OneScreen.ai

First marketing leader hired to help midmarket marketers add measurable outdoor advertising to their media mix.

I am delivering 90% of sales pipeline as a team of one through demand generation, inbound marketing, field marketing, product marketing and sales enablement.

Head of Marketing

Cohosting a new podcast from OneScreen.ai where we interview marketing experts about brand marketing, how they use out-of-home advertising in their marketing mix and much more.

Co-Host and Executive Producer Beyond the Billboard Podcast

GTMfund

GTMFund Member

Send

First US-based hire to grow the most advanced digital underwriting workbench for insurance carriers, MGAs and specialty insurers.

I oversee growth for the US market including business development and partnerships along with demand gen and GTM globally. 

Built a BDR sales function and team from scratch.

Leading demand generation, SEO, PR, email marketing, field marketing, event marketing, RevOps and more for a global insurtech startup selling enterprise SaaS to global and regional insurance companies.

VP of Marketing

Charlieriley.com

Fractional head of marketing consultation for regional and national brands and government, along with home, real estate and advertising and marketing agencies. 

I helped companies looking to hire their first marketing leader or who cannot bring on a full-time marketing leader with branding, growth marketing, product marketing, demand generation, sponorships, partnership marketing, sales alignment, event planning, media, and public relations advice for improved sales, greater consistency and enhanced awareness.

I have worked within SaaS, cybersecurity, manufacturing, digital signage, B2B, self storage, education, hospitality, healthcare, athletics, non-profit and other industries on marketing planning such as designing and implementing social media campaigns, market research, copywriting, media buying and more.

Chief Strategy Officer

Havoc Shield

Executive hired to develop a US growth plan for this SaaS cybersecurity subscription startup leading sales, demand generation, product marketing, brand marketing, partnerships, growth and partnerships.

-Doubled customer count through demand generation, ABM customer acquisition and marketing automation (HubSpot) best practice integrations
-Helped build a new product focused on insurance brokers and their insureds to help meet cybersecurity questionnaire standards. Built and executed Go-To-Market plan to validate product and sell to learning US insurance brokers
-Built a partnerships and channel sales program, having negotiated and landed an exclusive reseller program acceptance with one of largest global SaaS distributors
-Helped launch a cybersecurity insurance reselling product based on customer and prospect research focused on the insurance brokers and wholesaler networks
-Mentored an SDR team to implement consistent sales motions, ABM tactics, outbound sales sequences and aligned marketing with sales enablement efforts
-Created the only national, exclusive Chambers of Commerce referral program through a nurtured business development strategy
-Landed 30+ podcast, published media and conference speaking slots and appearances along with rebrand
-Executed an Appsumo deal

Havoc Shield is cybersecurity startup that delivers an all-in-one suite of proactive cybersecurity tools like vulnerability scans, penetration testing, phishing training, security questionnaires and other tools to satisfy compliance requirement for small businesses and startups to win new deals and protect themselves from ransomware and cybersecurity attacks.

VP of Growth

Pharmacy Benefit Dimensions

First head of marketing and revenue leader hired in a brand new role to create a cohesive sales and marketing team to drive demand generation, retention marketing efforts, implement data-driven decision making and growth marketing efforts for this national healthcare pharmacy benefit manager selling to SMB and Enterprise insurance brokers, healthcare plans and more.

Senior leadership team member hired 2 weeks before the COVID 19 pandemic, leading the communications and work-from-home transition efforts of over 100 employees to transition to a remote environment. 

-Led team of 8 marketers and salespeople for this $26MM national pharmacy benefit manager. 
-Exceeded revenue budget by 28% in 2020
-Oversaw the RFP process and team, implementing a centralized RFP tool for faster and more accurate RFP responses
-Implemented HubSpot for CRM and marketing automation, created a new inbound marketing and lead generation strategy while improving web traffic activity 19% year-over-year
-Developed an internal communications process to alleviate concerns and keep associates informed and entertained on important information daily during a remote work transition

Director of Sales and Marketing

Curbell Plastics

Recruited to the senior management team to lead a team of 8 in business development, sales support, marketing and communications for a $190 million industrial plastics distributor. Had P&L and KPI responsibility, customer acquisition lead, manufacturer supplier partnerships management, and oversight of PR and ad agencies. Managed M&A communications along with sales, marketing, and business development alignment. Collaborate on sales itinerary planning, prospecting, and communications training.
-50 percent B2B e-commerce revenue improvement through site optimization, content marketing and inbound marketing (Hubspot) implementation
-35 percent B2B qualified lead generation increase
-17 percent organic traffic growth year-over-year 
-UX best practices implementation reduced cart abandonment 5 percent
-Built a product marketing feedback loop, including launching Net Promoter Score (NPS) for real-time customer feedback, improved retention and customer marketing content creation

Director of Marketing

Lawley

First-ever head of marketing leader hired onto the leadership team managing a team of 4 who oversaw all growth marketing, product marketing, advertising, public relations, social media, SEO, SEM, research and communications and Revenue Ops for this Top 50 independent insurance broker.

