IFuckingHateMyJob

I help people across their career journey move from stuck and unfulfilled into work that feels meaningful, energising, and true to who they are. Whether it’s navigating career change or building confidence and clarity within their current path, I support individuals to make bold, aligned decisions.

Using positive psychology, mindfulness, and systems thinking, I create calm, insight-rich spaces for reflection and movement. Over six years, I’ve coached clients in 15+ countries, led workshops, built a values-led business and created high-value career content and materials.

Certified Career Coach

You Me Bum Bum Train

Entrusted by Kate Bond and Morgan Lloyd to lead one of the most emotionally complex scenes in YMBBT’s 20-year history. From concept to delivery, I’ve shaped every part of the experience—mood boards, set builds, prop sourcing, casting, rehearsals, live direction, and performance.

This project has tested and stretched me like nothing else. Deep creative leadership, high emotional intelligence, and absolute logistical precision—all in service of transformative, immersive storytelling.


“Like going through the most glorious, neon-hued fever dream. On hallucinogenics. With a side of therapy” - The Independent ★★★★★

“One of the best artistic experiences of my life” - The Times ★★★★★

"It’s an extraordinary logistical masterpiece that will test you and surprise you in ways you didn’t know were even possible.” The Telegraph ★★★★★

"It’s theatre, but muddled: a truly extraordinary act of mass imagination and participation, all for the benefit of one person, both audience member and actor, and it’s not hard to see how it might just change their life.” - The Stage ★★★★★

“A safe space to unleash that main character energy and lean into different parts of your personality you had no idea were there” - Time Out ★★★★★

Scene Director

I run a 6-week course introducing the foundations of mindfulness meditation. It's a calm, grounding space where people can reconnect with themselves.

Mindfulness Meditation Teacher

Parenting Teens in Uncertain Times Summit

A joyful side project I created with my friend Michael Danzansky. No one warned us how much work a 10-day online summit would be (pro tip for any future summit creators: start with three days!).

Somehow, we persuaded the likes of Goldie Hawn, Tara Brach, and Dr. Dan Siegel to join our speaker lineup—and attracted over 15,000 attendees.

Co-creator

Uber

I led content strategy for driver experience, collaborating with Design, Ops, and Legal to rebuild trust through in-app content and user comms. It stretched me in all the right ways—and clarified what I value most: integrity, collaboration, and clear purpose.

Content Strategist EMEA

I went freelance to focus on content strategy—drawn by the autonomy, creative variety, and the chance to work with mission-led organisations. I worked with some incredible clients including Cancer Research UK, Save the Children, the British Red Cross, and Careers & Enterprise Company.

Content Strategist

Eurail.com

My favourite employee role to date. I thrived on the pace, creativity, and purpose of this high-growth travel start-up, and led content strategy across multiple platforms during a time of major transformation. Huge gratitude to the two brilliant female leaders I worked under — they modelled the kind of leadership I’ve carried into my own coaching and team development work ever since.

Head of Content

Elsevier

My first foray into copywriting. Grateful they gave me a shot with very little experience—and glad I proved myself quickly in a complex, academic environment.

Copywriter

Vaughan Systems

I spent my days teaching Spanish university students the art of speaking English, often with humour, curiosity, and connection at the heart of it.

School Manager & English Language Teacher

Text Appeal

Most memorable moment: Creating a guerrilla marketing stunt for the Cannes Lions Festival. We covered the Palais and surrounding streets in yellow hazard tape to promote our CEO’s talk on avoiding cross-cultural disasters. The auditorium was full. It worked!

Business Development Manager

Career Coach to Generalists Who Fucking Hate Their Jobs 🔹 Finally get clarity on what you want to do next🔹 Certified Co-Active® Coach (CPCC)

Feel stuck in a role that no longer fits—or unsure how to grow where you are? You’re not alone, and you don’t have to stay in that place.

I’m a certified, ICF-accredited career coach who helps thoughtful, talented professionals find clarity, direction, and confidence—so they can build work lives that feel meaningful, energising, and truly their own.

