Athena Labs

Co-founder of Digital Technology and Political PR Marketing Agency

Co-Founder

Web3Marketing.org

Host

Westminster Digital

Experienced political strategist having overseen digital strategy on 4+ National Election Campaigns.

Campaign Strategist

SureCloud

Growth Manager

Lawya

Leading Growth for Lawya, a venture-backed law-tech startup on a mission to revolutionize how ordinary people interact with the law.

Growth Lead

Algomo

Head of Growth

Growth Associate

Bumblebee Design

I am a Digital Marketing specialist for Bumblebee Design, a full-service Web Design and DM agency specialising in strategic growth and conversion optimisation for Startup and SME's.

Digital Marketing Executive

Quarks Interactive

Marketing Officer for Quarks Interactive, a post seed Durham startup seeking to disrupt the Ed-Tech and Gaming Industries with visualised Quantum Puzzles.

Marketing Officer

Fabio's LLC

Event's and Marketing Manager for Nightclub based in Durham.

Event's and Marketing Manager

Rotate Durham 

While at university I founded and grew a successful events business including the flag ship brand Rotate, Durham's most popular weekly DJ night. 

I've moved on but the brand is still going strong to this day!

Founder and Manager

Co-Founder at AthenaLabs.com - Web3 Growth Experts

Hi, i'm Charlie. I'm a Web3 marketing expert, political strategist and multiple time founder. 

I’m a founder at Athena Labs. One of Europes leading Web3 marketing agencies. 

Athena Labs in Numbers:
- $100M+ Token Value Created
- 250M+ Social Media Impressions
- 20M+ Video Engagements Inspired
- 10 Athenians and counting

I'm an experienced political campaign strategist and have worked on and managed digital on 10+ election campaigns in the UK and abroad

In my spare time I sail dingy's competitively and have won trophies at national and international levels for the flying 15 class.

I’m an Angel investor primarily focused on saas and fintech. Fee free to drop me a DM, I’m interested to hear your ideas.

Websites:
AthenaLabs.com
AthenaTechnologies.co.uk

Charlie Apthorpᵍᵐ

Alpaca Finance

- End-to-end ownership of the entire marketing cycle—manage and allocate the monthly marketing budget, analyze ROI of campaigns, and report results on a bi-weekly basis
- Follow emerging trends, conduct competitor analysis and develop marketing strategies
- Drive customer acquisition and boost brand awareness by finding potential collaborations and channels
- Manage effective tracking systems for marketing activities
- Conduct and report analysis of site and social traffic
- Analyze data to generate insights on consumer behavior
- Establish and monitor KPIs
- Plan, set up and optimize paid and organic marketing campaigns and strategies
- Coordinate with Business Developers and Community Managers across the globe to enact marketing programs

Marketing Manager

JustAnswer

- Conducting keyword sets using keyword research tools, search query data, and competitive research
- Research, build and expand campaigns, ad groups, keywords, and placements
- Mine search query data to find positive opportunities and negative search terms
- Develop and expand campaigns & ad groups, keyword lists, improve titles and descriptions
- Maximize CTR and quality score across engines with a focus on Google
- RLSA Audience Setup & Integration with all search campaigns
- Ad Copy Optimization: DKI, RSA Ads
- Keyword Expansion: Converting Keywords, Search Terms
- Keyword Exploration Tools: SEMrush, SPyfu, ispionage

Senior Analyst Digital Marketing

- Identify and explore Facebook for Customer & Expert Acquisition through Lead Ads.
- Audience Building: The interest and Job Titles were researched using niche level tools to find them and layer with each other to narrow down the audience to targeted Experts.
- Ad Copy Testing: The ads perform better when it gets noticed, after the Audience building, the next phase of developing the successful campaign relied on Content and Image used.
- Facebook Tools & Exploration : LeadSync, AdExpresso, Madgicx, NapoleanCat
- Facebook Ads Comments Sentiment Analysis

Social Media Strategist - Paid Media

MetricFox

- Designing social media strategies to achieve clients' marketing objectives
- Managing, creating and publishing original, high-quality content
- Mapping out and setting up a full-funnel ad and retargeting ad campaigns as per client market across different channels (LinkedIn, Facebook, Twitter, and Quora)
- Communicating with industry professionals via social media to create a strong network
- Training internal teams to integrate & maintain a cohesive social media strategy

Social Media Specialist

Brand Terminus

-	Design strategies and architectures that focus on the amplification of content (on relevant social platforms) to the right audience
-	Execute daily tasks of social media strategy across identified digital platform
-	Coordinates with lead strategists, researchers, account planners, media and creative people to architect and direct the execution of all social media initiatives
-	Performs high-level industry-specific research, deconstructing relevant case studies and uncovering insights
-	Strategically monitor & report on relevant social media

Senior  Executive - Social Media  & Analytics

Systech IT Solutions Pvt Ltd

- Managed diverse e-commerce activities, leading sales on renowned platforms like Flipkart.
- Developed and maintained the e-commerce portal, stardeal.in.
- Managed customer relations, ensuring smooth and satisfactory experiences.
- Led product promotions and maintained optimal inventory levels.
- Regularly analyzed the e-commerce landscape, adapting to changes and seizing opportunities.

Head of Ecommerce

Tech18.com

- Authored a diverse range of content, adapting to platform and audience needs.
- Collaborated closely with other departments to ensure cohesive messaging.
- Explored and utilized various content mediums to maximize reach.
- Stayed updated with industry trends, ensuring the brand remained relevant.
- Prioritized audience engagement, leveraging feedback to inform content strategies.

Content Marketer

As a Marketing Manager at Alpaca Finance, I am responsible for the end-to-end ownership of the entire marketing cycle, from budget allocation to ROI analysis. I have over 10 years of experience in developing and executing digital marketing strategies that deliver multi-fold growth of revenue and market share across various domains and platforms.

I am passionate about crypto marketing and have a proven track record of driving customer acquisition and boosting brand awareness by finding potential collaborations and channels, managing effective tracking systems, conducting and reporting data analysis, and planning, setting up, and optimizing paid and organic marketing campaigns and strategies. I follow emerging trends, conduct competitor analysis, and develop marketing strategies for Web3, DeFi, and NFTs. I am also a Web3 learner, a DeFi farmer, an NFTs minter, and a data science student. I am always eager to learn new skills and explore new opportunities in the crypto space.

taplio

The Battle

Charlie Apthorpᵍᵐ

Sunil Jain

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