-Helped agency eclipse record sales growth each year of my tenure
-Launched new, SEO-optimized website delivering 182 percent organic traffic growth and a 22 percent Alexa ranking improvement year-over-year with 400+ published sales and educational content pieces
-Launched an Account Based Marketing (ABM) strategy focused on targeted landing pages, presentation materials and custom content for key mid market and enterprise accounts
-Implemented marketing automation (Pardot/SalesForce Marketing Cloud) into CRM (SalesForce)
$370,000 plus in estimated media value earned through social media employee advocacy marketing program built for customer service, employee recruitment, and lead generation
-150 percent improvement in social media reach
-100+ events executed including webinars, seminars, focus groups, and sponsorships
-Landed dozens of PR interviews and guest posts through thought leadership and internal media training
-Executed company-wide rebrand to deliver consistent messaging to cross-sell over 80 product lines
-Built vendor and partner co-op marketing program
-Developed and nurtured company-wide intranet and communications platform for all associates
-Worked with dozens of nonprofits on sponsorship allocation, activation, and fulfillment
-Communications and PR efforts led Lawley to be named as 2015 Company of the Year by Buffalo Business First
-Co-managed the sales operations team, supporting over 100 salespeople, data integration and sales software

Director of Marketing and Communications

PLS 3rd Learning

Recruited for inaugural executive team position overseeing marketing, business development, and customer engagement strategy and development for this international education technology startup.
-Helped land an RFP valued at over $4 million, the largest win in company history, through an Account Based Marketing (ABM) campaign with custom videos, testimonials, presentation collateral all housed on a unique URL landing page
-Managed marketing budget of over $1 million, outside agency vendors and team of 7 across multiple offices
-Product marketing lead for various digital and international projects creating the first customer advocacy panel, conducting consistent qualitative and quantitative customer research checkins and more
-Rebranded 2 companies into 1 cohesive brand, melding B2B and B2C SaaS and traditional learning models
-Took over public relations and internal communications while helping merge 2 companies in 1
-Marketing and development efforts secured a multi-year, multi-million dollar state contract and increased lead generation for multiple larger-scale education projects
-Implemented project management (Basecamp), CRM (Highrise), email and landing page A/B tests, focus group research, and managed national and international trade shows and events 
-Built thought leadership and employee advocacy outreach securing multiple conference and media speaking opportunities

Chief Marketing Officer (CMO)

FARM Buffalo

Oversaw all digital projects for this full-service advertising agency, ranging from digital media placement, email marketing campaigns, user experience (UX) and digital strategy, social media, QR codes, mobile marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), landing page development, compilation and analysis of market research and web analytics and online direct marketing applications. Developed online and offline strategy for current and prospective clients in the grocery, automotive, CPG, retail, real estate and financial industries. 

I also managed public relations and served as social media/customer service community manager for the agency and several of our clients, along and internal and external communications.

Digital Marketing Director

Leading Marketing at OneScreen.ai | VP-level Revenue Generating Marketing Leader | 3x Dad | Podcast Host & Former CMO

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. 

I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. 

As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix.  

I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.

I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Charlie Riley

Community Services for Every1

Website updates using Wordpress and Divi
Utilize the Bloomerang CRM to track grants, donations and fundraising campaigns, and run reports
Grants and grant tracking 
Utilize Give Smart for web-based campaign creation and fundraising
Help organize and attend marketing and PR events

Development Specialist

Spongeoutlet.com

Increased sales every year from 2021- 2023
Provided data analysis for Facebook, Google and Amazon
Created Consumer Product package designs using Adobe Illustrator that is currently in a national big box store
Created advertising and product demo videos for products for Amazon, Tiktok, Facebook, and YouTube
Optimized and updated Amazon Store including product listings, photos and design elements
Insured compliance with Amazon Seller Policies 
Optimized and created email campaigns through MailChimp 
Created social media content and managed accounts including Facebook, Twitter, Instagram & TikTok
Wrote blog posts and sample letters to customers
Helped source products and materials
Shot product photos and edited them using Adobe Photoshop
Processed purchase orders through QuickBooks and collected overdue accounts
Arranged shipping of both packages and LTL freight

