OneScreen.ai

First marketing leader hired to help midmarket marketers add measurable outdoor advertising to their media mix.

I am delivering 90% of sales pipeline as a team of one through demand generation, inbound marketing, field marketing, product marketing and sales enablement.

Head of Marketing

Cohosting a new podcast from OneScreen.ai where we interview marketing experts about brand marketing, how they use out-of-home advertising in their marketing mix and much more.

Co-Host and Executive Producer Beyond the Billboard Podcast

GTMfund

GTMFund Member

Send

First US-based hire to grow the most advanced digital underwriting workbench for insurance carriers, MGAs and specialty insurers.

I oversee growth for the US market including business development and partnerships along with demand gen and GTM globally. 

Built a BDR sales function and team from scratch.

Leading demand generation, SEO, PR, email marketing, field marketing, event marketing, RevOps and more for a global insurtech startup selling enterprise SaaS to global and regional insurance companies.

VP of Marketing

Charlieriley.com

Fractional head of marketing consultation for regional and national brands and government, along with home, real estate and advertising and marketing agencies. 

I helped companies looking to hire their first marketing leader or who cannot bring on a full-time marketing leader with branding, growth marketing, product marketing, demand generation, sponorships, partnership marketing, sales alignment, event planning, media, and public relations advice for improved sales, greater consistency and enhanced awareness.

I have worked within SaaS, cybersecurity, manufacturing, digital signage, B2B, self storage, education, hospitality, healthcare, athletics, non-profit and other industries on marketing planning such as designing and implementing social media campaigns, market research, copywriting, media buying and more.

Chief Strategy Officer

Havoc Shield

Executive hired to develop a US growth plan for this SaaS cybersecurity subscription startup leading sales, demand generation, product marketing, brand marketing, partnerships, growth and partnerships.

-Doubled customer count through demand generation, ABM customer acquisition and marketing automation (HubSpot) best practice integrations
-Helped build a new product focused on insurance brokers and their insureds to help meet cybersecurity questionnaire standards. Built and executed Go-To-Market plan to validate product and sell to learning US insurance brokers
-Built a partnerships and channel sales program, having negotiated and landed an exclusive reseller program acceptance with one of largest global SaaS distributors
-Helped launch a cybersecurity insurance reselling product based on customer and prospect research focused on the insurance brokers and wholesaler networks
-Mentored an SDR team to implement consistent sales motions, ABM tactics, outbound sales sequences and aligned marketing with sales enablement efforts
-Created the only national, exclusive Chambers of Commerce referral program through a nurtured business development strategy
-Landed 30+ podcast, published media and conference speaking slots and appearances along with rebrand
-Executed an Appsumo deal

Havoc Shield is cybersecurity startup that delivers an all-in-one suite of proactive cybersecurity tools like vulnerability scans, penetration testing, phishing training, security questionnaires and other tools to satisfy compliance requirement for small businesses and startups to win new deals and protect themselves from ransomware and cybersecurity attacks.

VP of Growth

Pharmacy Benefit Dimensions

First head of marketing and revenue leader hired in a brand new role to create a cohesive sales and marketing team to drive demand generation, retention marketing efforts, implement data-driven decision making and growth marketing efforts for this national healthcare pharmacy benefit manager selling to SMB and Enterprise insurance brokers, healthcare plans and more.

Senior leadership team member hired 2 weeks before the COVID 19 pandemic, leading the communications and work-from-home transition efforts of over 100 employees to transition to a remote environment. 

-Led team of 8 marketers and salespeople for this $26MM national pharmacy benefit manager. 
-Exceeded revenue budget by 28% in 2020
-Oversaw the RFP process and team, implementing a centralized RFP tool for faster and more accurate RFP responses
-Implemented HubSpot for CRM and marketing automation, created a new inbound marketing and lead generation strategy while improving web traffic activity 19% year-over-year
-Developed an internal communications process to alleviate concerns and keep associates informed and entertained on important information daily during a remote work transition

