OneScreen.ai

First marketing leader hired to help midmarket marketers add measurable outdoor advertising to their media mix.

I am delivering 90% of sales pipeline as a team of one through demand generation, inbound marketing, field marketing, product marketing and sales enablement.

Head of Marketing

Cohosting a new podcast from OneScreen.ai where we interview marketing experts about brand marketing, how they use out-of-home advertising in their marketing mix and much more.

Co-Host and Executive Producer Beyond the Billboard Podcast

GTMfund

GTMFund Member

Send

First US-based hire to grow the most advanced digital underwriting workbench for insurance carriers, MGAs and specialty insurers.

I oversee growth for the US market including business development and partnerships along with demand gen and GTM globally. 

Built a BDR sales function and team from scratch.

Leading demand generation, SEO, PR, email marketing, field marketing, event marketing, RevOps and more for a global insurtech startup selling enterprise SaaS to global and regional insurance companies.

VP of Marketing

Charlieriley.com

Fractional head of marketing consultation for regional and national brands and government, along with home, real estate and advertising and marketing agencies. 

I helped companies looking to hire their first marketing leader or who cannot bring on a full-time marketing leader with branding, growth marketing, product marketing, demand generation, sponorships, partnership marketing, sales alignment, event planning, media, and public relations advice for improved sales, greater consistency and enhanced awareness.

I have worked within SaaS, cybersecurity, manufacturing, digital signage, B2B, self storage, education, hospitality, healthcare, athletics, non-profit and other industries on marketing planning such as designing and implementing social media campaigns, market research, copywriting, media buying and more.

Chief Strategy Officer

Havoc Shield

Executive hired to develop a US growth plan for this SaaS cybersecurity subscription startup leading sales, demand generation, product marketing, brand marketing, partnerships, growth and partnerships.

-Doubled customer count through demand generation, ABM customer acquisition and marketing automation (HubSpot) best practice integrations
-Helped build a new product focused on insurance brokers and their insureds to help meet cybersecurity questionnaire standards. Built and executed Go-To-Market plan to validate product and sell to learning US insurance brokers
-Built a partnerships and channel sales program, having negotiated and landed an exclusive reseller program acceptance with one of largest global SaaS distributors
-Helped launch a cybersecurity insurance reselling product based on customer and prospect research focused on the insurance brokers and wholesaler networks
-Mentored an SDR team to implement consistent sales motions, ABM tactics, outbound sales sequences and aligned marketing with sales enablement efforts
-Created the only national, exclusive Chambers of Commerce referral program through a nurtured business development strategy
-Landed 30+ podcast, published media and conference speaking slots and appearances along with rebrand
-Executed an Appsumo deal

Havoc Shield is cybersecurity startup that delivers an all-in-one suite of proactive cybersecurity tools like vulnerability scans, penetration testing, phishing training, security questionnaires and other tools to satisfy compliance requirement for small businesses and startups to win new deals and protect themselves from ransomware and cybersecurity attacks.

VP of Growth

Pharmacy Benefit Dimensions

First head of marketing and revenue leader hired in a brand new role to create a cohesive sales and marketing team to drive demand generation, retention marketing efforts, implement data-driven decision making and growth marketing efforts for this national healthcare pharmacy benefit manager selling to SMB and Enterprise insurance brokers, healthcare plans and more.

Senior leadership team member hired 2 weeks before the COVID 19 pandemic, leading the communications and work-from-home transition efforts of over 100 employees to transition to a remote environment. 

-Led team of 8 marketers and salespeople for this $26MM national pharmacy benefit manager. 
-Exceeded revenue budget by 28% in 2020
-Oversaw the RFP process and team, implementing a centralized RFP tool for faster and more accurate RFP responses
-Implemented HubSpot for CRM and marketing automation, created a new inbound marketing and lead generation strategy while improving web traffic activity 19% year-over-year
-Developed an internal communications process to alleviate concerns and keep associates informed and entertained on important information daily during a remote work transition

