OneScreen.ai

First marketing leader hired to help midmarket marketers add measurable outdoor advertising to their media mix.

I am delivering 90% of sales pipeline as a team of one through demand generation, inbound marketing, field marketing, product marketing and sales enablement.

Head of Marketing

Cohosting a new podcast from OneScreen.ai where we interview marketing experts about brand marketing, how they use out-of-home advertising in their marketing mix and much more.

Co-Host and Executive Producer Beyond the Billboard Podcast

GTMfund

GTMFund Member

Send

First US-based hire to grow the most advanced digital underwriting workbench for insurance carriers, MGAs and specialty insurers.

I oversee growth for the US market including business development and partnerships along with demand gen and GTM globally. 

Built a BDR sales function and team from scratch.

Leading demand generation, SEO, PR, email marketing, field marketing, event marketing, RevOps and more for a global insurtech startup selling enterprise SaaS to global and regional insurance companies.

VP of Marketing

Charlieriley.com

Fractional head of marketing consultation for regional and national brands and government, along with home, real estate and advertising and marketing agencies. 

I helped companies looking to hire their first marketing leader or who cannot bring on a full-time marketing leader with branding, growth marketing, product marketing, demand generation, sponorships, partnership marketing, sales alignment, event planning, media, and public relations advice for improved sales, greater consistency and enhanced awareness.

I have worked within SaaS, cybersecurity, manufacturing, digital signage, B2B, self storage, education, hospitality, healthcare, athletics, non-profit and other industries on marketing planning such as designing and implementing social media campaigns, market research, copywriting, media buying and more.

Chief Strategy Officer

Havoc Shield

Executive hired to develop a US growth plan for this SaaS cybersecurity subscription startup leading sales, demand generation, product marketing, brand marketing, partnerships, growth and partnerships.

-Doubled customer count through demand generation, ABM customer acquisition and marketing automation (HubSpot) best practice integrations
-Helped build a new product focused on insurance brokers and their insureds to help meet cybersecurity questionnaire standards. Built and executed Go-To-Market plan to validate product and sell to learning US insurance brokers
-Built a partnerships and channel sales program, having negotiated and landed an exclusive reseller program acceptance with one of largest global SaaS distributors
-Helped launch a cybersecurity insurance reselling product based on customer and prospect research focused on the insurance brokers and wholesaler networks
-Mentored an SDR team to implement consistent sales motions, ABM tactics, outbound sales sequences and aligned marketing with sales enablement efforts
-Created the only national, exclusive Chambers of Commerce referral program through a nurtured business development strategy
-Landed 30+ podcast, published media and conference speaking slots and appearances along with rebrand
-Executed an Appsumo deal

Havoc Shield is cybersecurity startup that delivers an all-in-one suite of proactive cybersecurity tools like vulnerability scans, penetration testing, phishing training, security questionnaires and other tools to satisfy compliance requirement for small businesses and startups to win new deals and protect themselves from ransomware and cybersecurity attacks.

VP of Growth

Pharmacy Benefit Dimensions

First head of marketing and revenue leader hired in a brand new role to create a cohesive sales and marketing team to drive demand generation, retention marketing efforts, implement data-driven decision making and growth marketing efforts for this national healthcare pharmacy benefit manager selling to SMB and Enterprise insurance brokers, healthcare plans and more.

Senior leadership team member hired 2 weeks before the COVID 19 pandemic, leading the communications and work-from-home transition efforts of over 100 employees to transition to a remote environment. 

-Led team of 8 marketers and salespeople for this $26MM national pharmacy benefit manager. 
-Exceeded revenue budget by 28% in 2020
-Oversaw the RFP process and team, implementing a centralized RFP tool for faster and more accurate RFP responses
-Implemented HubSpot for CRM and marketing automation, created a new inbound marketing and lead generation strategy while improving web traffic activity 19% year-over-year
-Developed an internal communications process to alleviate concerns and keep associates informed and entertained on important information daily during a remote work transition

Director of Sales and Marketing

Curbell Plastics

Recruited to the senior management team to lead a team of 8 in business development, sales support, marketing and communications for a $190 million industrial plastics distributor. Had P&L and KPI responsibility, customer acquisition lead, manufacturer supplier partnerships management, and oversight of PR and ad agencies. Managed M&A communications along with sales, marketing, and business development alignment. Collaborate on sales itinerary planning, prospecting, and communications training.
-50 percent B2B e-commerce revenue improvement through site optimization, content marketing and inbound marketing (Hubspot) implementation
-35 percent B2B qualified lead generation increase
-17 percent organic traffic growth year-over-year 
-UX best practices implementation reduced cart abandonment 5 percent
-Built a product marketing feedback loop, including launching Net Promoter Score (NPS) for real-time customer feedback, improved retention and customer marketing content creation

Director of Marketing

Lawley

First-ever head of marketing leader hired onto the leadership team managing a team of 4 who oversaw all growth marketing, product marketing, advertising, public relations, social media, SEO, SEM, research and communications and Revenue Ops for this Top 50 independent insurance broker.

