IFuckingHateMyJob

I help people across their career journey move from stuck and unfulfilled into work that feels meaningful, energising, and true to who they are. Whether it’s navigating career change or building confidence and clarity within their current path, I support individuals to make bold, aligned decisions.

Using positive psychology, mindfulness, and systems thinking, I create calm, insight-rich spaces for reflection and movement. Over six years, I’ve coached clients in 15+ countries, led workshops, built a values-led business and created high-value career content and materials.

Certified Career Coach

You Me Bum Bum Train

Entrusted by Kate Bond and Morgan Lloyd to lead one of the most emotionally complex scenes in YMBBT’s 20-year history. From concept to delivery, I’ve shaped every part of the experience—mood boards, set builds, prop sourcing, casting, rehearsals, live direction, and performance.

This project has tested and stretched me like nothing else. Deep creative leadership, high emotional intelligence, and absolute logistical precision—all in service of transformative, immersive storytelling.


“Like going through the most glorious, neon-hued fever dream. On hallucinogenics. With a side of therapy” - The Independent ★★★★★

“One of the best artistic experiences of my life” - The Times ★★★★★

"It’s an extraordinary logistical masterpiece that will test you and surprise you in ways you didn’t know were even possible.” The Telegraph ★★★★★

"It’s theatre, but muddled: a truly extraordinary act of mass imagination and participation, all for the benefit of one person, both audience member and actor, and it’s not hard to see how it might just change their life.” - The Stage ★★★★★

“A safe space to unleash that main character energy and lean into different parts of your personality you had no idea were there” - Time Out ★★★★★

Scene Director

I run a 6-week course introducing the foundations of mindfulness meditation. It's a calm, grounding space where people can reconnect with themselves.

Mindfulness Meditation Teacher

Parenting Teens in Uncertain Times Summit

A joyful side project I created with my friend Michael Danzansky. No one warned us how much work a 10-day online summit would be (pro tip for any future summit creators: start with three days!).

Somehow, we persuaded the likes of Goldie Hawn, Tara Brach, and Dr. Dan Siegel to join our speaker lineup—and attracted over 15,000 attendees.

Co-creator

Uber

I led content strategy for driver experience, collaborating with Design, Ops, and Legal to rebuild trust through in-app content and user comms. It stretched me in all the right ways—and clarified what I value most: integrity, collaboration, and clear purpose.

Content Strategist EMEA

I went freelance to focus on content strategy—drawn by the autonomy, creative variety, and the chance to work with mission-led organisations. I worked with some incredible clients including Cancer Research UK, Save the Children, the British Red Cross, and Careers & Enterprise Company.

Content Strategist

Eurail.com

My favourite employee role to date. I thrived on the pace, creativity, and purpose of this high-growth travel start-up, and led content strategy across multiple platforms during a time of major transformation. Huge gratitude to the two brilliant female leaders I worked under — they modelled the kind of leadership I’ve carried into my own coaching and team development work ever since.

Head of Content

Elsevier

My first foray into copywriting. Grateful they gave me a shot with very little experience—and glad I proved myself quickly in a complex, academic environment.

Copywriter

Vaughan Systems

I spent my days teaching Spanish university students the art of speaking English, often with humour, curiosity, and connection at the heart of it.

School Manager & English Language Teacher

Text Appeal

Most memorable moment: Creating a guerrilla marketing stunt for the Cannes Lions Festival. We covered the Palais and surrounding streets in yellow hazard tape to promote our CEO’s talk on avoiding cross-cultural disasters. The auditorium was full. It worked!

Business Development Manager

Career Coach to Generalists Who Fucking Hate Their Jobs 🔹 Finally get clarity on what you want to do next🔹 Certified Co-Active® Coach (CPCC)

Feel stuck in a role that no longer fits—or unsure how to grow where you are? You’re not alone, and you don’t have to stay in that place.

I’m a certified, ICF-accredited career coach who helps thoughtful, talented professionals find clarity, direction, and confidence—so they can build work lives that feel meaningful, energising, and truly their own.

Seven years ago, I burned out and left a career in tech and marketing that had once excited me. Something no longer felt right. The mismatch between who I was becoming and how I was spending my days was impossible to ignore.

With the help of a coach, I began asking deeper questions than “what’s next?”—questions like “who am I now?” and “what do I want to give this one short life of mine to?”

That journey led me to coaching. Today, my work is an intentional choice, not something I fell into. And I now help others make choices that honour who they truly are—whether that means pivoting into a new role, finding purpose within their current path, or completely redesigning their direction.


My 4-Month 1:1 Coaching Journey Supports You To:

✅ Reflect on Your Journey: We explore the values, strengths, patterns, and lived wisdom you’ve gathered so far—and what it’s pointing you toward.
✅ Define Your Vision: We clarify your “North Star”—a core vision for your life and work that becomes a reliable compass, even through uncertainty.
✅ Identify What’s Next: Whether you want a fresh career path or to evolve within your field, we’ll map your possibilities and make grounded decisions together.
✅ Overcome What’s In The Way: We work through mindset blocks, burnout, doubt, and imposter feelings—replacing them with clarity, energy, and action.
✅ Build a Bold but Realistic Plan: You’ll leave with a clear roadmap, and I’ll be by your side as you start to take meaningful steps forward.


I'll let my clients to blow my trumpet..

