Charles Tenot

CEO @lemlist & lempire. I share what I learn as the CEO of a profitable SaaS growing to $40M to $100M+. Follow me to learn from the journey.

I'm a business generalist who loves tech & running high-performing businesses.

Happy to meet Sales professionals
If you're:
- An SDR or Sales Rep
- A Sales Manager, Head of Sales, or Head of Sales Development
- A VP Sales or CRO

And you work at a B2B company between 50 and 1000 employees,

I’d love to connect for 30 minutes to chat about outbound strategy, share ideas, and learn from each other.

Don’t hesitate to drop an email on charles@lempire.co

COO / General Manager

Growing lempire from 20M$ to 100M$ while generating 35%+ EBITDA

lempire products: lemlist, lemwarm, Taplio, Tweet Hunter, lemcal - more to come

6x7 is infinitely better than 8x5.

I prefer working 6 hours a day for 7 days. 
Rather than the standard 8 hours a day for 5 days. 

The total time is roughly the same, but the result is completely different. Here is why:

→ On & offs are exhausting It is always harsh to restart the machine on Mondays. 
And it is difficult to disconnect on Saturdays. I prefer to keep a steady momentum.

→ Frequency beats intensity
Finishing earlier leaves real time for sports or passions every single day. 
It is easier to build a habit when you do it daily.

→ Weekends are for deep work
No emails. No Slack. No meetings. 
I get more done in 2 hours on a Saturday morning than in 6 hours on a Tuesday.

→ The "fluff" disappears 
The extra 2 hours you do during the week are usually low energy. 
If you cut the least 2 productive hours it almost doesn't move the needle for work. 
But it changes everything for your life.

Society has normalized the 9-5. 
But it is far from being the optimal setup, of course when your business allows it. 

Holidays are different. I take 10 days to fully reset and digest. 

But for the daily routine, I will take the 7-day week any time.

If you don’t love your job, try committing more to it.

It sounds counter-intuitive. 

Yet, every time I started doubting my role (even as a CXO/CEO), I realized it was because I wasn't giving my 100%.

It’s the "Little Prince" paradox. 

As the Fox says: "It is the time you have wasted for your rose that makes your rose so important."

When you hold back, you enter a negative loop: 

You do less → You have less impact → The job feels meaningless.

But when you fully commit, the dynamic changes. 

You become useful. 
You build things. 
You start to care because you are investing a part of yourself.

The hard truth: Unless the environment is toxic (in which case, leave), the boredom might not come from the job description. 

It might come from your level of engagement.

Don't do it for your boss, the VC, or the Shareholders. 

Do it for yourself. 

Action creates passion, not the other way around.

In 2016, I was Finance Manager and said to be a cost center, useless to the business. 10 years later, I'm CEO. 

While luck played a huge part, there is still one specific thing that helped me get there:

I never stayed in my lane.

Most people think career growth means becoming excellent at your job description.

That's wrong.

Your job description is the minimum.

It's what keeps you employed.
It's not what gets you promoted.

What got me from Finance Manager to CEO wasn't being great at finance.

It was doing finance fast enough that I had time left.

Then using that time to fix things nobody asked me to fix.

I automated reporting & order-to-cash process. 

Took me 3 months to build a system that saved me 10+ hours every week.

I used those 10+ hours to work on growth projects: running business operations.

Things that were broken but nobody had time to fix.

I asked for permission. 
I made sure I wasn't stepping on toes.

But I didn't wait for someone to expand my role.
I expanded it myself.

Then I showed the results.

Most people wait for opportunities.
I created mine.

---

The other thing that mattered was always network.
I found my last 3 jobs through people I knew and not by applying.

You can be excellent in silence.

But nobody will promote you if they don’t know who you are and how you are impacting the business. 

—-

In a nutshell, I see 3 main enablers to career growth:

1/ Do more than your job. 

2/ Make sure people know about it. 

3/ Build a network.

—- 

Hope that helps a few ✌

Stop asking your sales reps why they lost deals or you'll make strategic mistakes.