-Helped agency eclipse record sales growth each year of my tenure
-Launched new, SEO-optimized website delivering 182 percent organic traffic growth and a 22 percent Alexa ranking improvement year-over-year with 400+ published sales and educational content pieces
-Launched an Account Based Marketing (ABM) strategy focused on targeted landing pages, presentation materials and custom content for key mid market and enterprise accounts
-Implemented marketing automation (Pardot/SalesForce Marketing Cloud) into CRM (SalesForce)
$370,000 plus in estimated media value earned through social media employee advocacy marketing program built for customer service, employee recruitment, and lead generation
-150 percent improvement in social media reach
-100+ events executed including webinars, seminars, focus groups, and sponsorships
-Landed dozens of PR interviews and guest posts through thought leadership and internal media training
-Executed company-wide rebrand to deliver consistent messaging to cross-sell over 80 product lines
-Built vendor and partner co-op marketing program
-Developed and nurtured company-wide intranet and communications platform for all associates
-Worked with dozens of nonprofits on sponsorship allocation, activation, and fulfillment
-Communications and PR efforts led Lawley to be named as 2015 Company of the Year by Buffalo Business First
-Co-managed the sales operations team, supporting over 100 salespeople, data integration and sales software

Director of Marketing and Communications

PLS 3rd Learning

Recruited for inaugural executive team position overseeing marketing, business development, and customer engagement strategy and development for this international education technology startup.
-Helped land an RFP valued at over $4 million, the largest win in company history, through an Account Based Marketing (ABM) campaign with custom videos, testimonials, presentation collateral all housed on a unique URL landing page
-Managed marketing budget of over $1 million, outside agency vendors and team of 7 across multiple offices
-Product marketing lead for various digital and international projects creating the first customer advocacy panel, conducting consistent qualitative and quantitative customer research checkins and more
-Rebranded 2 companies into 1 cohesive brand, melding B2B and B2C SaaS and traditional learning models
-Took over public relations and internal communications while helping merge 2 companies in 1
-Marketing and development efforts secured a multi-year, multi-million dollar state contract and increased lead generation for multiple larger-scale education projects
-Implemented project management (Basecamp), CRM (Highrise), email and landing page A/B tests, focus group research, and managed national and international trade shows and events 
-Built thought leadership and employee advocacy outreach securing multiple conference and media speaking opportunities

Chief Marketing Officer (CMO)

FARM Buffalo

Oversaw all digital projects for this full-service advertising agency, ranging from digital media placement, email marketing campaigns, user experience (UX) and digital strategy, social media, QR codes, mobile marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), landing page development, compilation and analysis of market research and web analytics and online direct marketing applications. Developed online and offline strategy for current and prospective clients in the grocery, automotive, CPG, retail, real estate and financial industries. 

I also managed public relations and served as social media/customer service community manager for the agency and several of our clients, along and internal and external communications.

Digital Marketing Director

Leading Marketing at OneScreen.ai | VP-level Revenue Generating Marketing Leader | 3x Dad | Podcast Host & Former CMO

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. 

I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. 

As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix.  

I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.

I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Charlie Riley

Brian Cleary

Performance Marketing Partner

Interlace Digital

Interlace is a team of marketing experts built to help consumer brands get better performance through paid media. We focus on increasing brand recognition, acquiring more customers, and lowering conversion costs.

These are the key performance metrics we hit for our clients, on average.
- Reduce cost per conversion by 20%
- Increase total revenue by 30%
- Experience 3-5x ROAS, consistently.

Sign-up for your free discovery call to see if we are a good fit for your brand.

Founder

Good Neighbor Fund

GNF provides $1,000 micro-grants to support underserved entrepreneurs in Buffalo, NY and Denver, CO through a community-driven giving circle.

Limited Partner

BaseTether

BaseTether is an all-in-one alumni engagement platform for universities, colleges, clubs & sports organizations.

Marketing Advisor

A.P. Keaton

AP Keaton is a New York City-based team of innovators and creators that lead the industry in retail consumer experiences, trade marketing, and digital marketing. 

As Performance Marketing Partner, our collection of digital experts amplify APK's strategy through a diverse mix of social media services including in-depth analytics, paid media, community engagement, and content development. 

We execute high-growth, full-funnel campaigns to improve clients' customer acquisition and increase brand advocacy at scale.

