EventsAir

Head of Marketing

Growth Marketing Manager

Momentus Technologies

•	Lead and mentor a team of high-performing marketing professionals, providing guidance and support for individual and collective success.
•	Develop and implement comprehensive marketing strategies aligned with business objectives and the Momentus product roadmap to drive brand awareness, lead generation and customer upsell opportunities.
•	Collaborate with other departments, including sales, account management, customer success and product development to ensure a unified approach in achieving company goals.
•	Conduct Ideal Customer Profiles (ICPs), market research, and competitive analysis to formulate marketing campaigns that resonate with target audiences, emphasising key value propositions.
•	Oversee all regional marketing initiatives including sponsorships, PR, partnerships, SEO, SEM, email marketing, events, and social media.
•	Define and manage the regional marketing budget of $300K.
•	Oversee and coordinate regional product launches to drive rapid customer adoption.
•	Implement and oversee analytic tools to measure and report on KPIs, campaign performance, and ROI.
•	Work closely with the sales team to provide the necessary content, collateral, and resources to support their efforts.
•	Develop and execute event strategies, including industry conferences, product webinars, customer roadshows, and annual user conferences to strengthen brand presence and drive customer retention.

Director of Marketing, APAC

Interim position during company restructure, ensuring business continuity in APAC and EMEA.

Global Marketing Director

•	Lead a team of 2 marketers, fostering a collaborative and high-performance work environment.
•	Develop and implement marketing plans aligned with overall business objectives and product roadmaps.
•	Oversee the planning and execution of marketing campaigns across various channels to drive lead generation and customer engagement across key verticals.
•	Work closely with the sales team to provide the necessary collateral and resources to support their efforts.
•	Provide leadership in digital marketing efforts, including SEO, SEM, social media, and email marketing to optimise online presence and lead generation.
•	Develop and execute strategies for lead generation, lead nurturing, and conversion optimization.
•	Manage the allocated regional marketing budget effectively, tracking expenses and reporting on ROI.
•	Assist in coordinating product launches, ensuring effective communication and promotion strategies.
•	Conduct market research and SWOT analysis to stay up to date with industry trends, competitor activities, and customer needs.
•	Ensure consistent branding across all marketing materials and channels.
•	Plan and execute events, such as webinars, industry conferences, and customer events, to enhance brand presence and customer relationships.
•	Report on key performance indicators (KPIs) and campaign performances for continuous improvement.
•	Develop sponsorships and nurture relationships with industry association partners.

Team Lead, Marketing

•	Plan and execute end-to-end marketing campaigns to drive brand awareness and lead generation.
•	Create compelling and relevant content, including blog posts, whitepapers, case studies, and social media posts to showcase the value proposition of Momentus products.
•	Use analytics tools to evaluate campaign performance and make data-driven decisions for optimisation.
•	Work closely with product development to understand product features and benefits, and effectively communicate them to target audiences.
•	Provide regular reports on campaign performances to regional leadership team.
•	Create regional marketing collaterals while ensuring consistent branding across all material and channels.
•	Coordinate content creation, design, and distribution of monthly newsletter.
•	Monitor and track expenses against marketing budget.

Digital Marketing Specialist

FM Distribution

FM Distribution is an Australian and New Zealand based company specialised in the distribution of medical equipment for the beauty, wellness and eye care industries.

As the Marketing and Events Manager, I work very closely with our suppliers in Europe and USA to get a strong understanding of their brand and products in order to develop successful integrated marketing campaigns in Australia to help them make a name for themselves in very competitive industries.

Key responsibilities:
•	Develop and execute marketing campaigns, ensuring alignment with company strategy and brand image.
•	Manage marketing budget and negotiations with agencies and suppliers.
•	Set up KPIs for post-campaign ROI analysis.
•	Lead digital marketing efforts, executing integrated campaigns through email marketing, social media, and Google Ads.
•	Execute traditional marketing campaigns through industry print publications, TV reports, and radio ads.
•	Develop press releases, web content, product updates.
•	Create marketing collateral, overseeing design and content for weekly and monthly newsletters, brochures, ads, posters, leaflets, and pull-up banners.
•	Organise and manage all aspects of events (trade shows, workshops, media launches) including booth design, marketing activation, and logistics coordination.
•	Develop and maintain ongoing relationships with media, agencies, suppliers.
•	Recruit, train, and manage marketing trainees and contractors.

Marketing and Events Manager

My role consists in helping the Sales and Marketing Manager in the development of the company image and introduction of new products while working on tight budget due to the recent creation of the company.