Not because they are dishonest. 

But because they are human.

When a rep loses a big deal they are frustrated. 

They want to move to the next one. 

They don't want to spend 20 minutes writing a thesis.

So they pick the easy option in the dropdown menu: "Lost - Pricing Reason".

And you end up making strategic decisions based on bad data.

This morning I didn't ask my VP of Sales for a report. 

I simply asked my AI.

I opened Claap and typed this: "Which deal with 5+ seats did I lose the last 10 days and why?"

The answer was brutal, but it was accurate.

It didn't look at the CRM notes. 
It analyzed the actual conversations. 
It gave me a direct link to the exact moment the prospect said no.

Claap AI shared things such as:
→ "Client A chose a competitor because of poor qualification and lack of decision-maker mapping." 
→ "Client kept their current solution because of a missing integration with their CRM."

If you want to fix your revenue you need the truth. 
You cannot rely on subjective reporting anymore.

We are entering a new era of management:
Where you don't blame people for bad reporting, but you just stop asking them to do a robot's job.

I don't believe in resolutions. But here are the 5 things I will improve to be a better CEO in 2026.

Waiting for January to change something is just an excuse. 
If you want to change you can and should do it right away.

But end of year is still good to take a moment to reflect. 

Here is where I want to get better in 2026:

1/ Talking to customers
There is no secret. 
You have to be close to your market. 
I will block 3 hours every week just for them. 
I will talk to current users and even the ones who left us.

2/ Speaking with the team 
We are now more than 100 people. 
I don't know everyone anymore. 
The best strategies don't come from meetings, they come from the people doing the work.

3/ Listening to sales calls 
This is where the truth is. 
The front line knows things I will never see from my desk. 
I need to hear what actually pisses people off.

4/ Being clear 
Vague goals create vague results. 
I need to tell people exactly what to do. Clarity always brings performance.

5/ Bringing focus 
We need to say no to good ideas. 
So we can say yes to great execution. 
Less is more when you actually ship.

We are moving from "Get Shit Done" to "Get Impactful Shit Done"

This is not a resolution. 

It is just continuous improvement 🧘

56% of our support tickets are now handled by AI, CSAT is 91%. 
Here’s what we learned that can save your some time:

12 months ago, we started using AI for customer support.

Today:
→ 56% of tickets are closed without any human
→ CSAT is 91% (vs. 93-94% for human responses)
→ 30% of human-handled tickets are answered using AI suggestions
→ Median response time: <30 seconds (vs. 5 minutes for humans)

But it wasn’t plug-and-play.

Here’s what actually worked:

→ Letting users choose: "Do you want an answer now from AI or wait a few minutes for a human?" Simple, but powerful.

→ AI is only as smart as your content. We spent weeks structuring the Help Center and Product Bible.

→ AI can only performed if trained and guided. 
We built up a set of guidances and escalation rules to get the best of AI and human duet.

→ As humans only handle the complex tickets, their CSAT naturally drops. And onboarding new agents takes way longer now.

→ AI also helps behind the scenes:
 (i) writing articles
 (ii) spotting gaps in the docs
 (iii) reviewing human responses

What’s next?

→ We’re now testing AI agents that help Team Leads:
 (i) spotting knowledge gaps
 (ii) identifying skill gaps in the team

→ We don’t believe AI will solve 100% of support.
But we do believe in a model where AI helps everywhere, all the time.
Maybe even inside the product:
 (i) guiding users step-by-step to download their invoice
 (ii) or set up their first campaign

We’re just getting started, and that's really exciting as AI enables better customer experience overall with faster reply rates, 24/7 and allows humans to focus on more complex case-handling, where a human touch can really add value.

Curious to see how voice can help in the future too when users are asking for a call (cc ElevenLabs 👀)

Big shoutout to our CX team: Julien L., Teodora Martić, Guillaume RIEU, and the whole crew.

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CEO @ lemlist & lempire

When HubSpot starts copying your narrative, you know something shifted.
A year ago, we said spray and pray was dead.