Director of Sales and Marketing

Curbell Plastics

Recruited to the senior management team to lead a team of 8 in business development, sales support, marketing and communications for a $190 million industrial plastics distributor. Had P&L and KPI responsibility, customer acquisition lead, manufacturer supplier partnerships management, and oversight of PR and ad agencies. Managed M&A communications along with sales, marketing, and business development alignment. Collaborate on sales itinerary planning, prospecting, and communications training.
-50 percent B2B e-commerce revenue improvement through site optimization, content marketing and inbound marketing (Hubspot) implementation
-35 percent B2B qualified lead generation increase
-17 percent organic traffic growth year-over-year 
-UX best practices implementation reduced cart abandonment 5 percent
-Built a product marketing feedback loop, including launching Net Promoter Score (NPS) for real-time customer feedback, improved retention and customer marketing content creation

Director of Marketing

Lawley

First-ever head of marketing leader hired onto the leadership team managing a team of 4 who oversaw all growth marketing, product marketing, advertising, public relations, social media, SEO, SEM, research and communications and Revenue Ops for this Top 50 independent insurance broker.

-Helped agency eclipse record sales growth each year of my tenure
-Launched new, SEO-optimized website delivering 182 percent organic traffic growth and a 22 percent Alexa ranking improvement year-over-year with 400+ published sales and educational content pieces
-Launched an Account Based Marketing (ABM) strategy focused on targeted landing pages, presentation materials and custom content for key mid market and enterprise accounts
-Implemented marketing automation (Pardot/SalesForce Marketing Cloud) into CRM (SalesForce)
$370,000 plus in estimated media value earned through social media employee advocacy marketing program built for customer service, employee recruitment, and lead generation
-150 percent improvement in social media reach
-100+ events executed including webinars, seminars, focus groups, and sponsorships
-Landed dozens of PR interviews and guest posts through thought leadership and internal media training
-Executed company-wide rebrand to deliver consistent messaging to cross-sell over 80 product lines
-Built vendor and partner co-op marketing program
-Developed and nurtured company-wide intranet and communications platform for all associates
-Worked with dozens of nonprofits on sponsorship allocation, activation, and fulfillment
-Communications and PR efforts led Lawley to be named as 2015 Company of the Year by Buffalo Business First
-Co-managed the sales operations team, supporting over 100 salespeople, data integration and sales software

Director of Marketing and Communications

PLS 3rd Learning

Recruited for inaugural executive team position overseeing marketing, business development, and customer engagement strategy and development for this international education technology startup.
-Helped land an RFP valued at over $4 million, the largest win in company history, through an Account Based Marketing (ABM) campaign with custom videos, testimonials, presentation collateral all housed on a unique URL landing page
-Managed marketing budget of over $1 million, outside agency vendors and team of 7 across multiple offices
-Product marketing lead for various digital and international projects creating the first customer advocacy panel, conducting consistent qualitative and quantitative customer research checkins and more
-Rebranded 2 companies into 1 cohesive brand, melding B2B and B2C SaaS and traditional learning models
-Took over public relations and internal communications while helping merge 2 companies in 1
-Marketing and development efforts secured a multi-year, multi-million dollar state contract and increased lead generation for multiple larger-scale education projects
-Implemented project management (Basecamp), CRM (Highrise), email and landing page A/B tests, focus group research, and managed national and international trade shows and events 
-Built thought leadership and employee advocacy outreach securing multiple conference and media speaking opportunities

Chief Marketing Officer (CMO)

FARM Buffalo

Oversaw all digital projects for this full-service advertising agency, ranging from digital media placement, email marketing campaigns, user experience (UX) and digital strategy, social media, QR codes, mobile marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), landing page development, compilation and analysis of market research and web analytics and online direct marketing applications. Developed online and offline strategy for current and prospective clients in the grocery, automotive, CPG, retail, real estate and financial industries. 

I also managed public relations and served as social media/customer service community manager for the agency and several of our clients, along and internal and external communications.

Digital Marketing Director

Leading Marketing at OneScreen.ai | VP-level Revenue Generating Marketing Leader | 3x Dad | Podcast Host & Former CMO

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. 

I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. 

As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix.  

I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.

I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Charlie Riley

HealthTech Content

Run a successful B2B content marketing agency for growth stage health tech brands, focusing primarily on audience research, messaging, and content strategy.

