Helping high performing founders, coaches, consultants and SMBs win premium B2B/B2C clients with buyer-led selling, high trust closing and AI | Top 100 Sales DemandBase | Social Selling for Teams

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

I am the opposite of what success is 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥 to look like in my industry.
 
I didn’t start young. I started at 43.
 
I didn’t go to Oxford or Cambridge. (Leeds uni in fact)
I don’t have an MBA.  
I didn’t follow a neat, linear path.
 
And I still built an internationally recognised business.
People were generous with their advice:
 
“You’re too late for this.”  
“This industry doesn’t work online.”
I even tried to do it the “right” way.
 
I tried building a fashion business on Instagram.  
It failed. (Yes you can laugh!)
I've rebuilt it now though. (after growing here)
 
I didn't lack effort or want of trying.
The platform rewarded aesthetics over substance.
 
It pushed me to perform instead of think.  
To simplify instead of explain.  
To sell a vibe instead of value.
 
So I stopped forcing it and moved to LinkedIn instead.
With zero expectations on how it would go.
That’s where things changed.
 
Nope, I didn't crack the algorithm 
My experience finally counted for something.
 
I stopped borrowing other people’s narratives and wrote my own.
 
I used age as leverage, not a liability.  
I trusted lived experience over credentials.  

I built in public where clarity mattered more than charisma.  

I modernised an industry that preferred tradition over progress.

Most limits aren’t real. They’re inherited.
 
You can wait for people to buy into your vision.
 
Or you can build it so clearly that opting out feels irrational.
 
I chose the second.
 
What’s the rule you’ve been following that no longer deserves your loyalty?

PS. If you want to follow me on instagram for more behind the scenes, here you go
https://lnkd.in/eBpBrsBG

📸 From the IG days pre LinkedIn.

I’m deliberately making my business harder to run this year.

More spend. (Less tax though!)
More payroll. (Hurts but worth it)
More decisions that don’t come with certainty. (Risk)

And no it's not recklessness. It’s leadership.

I’m launching TWO new offers:

• one is a 2.0 evolution of what already works
• one moves me into a completely different tier 
  
And I’ve already hired two people . 
We’re now a team of four.

That means commitment before comfort. 
Responsibility before guarantees.

Don’t avoid the part most people avoid.

If your business only grows when everything feels safe, 
It’s already capped.

Doubling doesn’t come from optimisation.
It comes from capacity.

So I’m funding the version of:

• The business I want to be running next year.
• Not protecting the one that got me here.

Same results require protection. 

Different results require backing yourself earlier than feels reasonable.

If that makes you uneasy, good. That’s usually the edge.

♻️Share if you’re making uncomfortable moves this year.

Most people get commitment wrong.

They think the options are: 
• never quit 
• or never really commit

Both lose.
On one end, you drift. You dabble. 
You keep options open so nothing ever really moves.

On the other, you cling. 
You keep going long after the signal has changed. 
You confuse persistence with wisdom.

The goal isn’t blind commitment. 
Nor quitting early.
It’s knowing when to deepen and when to walk away.

That’s the part most advice skips.
Real progress lives in the middle: 

When you commit long enough to get real data, 
But stay flexible enough to change course when the evidence is clear.

Not every setback is a sign to quit. 
Not every struggle is proof you should “push harder.”

Some things need patience. 
Some things need pruning. 
Some things need to be let go so better ones can grow.

The strongest leaders aren’t the ones who never quit. 
They’re the ones who adjust without ego.
They don’t ask: “Can I tough this out?”

They ask: 
“Is this still the right thing to be committed to?”
That’s not weakness. That’s judgment.

Judgment is what increases your odds of success.

Post inspo + image from Adam Grant.

Grab my insights into building a business + selling: 
https://lnkd.in/e_Tkkq4E

The “safe path” only feels safe until you realise who controls your time.
 
Someone took a risk.  
Built something.  
And now pays other people to protect it.
 
That’s the trade most people never question.
 
You either:
 
• take responsibility for uncertainty
• or get paid to absorb someone else’s risk
 
Both cost you something.
 
Risk is uncomfortable.  
So is waking up years later realising your life ran on someone else’s calendar.
 
You don’t need to leap.  
You don’t need to quit tomorrow.
 
