IFuckingHateMyJob

I help people across their career journey move from stuck and unfulfilled into work that feels meaningful, energising, and true to who they are. Whether it’s navigating career change or building confidence and clarity within their current path, I support individuals to make bold, aligned decisions.

Using positive psychology, mindfulness, and systems thinking, I create calm, insight-rich spaces for reflection and movement. Over six years, I’ve coached clients in 15+ countries, led workshops, built a values-led business and created high-value career content and materials.

Certified Career Coach

You Me Bum Bum Train

Entrusted by Kate Bond and Morgan Lloyd to lead one of the most emotionally complex scenes in YMBBT’s 20-year history. From concept to delivery, I’ve shaped every part of the experience—mood boards, set builds, prop sourcing, casting, rehearsals, live direction, and performance.

This project has tested and stretched me like nothing else. Deep creative leadership, high emotional intelligence, and absolute logistical precision—all in service of transformative, immersive storytelling.


“Like going through the most glorious, neon-hued fever dream. On hallucinogenics. With a side of therapy” - The Independent ★★★★★

“One of the best artistic experiences of my life” - The Times ★★★★★

"It’s an extraordinary logistical masterpiece that will test you and surprise you in ways you didn’t know were even possible.” The Telegraph ★★★★★

"It’s theatre, but muddled: a truly extraordinary act of mass imagination and participation, all for the benefit of one person, both audience member and actor, and it’s not hard to see how it might just change their life.” - The Stage ★★★★★

“A safe space to unleash that main character energy and lean into different parts of your personality you had no idea were there” - Time Out ★★★★★

Scene Director

I run a 6-week course introducing the foundations of mindfulness meditation. It's a calm, grounding space where people can reconnect with themselves.

Mindfulness Meditation Teacher

Parenting Teens in Uncertain Times Summit

A joyful side project I created with my friend Michael Danzansky. No one warned us how much work a 10-day online summit would be (pro tip for any future summit creators: start with three days!).

Somehow, we persuaded the likes of Goldie Hawn, Tara Brach, and Dr. Dan Siegel to join our speaker lineup—and attracted over 15,000 attendees.

Co-creator

Uber

I led content strategy for driver experience, collaborating with Design, Ops, and Legal to rebuild trust through in-app content and user comms. It stretched me in all the right ways—and clarified what I value most: integrity, collaboration, and clear purpose.

Content Strategist EMEA

I went freelance to focus on content strategy—drawn by the autonomy, creative variety, and the chance to work with mission-led organisations. I worked with some incredible clients including Cancer Research UK, Save the Children, the British Red Cross, and Careers & Enterprise Company.

Content Strategist

Eurail.com

My favourite employee role to date. I thrived on the pace, creativity, and purpose of this high-growth travel start-up, and led content strategy across multiple platforms during a time of major transformation. Huge gratitude to the two brilliant female leaders I worked under — they modelled the kind of leadership I’ve carried into my own coaching and team development work ever since.

Head of Content

Elsevier

My first foray into copywriting. Grateful they gave me a shot with very little experience—and glad I proved myself quickly in a complex, academic environment.

Copywriter

Vaughan Systems

I spent my days teaching Spanish university students the art of speaking English, often with humour, curiosity, and connection at the heart of it.

School Manager & English Language Teacher

Text Appeal

Most memorable moment: Creating a guerrilla marketing stunt for the Cannes Lions Festival. We covered the Palais and surrounding streets in yellow hazard tape to promote our CEO’s talk on avoiding cross-cultural disasters. The auditorium was full. It worked!

Business Development Manager

Career Coach to Generalists Who Fucking Hate Their Jobs 🔹 Finally get clarity on what you want to do next🔹 Certified Co-Active® Coach (CPCC)

Feel stuck in a role that no longer fits—or unsure how to grow where you are? You’re not alone, and you don’t have to stay in that place.

I’m a certified, ICF-accredited career coach who helps thoughtful, talented professionals find clarity, direction, and confidence—so they can build work lives that feel meaningful, energising, and truly their own.

Seven years ago, I burned out and left a career in tech and marketing that had once excited me. Something no longer felt right. The mismatch between who I was becoming and how I was spending my days was impossible to ignore.

