OneScreen.ai

First marketing leader hired to help midmarket marketers add measurable outdoor advertising to their media mix.

I am delivering 90% of sales pipeline as a team of one through demand generation, inbound marketing, field marketing, product marketing and sales enablement.

Head of Marketing

Cohosting a new podcast from OneScreen.ai where we interview marketing experts about brand marketing, how they use out-of-home advertising in their marketing mix and much more.

Co-Host and Executive Producer Beyond the Billboard Podcast

GTMfund

GTMFund Member

Send

First US-based hire to grow the most advanced digital underwriting workbench for insurance carriers, MGAs and specialty insurers.

I oversee growth for the US market including business development and partnerships along with demand gen and GTM globally. 

Built a BDR sales function and team from scratch.

Leading demand generation, SEO, PR, email marketing, field marketing, event marketing, RevOps and more for a global insurtech startup selling enterprise SaaS to global and regional insurance companies.

VP of Marketing

Charlieriley.com

Fractional head of marketing consultation for regional and national brands and government, along with home, real estate and advertising and marketing agencies. 

I helped companies looking to hire their first marketing leader or who cannot bring on a full-time marketing leader with branding, growth marketing, product marketing, demand generation, sponorships, partnership marketing, sales alignment, event planning, media, and public relations advice for improved sales, greater consistency and enhanced awareness.

I have worked within SaaS, cybersecurity, manufacturing, digital signage, B2B, self storage, education, hospitality, healthcare, athletics, non-profit and other industries on marketing planning such as designing and implementing social media campaigns, market research, copywriting, media buying and more.

Chief Strategy Officer

Havoc Shield

Executive hired to develop a US growth plan for this SaaS cybersecurity subscription startup leading sales, demand generation, product marketing, brand marketing, partnerships, growth and partnerships.

-Doubled customer count through demand generation, ABM customer acquisition and marketing automation (HubSpot) best practice integrations
-Helped build a new product focused on insurance brokers and their insureds to help meet cybersecurity questionnaire standards. Built and executed Go-To-Market plan to validate product and sell to learning US insurance brokers
-Built a partnerships and channel sales program, having negotiated and landed an exclusive reseller program acceptance with one of largest global SaaS distributors
-Helped launch a cybersecurity insurance reselling product based on customer and prospect research focused on the insurance brokers and wholesaler networks
-Mentored an SDR team to implement consistent sales motions, ABM tactics, outbound sales sequences and aligned marketing with sales enablement efforts
-Created the only national, exclusive Chambers of Commerce referral program through a nurtured business development strategy
-Landed 30+ podcast, published media and conference speaking slots and appearances along with rebrand
-Executed an Appsumo deal

Havoc Shield is cybersecurity startup that delivers an all-in-one suite of proactive cybersecurity tools like vulnerability scans, penetration testing, phishing training, security questionnaires and other tools to satisfy compliance requirement for small businesses and startups to win new deals and protect themselves from ransomware and cybersecurity attacks.

VP of Growth

Pharmacy Benefit Dimensions

First head of marketing and revenue leader hired in a brand new role to create a cohesive sales and marketing team to drive demand generation, retention marketing efforts, implement data-driven decision making and growth marketing efforts for this national healthcare pharmacy benefit manager selling to SMB and Enterprise insurance brokers, healthcare plans and more.

Senior leadership team member hired 2 weeks before the COVID 19 pandemic, leading the communications and work-from-home transition efforts of over 100 employees to transition to a remote environment. 

-Led team of 8 marketers and salespeople for this $26MM national pharmacy benefit manager. 
-Exceeded revenue budget by 28% in 2020
-Oversaw the RFP process and team, implementing a centralized RFP tool for faster and more accurate RFP responses
-Implemented HubSpot for CRM and marketing automation, created a new inbound marketing and lead generation strategy while improving web traffic activity 19% year-over-year
-Developed an internal communications process to alleviate concerns and keep associates informed and entertained on important information daily during a remote work transition

Director of Sales and Marketing

Curbell Plastics

Recruited to the senior management team to lead a team of 8 in business development, sales support, marketing and communications for a $190 million industrial plastics distributor. Had P&L and KPI responsibility, customer acquisition lead, manufacturer supplier partnerships management, and oversight of PR and ad agencies. Managed M&A communications along with sales, marketing, and business development alignment. Collaborate on sales itinerary planning, prospecting, and communications training.
-50 percent B2B e-commerce revenue improvement through site optimization, content marketing and inbound marketing (Hubspot) implementation
-35 percent B2B qualified lead generation increase
-17 percent organic traffic growth year-over-year 
-UX best practices implementation reduced cart abandonment 5 percent
-Built a product marketing feedback loop, including launching Net Promoter Score (NPS) for real-time customer feedback, improved retention and customer marketing content creation

Director of Marketing

Lawley

First-ever head of marketing leader hired onto the leadership team managing a team of 4 who oversaw all growth marketing, product marketing, advertising, public relations, social media, SEO, SEM, research and communications and Revenue Ops for this Top 50 independent insurance broker.

