This is Fresh

Marketing Manager

Turning Point

Turning Point is a £165M+ social enterprise delivering services across substance use, mental health, sexual health, and learning disabilities.

– Launched two distinct brands, including one with a fully bespoke website, delivered under tight timelines
– Created tailored marketing strategies for key services and supported over 200 services with ongoing brand and marketing needs
– Led major campaigns, including a 12-month 60th anniversary initiative and large-scale national events
– Managed the organisation’s national Google Ad Grant campaign, driving awareness and engagement
– Oversaw day-to-day website management and contributed to the successful launch of a new national site
– Line managed and coached two direct reports, supporting their growth and development
– Built strong relationships with stakeholders at all levels, from board members to frontline staff and external suppliers

National Marketing Manager

Doxie Digital

Specialising in personal branding, B2C and B2B social media and content strategy for a diverse range of clients.

– Developed and executed personal brand campaigns, helping C-Suite Executives to build and enhance their online presence
– Created and managed B2C and B2B social media campaigns for clients in industries such as retail and supplements
– Supported the launch of new brands, crafting marketing and social strategies to ensure successful rollouts
– Collaborated with agencies as a contractor, delivering content strategies and creative solutions for various clients
– Produced engaging copy for blogs, social media content, and digital campaigns, driving brand visibility and engagement

Brand & Content Manager

Hatch Interiors Ltd

Hatch Interiors is a leading interior design and furnishing company specialising in Build-to-Rent (BTR), private landlords and bespoke design services.

– Proposed and launched a new company website within three months, securing board approval and leading end-to-end delivery
– Rolled out a refreshed brand identity across the business, strengthening market positioning
– Delivered brand campaigns and photoshoots for key clients in BTR, landlord, and interior design sectors
– Built strong relationships with senior leadership across departments, aligning marketing with business goals
– Developed personal brand strategies for BDMs and senior managers to support lead generation
– Optimised CRM with lead scoring to improve sales targeting and marketing performance
– Managed PPC strategy and campaign execution to drive qualified traffic and conversions
– Recognised as Employee of the Month for impact across marketing and internal culture

Marketing Executive

Altitude Internet Digital Marketing

Altitude Internet is an award-winning marketing agency and Google Partner, specialising in SEO. 

– Progressed from Marketing Apprentice to SEO Content Manager at a fast-paced digital agency, overseeing content strategy for 300+ clients
– Managed and mentored a team of five writers while delivering high-quality content across blogs, websites, and campaigns
– Led the creation and execution of tailored SEO content strategies, working closely with senior leadership and account teams
– Built strong client relationships, regularly identifying upsell opportunities and contributing to improved service delivery
– Delivered complex projects under tight deadlines, consistently recognised in 5-star client reviews
– Developed and led internal training on SEO content best practices, raising quality and consistency across the team
– Adapted tone and messaging to engage specific audiences and drive measurable results in lead generation

SEO Content Manager

Digivita

Digivita is a creative agency in Essex. 

- Effective management of PPC campaigns
- Researching and implementing online and print PR opportunities 
- Supported company event organisation
- Created unique and engaging content for a range of social media platforms

I’m a strategic and creative marketing professional with a strong track record in building brands, leading campaigns and shaping content strategies across sectors including health, property, retail and digital.

Starting my career as a marketing apprentice, I’ve grown into leading national initiatives and managing teams, driven by hands-on experience, adaptability and a genuine passion for meaningful, results-driven communication.

I work confidently across all levels of an organisation - from board members to creatives - bridging the gap between strategy and execution with a collaborative, forward-thinking approach.

Charlotte Brand

Making small businesses the MAIN CHARACTER|Social Media Manager|Want to build your presence on Socials? DM me ✨

We work closely with established decision makers and senior operators on their social media presence, not to increase noisy rubbish, but to shape how they’re recognised, understood, and remembered. 

I do this through a process called 
The Remembered Presence.

The Remembered Presence is a reputation-led approach to social media that gives you a better opportunity to getting your business to where you want it to be. 

We translate how you already show up in real life for your ideal target market and turn how you think, lead, and make decisions - into a clear, recognisable online presence backed with marketing psychology. 

The goal is to make it 10X easier for the right people to understand your level quickly, trust you sooner, and move new opportunities forward to support your goals for the business. 

The process typically involves:

- understanding how you’re currently perceived
- clarifying how you should be perceived
- identifying the cues that signal your thinking and leadership
- shaping a social presence that builds familiarity over time

This isn’t about content creation for attention, and it isn’t traditional personal branding. You’re not being turned into a creator, and you’re not asked to exaggerate or perform. 

The work is about accuracy - making sure your online presence reflects the standard you already operate at.

The outcome is practical:

People know how to place you.
Trust forms earlier.
Introductions feel easier.
Opportunities come easier than you’ve experienced before.

Contact me 2 ways:
Email: simone@informalmarketing.co.uk
LinkedIn message. 

taplio

The Battle

Charlotte Brand

Simone Rowe 💅

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