Key responsibilities:
•	Execute brand awareness and lead generation campaigns through email marketing and social media.
•	Manage media activities: distributed press releases and followed up on media coverage.
•	Coordinate trade shows and workshops: organized logistics, ensured timely production and dispatch of marketing tools, and booked hotels for the attending team.
•	Conduct client follow-ups on purchasing decisions: called prospects and updated Salesforce CRM.
•	Assist in the creation of marketing collateral: EDM, posters, promotional offers, and advertising.
•	Manage social media channels: Facebook, Instagram, LinkedIn.

Sales and Marketing Coordinator

Coty Prestige

Coty is one of the world’s leading beauty companies with a rich entrepreneurial heritage and an iconic portfolio of leading brands. We treasure our legacy, but are driven to develop new opportunities for our partners, employees and customers. United by leaders with vision and commercial acumen, Coty aims to disrupt the conventions of the beauty industry. 

As the International PR Assistant, I coordinate and assist with the organisation of national and international PR events maintaining ongoing transparent communication with Coty subsidiaries worldwide: share concept briefs and details of product launch, offer support when required to assist with local events organisation.

International PR Assistant

Printemps

Printemps is a renowned French department store chain. It gathers a total of 25 stores nationally that focus on beauty, lifestyle, fashion, accessories, and men's wear.

Based in the head office in Paris, my role is to assist with the development of advertising tools and seasonal magazines as well as coordinate the organisation of in store events in collaboration with the brands.

Project Manager Assistant - Publicity and Events

Marketing Leader | B2B SaaS | Driving growth through brand awareness and demand generation

I’m a Brisbane-based marketing leader with over 10 years of experience helping organisations achieve sustainable growth by integrating brand storytelling, data-driven demand generation, and customer advocacy.

I’ve built a career in marketing because I love helping brands tell their stories and connect with their ideal customers. Over the years, I have helped global B2B and enterprise SaaS organisations elevate their presence across APAC and reach their business objectives.

I strive to cultivate collaborative and supportive work environments that foster creativity and innovation. I understand the value of building cross-functional relationships and know that great ideas can come from anywhere.

When I’m not working, you’ll find me hiking, running, or having some quality time with my little girls. Having lived in France, China, and Australia, I love evolving in multicultural environments and discovering new cultures.

My expertise includes:
Team Leadership | SaaS Marketing | ABM Strategy | B2B Marketing | Brand Awareness | Go-to-Market Strategy | Demand Generation | Multi-Channel Marketing | Content Creation | Digital Marketing | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Product Marketing | Event Planning | Project Management | Change Management

Charlotte Cailleaux

Our team showed some serious creativity with this post! Huge kuddos to Caitlin Ryan and Jesse Hetherington for putting this one together in a record time! 

The Event Planner Wrapped 2025 is our nod to the behind-the-scenes brilliance that powers this industry. ✨

It’s a look back at what planners really pulled off this year. Whether you were wrangling speakers, building run sheets, or managing the madness of going live, this one’s for you!

Proud to work alongside our AirStars helping make it all happen.

Nice one, team 🙌

Your 2025 Event Planner Wrapped is here. And, thankfully, you're all getting ready to wind down now… right? 😅
 
This year, planners pulled off the impossible (again):
 🎤 Thousands of events delivered
 📍 Conferences made a big comeback
 🧠 Creativity got sharper
 💼 And somehow, you still found time to debate if branded water bottles were worth the cost (they’re not).
 
Based on usage data from our EventsAir community and early insights from our upcoming 2025 industry research (plus a few cheeky assumptions and lovingly overanalyzed planner behaviors), one thing is crystal clear: 
✨ Planners are resilient, resourceful, and redefining what great events look like.
 
So we made this for you! A lighthearted look back at the chaos, connection, countless checklists, and caffeine-fueled brilliance that was 2025.
 
👉 Swipe through the full wrap-up to see how you stacked up.
 
#EventProfs #EventPlannerLife #EventTrends #EventTech #EventManagement #2025Wrapped

Event Planner Wrapped 2025

Queensland Racing Integrity Commission

End-to-end planning, preparation and execution of all internal and external events, the engagement around these events, and all social media promotions on the Greyhound Adoption Program accounts. 
• Project plan for events, including undertaking initial research to develop options and recommendations for suitable venues, and independently pre-plan, organise and schedule tasks to enable seamless delivery of the event on the day.
• Engage positively with members of the public to educate and promote the greyhound adoption program (GAP) and raise community goodwill in the program.
• Liaise with external stakeholders to gather relevant information and provide recommendations about the suitability of venues, costs, and audience profiles to inform a targeted community engagement and marketing strategies.
• Liaise with teams across the Commission to facilitate the successful delivery of events.
• Creation and posting of all social media engagements via Facebook and Instagram Greyhound Adoption Program (GAP) channels, while working with adopted dog families for content and sharing of success stories.