-Helped agency eclipse record sales growth each year of my tenure
-Launched new, SEO-optimized website delivering 182 percent organic traffic growth and a 22 percent Alexa ranking improvement year-over-year with 400+ published sales and educational content pieces
-Launched an Account Based Marketing (ABM) strategy focused on targeted landing pages, presentation materials and custom content for key mid market and enterprise accounts
-Implemented marketing automation (Pardot/SalesForce Marketing Cloud) into CRM (SalesForce)
$370,000 plus in estimated media value earned through social media employee advocacy marketing program built for customer service, employee recruitment, and lead generation
-150 percent improvement in social media reach
-100+ events executed including webinars, seminars, focus groups, and sponsorships
-Landed dozens of PR interviews and guest posts through thought leadership and internal media training
-Executed company-wide rebrand to deliver consistent messaging to cross-sell over 80 product lines
-Built vendor and partner co-op marketing program
-Developed and nurtured company-wide intranet and communications platform for all associates
-Worked with dozens of nonprofits on sponsorship allocation, activation, and fulfillment
-Communications and PR efforts led Lawley to be named as 2015 Company of the Year by Buffalo Business First
-Co-managed the sales operations team, supporting over 100 salespeople, data integration and sales software

Director of Marketing and Communications

PLS 3rd Learning

Recruited for inaugural executive team position overseeing marketing, business development, and customer engagement strategy and development for this international education technology startup.
-Helped land an RFP valued at over $4 million, the largest win in company history, through an Account Based Marketing (ABM) campaign with custom videos, testimonials, presentation collateral all housed on a unique URL landing page
-Managed marketing budget of over $1 million, outside agency vendors and team of 7 across multiple offices
-Product marketing lead for various digital and international projects creating the first customer advocacy panel, conducting consistent qualitative and quantitative customer research checkins and more
-Rebranded 2 companies into 1 cohesive brand, melding B2B and B2C SaaS and traditional learning models
-Took over public relations and internal communications while helping merge 2 companies in 1
-Marketing and development efforts secured a multi-year, multi-million dollar state contract and increased lead generation for multiple larger-scale education projects
-Implemented project management (Basecamp), CRM (Highrise), email and landing page A/B tests, focus group research, and managed national and international trade shows and events 
-Built thought leadership and employee advocacy outreach securing multiple conference and media speaking opportunities

Chief Marketing Officer (CMO)

FARM Buffalo

Oversaw all digital projects for this full-service advertising agency, ranging from digital media placement, email marketing campaigns, user experience (UX) and digital strategy, social media, QR codes, mobile marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), landing page development, compilation and analysis of market research and web analytics and online direct marketing applications. Developed online and offline strategy for current and prospective clients in the grocery, automotive, CPG, retail, real estate and financial industries. 

I also managed public relations and served as social media/customer service community manager for the agency and several of our clients, along and internal and external communications.

Digital Marketing Director

Leading Marketing at OneScreen.ai | VP-level Revenue Generating Marketing Leader | 3x Dad | Podcast Host & Former CMO

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. 

I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. 

As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix.  

I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.

I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Charlie Riley

Janelle Amos

Revenue Marketing Manager

Elevate Growth

At Elevate Growth, we craft effective, integrated, and repeatable demand gen campaigns tailored for high-growth B2B companies. With 8 years of experience delivering results, I help businesses and marketers level up their strategies and achieve impactful outcomes.

SERVICES:

1. Level Up Your Demand Gen Skills
For Individual Marketers and Teams
Wave goodbye to imposter syndrome with 1:1, in-depth coaching designed for B2B demand gen marketers. Go from execution mode to strategic leader. #LevelUpWithJanelle

2. Game Plan Only
For B2B Companies / Marketing Leaders
Need clarity and actionable insights? My proprietary 360° Demand Gen Audit delivers a detailed playbook for strategic execution, perfect for those ready to act but needing direction.

3. Interim Head of Demand Gen
For B2B Companies / Marketing Leaders
Step up your demand gen game with a seasoned expert who can lead, implement, and execute campaigns from start to finish. Ideal for when you need a partner who can both envision and execute your strategy.

4. Strategic Advisor
For B2B Companies / Marketing Leaders
Looking for a trusted sounding board? As a strategic advisor, I provide guidance and support from afar, helping you lead your team and strategy effectively.

Not sure which option fits best? Let’s chat: https://calendly.com/janelle-amos/meet-with-janelle-amos-strategy-call. 

Learn more at elevate-growth.com

COMPANIES WE'VE HELPED GROW:
Guusto | Gem | CaptivateIQ | Rep Cap | Linnworks | Starmind | Egress | Criterion | Unity SCM | Affinipay | Arcade | Opsera ... and more.