Seven years ago, I burned out and left a career in tech and marketing that had once excited me. Something no longer felt right. The mismatch between who I was becoming and how I was spending my days was impossible to ignore.

With the help of a coach, I began asking deeper questions than “what’s next?”—questions like “who am I now?” and “what do I want to give this one short life of mine to?”

That journey led me to coaching. Today, my work is an intentional choice, not something I fell into. And I now help others make choices that honour who they truly are—whether that means pivoting into a new role, finding purpose within their current path, or completely redesigning their direction.


My 4-Month 1:1 Coaching Journey Supports You To:

✅ Reflect on Your Journey: We explore the values, strengths, patterns, and lived wisdom you’ve gathered so far—and what it’s pointing you toward.
✅ Define Your Vision: We clarify your “North Star”—a core vision for your life and work that becomes a reliable compass, even through uncertainty.
✅ Identify What’s Next: Whether you want a fresh career path or to evolve within your field, we’ll map your possibilities and make grounded decisions together.
✅ Overcome What’s In The Way: We work through mindset blocks, burnout, doubt, and imposter feelings—replacing them with clarity, energy, and action.
✅ Build a Bold but Realistic Plan: You’ll leave with a clear roadmap, and I’ll be by your side as you start to take meaningful steps forward.


I'll let my clients to blow my trumpet..

❛❛ I never imagine this would be my path but following my instincts and Charlotte’s guidance has been a total win. I’m thrilled about where I am and where I’m headed ❜❜

❛❛ Put simply, I cannot recommend Charlotte highly enough. If you want to make a career decision or change, Charlotte will be able to get you there much quicker than you would do it alone ❜❜

❛❛ If you're stuck in a crap job, not feeling fulfilled day to day or just feel a bit lost, there's no-one I'd recommend more than Charlotte. She is worth every penny. I know her support will pay for itself ten times over ❜❜

Link in bio to book a free 30-min clarity call

Charlotte DelSignore

SpotOn

Managing a team on various Shared Business Services for the "Best for Overall restaurant POS system (NerdWallet Oct 2023)"

Established the company's first User Research team. Created documentation and onboarded all designers to UXR best practices & procedures. 

Worked cross-functionally with Growth to deliver UX Research studies in-platform.

Propagated importance of UXR and its relation to product development / improved CSAT to internal company PMs, VPs, and Executive Leadership for continued fiscal support. In collaboration with our VP and other members, UXR practices now span across all of product.

Experience in international management, performance reviews, employee coaching.

Provided job shadowing and mentorship experiences to internal employees.

Wellness ERG Chair + Pride ERG Committee Member

IxDF Certifications: Accessibility, UX Management, and User Research.
Utilizing: Figma, Dovetail, Fellow, Monday, Maze, Greenhouse, Calamari
Familiarity with: Storybook, Heap, FullStory, Metabase, Lattice, Charthop

Product Design Lead

Koskinen Creative

Koskinen Creative is a one stop CX brand design studio that enjoys solving brand identity & strategy, marketing, environmental design and UX challenges. We're located in Columbus, Ohio where we focus on start-to-finish brand execution.

CLIENTS: Smashfly, Abercrombie Kids (Fortune500), The Ohio State University, JupMode, Blue Horizon Resort (Turks & Caicos Islands), 39 BeLow FroYo, Phia Salon/Aveda, Open Sky Day Spa, Eli Pierce Fine Clothing, Jump Creative, BalletMet, Zubko Media, Opera Project Columbus, Central Ohio Agile Association, Pompadours Mentor - a Men and Boys Hair Parlor (Mentor, Ohio)

Creative Director

American Electric Power

2020 Corporate Accountability Report Sustainability Champion - "Collaboration & Engagement" Award Winner

Operating Company Redesign Team Lead — Managed a UX Team of 5 (2 UX researchers, 1 QA/UAT, 1 UX Strategist, 1 Sr. UX Designer) through a 1.5 yr timeline for a multi-million dollar redesign of our 7 customer-facing websites, improving our overall CSAT metrics and improving our Digital Ease-of-Use score by 25.5% within 3 months post-launch.