Today, they're saying the same thing.

But here's what they're missing about the future of outbound.

Outbound is not dying.

It's the most cost efficient channel for customer acquisition.

Show me another channel where you can deliver a unique message to one person at scale.

Inbound is about throwing money at the problem.

Outbound is about being smart. Being creative. Being technical.

And I'm genuinely excited to see HubSpot betting on this.

Because now we get to compete, and that will help the entire market level up and build better products for Sales teams.

Here's our vision:

→ Nothing will ever beat unique signals.
Companies with technical teams will keep building custom workflows with Clay, n8n, and other tools.

→ But most SMBs don't have those resources.
They can't build complex workflows.
They're stuck between enterprise tools they can't use and spray and pray that doesn't work.

→ So we're building something different.
Dozens of signals that you can set up in less than 5 clicks.
Zero technical skills needed.

Smart outbound for everyone, not just the companies with GTM engineering teams.

Can't wait to see how this plays out.

Nobody talks about this in sales: we analyzed 5,000+ sales deals and the data says that gender matching impacts conversion.

Here’s what we saw:
→ When women sell to women: 44% close rate
→ When women sell to men: 34% close rate

That’s a 29% difference 🤯

More broadly:
→ Women close 39% of their deals
→ Men close 36% of their deals

The worst results were when one gender sells to the other.
Same-gender conversations perform better.

I haven’t seen this talked about anywhere, have you? 
Curious if others have run similar analyses.

Tell me who you are hiring and I'll tell you what problems you have:

→ VP Engineering: My co-founder CTO is poor at management and we need someone who can fix this without hurting the CTO ego

→ CRO: I sold 100% growth to my board but things don't add up and I'm 50% short

→ CMO: I don't know what my marketing team is doing and I need someone to translate and build a plan

→ Head of People: Our best people are leaving and I have no idea why

→ Chief of Staff: I'm drowning in meetings and emails and can't think anymore

→ Head of Product: We've been building for months and nothing ships

→ CFO: My board wants a budget and I have no clue where the money goes

This is the reality of most executive positions.

You're hired to fix urgent problems.

Problems that nobody before you could solve.

With limited time, limited resources, and high expectations.

Good luck to anyone taking a new CxO role 😇

Don't forget to challenge your hiring manager as much as they challenge you and make sure there is a clear contracting in expectations.

While everyone is complaining about landing in spam, we just managed to reduce lemwarm's user spam rate to below 2% through R&D.

This means that our customers at lemwarm average less than 2% of spam, which is the best proxy we can have of lemlist's campaign deliverability for lemwarm users.

We achieved this by improving a few things in the algorithm.

I won't share publicly all our R&D but it includes templates, sending algorithm, and server management.

Really excited to see all our customers achieve better deliverability to ultimately book more meetings.

Big up to the team 🔥

A VC friend of mine said something that hit hard: "The founders who post the most on LinkedIn usually run the worst companies."

But then I see amazing founders like Alex (Deel), Arthur (Pennylane), Guillermo (Vercel) or Varun (Clay) crushing it on LinkedIn.

So, where's the truth?

Here’s my take:

Being great at running your company is 100x more important than writing great posts.

But the best founders do both.

The trick is not to confuse posting on LinkedIn with your *real* job.

Your real job as a CEO is to move the needle. That means:

→ Hiring and leading an amazing team
→ Talking to customers every single day
→ Setting a clear vision for everyone
→ Making sure the company has money to grow

Posting on LinkedIn isn't on that list.

But it can actually help with ALL of it. 

It gives you an incredible advantage in hiring, sales, and building your brand.

Most founders think they don't have time.

But you don't need hours.

With the right system, you can spend less than 30 minutes a day and generate millions of views in a few months.

There aren't many activities that offer that kind of return.

So, my VC friend is half-right:
→ If LinkedIn is your #1 priority, you're making a mistake.
→ But if you ignore it, you're leaving a massive opportunity on the table.

What do you think?