Worked with Johnson & Johnson, DePuy Synthes, Akamai, PerfectServe, AMN Healthcare, and CTG.

Founder & CEO

Decimal.health

Executive in Residence

CancerX

Marketing Advisor

Red Stag Fulfillment

Led every aspect of the content marketing function, including research, messaging, strategy, and execution, spanning hundreds of SEO content assets to garner keyword SERP rankings that included nearly 300 in the top 3 and another 500+ in the top 10.

Developed and spearheaded a strategy to incorporate the expertise of internal SMEs and customized design elements to elevate content quality and position the brand as an industry thought leader.

Built and scaled a content marketing department with full-time hires, freelance contributors, and agency vendor partners to maximize the output and ROI of the lean marketing team.

Collaborated directly with the CMO, CEO, company founder, VP of sales, and VP of customer success for this 9-figure e-commerce business to gain alignment, buy-in, and cooperation across all departments relevant to the marketing function.

Director of Content Marketing

Cliniko

Consistently met deadlines to produce high-quality content for the website, blog, landing pages, social platforms, help guides, and marketing materials. Contributed to a ~13% increase in new trials YoY and a ~9% increase in conversions to paid subscribers.

Collaborated with marketing and design teams to plan and execute content strategies for landing pages, feature releases, email marketing campaigns, customer onboarding, and endorsement announcements. Met 100% of project deadlines.

Interviewed and collaborated with internal and external subject matter experts (including customers) during all stages of the content creation process.

Augmented the publishing schedule by providing editorial reviews for approximately 10-20 pieces of content each month from internal and external contributors, including guest posts, customer support articles, video scripts, and all related social media posts.

Head of Content

Self Employed

I handled anything from content creation and article writing, to email campaigns and brand strategy.

Content Marketing Consultant

Doug Kent Music, LLC

Successful B2B and B2C business with annual improvements, including 20% revenue growth YoY.
Streamlined outbound sales systems and content for B2B clients, earning a 10% increase in the client base and 14% in operational savings.

Engaged extensively across the marketing and sales lifecycles with a 12% improved closing rate. 

Consistently published high-quality social posts and advertisements to gain more than 3,000 social media followers in less than two years and increase website traffic by nearly 30%.

RadiaDyne

Successfully established and managed the Inside Sales Department garnering a 15% increase in the closing rate for new clients, boosting sales from existing clients by 5%, and gaining hundreds of new qualified leads through email marketing. 

Presented complex written and verbal medical information to physicians regarding specific procedural aspects of using the product to provide higher-quality care and improve patient recovery. 

Partnered with the design team to create digital content using Adobe Illustrator and coordinated with the VP of Sales to ensure the accuracy of all technical writing. 

Supported prospects and field reps throughout the sales lifecycle, from initial contact through purchase.

Supported an executive dashboard focused on increased revenue and new client acquisitions by developing weekly, monthly, and quarterly reports used to drive operational meetings toward successful marketing initiatives and establish a culture of continuous improvement.

Marketing Lead

Connect, close, grow | messaging & content strategy | B2B health-tech

Your solution could change healthcare.

But no one knows it yet.

Because you aren’t connecting with your audience.

That’s why your marketing content gets crappy results.


You need to bridge the gap between your brand and your audience.

Connect the dots that lead people to your solution.


That takes great messaging and a killer content strategy.

And that’s what I do best.


I’ll tap into how your audience FEELS about their challenges, 

and dig deep to understand how their lives will be better with your solution.

You’ll get a clear framework for saying the right things, in the right ways, to the right people.


When I'm done, your brand will finally be ready to…
⭐ Stand out in a tough market
⭐ Overcome the underdog label
⭐ Start seeing BIG results.


Brands I’ve worked with include:
– Johnson & Johnson
– DePuy Synthes
– Akamai
– AMN Healthcare
– CTG
– Echo
– PerfectServe
and more.


Ready to join that list?
Want to make something BIG happen?

Book a call to get started.
https://calendly.com/dougpohl/general-chat

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The Battle

Charlie Riley

Doug Pohl

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