Established the company’s first-ever DSM (Design System).

Coached the CIS Replacement team project pitch (one that failed 4x+ to get funded). Resulted in $2M granted towards initial project scope.

Managed native design for a multi-million dollar customer mobile application that served 7 operating companies & 500M customers for 2 years.

Leveraged user data (analytics & UX Research testing - quant/qual/tree/A/B) and collaborated with UX Research team members to learn about existing customer journeys, problem areas, funnel issues, while understanding pain points and challenges.

Led various design thinking workshops with development and product teams to improve product offering and future roadmap creation.

Sr. Interactive Designer (Senior UX Designer)

TEKsystems

Collaborated with OhioHealth's UX Team on redesigning and launching a new 2,000+ page responsive website.

Managed and scheduled EOD touch bases with junior design staff to discuss upcoming work load and timelines.

Efficiently communicated with our agency partner on larger CMS responsive changes.

OhioHealth / Contract Sr UX Designer

Cult Marketing

CLIENTS:
101Mobility, 89 Fish & Grill, Blueprint Spirits, Caster Connection, City Barbeque, Creative Recreation, Crock Pot, Dublin Irish Festival, Durango, EWT,  ExpandOS, FacilitySource, Jarden/PCW/FoodSaver, Knowledge Universe, Quantum Health, Service.com, Telemus, TourismOhio, Velvet Ice Cream   

Creative Director for Cult's TourismOhio RFP bid — resulting in a $2M customer research and creative contract.

Secured an additional $40,000 project by improving client relationship. 

Participated in conducting client interviews and consumer insights research to drive creative strategy.

Managed and mentored Senior design staff.

Senior Art Director

Ryan Partnership

CLIENTS: FOX/Matt Groening/The Simpsons, Butterfinger, Crunch, Wonka, Purina, Stouffer's, Lean Cuisine, Columbus Crew (MLS), Olive Garden, Red Lobster, American Heart Association/Go Red for Women, Bob Evans, Magnum, White Castle, Laughing Noodle, Blaze, Chase

Art Director

Mindleaders/Thirdforce

Media Developer

AME Advertising Made Easy

Graphic Designer / Production

NN/g UX Certified • UX Design Leader • Lyme Survivor/Advocate • HelloImHolly.com

I'm an outgoing, openly gay, experienced UX product design leader who has two main focuses:

1. Creating thoughtful, functional, and visually appealing user experiences that meets and exceeds the business and consumer needs 

2. Creating high functioning teams under clear direction while fostering a fun growth environment with psychological safety

Agency or client side, I've sat on all sides of the industry table.

Empathy for the customer and their problems is a key driver of my creative life. I love utilizing data to drive design - quantitative, qualitative, analytics, csat, etc.

I am exceedingly detail-oriented. My experience brings fantastic communication skills that allow me to work broadly with cross-functional teams to create success. 

Communicating effectively w/ development teams is a huge strength of mine: from understanding complex back-end functionality, chaining of service calls, code limitations, design tokens, etc. I also hold knowledge across HTML, CSS, JavaScript, Bootstrap, Design QA, and API communication.

Hello@HelloImHolly.com
View my work/resume at HelloImHolly.com

FUN FACT: I’m a competitive pinball player and the 18th ranked woman in the world (women’s division). 

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BRAND EXPERIENCE:
Sony, Whirlpool, The Ohio State University, OhioHealth, Columbus Crew, Purina, Butterfinger, Wonka, Nerds, SweeTarts, Chase, Red Lobster, Lean Cuisine, Stouffer's, White Castle, The Simpsons, Dublin Irish Festival, FoodSaver, City Barbeque, YUM! Brands, Ticketmaster, Quantum Health, Creative Recreation, Knowledge Universe, BalletMet, Abercrombie Kids, OhioHealth, Smashfly, Opera Project Columbus, American Electric Power, etc.

taplio

The Battle

Charlotte DelSignore

Holly Koskinen 🏳️‍🌈

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