This weekend, I built an app with my kids to find the best cookie places in Paris.

None of us can write a single line of code.
But it took us less than 30 minutes to have a functional V1 we could use.
Thanks to Claude Code. 

What's happening in software right now is really interesting.

Warren Buffett said that brand is the most important moat.

I think the next 10 years will prove this more than ever.

Because building simple apps is becoming virtually free.
(I'm still curious how this will apply to complex apps and ecosystems.)

But one thing is clear.
More value will be in understanding user problems and workflows.

Branding and distribution will be increasingly critical.

Influence will be a strong lever. 
Look at the 1 billion dollar Khaby Lame deal.

15 years ago, you'd find geeky profiles in small businesses building custom Access databases.

I wouldn't be surprised to see more and more custom applications that fit user needs better.

Apps that can evolve fast with clean UI.
Apps that are much more cost efficient overall with almost no fixed fees.

The barrier to building is disappearing.
The question now is what you build and how you get it to people.

The average win rate after a demo is 20%. This campaign gets 73% reply rate, and I created a public version that you can copy.

I have worked with 100+ sales reps in my career.
What separates top reps from others is how they manage their time:
→ They know which deal to prioritize. 
→ They know how to optimize productivity via relentless organization.

In the quest for time automation is a must. 
But automation should look human or it just destroys conversion rates.

I recently spotted a campaign with a 70%+ reply rate. 

I dug in and noticed it was a post demo automation.

The flow is actually simple:
→ You run the demo. 
→ You let Claap fill in your CRM automatically. 
→ From the CRM you push the attendee to lemlist in a dedicated campaign.

To make it really perfect you use variables from your discovery questions. 

For instance if you use SPIDED, you can use Claap to automatically fill in the SPICED criteria. 
Then you use the SPICED in the email. 
Example: "You told me that you were experiencing {{Pain}}".

You could even use Claap to generate the full follow up email using a template.

You can adapt next steps depending on whether or not there is already a follow up meeting planned.

Sales reps don't need to spend 1 hour of manual follow up & prospect chasing after each meeting, and RevOps should clearly build these kind of workflows for their entire sales teams.

Sharing public link to campaign in comment 👇

A like or comment is appreciated if you think that's useful 🙏

PS: Nicolas Marchais from Phacet sent me one of the best post-demo follow up mail that I received in my life - 
Nico would you be open to sharing it publicly? 
Did you use AI to write it?

If your sales team is not hitting quota, maybe you don't have a sales problem but a lead generation problem.

In 2026, if your strategy is still to:
→ Let sales organize themselves with the CRM
→ Define territories as they want
→ Research accounts manually
→ Source prospects manually for each account
→ Decide which accounts they should engage with
→ Find phone numbers and emails on their own

You are far from getting 100% from them.

This might have worked in 2015.

But since then, CAC has increased by over 300% and competition has never been stronger.

Your competitors are doing it right with a Growth Outbound team (or GTM Engineer) who:
→ Maps the entire Total Addressable Market
→ Collects useful data on accounts (firmographics, technographics, etc.)
→ Scores accounts
→ Continuously monitors the existing TAM with signals and identifies new potential accounts
→ Sources all contacts in your target persona for each account
→ Defines engagement rules and territories
→ Assigns accounts on a weekly or monthly basis, or helps reps engage with the warmest and most promising accounts

This difference (which is usually 1 FTE) explains at least 50% of performance gaps.

The technology is here for all of this, eg: Clay, lemlist, Leadinfo, Warmly, n8n, FullEnrich, and more.

The problem is usually dedicating the resource and setting up a good methodology.

---

Thanks to Francis Brero for this amazing meme seen on Business Operations Network 🙏

"We have built territories so everyone has the same chance of success." This is almost never true. 

Here is the reality of most sales floors:

→ The best industries are reserved for 1 or 2 reps in the name of specialization.

→ The best companies are kept by historical AEs giving no chance to newcomers.

→ The same quotas are given on new countries with zero brand and a barely translated product.