SOME RESULTS CLIENTS HAVE SEEN:
+240% marketing-sourced pipeline in 6 months
+210% marketing-sourced closed-won ARR in 6 months
+$1 Million marketing-sourced pipeline in 45-day ABM pilot
+133% marketing-sourced pipeline in 30-day ABM pilot

Chat soon ✨

Founder & Chief Strategist

Guusto

Strategic Advisor

B2B Fusion

Partner & Chief GTM Campaign Strategist 

GTM Partners

GTM Ambassador

RevOps Co-op

Member

Reprise

The head of demand gen owns the demand generation function and the marketing component of ABM for Reprise. Responsible for creating programs and campaigns (strategy, set up and optimization, and reporting), and working closely with sales, leadership, and the VP of marketing to drive qualified pipeline. 

Successful Accomplishments: 
- Designed a product-led growth demand gen model leveraging and designing PQLs (product-qualified lead). 
- Successfully launched the first freemium model at Reprise through strategic promotional channels to drive awareness, interest, and sign-ups for the freemium model. 
- Reality star in "The Real PLG" -- a mini-series designed to document Reprise's journey to PLG in the lens of the head of demand gen.

Director of Demand Generation

Betterworks

As head of demand gen, the Revenue Marketing Manager is responsible for leading strategies in demand generation, marketing automation, and email marketing to drive pipeline for Betterworks. 

Owner of all pipeline strategies for the marketing team, the Revenue Marketing Manager partners closely with sales to drive customer-centric playbooks that are relevant, personalized, and segmented. 

Successful Accomplishments: 
- Joined at the end of Q2, by Q3 I drove 20% of marketing-sourced ARR, by Q4 & Q1, 48%, and by Q2 67% ARR (sales cycle 3-6 months) – responsible for 30%. 

- Refined webinar follow-up process that resulted in >14 meetings in 7 business days.

- Revamped newsletters that drove 3x the engagement.

- Improved Google Ads conversions 2,054% YoY; reduced CPA 87% YoY (with PPC vendor help).

- Sourced two of the largest 6-figure enterprise deals in Betterworks history (close-won). 

- Designed email marketing campaign to capture journey, intent, and conversions. 

- Advocated and implemented Drift to provide a white-glove service for users on the site in addition to reducing friction to getting SDRs/AEs meetings. 

- Designed full ABM strategy with tiered deployment. Partially executed due to resources, but got scrappy with 6sense, paid LinkedIn and email marketing. 

- Redefined the entire demand framework model, along with MQL, SQL, and marketing automation to focus on scaling efforts and celebrating revenue (not leads).

DoctorLogic

•	Paved the company’s infrastructure to scale. Advised and led the transition to a more scalable MarTech stack with the processes and definitions needed to scale leads and opportunities. 
•	Defined criteria for lead management including definitions for Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQLs), and created company’s first Marketing and Sales Service-Level Agreement.
•	Created a lead scoring model to align with MQL threshold as well as lead grading profiles.
•	Strategist for full-funnel marketing to reach prospects in as many channels as possible at the right time in their buying journey; including inbound/outbound lead generation strategies for both digital and traditional channels (organic, PPC, paid social, retargeting, native). 
•	Wrote and built nurture journeys for prospects and sales qualified leads to support their journey and drive conversion.
•	Built interactive calculators using Outgrow to drive net-new leads. This became the #1 converting form. 
•	Built customized Drift playbooks to support prospects throughout their journey. 63% of Drift leads converted to an opportunity. Saw a +400% ROI. 
•	Responsible for accurate reporting, measuring KPIs, calculating ROI, and providing closed-loop analysis to advise where marketing should invest based on data.
•	Defined buyer personas and our ideal customer to correctly position messaging and drive direction for content creation.
•	Created sales enablement content (case studies, one-sheets, etc.,). 

Successful accomplishments: 
•	Tripled qualified leads in one year. 
•	Positioned DoctorLogic to scale. 
•	Implemented omnichannel marketing.
•	Aligned sales and marketing. 
•	Established the foundation for demand generation and lead management. 
•	Increased lead to opportunity ratio to 50%. 
•	Accelerated the opportunity to close ratio from 90-days to as fast as 2-weeks by driving qualified prospects that are sales-ready.

Marketing Manager, Demand Generation

Innowera, a Magnitude Company

• Campaign manager responsible for developing, implementing and executing marketing campaigns that increase brand awareness and drive quality website traffic. (Identified buyer cycle content gaps, campaign cadence, strategic content positioning within the market, and established promotional strategy and content calendar). 
• Consistently measure site traffic and lead direct reports with plan of execution for optimization and growth. (Closed Q3 with an increase of 54% traffic clicks to website).
• Evaluate and report effectiveness of lead generation programs and digital brand presence and provide continuous recommendations for improvements.