Marketing Specialist

HSBC

Wrote internal email campaigns about IT changes for the sixth largest bank in the world with engagement rates of over 85%
Worked with an international team remotely, meeting over Zoom and communicating via email and chat
Created emails using Outlook that followed HSBC brand-design principles
Updated PowerPoint presentations and PDF forms using InDesign

IT Marketing/Communication Specialist

ASI | Signage Innovations

Managed and completed 80 custom signage projects worth $250,000 in under a year
Communicated with outside clients & managed custom signage projects for clients from initial order, through drawing approvals, changes and sign-off
Worked in Excel, FileMaker Pro, Word, Monday.com and the Mothernode CRM to manage clients and projects.

Sales Assistant & Project Manager

1st Source Servall

Increased affiliate appliance parts sales for the Profit Partner Solution’s (PPS) appliance parts affiliate program
Wrote and designed a monthly affiliate newsletters for the PPS program
Designed custom websites using WordPress and the Divi Theme Builder for appliance repair businesses as part of Profit Partner Solutions
Wrote and designed internal pages while optimizing for SEO
Managed and created content for blogs and social media accounts  (Facebook, Twitter, Pinterest)  for three brands
Designed flyers for regional store events and sales, along with other marketing materials like trade show booths.

Senior Marketing Specialist

Yourbrain Media Inc

Provided customer service for four e-mail accounts and two help desks
Installed, moved and solved problems on WordPress-powered blogs
Wrote press releases, sales letters, articles, blog posts and web content
Promoted Vectortoons.com on Facebook and Twitter.

Web Marketing Associate

AP Wagner Appliance Parts

Designed websites and web pages  in Photoshop and hand-coded designs using (X)HTML and CSS.
Wrote blog posts, press releases, newsletter stories, marketing and advertising copy for e-commerce site.
Designed banner ads and e-mail newsletter.
Doubled web-based sales and increased web traffic by 62% in one year’s time.

Savannah Morning News

Maintained and developed the Spotted Website, including corporate-wide changes to the website
Managed, recruited and trained staff of volunteer photographers
Met with charities, community groups and schools to encourage participation on the SavannahNOW.com's Share portion of the website
Photographed community events

Spotted Community Website Coordinator

9/2005
Worked with editors and reporters to help tell stories online through the use of multimedia
Produced multimedia including audio, video, slide shows, and interactive Flash graphics
Lead the design and development of special sections on the web
Completed multimedia newsroom organization, planning and integration training at the Newsplex in Columbia, S.C.

Web Content Producer

Morris Digital Works

Managed the development of customized websites for clients.
Translated needs of the client to designers and engineers. 
Insured work is completed within time and budget constraints.
Trained in project management by Franklin Covey (one day class).

Project Manager & Web Content Producer

Supervised web content team which updated website with new content
Wrote travel stories and other web content as needed
Produced digital artwork and Flash maps for Excursia.com, a travel website

Content Supervisor

Created interactive maps and games in both JavaScript and Flash for BestReadGuide.com, a travel website

Multimedia Specialist

Greater Niagara Newspapers/Niagara

Created newspaper advertisements
Operated negative imaging machinery
Proofed ads on negatives and checked news pages for errors before they went to press

Production Graphic Artist

Covered local events and city hall press conferences; wrote feature stories for the Niagara Falls Gazette, a daily newspaper with a circulation of 27,000 covering the city of Niagara Falls and the Niagara Region.
Produced daily weather and crime locator maps in addition to graphics for breaking news stories.

Reporter and Newsroom Graphic Designer

I am an experienced marketing professional with skills in search engine optimization, content marketing, search engine marketing, social media marketing, data analysis, web and graphic design, and writing.  

Professional experience includes I.T. marketing and communications for an international bank, marketing for two national appliance parts companies, project manager for an architectural signage company and a reporter for two daily city newspapers. 

I also have experience in recruiting, training, and managing volunteers and working as a project manager for a web development agency.

I was named Employee of the Month twice by two separate employers.

taplio

The Battle

Charlie Riley

Jennifer Wozniak

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