Project Officer, Events & Engagement

NJ Rose Lawyers

All marketing and promotional elements of NJ Rose Lawyers (my partners business)
• Built and maintenance of www.njroselawyers.com.au (Wix)
• Creation and regular posting of all social media accounts (Facebook and Instagram)
• Capture lead opportunities through Facebook
• Image and video creation and design
• Content development 
• Photography
• Follow up on closed/finished cases with clients to ensure reviews are left (to then use on website and socials)

Online Marketing Manager

Momentus Technologies (formerly Ungerboeck)

EVENT DELIVERY (CONFERENCES, ROADSHOWS, USER GROUPS)
• Managed whole life cycle of event planning, preparation and delivery (both internal and external/tradeshow events)
• Coordinated schedules and timelines for events
• Brainstormed and implemented creative event concepts and themes
• Managed event logistics and operations
• Managed administrative logistics of events planning, event booking, and event promotions
• Developed post-event reports to determine effectiveness of event
• Designed and implemented efforts to publicise events and promote sponsorships
• Created and maintained event expenditures, budgets and timelines
• Event website updates and design creation (through Wordpress, Craft) 
• Event registration management (through Ungerboeck Software)
• Global exposure to event management

ONLINE EVENT DELIVERY
• Coordination with customer speakers
• Virtual event platform delivery: Setting up and maintenance to deliver online event (Ungerboeck and EventMobi). Included setting up attendees, sponsors, registration, agenda
• Setting up of the online webinar (GoToWebinar, Zoom, Microsoft Teams)
• Promotion delivery of online event and webinars

DESIGN AND VIDEO EDITING
• Adobe Photoshop and InDesign: Design of collateral, imagery, banners and posters, business cards, email newsletters
• Adobe Illustrator: Editing of vector images, ready for design
• Experienced in iMovie, Animoto, Microsoft Clipchamp, Adobe Rush

SOCIAL MEDIA MANAGEMENT 
• LinkedIn, Facebook, X and YouTube management: research, content creation, media monitoring, reporting (Sprout Social, Hootsuite, Oktopost)

CONTENT CREATION AND COMMUNICATIONS
• Press releases, news stories, blog posts: drafting, publishing and reporting. Creating from scratch company-related news, event promotional emails
• Coordinated with publications for promoting content
• EDM experience through Eloqua, Hubspot, Ungerboeck

CRM DATA MANAGEMENT
• Lead entry, adding/removing contacts, updating database and accounts

Marketing & Events Specialist

Marketing Coordinator

Red Bell Online (Formally Just Wig It Fashions)

Online distributor of clip-on ponytail hairpieces, wigs, dreadlocks, extensions and hair scrunchies Creation/design of adverts and imagery (through Photoshop), photography, website updates, eBay Turbo Lister, Email system (Outlook). 
Facebook page management: www.facebook.com/redbellonline and also YouTube and Instagram
Worked on numerous website designs and redesigns, with the latest being the creation of the online shop from the ground up through Shopify.

Sales and Marketing Manager

AAM Pty Ltd

DESIGN
• Creating templates and implementing creative design work on flyers, banners, posters, business cards and newsletters (Adobe InDesign)
• Editing, creation and manipulation of images (Adobe Photoshop)

WEBSITE AND INTRANET
• Uploading/updating of content, images, news stories (creating, proofreading and maintaining), general SEO knowledge, banner designs

EVENTS
• Managed all areas of events such as communicating with staff, organising content for booth, ensuring everything is in place and ready for the event

REPORTING
• Preparation of marketing reports by collecting, analysing and summarising data and distributing the information out to the right people (through the website reporting system and Google Analytics)

SALESFORCE
• Creating new Leads/Contacts/Accounts/Events, running reports, Campaign Monitor (EDMs and subscriber lists) and analysing and reporting statistics

VIDEO EDITING AND PRODUCTION
• Production of videos through Adobe After Effects, Wideo and Windows Movie Maker

Marketing Specialist

🚀 Passionate Event Management and Marketing Professional

Welcome to my LinkedIn profile! I'm Bec, an experienced marketing professional with a knack for delivering impactful events and driving successful marketing initiatives.

I've successfully managed a large number of events over my 15+ years of marketing experience, from conception to execution, for both internal and external/tradeshow events. My skills include coordinating schedules, brainstorming creative concepts, managing logistics, and developing post-event reports to measure effectiveness. I've had the privilege of working on a global scale, bringing a wealth of experience to every project. 

I am a firm believer in the power of building strong relationships. Beyond fostering collaborations within internal teams, I place equal emphasis on building meaningful connections with customers, associations and prospects. I recognise that trust and understanding are the cornerstones of successful partnerships, and my commitment to open communication and genuine engagement reflects my belief in the enduring value of strong, mutually beneficial relationships.

Let's connect! I'm always open to discussing exciting projects, collaboration opportunities, or just sharing insights in the dynamic worlds of events and marketing.

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The Battle

Charlotte Cailleaux

Bec Rose

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