Marketing Manager, Digital and Demand

•  Monitor and develop ROI and KPI strategies. 
•  Create content, optimize SEO/SEM tactics, and manage analytical data for all digital marketing initiatives.
•  Lead in strategy, development, execution and optimization of paid search marketing. 
•  Subject matter expert in digital strategies, lead generation, nurturing, and conversions.

Digital Marketing Specialist

•  Manager of Google AdWords & Google Analytics' platform and strategies. 
•  Manager of website content updates, requests, and new strategies. 
•  Responsible for brand strategy, consistency, and methods of implementation.  
•  Content writer/editor for webpages, and lead nurturing email campaigns. 
•  Responsible for increasing website traffic, lead conversions, relevance, quality scores, and identifying industry keywords for strategic bidding, both organically and paid. 
•  Event coordinator for large trade show events.

Successful Accomplishments:
•  Generated new Google AdWords strategy that increased quality score by 70%, filtered quality sales leads, and reduced cost per lead by $100. 
•  Reduced Google Analytics bounce rate from 89.4% to 44.8%. 
•  Redesigned webpages to increase relevance and user experience. 
•  Built new submission forms and processes for lead conversions on website. 
•  Created a new marketing strategy for company product/placement (new landing page, content strategy, strategic placement). 
•  Created forecasted marketing plan for 2018. 
•  Seamlessly directed one of the largest trade show events.
•  Awarded employee of the quarter for outstanding performance and commitment to Innowera (Oct. 2017).

Digital Marketing Coordinator

Stearns Lending (NMLS #1854)

• Identify marketing strategies to meet needs and drive competitive growth for mortgage loan officers.
• Social media content manager for items related to holidays and company events (Blogs, holiday images, and employee spotlights). 
• SEO keyword identifier for B2C corporate blog and newsletter content. 
• Account manage company's joint ventures alongside Sr. Marketing Specialist to project manage team members to meet deliverables.
• Optimize social media accounts for mortgage loan officers by creating sites and managing content. 
• Update and maintain HTML eTool for industry news. 
• Approve, develop, and maintain six marketing portals for all loan officers in four channels.

Successful Accomplishments:
• Developed and deployed holiday email marketing campaign for 2017.
• Revolutionized corporate blogs and newsletter communications by creating and managing all content in a content calendar and managing team members. 
• Project managed campaign video for culture initiatives, which included direction of the content and editing. 
• Assisted in the creation of a strategic marketing survey to analyze areas of optimization.
• One of three team members involved in successfully launching our largest new joint venture. Responsible for website developments (HTML formatting, link managing, and content formatting for both individual profile pages as well as branch pages), business cards, access to marketing portals, and field requests.

Marketing Assistant

Feeling like your marketing efforts aren’t translating into revenue? Wondering how to take your campaigns from tactical chaos to strategic impact?

You’re not alone. Many companies struggle with balancing big-picture strategy and everyday execution, often getting lost in aspirational goals without achieving measurable results.

That’s exactly where companies like yours find themselves—until we start working together. I help B2B SaaS companies in Series A-C build holistic marketing campaigns that drive real results. 

Now, why choose to work with me when there are literally thousands of consultants that are proposing to do the same thing: 

1) I take a holistic approach to marketing - I unify activities to work together, not in silo. 

2) I have bias toward action - I don’t float around for 90 days until I can prepare a 75 page presentation. I understand you have big goals to hit and are under a lot of pressure. I partner alongside you to make it happen, building on one step at a time. 

3) Every strategy I’ve crafted is tailored. I’m not a cookie-cutter playbook implementor. I recognize your challenges, goals, and budgets all vary – your strategy should too. 

4) I build tactical strategies based on what we have NOW and what we KNOW now. I don’t wait until we reach an aspirational goal, or measure based on aspirational conversion rates. I’ll give it to you straight with a plan for what’s next. 

5) Last, but not least, I’m a campaign enabler. I take existing components and put the puzzle pieces together. Think of me as the maestro of an orchestra. I get the instruments playing in harmony. What I don’t do: content creation, ICP creation / mapping, dedicated paid media management, SDR/sales processes. I’m not an agency. I can’t and won’t do it all. If you’re looking for someone to create and execute a holistic revenue-generating campaign plan, I’m your girl. Otherwise, I agree, you’re probably better off with a full-service agency. 

More about me: 
Hi! 👋 I’m Janelle Amos – formerly 3x head of demand gen turned entrepreneur who’s spent the last three years in the trenches, consulting 17+ companies on campaign strategies that actually work. I’ve spoken on stages, led masterclasses, and been featured in industry articles. 

Ready to make your campaigns count? Book a call using the link at the top of my profile. 

✨ Chat soon.

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Charlie Riley

Janelle Amos

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