Charlotte Mair

Founder and Managing Director

The Fitting Room

PR and Everything Inbetween (rebranded to The Fitting Room)

Logistik

Logistik Group is an award-winning communications agency and one of the top events, digital and experiential agencies in the UK, delivering innovative brand and customer experiences for some of the world’s biggest names. Our clients include market leading businesses from the retail sector through to utilities. 

With strategic communications, design, events, video and digital teams all under one roof, we have the in-house expertise to deliver key messages through multiple channels, perfectly tailored to our clients’ audiences, both internal and external. 

We take audiences beyond engagement to inspiration and influence, driving businesses forward and delivering tangible commercial results.
 
We create experiences they’ll never forget.
 
Engaging people – it’s who we are, it’s what we do
 
Email - charlotte.mair@logistikgroup.com 

Specialties
 Employee engagement, employee motivation, internal conferences, training challenges, road shows, festival activation, exhibitions, launches, experiential, large scale indoor/outdoor events, internal/external publications, awareness campaigns, video, podcasts, marketing collateral design, social media, business development, web design and digital communications.

Publicist/ PR & Marketing Manager

Vinopolis

As PR, Marketing & Brand Development Manager I am responsible for leading the Vinopolis brand to build and deliver ambitious brand growth plans for the exclusive Wine Tour, 7 event spaces, 4 bars and restaurants, Laithewaites wine shop and Whisky Exchange. Managing all marketing and PR activity across the Vinopolis brand, developing and delivering an innovative agenda that focuses on increasing sales revenue through influencing retail, commercial and marketing activities. Directly  reporting into the Managing Director and attending Board meeting.

* Developing the Vinopolis brand to new audiences to drive revenue through all the departments
* Monitoring all press and journalist visits
* Creating and building further relationships with industry experts, the press and key clients
* On/ offline coverage of the brand
* Hosting client relationship dinners and receptions 
* Multiple stakeholder management across several key areas, e.g. product with the ability to influence across the whole business and drive and articulate Brand vision
* Increasing social media brand awareness through campaigns and promotions
* Identify research requirements and commission where appropriate
* Managing the brand and corporate image
* Accountability for the planning, spending & controlling of the marketing budget budgets

PR, Marketing & Brand Development Manager

The Vivid Event Group

Working as a Creative Events Consultant, Event &amp; Account Director on a range of events conferences, team building, Summer &amp; Christmas functions, charity fundraisers, award ceremonies, product launches. 
Skills gained:
• Clients including Blue Chip organisations
• Proactive and reactive corporate and private event sales
• Managing venue portfolios increasing venue revenues
• Resource management and financial reporting
• Creative and strategic approach to event design/content
• Attending site visits and developing ongoing business relationships
• Building relationships with key clients and negotiating with suppliers
• Developing and delivering a range of events
• Managing events from conception to completion including on-site event management
• Creating and developing ideas for design, decoration, lighting, themes and concepts
• Managing post event debriefs to maintain and further client relationships for future events

Account Director

University of Brighton

Role: Working as an Events Manager to run 8 summer events for new students attending the university. 
Skills gained:
• Pro actively sourcing and pitching for new sponsorship
• Developing the University’s relationship with clubs, bars and industries of interest for new students
• Planning and executing the events
• Driving event sales through online marketing and campaigns

Events Including: Team Builds – Designing, implementing &amp; selling, club nights and venue design

Event Manager (4 month contract)

Charlotte is the Founder and Managing Director of The Fitting Room, an award-winning, independent global cultural brand marketing and communications house.

The Fitting Room creates hype, demand + legacy® by tapping into the power of subcultures—those underground movements that shape mainstream culture and influence behavior.

For us, culture comes first. It’s at the core of everything we do.

Over the years, The Fitting Room has partnered with a diverse range of clients across industries, mastering the art of cultivating hype and demand to successfully launch, position, and transform brands.

Enquiries: chloe@tfr.agency 


Agree to Disagree LIVE 🎤

When the legend and former Head of Social at Ryanair, Michael Corcoran calls - you answer.

Alongside another powerhouse, Grace Andrews  (formerly Marketing Director for Steven Bartlett and The Diary of a CEO), we’ll be debating all things social.

And we’re not coming alone… more names dropping soon 👀

⏰ 6–8 PM
📆 November 26th
📍 The Sweet Factory

The Format:

👉🏾 Agree to Disagree - a LADbible original and one of the most entertaining ways to explore contrasting perspectives on hot topics.