Giving equal chances of success to all reps is the most important thing to do in any commercial organization.

This creates true and healthy competition.
And ultimately it maximizes business impact for the company.

If the game is rigged the players will quit.

⚖️

Marketing is not about acquisition. It is about Motivation.

We think marketing stops when the user signs up and Product takes over from there. 

But that is wrong.

Your marketing dictates your user's patience.
It includes your brand reputation and word of mouth.

Think about it: If users come with low conviction, they quit at the first bug. 
A confusing menu, a single bug, is enough to make them leave.

But if they have high conviction, they'll stick around and try hard.
They might ignore a few bugs.
They might read the docs.
They might contact support for help.


Great marketing doesn't just fill the funnel. 

It buys time for the product to be imperfect.

The problem is that Google Analytics doesn't measure "Motivation".
But it is often what separates successful users from early churners.

Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

There's a big difference between going viral and getting clients on LinkedIn.

Most people think more views mean more business. 
But here's the hard truth: you can rack up thousands of likes and still have an empty pipeline.

The goal isn't to impress your peers. 
It's to attract buyers. 

So what actually moves the needle?

Start by speaking directly to the problems your target audience is facing. Share stories, insights, and solutions they haven't heard before. 

Make it clear how you can solve their specific challenges.

Then, invite real conversations. 
Not with a sales pitch, but with genuine questions that show you understand their world.

Viral reach feels great. But targeted engagement with the right people is what fills your calendar with calls.

Focus less on likes. 
Focus more on conversations that could turn into your next closed deal.

That's how you turn LinkedIn from a popularity contest into a real growth engine.

I wrote this post 100% using taplio.com, asking it for my audience pain points, then hooks for one of these, then a post expanding that hook.
It took me less than 1 minute.

If I can do it, you can do it.

Comment "hook" to get an exclusive content creation method, for free !

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

Most people comment wrong on LinkedIn.

They drop a few words, some praise, maybe a generic take.

Then wonder why nothing happens.

But commenting is one of the easiest ways to grow here—if you do it right.

Here are 5 tactics that actually move the needle:
→ Who to comment on
→ What to say
→ How to get remembered
→ Why to reuse your best lines
→ And how to make it stick

Swipe the carousel to fix your commenting game.

5 commenting tactics that grow your LinkedIn

I speak with +20 people a week that post everyday, but don't get the reach they want. 
Here is why : 

Most of your reach doesn’t come from your own posts.

It comes from where you show up in someone else’s world.

Scroll LinkedIn for 10 minutes. 
Watch who’s getting noticed. 
It's rarely the person spamming the feed with "thought leadership." 
It's the one dropping sharp comments on posts everyone’s watching.

That's how you sidestep the algorithm. 
You show up in feeds you didn’t earn, just by adding something useful. 
No budget, no hashtags, no luck needed.

But here’s what nobody tells you:
Most people have zero system for it.
It’s all random.
They comment when they "feel inspired."
Then wonder why nothing happens.

The pros treat engagement like prospecting.
They know what conversations matter.
They know which people drive the right eyeballs.
They track, follow up, and double down when something lands.

You can post every day and still be invisible.
Or you can engage for 15 minutes and get noticed by the right people.

Posting is easy.
Getting seen is a different game.

No alternative text description for this image

Exec personal branding is dead.

In 2026, nobody cares what the founder thinks.

They want to hear from the people doing the work.
The ones in the trenches.
The ones who actually use the product.
Who talk to customers.
Who build the features.

Execs still post shiny thoughts and high-level strategy.
But buyers, candidates, and even investors are bored of it.

They want the real stuff.
They want proof.

An engineer sharing how they fixed a critical bug.
A marketer breaking down what actually worked in a campaign.
A sales rep showing how they closed a deal.

That’s the new influence.

And companies who still rely on their CEO’s thought leadership to build brand are going to fall behind.

The new play?
Turn your team into your loudest, most trusted channel.

Empower them to build in public.
Back them when they speak up.
Give them space to post without approval chains.

The best marketing in 2026 is done by employees.
Not execs.

