients’ competitive environments to better inform strategy approach
• Consulted on creative writing portions of several contract-securing proposals

Client Solutions Manager

Project Coordinator

A Chicagoan at heart, I now call the City of Angels home as a part-time beach enthusiast and full-time brand designer. Having spent the past decade in-house at diverse creative, marketing, and media agencies, I've led everything from visual identity and brand naming development to packaging and merchandise design. An intent listener, conceptual thinker, and avid doer, I seek to truly understand, inspire, and elevate every person, idea, and thing in my purview.

taplio

The Battle

Chapin Herman

Taylour Cannon

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