Marketing Leader | B2B SaaS | Driving growth through brand awareness and demand generation

I’m a Brisbane-based marketing leader with over 10 years of experience helping organisations achieve sustainable growth by integrating brand storytelling, data-driven demand generation, and customer advocacy.

I’ve built a career in marketing because I love helping brands tell their stories and connect with their ideal customers. Over the years, I have helped global B2B and enterprise SaaS organisations elevate their presence across APAC and reach their business objectives.

I strive to cultivate collaborative and supportive work environments that foster creativity and innovation. I understand the value of building cross-functional relationships and know that great ideas can come from anywhere.

When I’m not working, you’ll find me hiking, running, or having some quality time with my little girls. Having lived in France, China, and Australia, I love evolving in multicultural environments and discovering new cultures.

My expertise includes:
Team Leadership | SaaS Marketing | ABM Strategy | B2B Marketing | Brand Awareness | Go-to-Market Strategy | Demand Generation | Multi-Channel Marketing | Content Creation | Digital Marketing | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Product Marketing | Event Planning | Project Management | Change Management

Charlotte Cailleaux

netgo

Content Marketing Manager

SoftProject

Senior Marketing Manager

Marketing campaign planning & execution
Content creation for PR and website

Marketing Manager

AnyDesk Software

Event Marketing Strategy & Project Management
Trade Show & Conference Participations
Enterprise Marketing & Customer Case Studies

Senior Events & Marketing Manager

Focusing on Business Events, Enterprise Marketing and Customer Case Studies.

Momentus Technologies

Responsible for EMEA Marketing & Communication Strategy and EMEA Marketing Team in alignment with the company's Global Marketing Strategy and the EMEA Business Development Organization (Europe, North Africa and Middle East)

Manager of Marketing & Communications, EMEA

Responsible for EMEA Marketing & Communication Strategy in alignment with the EMEA Business Development & Marketing Organization (Europe, North Africa and Middle East)

Team Lead Marketing & Communications, EMEA

Content & social media marketing
Website content management
PR & press communication
Localisation of marketing collateral & product information

Senior Marketing Specialist, EMEA

Sovendus

Marketing & communication strategy
Content and marketing collateral creation
Website content management
Social media strategy
Coordination of trade show and event participations

Marketing & Communications Manager

Content & socal media strategy
Content creation & localisation
Coordination of translations
Optimising web content & SEO

Senior Content Marketing Strategist, EMEA

Content Marketing Strategist, EMEA

Coordination of sponsorships and trade shows/conference participations
Organisation of road shows
Content creation & translations

Event Marketing Coordinator, EMEA

Karlsruher Messe- und Kongress GmbH

Organisation of the event “Karlsruher Tourismustag”
Assisting the team of the tourist information Karlsruhe (hotel bookings, city tours, ticket sales etc.)

Trainee / Student apprentice in the Tourism Department

Multilingual, international marketing leader with 12+ years of experience in B2B & SaaS Marketing. Strong background in content and event marketing, both strategic and operational.

Great amount of team spirit, empathy, unconventional ideas & the ability to connect with people. Passion for words & language, digitisation & the beauty of communication.

Solution-oriented mindset with the right amount of passion & ambition to lead successful marketing projects.

taplio

The Battle

Charlotte Cailleaux

Lisa Placa

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