With the help of a coach, I began asking deeper questions than “what’s next?”—questions like “who am I now?” and “what do I want to give this one short life of mine to?”

That journey led me to coaching. Today, my work is an intentional choice, not something I fell into. And I now help others make choices that honour who they truly are—whether that means pivoting into a new role, finding purpose within their current path, or completely redesigning their direction.


My 4-Month 1:1 Coaching Journey Supports You To:

✅ Reflect on Your Journey: We explore the values, strengths, patterns, and lived wisdom you’ve gathered so far—and what it’s pointing you toward.
✅ Define Your Vision: We clarify your “North Star”—a core vision for your life and work that becomes a reliable compass, even through uncertainty.
✅ Identify What’s Next: Whether you want a fresh career path or to evolve within your field, we’ll map your possibilities and make grounded decisions together.
✅ Overcome What’s In The Way: We work through mindset blocks, burnout, doubt, and imposter feelings—replacing them with clarity, energy, and action.
✅ Build a Bold but Realistic Plan: You’ll leave with a clear roadmap, and I’ll be by your side as you start to take meaningful steps forward.


I'll let my clients to blow my trumpet..

❛❛ I never imagine this would be my path but following my instincts and Charlotte’s guidance has been a total win. I’m thrilled about where I am and where I’m headed ❜❜

❛❛ Put simply, I cannot recommend Charlotte highly enough. If you want to make a career decision or change, Charlotte will be able to get you there much quicker than you would do it alone ❜❜

❛❛ If you're stuck in a crap job, not feeling fulfilled day to day or just feel a bit lost, there's no-one I'd recommend more than Charlotte. She is worth every penny. I know her support will pay for itself ten times over ❜❜

Link in bio to book a free 30-min clarity call

Charlotte DelSignore

Be Optimised

Making companies & individuals sh*t hot at product, and a specialist in burnout in product orgs.

Clients include: Channel 4, Booking.com, TUI, First Choice, Megabus, CoachUSA, FreeNow

🔥 Together we've:
- Launched a world-class rebrand to over 1 million customers
- Created £1.2 million through experimentation for a Spanish led brand
- Generated strategies to grow revenue for a US based company by 26%
- Coached over 70 Product People to be world-class, with 10 of them getting promoted whilst we work together

Specialising in:
- Taking B2C corporates on their product maturity journey, implementing effective product strategy & driving incremental product value with CRO.
- Coaching HoP and Product Directors to lead their teams with unshakeable confidence and 10x their impact
- Working with product orgs & individuals to reduce the impacts of burnout in product 🔥

Product Expert: Consultant & Coach

Mind the Product

Product Tank Organiser | Oxford

Product Confidential: The reality of PM life!

Product Confidential was born from the fact that there is a tonne of amazing information out there on how to be a superstar PM, shiny frameworks and loads of experts - but it can be difficult to find information about how to really excel in the role on the ground. We're here to help share learnings on how to do this effectively - and hope you enjoy joining us on our journey to understand more.

Official podcast blurb:

Being a Product Manager is no easy job. There is so much information on how to do Product well, but we all know that the reality of executing on this is different. We’ll be bringing you a host of Product Managers to talk about the highs, and lows, of their career - and how they’ve overcome the challenges they’ve faced. So whether you’re looking to enter the PM career, learning how to overcome some of these challenges yourself, or just want to grab a bevvy and listen to a bit of PM therapy - we’re here for you.

Hosted by Michael Palmer (SPM at BBC) and Evie Brockwell (Product Consultant and Coach).

https://open.spotify.com/show/6H8XlcUYir9Ox9qN0zJrSy?si=8WUr5kZOThyluSHLZGNz6g

Enjoy💛

Podcast Host

bloom mentor

Mentor

Booking.com

Led 5 x product teams to launch a successful re-platform, grow conversion & optimise our product practises.

Group Product Manager

Increased CRO by 2-8% through each experiment.
Grew SEO rankings +12 places (avg)
Led on implementing new product discovery processes, including continuous discovery & using JTBD.