P.S.: That's the taplio.com team - I'm trying to have them post more.

Most tools want to impress you with features.

We want you to feel unstoppable.

When I joined lemlist to lead Taplio and Tweet Hunter, my mission wasn't to ship more bells and whistles.

I was thinking about real people.
Not just "users."
People trying to grow an audience.
Share ideas.
Build something that matters.
And, honestly, people who need more than another dashboard.
They need energy.
Momentum.
Community.

That's why we don't just launch features and disappear.

We bring creators together.

Case in point, January 28th.
We're going live with Holly Joyner, one of the sharpest LinkedIn voices around.
She's helped hundreds of people go from "I know I should post..." to "I actually enjoy posting now."

She's sharing:
→ 3 LinkedIn posts that always perform
→ The psychology behind why they work (and how to avoid falling flat)
→ How to use Taplio to actually stick to a posting habit (no more guilt trips)

No fluff.
No hacks.
No recycled advice.
Just real systems that work for real people.

If you keep telling yourself, "I'll post soon..." , this is your invitation.
Because building something meaningful on LinkedIn is easier when you're not doing it alone.

Drop a comment if you're ready to finally hit publish.
Tag someone who needs this nudge.
Let's make "I'll post soon" a thing of the past.

And check my first comment for the session link.

Most people quit LinkedIn before anyone remembers their name.

Not because the platform is broken.

Because they build a system that’s impossible to sustain.

Everyone starts off sprinting.
Daily posts.
Chasing "best" formats.
Obsessing over timing and metrics.
Trying to outsmart the algo.

Then real life lands.
Work ramps up.
You run out of ideas.
Posting becomes another task you can't justify.

Motivation cracks first. Then consistency dies.

Discipline isn’t the problem. Overengineering is.

If you have to reinvent the wheel every time you show up, you won’t last.

Here’s what actually survives Monday mornings and busy seasons:

1. Pick a few repeatable post types.
2. Lock in a simple schedule.
3. Batch your ideas in one session.
4. Do a five-minute check-in daily.

No fancy frameworks. No hacks.
Just a process you can run on autopilot, even on your worst weeks.

If your system feels complex, it’s wrong.
If it feels borderline lazy, you’re close.

Consistency is what compounds.
Not creativity. Not effort.

Simple wins. Every time.

Check the comments for a free guide that will save you time and frustration.

Most people who start growing their LinkedIn this week will stop in a month.

Here's why, and what they should do instead. 👇

It's not that LinkedIn doesn't work.

It's that they make it too complicated.

They try to:
-> Post every single day
-> Learn all about hooks
-> Crack the algorithm
-> Build a content strategy
-> Track every metric
-> Engage like it's a full-time job

That works at first because motivation is high.

But then work gets busy.
Ideas dry up.
Posting feels like a chore.

That's when they quit.

The real issue isn't discipline.

It's lack of structure.

If every post means deciding:
What to write
When to post
What format to use

You're already setting yourself up for burnout.

What actually works is simple:
-> Three types of posts, max
-> A fixed weekly rhythm
-> One short writing session
-> A quick daily engagement habit

No hacks.
No overthinking.
No pressure.

Just something you can do even in your busiest weeks.

If you're just starting with LinkedIn, keep it so simple it almost feels silly.

That's how you'll still be here six months from now.

If you want the complete method directly in your DMs, follow me and comment "grow", and I'll send it to you.

For free.

This week I spoke with a user who made $500k from LinkedIn with 2 000 followers.
The method is stupidly simple.

No audience.
No virality.
No personal brand.

This works for one reason.

He writes for one buyer.

A B2B founder selling a high-ticket service.
Long sales cycle.
Quiet buyers.

Every post follows the same rules.

One post.
One person.
One problem.

No teaching.
No frameworks.
No thought leadership.

Just situations the buyer already lives.

Before publishing, there's only one question:
Would this person want to talk to me after reading this?

If not, it doesn't go out.

Most posts get 10–15 likes.

That’s the signal.

