Leading Marketing at OneScreen.ai | VP-level Revenue Generating Marketing Leader | 3x Dad | Podcast Host & Former CMO

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. 

I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. 

As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix.  

I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.

I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Charlie Riley

Demand Generation @ Refine Labs | Demand + Content + Product | Industrial → SaaS | Living My Dream | #GirlDad | Proud Minivan Driver

Started out working in government contracting. After 6 years, decided it wasn't for me and switched to pursuing B2B marketing. Fell in love instantly with the creativity and analysis of impactful marketing programs.

The first part of my marketing career had me in hardware - mainly manufacturing and OEM equipment. After that, took a cup of coffee at a startup before transitioning into agency / consulting.  Now I'm part of one of the top B2B demand gen firms in the country, Refine Labs, revolutionizing the function of marketing for high growth B2B SaaS companies.

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Charlie Riley

🤘 Matthew Sciannella

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