Wrote a load about all of the Booking.com experimentation learnings here:
https://www.hustlebadger.com/what-do-product-teams-do/booking-com-experimentation-culture/

Senior Product Manager

Product Manager

Product Owner

Carried out four assignments to improve commercial skills and develop exceptional leadership competencies. Finished the graduate scheme six months early due accepting a permanent managerial role.

Assignments were carried out in:

Innovation:
•	Analysed trends, data and our customer demands to identify opportunities that would enhance our customers’ experience. Used these insights to generate the strategy and prioritise the backlog.
•	Used agile methodology and design thinking techniques to generate prototypes and experiment with technology for an Apple TV app, price change alerts and natural language processing.
•	Project managed the delivery of the Thomson Holidays Apple TV app from idea through to supplier selection and commercial agreements.
•	Engaged stakeholders at director level to get sign-off for ideas.

Business Change:
•	Supported on a variety of large projects and programmes through running workshops, writing business cases, creating stakeholder maps and creating communication plans to effectively drive forward change.
	
Product Strategy:
•	Analysed large amounts of data to generate comprehensive reviews of our different hotel products.
•	Recommended  strategic plans with clear customer propositions to grow two products by 50% by the next summer based on sales and competitor analysis, customer trends & new opportunities. 

Graduate Project – The Workplace of the Future:
•	Worked on a 6 month project alongside BAU role to assess what the workplace would look like in 5-10 years and present compelling recommendations for change to the UK&I board.  This involved leading a team, engaging with senior stakeholders, and working with external suppliers to successfully deliver an engaging presentation with key recommendations that could be picked up by the board.

Overseas Assignment:
•	Spent 4 weeks in Cyprus to gain an understanding of how our overseas operations work and made recommendations as to how to improve these.

Graduate Strategy Lead

Leeds University Business School

Key responsibilities included:
	· Leading a team of ambassadors at open days
	· Presenting alongside senior lecturers to large audiences
	· Visiting schools to encourage students to enter further education.

Admissions Intern

TUI Travel PLC

Responsible for analysing sales and generating methods to maximise profit through price changes, marketing and focusing on pricing and promotions across distribution channels.

Led the financial side of a business case and proposed ideas towards running an event on a cruise ship to increase sales and target a new audience. 

Worked on a project to propose and create a prototype for a new app, which aimed to reach a new target audience. Proposed and developed ideas for the app and marketing based on customer and business research.

Cruise Trading Assistant

Stonegate Pub Company Limited

Bartender

Camp Echo

Camp Counselor

Transforming scale-ups and orgs to be sh*t hot at Product 🔥 Showing you how to deliver more IMPACT in Product, by doing LESS | Ex-Booking.com Product Leader 👩🏽‍💻

Hi, I'm Evie 👋🏼 Known for making companies & product people sh*t hot at Product & driving incredible results (all without burning out) 🔥

The 3rd person bio 💁🏼‍♀️

Evie is a product consultant and coach, working with global brands like TUI, Channel 4, Megabus & Booking.com to grow in product maturity, 10x their impact, launch re-brands & optimise their ways of working.

All with glowing testimonials & incredible results: "After working with Evie we were in no doubt as to the value of strong product leadership." - MD, First Choice.

When Evie started coaching individual PMs, she found a crazy stat - 50% of them wanted support with burnout. This number seemed way too high, so 10 months ago she started diving deeper into this topic. She actually found that 92% of PMs had experienced burnout or been on the verge of this.

Since then, she's been on a mission to reduce transform this - reaching over 300 product people through keynote talks, workshops & working with companies like Booking.com to turn this around 🔥

"Every product company needs this burnout training as part of their induction." - Booking.com Product Leader.

If you want to make some of this magic happen, this is how we can work together:

✨ Product consultancy

✨ Product coaching: teams, 1:1, & group coaching

✨ Book a burnout talk

✨ Burnout workshops and training

& the results are insane: 🪄
- £27,000 pay rises
- 10 x clients promoted to product leader roles
- £1.2million in incremental client revenue
- Re-brands launched to 30 million customers

Never mind the confidence growth, completely overcoming imposter syndrome & the lasting impacts on team satisfaction.

If you want to create a bit of this magic, drop me a DM (or check out the links in my bio for more deets) 💥

taplio

The Battle

Charlotte DelSignore

Evie Brockwell

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