The right people don't engage.
They save.
They come back weeks later.

Then they DM.

To put this in place and stay consistent, he used the Stupidly Simple Content System.

That’s how $500k happens with 2k followers.

Comment "stupid" and I'll send you the Stupidly Simple Content System !

P.S.: Bonus, a picture of me because I can't wait to be on the slopes

I finally know the real secret behind lemlist growth on LinkedIn.

And it's not what I expected.

It's not about content.

It’s not founders.
It’s not ads.
It’s not “personal branding”.

It’s turning LinkedIn into a team sport.

lemlist doesn't rely on one loud voice.

The entire team posts.
Consistently.
About what they actually work on.

Sales talked about sales.
Product talked about product.
Leaders shared decisions.
Operators shared learnings.

No one had to become a writer.

The rule was simple:
Show your work.

This did three things:
Trust was built before the first call.
The brand felt everywhere.
Inbound became normal.

That’s it.
No hack.
Just a system.

And if you want to do the same in your own company, taplio.com is built for this.

Coordination across the team.
Ghostwriting for high-profile people who don’t like writing.
Clear performance tracking.
Likes to leads automation.
ABM engagement lists.

Same playbook.
Now available to everyone.

Do you want the same playbook for your company ?
Comment "taplio" and let's start the discussion

taplio.com

Taplio • Grow Your Personal Brand on Linkedin

lemlist

We've analyzed +10k recent top performing posts from sub 10k followers accounts.

LinkedIn in 2026 is nothing like it was 1 year ago.

If you still believe in:
-> Post every day and you'll win.
-> End with a question, magic engagement.
-> Recycle another leadership quote, watch the likes roll in.

Let's be honest, it's not working anymore.

The platform grew up. So did your audience.

Remember those "contrarian" hooks?
🥱
We've all met the "leadership is hard" storytellers.
They sound the same because they are the same.

Virality by volume? Fading.
The playing field changed.
So what's actually working now?

1️⃣ Niche beats noise.
Trying to please everyone? Watch your relevance drop to zero.
The sharpest voices today are laser-focused.
You know what they're about, and you know if you fit.

2️⃣ Proof over puff.
Hooks that smell like templates get an instant scroll.
Show me the work, the results, the real behind the post.

-> Screenshots, numbers, quick wins, even a failed experiment. <-
That's what sticks.

3️⃣ Comments from people who matter.
Ten "thanks for sharing" won't move your business.
One reply from a C-suite exec or respected founder?
That's your traction.

4️⃣ Carousels are still alive.
But only if there's a twist or a story.
If your slides look like digital wallpaper, skip the upload.

5️⃣ Emojis?
Go ahead. Break up your text.
Just don't let them do the talking.

6️⃣ Lead magnets are evolving.
Nobody wants another PDF checklist.
Real tools, GPT prompts, clever workflows... these get saved and shared.

7️⃣ Hashtags?
Just stop.

There's no more secret hack.
Adapt or get left behind.

Most will keep recycling the same tired playbooks, hoping for a lucky break.

A handful will get ruthless about relevance, focus, and proof.

Question is, which side are you on?

Tag the one person on your feed who needs to hear this today.

I used to chase likes like a dog after a tennis ball. 
It felt like winning. 
But here is the ugly truth: 

Likes do not pay the bills. 
Leads do.

For years, I thought a popular post meant I was doing something right. 
I was wrong. 

The dopamine hit of a hundred likes is nothing compared to the satisfaction of a single qualified lead.

If your content is only getting likes, you are missing the point. 
Your audience is not a fan club. 
They are potential customers. 

They do not care about your popularity. 
They care about what you can do for them.

Here is what I learned the hard way:
Start with your value proposition. 
Make it painfully clear. 
If someone cannot tell what you offer in five seconds, you have lost them.

Speak to their pain points. 
Likes come from agreement. Leads come from relevance.

End every post with a reason to reach out. 
Not a generic DM me. 
A real, specific invitation. 

For example: Want to see how we doubled inbound leads in 30 days? Let me know.