Director of Sales and Marketing

Curbell Plastics

Recruited to the senior management team to lead a team of 8 in business development, sales support, marketing and communications for a $190 million industrial plastics distributor. Had P&L and KPI responsibility, customer acquisition lead, manufacturer supplier partnerships management, and oversight of PR and ad agencies. Managed M&A communications along with sales, marketing, and business development alignment. Collaborate on sales itinerary planning, prospecting, and communications training.
-50 percent B2B e-commerce revenue improvement through site optimization, content marketing and inbound marketing (Hubspot) implementation
-35 percent B2B qualified lead generation increase
-17 percent organic traffic growth year-over-year 
-UX best practices implementation reduced cart abandonment 5 percent
-Built a product marketing feedback loop, including launching Net Promoter Score (NPS) for real-time customer feedback, improved retention and customer marketing content creation

Director of Marketing

Lawley

First-ever head of marketing leader hired onto the leadership team managing a team of 4 who oversaw all growth marketing, product marketing, advertising, public relations, social media, SEO, SEM, research and communications and Revenue Ops for this Top 50 independent insurance broker.

-Helped agency eclipse record sales growth each year of my tenure
-Launched new, SEO-optimized website delivering 182 percent organic traffic growth and a 22 percent Alexa ranking improvement year-over-year with 400+ published sales and educational content pieces
-Launched an Account Based Marketing (ABM) strategy focused on targeted landing pages, presentation materials and custom content for key mid market and enterprise accounts
-Implemented marketing automation (Pardot/SalesForce Marketing Cloud) into CRM (SalesForce)
$370,000 plus in estimated media value earned through social media employee advocacy marketing program built for customer service, employee recruitment, and lead generation
-150 percent improvement in social media reach
-100+ events executed including webinars, seminars, focus groups, and sponsorships
-Landed dozens of PR interviews and guest posts through thought leadership and internal media training
-Executed company-wide rebrand to deliver consistent messaging to cross-sell over 80 product lines
-Built vendor and partner co-op marketing program
-Developed and nurtured company-wide intranet and communications platform for all associates
-Worked with dozens of nonprofits on sponsorship allocation, activation, and fulfillment
-Communications and PR efforts led Lawley to be named as 2015 Company of the Year by Buffalo Business First
-Co-managed the sales operations team, supporting over 100 salespeople, data integration and sales software

Director of Marketing and Communications

PLS 3rd Learning

Recruited for inaugural executive team position overseeing marketing, business development, and customer engagement strategy and development for this international education technology startup.
-Helped land an RFP valued at over $4 million, the largest win in company history, through an Account Based Marketing (ABM) campaign with custom videos, testimonials, presentation collateral all housed on a unique URL landing page
-Managed marketing budget of over $1 million, outside agency vendors and team of 7 across multiple offices
-Product marketing lead for various digital and international projects creating the first customer advocacy panel, conducting consistent qualitative and quantitative customer research checkins and more
-Rebranded 2 companies into 1 cohesive brand, melding B2B and B2C SaaS and traditional learning models
-Took over public relations and internal communications while helping merge 2 companies in 1
-Marketing and development efforts secured a multi-year, multi-million dollar state contract and increased lead generation for multiple larger-scale education projects
-Implemented project management (Basecamp), CRM (Highrise), email and landing page A/B tests, focus group research, and managed national and international trade shows and events 
-Built thought leadership and employee advocacy outreach securing multiple conference and media speaking opportunities

Chief Marketing Officer (CMO)

FARM Buffalo

Oversaw all digital projects for this full-service advertising agency, ranging from digital media placement, email marketing campaigns, user experience (UX) and digital strategy, social media, QR codes, mobile marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), landing page development, compilation and analysis of market research and web analytics and online direct marketing applications. Developed online and offline strategy for current and prospective clients in the grocery, automotive, CPG, retail, real estate and financial industries. 

I also managed public relations and served as social media/customer service community manager for the agency and several of our clients, along and internal and external communications.

Digital Marketing Director

Leading Marketing at OneScreen.ai | VP-level Revenue Generating Marketing Leader | 3x Dad | Podcast Host & Former CMO

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. 

I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. 

As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix.  

I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.