The Martin Group

Martin Sport is a division of The Martin Group, a full-service communications firm located in NY. The Martin Group has 80+ associates operating across Buffalo, Rochester, and Albany, NY offices.

Martin Sport focuses on delivering breakthrough marketing strategies and services to best-in-class sports brands across the US. 

Some of our clients include Under Armour, ASICS, New Era Cap, and other industry leaders.

Manager, Martin Sport

Renoun Creative

Helped establish, drive awareness, and manage clients for the agency's digital marketing services. In the first year, the agency's overall revenue increased by over 60%. Key services included social media management, email marketing, website development, and managing inbound marketing campaigns.

Director of Digital Marketing & Social Media

CME4Life, LLC

CME4Life, LLC. is a nationally recognized medical education company located in Buffalo, NY. CME4Life specializes in live review courses and approved educational materials for Physician Assistants, Nurse Practitioners, Physicians, and other medical professionals (RN, EMT, Paramedic, etc.) Led by John Bielinski, Jr. PA-C, CME4Life ranked 1,384 in the 2016 Inc. 5000 for America's Fastest Growing Companies. Brian served as the director of all marketing efforts in cooperation with our agency partners, Parkway Digital.

- Execute annual marketing campaign using HubSpot Software.
- Front-end Website Design and creation of new landing pages.*
- Develop social media marketing content strategy and schedule across all platforms with over 50K followers and $2-3k monthly ad spend.*
- Create new inbound marketing campaigns for lead generation.
- Help drive revenue via increases in annual conference attendance and eCommerce product sales.
- Training of new employees and interns in graphic design and digital marketing tactics.
- Manage all email communications including: promotional advertising, automated-response e-mails, and monthly newsletter.
- Design all digital and print graphics across all distribution channels.
- Assist and coordinate direct sales process at company conferences and trade show events.

* - Some of the larger scale projects were executed with the assistance of our agency partner, Parkway Digital (Learn more at www.pkwydigital.com).

Digital Marketing Coordinator

DiVal Safety Equipment, Inc.

Achievements:
- Updated process for eCommerce product data entry.
- 30% increase in average monthly profits for eCommerce sales in 9 months. 
- Trained interns in web design, content creation, social media and inbound marketing strategies.
- Created and implemented new design for the DiVal Safety corporate website and eCommerce storefront in cooperation with the IT department.
- Developed and executed new digital marketing campaigns for corporate events and product sales.
- Started the company's first official blog page - "The DiVal Dispatch: News, Industry Trends, and Safety Topics"

Responsibilities:
- Daily management of DiVal's e-Commerce storefront, corporate website, and social media pages.
- Work with sales, customer service, and operations departments to monitor product information and costs. 
- Update product images, information, and advertised prices.
- Maintain relations and complete projects for product manufacturers and vendors.
- Provide customer service/technical support for all B2B & B2C online ordering accounts.
- Create all new graphic and written content for DiVal corporate website.
- Create all content for corporate Facebook, Twitter, and LinkedIn pages.
- Analyze monthly Google Analytics reports and eCommerce sales.
- Delegate and review web support tasks.

Digital Marketing & eCommerce Administrator

Achievements:
- Implemented new designs for all corporate event print marketing pieces.
- Helped improve quality and credibility of eCommerce product information.
- Created new designs for email marketing campaigns.
- Created documentation for corporate logo usage guidelines.

Responsibilities:
- Designed print collateral for events and product sales.
- Created advertisements for partnering businesses and clients.
- Created direct email marketing campaigns in cooperation with Marketing Manager.
- Data entry for eCommerce product information.
- Daily use of Adobe Photoshop and InDesign.
- Attend weekly meetings to collaborate with marketing team on current tasks/projects and address any internal issues.

Marketing Assistant

While maintaining my duties as a part-time Marketing Assistant, I sought out the opportunity to improve our company's online presence through social media marketing. This project came in the form of a 4 month internship with the Social Media Director.

- Daily management of corporate Facebook, Twitter, and LinkedIn pages.
- Developed new social media content strategy.
- Implemented a new schedule for social media activity. 
- Established DiVal Safety brand across all platforms.
- Benchmarked DiVal Twitter account in comparison to competitors.
- Increased overall number of followers by 110%.

Social Media Marketing Intern

Medaille College

- Operations Assistant for Medaille College NCAA Athletic Events.

Student Work Program

Founders and Marketing Directors come to me when they crave better results from their ads. Currently building a performance marketing agency that helps consumer brands increase revenue through multi-channel paid media campaigns across search and social.

Over the past 7 years, I’ve developed and launched digital marketing strategies for global brands, start up companies, and everything in between.

My goal is to educate, empower, and support brands that want to elevate their business through performance marketing.

taplio

The Battle

Charlie Riley

Brian Cleary

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