Stop measuring your content by applause. Measure it by action.

If you want to turn likes into leads, focus on value, not vanity.

You want to write posts like this one in minutes rather than hours?
Comment "leads" and I'll reach out to you

You: "I'll post next week."
Also you: scrolling LinkedIn for 45 minutes every day. 🤳

We built something for people who never hit publish.

Free LinkedIn live session.
For everyone stuck in the draft zone.

157 signed up in 12 hours.

No growth hacks. No AI tricks. No fake engagement.

Just Holly Joyner , showing her exact system:
- How to find your angle.
- How to build a rhythm.
- How to keep showing up, no matter what.

Holly's not another coach. She's done this for real.
Audience of 55k, all built by being consistent and clear.

She'll break it down, step by step.
Zero fluff.

If you're tired of lurking and wondering what actually works, stop waiting.

Info in comments.

Tag someone who needs the push.

This might make our growth explode.
Or sink the company in infra costs.

Virgile DONADIEU wanted to build a WhatsApp bot.
I wasn’t sure where it would go.
And that made me uncomfortable.

So I said yes.

You open WhatsApp.
You chat like you would with a friend.
It helps you write a LinkedIn post. 
It shows one of Taplio’s value in minutes.
You can schedule the post in 2 clicks.
Done.

On paper, it’s simple.

In reality, it’s scary.

If it works,
it could be a huge growth lever.

If it really works,
it could also get very expensive, very fast.

And that’s exactly why we allowed it.

One of our values is letting people push ideas even when the outcome is unclear.
Even when the risk is real.
Even when the CFO part of your brain is screaming.

Not everything should feel safe.
Some ideas are only interesting because they aren’t.

No clue yet if this becomes a real product feature.

But I’m glad we didn’t kill it with fear first.

P.S.: As I'm still concerned about the costs, if you want to get access to the tool, reply "money" and I'll give you the link !

Being the market leader looks easy from the outside.

It’s not.

When you lead a market, you don’t get to copy anyone.

There’s no playbook.
No proven path.
No “just do what they did”.

Every move you make becomes the reference.
Every mistake becomes public.
Every delay gets noticed.

Challengers can experiment quietly.
You can’t.

They can take shots.
You have to protect what you built.

They can niche down.
You have to serve everyone.

They can promise the future.
You have to deliver today.

As a leader, you spend more time saying no than yes.
No to shiny ideas.
No to shortcuts.
No to things that could hurt trust, even if they grow revenue fast.

You move slower on purpose.
You overthink things on purpose.
You choose boring reliability over exciting chaos.

And the irony?

If you do your job well, people think it’s easy.
If you do it badly, everyone sees it.

That’s the cost of being first.

What most people don’t see is that leadership isn’t about moving faster.

It’s about staying right.

Still logging into five different accounts and copy-pasting posts for every client?

That's why you're stuck at five figures. Here is the trick:

It's not a writing problem. It's an ops problem.

Let's be real. You're wasting time on:
- Manual logins
- Copy-pasting drafts
- Commenting one by one
- Tracking everything in a chaotic spreadsheet

You don't scale by burning hours on admin garbage.

If you spend five hours a day on busywork, that's five hours you're not growing your roster, creating killer content, or closing deals.

Want to hit $20k a month? Stop acting like it's 2018.

Here's what actually works:
- Queue posts in advance, then forget about them
- Route all comments and DMs to one dashboard
- Track performance in a single place
- Build templates once and reuse for every client

Automate. Delegate. Focus on writing.

Because writing is what gets results.

Not tab switching.

Comment "scale" and I'll offer you a free session to grow your business faster.

taplio

The Battle

Charles Tenot

Patrice Orenes-Lerma

Followers

Posts

Engagements

Likes

Performance ScoreCharles Tenot's LinkedIn Performance

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

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taplio

The Battle

Charles Tenot

Patrice Orenes-Lerma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charles Tenot's LinkedIn Performance

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharles Tenot's LinkedIn Performance