But you do need to start choosing 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 over comfort.
 
The biggest risk isn’t failing.
It’s staying put and calling it stability.

I Help Time-Poor Entrepreneurs and C-Suite Execs Transform their Health

I help male CEOs (business owners) over 50 become calm, strong, energised & in control—without living in the gym, following fads, or relying on willpower that disappears the moment travel and pressure hit.

If business is thriving but your energy, waistline, sleep, or bloodwork are sliding, this is built for you.

Each month, my team and I take on a small number of CEOs (business owners) over 50 (and, where relevant, their senior leadership teams) inside our signature 16‑Week CEO Health Reset (formerly Rapid Result System™). It’s a boardroom-friendly approach designed to survive real schedules—and stick.

Why CEOs (business owners) join us (and why they stay)

→ Favourite business shirts/jackets no longer fit
→ Energy is too low for business, training, and family
→ Persistent worry about long-term health, bloodwork, and heart risk
→ Feeling burnt out—success coming at too high a personal cost
→ A body that feels inflamed, stiff, or out of shape
→ You’ve tried apps, trainers, diets… and it never survived your schedule

How we work

We start with a CEO Health Diagnostic & Review, then build a simple, personalised plan around:
• Simple science nutrition (no extremes)
• High-impact training blocks (time-efficient + travel-proof)
• Accountability under pressure (so it happens during busy weeks)

We use smart tools where helpful, but the coaching is human-led and hands-on—because results at this level come from judgement, context, and execution (not generic templates).

Proof from our clients

• Mark Balaam, CEO: 3 stone lost in 10 weeks; confidence and energy back
• James Taylor, MD: off blood pressure meds; performing at a new level
• Billy Power, MD: golf pain-free; leading at full throttle again
• Tamara Gillan, CEO: 16 lbs lost in 6 weeks — sharper, leaner, and back in control

Ready for the next step?

If you’re a CEO (business owner) over 50, complete the Executive Health Diagnostic — click “Visit my website.”

From there, you can request an Executive Diagnostic Call.

All places are offered based on readiness and fit (we keep capacity intentionally limited so the coaching stays personal).

Prefer DM? Message me “RESET”, and I’ll send the Diagnostic link.

Cameron Harris

Body Transformation Vs Health Transformation

Had a great chat with the editor of a well-known London City newspaper about his health and fitness journey. 

• He's a 43-year-old busy professional.
• He has to commute to the office every day
• He has events and lunch meetings
• He has a lot on his plate

He described to me his previous efforts to get in shape.

Over the years, he had been through 2 body transformation programmes with well-known (very good) London-based personal trainers.

He shared his before and after shots; he looked incredible.

But here he was talking to me about his desire to run through a third body transformation programme.

We chatted for a while about his goals, his commute, and his business responsibilities. 

It became clear that the idea of stripping fat, bodybuilding, and dialling in his calories, all for the goal of creating before-and-after shots, wasn't as appealing as it once was.

As we get older, our health goals shift.

We want to be around for our kids, we want to keep doing the things we love, we want to avoid BIG health issues, and we want to be at the top of our business game for the long haul. 

Here's how mine have changed

👉 I used to care about big biceps, now I care about my VO2 Max
👉 I used to care about flat abs, now I care about optimal sleep
👉 I used to care about protein supplements, now I care about energy
👉 I used to care about sprint speed, now I care about general strength

It's January 2026, and the pressure to lose weight and 'get healthy' is at its peak.

You're being bombarded by body transformation offers, Jane Plan, Professor Tim Spector, Herbalife, food delivery and Dry Jane apps.

All of these solutions have their place, but ask yourself, "Are they going to help me achieve my short-term goals and allow me to maintain them forever despite my crazy business schedule?"

Join me this Friday, 9th January 2026, 1:30 pm for my live online workshop, where I'll walk you through our 5-step process.

My goal is to show you the foundations of health so that you can build your own health programme, or at least explore options with more understanding of what will work for you

This is an interactive workshop, and I want to answer any questions that come up, so I'm keeping the group small. There are 2 spaces available.

Register here: https://lnkd.in/e7i5Y5CM

The UK’s Most Sought-After Executive Health Expert | 90-Day Waiting List | 400+ Entrepreneurs, Executives & Their Senior Teams Transformed

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The Battle

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