I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Charlie Riley

CrowdStrike

Promoted to run Americas (US, Canada, LATAM)

Managing a team of 10 to drive pipeline growth, channel efficiency, and operational excellence in the region

Sr. Manager, Growth Marketing (Americas)

Develop and drive growth strategies globally for our emerging technologies centered around efficient qualified pipeline creation

Onboard and enable global marketing organization on the Propensity-to-Buy model for cross-sell/up-sell motion

Implement highly targeted digital campaigns against Sales Priority accounts

Examine pipeline analytics to identify areas for improvement across the entire sales and marketing cycle

Sr. Manager, Growth Marketing (Emerging Tech)

Bionic

Demand Generation & GTM leader who helped the company achieve 1000% ARR growth over the first year by contributing 50% of ARR & Pipeline across BDR & Demand teams.

Scaling paid advertising campaigns, onboarding Marketo and building out marketing operations/automation, managing overarching web strategy (ie: website, SEO, content), planning and executing events and tradeshows.

Work cross-functionally with revenue organization on RevOps activities such as TAM/ICP Analysis and Development, Territory Mapping, and Pipeline Conversion Analysis and Forecasting.

Drive overall demand generation strategy across the BDR and marketing team in partnership with peers and CMO.

Head of Demand Generation (acquired by CrowdStrike 2023)

The second marketing hire, I was brought in to build out the demand generation function and assist the CMO in pipeline generating activities, product marketing, and managing the BDR team (both from a process and a messaging standpoint).

Demand Generation Manager

Harness

Worked alongside the digital team in improving pipeline generation for the organic channel, and was a part of a team that generated $3.5+ million in qualified pipeline in H1 of 2021.
 
Improved the website through general website management, auditing, and SEO tactics.

Fueled organic growth by  2.2x over the first 8 months, trending towards 3.2x YoY.

Continuously tested new ways to drive conversion rate optimization using Mutiny.

Led the localization effort for EMEA and LATAM, working with partners and internal stakeholders.

Sr. SEO Analyst

Directive

Worked with the Growth and Operations teams to improve the SEO deliverable, as well as what a part of the sales process by building and driving innovation during the proposal phase. 

Managed the entire tech stack of the SEO department, and tested and improved new ways to deliver SEO to new and existing clients.

SEO Innovation Manager

Senior SEO Specialist

As an SEO Specialist, I am in charge of developing high level strategies for Enterprise clients. I work with Directive’s biggest brands in growing and driving revenue to their business.

I am the technical SEO lead assisting all clients in strategic technical SEO initiatives to improve site speed, crawl efficiency, site structure, and analytics.

I am also the SEO in charge of Directive’s internal marketing team. I manage all SEO driven strategies and ensure they are seen from ideation to implementation.

I have written thought leadership pieces on some of the top marketing blogs such as Marketo and WordStream.

SEO Specialist

As a Junior Specialist, I was in charge of managing SEO clients with small to mid size businesses. I saw clients from audit to implementation, and developed high level strategies that were revenue and growth driven.

While I was managing clients, I also wrote several guest blogs and blog posts for SEO related topics. 

After the first 6 months as a full-time Specialist, I was promoted to an SEO Specialist.

Jr. SEO Specialist

As an intern, I was responsible for auditing accounts and developing a checklist of tactics for new clients. A large component of the internship was education.

After only 2 months, I was given my first group of clients, where I saw success in growing my clients organically. After 3 months, I was extended an offer for a full time position.

SEO Intern

Alzheimer's Association - Orange County Chapter

Work closely with Directors to support events such as The Longest Day, Women #ENDALZ Luncheon, and Walk to End Alzheimer's
Identify, recruit, train and manage high impact volunteers for fundraising events and increasing concern and awareness, as well as growing revenue
Assistant and maintain databases and websites for all special events, participants, and donors
Establish budgets, work plans, and timelines for events
Complete timely donation processing and follow-up as needed
Maintain accurate and complete financial records

Development Coordinator

Regents Capital Corporation

Provided leasing and financing on capital equipment to middle market businesses
Performed outbound	calls to business owners	and	C-Level	Executives who have inquired	
about financing and leasing options
Managed multiple accounts while driving deals from application to funding

Account Executive

Cybersecurity Marketer @ Bionic

Problem solving, strategic thinking, and passion are what drive me. I enjoy learning about an engaging in the cybersecurity community.

I constantly am looking for ways to challenge myself and the status quo.

taplio

The Battle

Charlie Riley

Liam Barnes

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