👉🏾 Two rounds of debate, with a break in between for drinks, laughs + good conversation.

👉🏾 Each round features four social pros with very different takes on what’s shaping the industry right now.

👉🏾 45 minutes on the clock. Warm-up questions to loosen up… then straight into the big hitters.

🎟️ It’s going to be a fun one - link in comments to grab your spot!

Can’t wait gang Michael Corcoran + Beth Thomas 👏🏾

Founder and Managing Director, The Fitting Room | Creating Hype, Demand and Legacy | Ad Age Leading Women in Marketing, Advertising and Media

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distillery

Managing Director, EMEA

Unilever

Global Head of Influence @ Dove

Central Saint Martins, University of The Arts London

Lecturer, mentor and ambassador for CSM's Culture and Enterprise MA Applied Imagination programme.

Visiting Lecturer

Full time student of Design Studies - a non-disciplinary, student-centred course that develops confident and responsible creative practitioners capable of achieving change.  

Masters Student

BCW Global

Led BCW London's digital community and Hub operations - a 30+ strong collective of strategists, creatives and digital practitioners working across all practices, winning new briefs and driving the adoption of innovative tools and technologies.

Managing Director - Digital Innovation Group

As Deputy MD, in addition to leading on digital accounts, I managed our people operations with a focus digital growth and cross-Hub collaboration. This took on new meaning in the early days of the Covid stay-at-home mandates and ongoing lockdown. Despite the challenges faced, the team showed great resilience and growth setting us up for an exceptional FY2021.

Deputy Managing Director - Digital Innovation Group

Initially joined BCW on a FTC to lead a pharmaceutical company's employee engagement programme focusing on digital transformation for senior and C-suite leadership.

Digital Director

Bright

Led communications, brand and product strategy. Bright (now LawHive) was invited to join the 2019 inaugural Startupbootcamp Fintech Accelerator cohort in Dubai.

Head Of Communications

Ketchum

Directed global and regional integrated campaign strategy and influencer marketing programmes for our FMCG and corporate clients.

Associate Director - Digital

Delivered digital campaigns and content strategy across corporate and healthcare practices.

Senior Digital Strategist

From strategic planning and community management to platform education and application creation, my role worked with account teams across the B2B and B2C sectors by integrating digital into PR campaigns. My portfolio included retail, F&B and consumer technology.

Digital Strategist

Dubai Lynx International Festival of Creativity

Served as a judge on the PR Lynx Panel at the 2017 Dubai Lynx International Festival of Creativity. Dubai Lynx is MENA's premier festival of creativity, bringing MENA’s creative communications industry together to learn, network and celebrate the power of creativity.

Dubai Lynx Judge

RPM Ltd

Contracted to provide seeding strategy for a global beverage brand and produce content for the celebrity spokesperson across his social pages as part of the brand partnership.

Digital Strategy Consultant

American Idol Productions

Provided on-site assistance to Executive Producers, production staff, crew and security during auditions.

Production Assistant

LiveLight!

Worked directly with the Creative Director and Art Director to complete video, photo and print assignments. This included coordinating video pre-production, writing scripts, operating cameras and assisting on location, as well as editing footage using Final Cut Pro. Other responsibilities included project management of long distance, multi-location video and photo shoots for marketing materials.
Key clients included Walmart Realty, Constellation Wines, Dial Corp, Elizabeth Richardson Center.

Production Associate

What I do: For the past 15+years I have been delivering integrated communications and strategic solutions across the PESO spectrum. I have worked on amazing, award-winning campaigns and passion projects; managed and worked alongside the smartest comms pros around the world; and consulted some of the very best clients an agency gal could want. 

What inspires me: I am a Visiting Lecturer for CSM's MA Applied Imagination programme, working alongside students from around the globe doing innovative research. I am also engaged in the tech scene supporting under-represented founders, ever fascinated by the people tackling today's big challenges.

What I'm reading: All things EX, AI, mental health, accessibility/inclusive environments and future of work.

My superpowers: strategy, digital marketing, influencer marketing, creative operations, cross-functional team leadership, learning design, digital transformation, communications, project management, procurement, networking

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The Battle

Charlotte Mair

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taplio

The Battle

Charlotte Mair

Kate Matlock

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charlotte Mair's LinkedIn Performance

Ready to grow your LinkedIn presence?

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