Marketing Leader | B2B SaaS | Driving growth through brand awareness and demand generation

I’m a Brisbane-based marketing leader with over 10 years of experience helping organisations achieve sustainable growth by integrating brand storytelling, data-driven demand generation, and customer advocacy.

I’ve built a career in marketing because I love helping brands tell their stories and connect with their ideal customers. Over the years, I have helped global B2B and enterprise SaaS organisations elevate their presence across APAC and reach their business objectives.

I strive to cultivate collaborative and supportive work environments that foster creativity and innovation. I understand the value of building cross-functional relationships and know that great ideas can come from anywhere.

When I’m not working, you’ll find me hiking, running, or having some quality time with my little girls. Having lived in France, China, and Australia, I love evolving in multicultural environments and discovering new cultures.

My expertise includes:
Team Leadership | SaaS Marketing | ABM Strategy | B2B Marketing | Brand Awareness | Go-to-Market Strategy | Demand Generation | Multi-Channel Marketing | Content Creation | Digital Marketing | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Product Marketing | Event Planning | Project Management | Change Management

Charlotte Cailleaux

Venue Management Association (Asia and Pacific)

The Venue Management Association is the peak body for venue industry professionals in Australia, New Zealand and Southeast Asia with 1000+ Members, across 16+ countries, representing 300+ venues from diverse venue sectors including sports stadiums, arenas, performing arts, convention and exhibition centres, racetracks, showground and festivals, as well as suppliers to the industry. The VMA is dedicated to the growth and success of the venue management industry in the Asia-Pacific region through professional development, education and collective sharing through networking.

Chief Executive Officer

Apex Camps

Management and leadership of a not for profit registered charity overseeing a multi-site active recreation centre group operating 4 centres throughout Queensland. Each centre offers on site large group accommodation, commercial kitchen facilities, recreation halls and outdoor recreation activity programming. Management of the Apex Australia National office servicing 120 local Apex Clubs and membership base.

Australian Olympic Committee

Management of the Olympic movement in Queensland. Manage community engagement with Olympic athletes, development and positioning of elite athletes, major event management including Olympic Welcome Home Parades, and delivery of large scale fundraising events in support of the Australian Olympic Team.

Executive Director - Queensland Olympic Council

Yachting Australia

Manage all commercial operations of a national sporting organisation, finance, marketing & PR, media, IT, corporate governance, membership services, legal, HR. Major event management including Australian titles and Olympic Torch relay.

Commercial Manager

Tennis NSW

Manage commercial operations of a state sporting organisation: finance, IT, and membership services. Work on international events including Australian Open, Sydney International, Davis Cup and Fed Cup.

Corporate Services Manager

•	Entrepreneurial and visionary Sports, Events and Venue management professional with 25 years senior executive level experience.
•	Significant Change Management success, implementation of organisational and operational policy, process and risk management strategies.
•	Strategic and Operational Planning, Board Management and Governance, Company Secretary experience.
•	In depth understanding of Australian and International sports and event management environment, coupled with venue management experience and networks within the global venue management landscape.
•	Significant experience within the Olympic and Commonwealth Games communities and elite/professional athlete environment.
•	Expertise in membership, participation and community engagement strategies across national and international audiences.
•	CPA qualified with superior financial, business management and analysis skills.
•	Sponsorship and IP management, media management experience and brand positioning.
•	Government and stakeholder relationship management experience.

taplio

The Battle

Charlotte Cailleaux

Michael Brierley

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