❛❛ I never imagine this would be my path but following my instincts and Charlotte’s guidance has been a total win. I’m thrilled about where I am and where I’m headed ❜❜

❛❛ Put simply, I cannot recommend Charlotte highly enough. If you want to make a career decision or change, Charlotte will be able to get you there much quicker than you would do it alone ❜❜

❛❛ If you're stuck in a crap job, not feeling fulfilled day to day or just feel a bit lost, there's no-one I'd recommend more than Charlotte. She is worth every penny. I know her support will pay for itself ten times over ❜❜

Link in bio to book a free 30-min clarity call

Charlotte DelSignore

🚀Tim Ash 💛💙

CEO, Co-founder

TimAsh.com

Tim has been named by Forbes Magazine as a Top 10 Online Marketing Expert,
and by Entrepreneur Magazine as a Top 15 Online Marketing Influencer To Watch.

Top-rated speaker & keynote at over 200 marketing conferences & events worldwide including DreamForce, Shop.org, Expedia, Inbound, Google, Content Marketing World, RD Summit, Pubcon, Conversion Conference, Search Engine Strategies, Internet Retailer, PubCon, Affiliate Summit, Retail Global, LeadsCon, Online Marketing Summit, SMX, PC World, Search Marketing Summit, iMetrics.ru, HeroConf, CTA Conf, Internet World, eComXpo, SEMA, DemandCon, eMetrics, Sabre, and Facebook.

Available for conferences and customized onsite company training - Tim can contribute to your event in a variety of formats including main-stage keynotes, hands-on workshops, small group consulting, or unscripted question and answer sessions. A custom package can easily be designed to fit your needs after a short discussion.

Tim offers a variety of services in a consulting capacity:
- Executive Advisory - unlimited on-call availability to senior executives for all psychology and persuasion topics
- Marketing Optimization Strategy - developing a roadmap for successful digital growth
- Expert Website Reviews - live interactive reviews to uncover flaws with your website

Tim literally wrote the bestselling books on Landing Page Optimization (two editions have sold over 50,000 copies and been translated into six languages). His latest book is Unleashing The Primal Brain: Demystifying how we think and why we act. It has been hailed by reviewers as the definitive practical guide to understanding our behavior from the perspective of evolutionary psychology, and translated into multiple languages.

International Keynote Speaker, Bestselling Author, Executive Advisor

SiteTuners

Consult on strategic key accounts at the agency that I co-founded and ran for 19 years.

Chief Strategy Advisor

Co-founder and CEO - Founded the leading strategic digital optimization agency -  created over $1,200,000,000.00 in documented value for clients like Google, Nestle, Verizon, Intuit, Cisco, Humana, Thompson Reuters, eHarmony, Facebook, Juicy Couture, New York Life, Nespresso, Canon, Kaplan University, Texas Instruments, Western Digital, Norton, Yahoo, and Costco, as well as midsize and small companies across all industries worldwide. 

SiteTuners has helped clients create massive value by taking a strategic approach to business acceleration. SiteTuners has developed a comprehensive Conversion Maturity Model and seeks to make it's client's self-sufficient by conducting powerful knowledge transfer in the areas of conversion rate optimization, user experience, behavioral economics, and split testing. If you are interested in achieving digital dominance for your company contact SiteTuners

http://SiteTuners.com

LinkedIn

Check out my exciting introduction to neuromarketing course on LinkedIn Learning!

Masterclass Instructor - Neuromarketing: Tap Into Your Customer's Primal Brain

Conversion Conference Las Vegas

Founder and chair of the first conference about optimizing the complete customer journey.

Conversion Conference the only international conference series on conversion rate improvement and landing page optimization - the annual US event is in Las Vegas in the spring or early summer. Fall events also held every year in London and Berlin. Past events include San Francisco, Paris, Chicago, Boston, London, Berlin, San Jose, Ft. Lauderdale, New York, Washington DC, Hamburg, Dusseldorf, Las Vegas and London. 

Over 10,000 attendees from 40 countries around the world have attended this highly-rated event and learned from industry experts, as well as interacted with over 80 vendors in the conversion optimization ecosystem. 

http://ConversionConference.com

Founding Chairperson

Future Focus, Inc.

Founded Future Focus, Inc. - an Internet business accelerator. Helped launch new Dot Coms and create large-scale web database applications for clients. Clients included American Express, Honda, Harcourt Brace, Universal Studios, B.F. Goodrich Aerospace.

President & CEO

SAIC

Worked on a variety of technical projects in algorithm design and programming. Department of Defense and scientific projects including, real-time aircraft noise cancellation, nuclear test-ban seismic monitoring, and the safe placement of explosive ordinance storage buildings on military bases.

Computer Scientist

Fair Isaac / HNC Software

Staff Scientist at HNC Software (now part of Fair Isaac), the premier neural network company in the world. Recruited out of UCSD graduate school by founder Robert Hecht-Nielsen as the youngest Staff Scientist in the company's history (and the only one without an advanced degree at the time of hire). Developed products and applications of neural networks (machine learning) for a variety of industries.

Staff Scientist

International keynote speaker, advisor to senior executives, bestselling author, expert in marketing and evolutionary psychology

International keynote speaker on evolutionary psychology, persuasion and marketing. Executive advisor and corporate trainer, former founder of strategic conversion rate optimization agency SiteTuners, author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, founder and former chair of the worldwide Conversion Conference event series.

taplio

The Battle

Charlotte DelSignore

🚀Tim Ash 💛💙

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