Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Leadership isn't climbing the ladder. 

It's pulling others up with you.

But here's what most managers get backwards:

They serve upward, not downward. 
They protect their own reputation, not their team's. 
They take credit for wins and deflect blame for losses.

The best leaders flip this entirely.

Here's how to lead from beside, not above:

1️⃣ Share the risk, not just the reward 
↳ Put your reputation on the line for their ideas 
↳ Take accountability when experiments fail

2️⃣ Learn in public alongside your team 
↳ Admit when you don't know something 
↳ Show growth happens at every level

3️⃣ Fight battles together, not for them 
↳ Teach them to advocate for themselves 
↳ Stand shoulder-to-shoulder in tough conversations

4️⃣ Celebrate their wins as team victories 
↳ Amplify their voices in leadership meetings 
↳ Make their success the team's success

5️⃣ Build their confidence, not dependence 
↳ Ask "What do you think?" before giving answers 
↳ Help them trust their own judgment

Great leaders don't just reach the top.

They clear the path for their team to get there too.

Defend your people. Develop your legacy.

♻️ Repost to inspire someone 

Сredit: Carmen Morin ( go follow her )

Top Ecommerce Email Marketer | $200M+ Generated via Email

Take the risk.

Because here’s the math:

If it works → Happiness.
If it fails → Wisdom.

If you do nothing → Stagnation.

Why smart founders take bets:

• Action produces data
• Data reduces fear
• Experience builds judgment
• Judgment compounds

Example:

Apply for the stretch role.
Pitch the bigger client.
Ship the imperfect version.

Worst case?
You gain feedback most people never see.

Best case?
You change your trajectory.

Risk is a teacher.

Silence is not.

Next time you hesitate, ask:

What do I gain if I try?

Credit: TheArtidote on Twitter/X

Most people quit right before it works.

Because effort and reward do not move at the same speed.

Years 1 to 2:

You are bad.
You know it.
Everyone else knows it.

Good.

You are building muscle.

Year 3:

You are decent.
Still invisible.
Doubt gets louder.

This is the danger zone.
Most people exit here.

Year 4:

Your skill is real.
Your voice is clear.
Your network trusts you.

Now one catalyst matters.

A post.
A partnership.
A product launch.

And it looks sudden.

But here’s what really happened:

You compressed 4 years of learning into 30 days of output.

Example:

Builder ships 50 small tools over 4 years.
None break 1k users.

Tool #51 solves the right pain at the right time.
Hits 100k users in 2 months.

People call it overnight.

They did not see the first 50.

The playbook:

1. Treat early years as paid training.
2. Ship in public.
3. Build assets, not moments.
4. Stay until the math flips.

The lag is the price.

Pay it.

If you are in year 2 or 3, this is your sign to keep going.

Great leaders don’t need fans. 
They need challengers.
Fans protect ego. Challengers protect future.

(Credit: Mike Leber)
(Image credit: Eric Partaker)

Early in my leadership journey,
I mistook quiet rooms for strong alignment.

No pushback.
No friction.
Nodding heads.

I thought I was leading well.
I wasn’t.

People weren’t aligned.
They were careful.

And careful teams don’t build bold companies.

If no one challenges you,
you might not be respected.
You might be avoided.

That’s not leadership.
That’s authority on paper.

The higher you rise,
the less truth you automatically hear.

People filter.
They soften.
They protect ego instead of mission.

And slowly ...
you start believing your own narrative.

That’s how smart leaders become stagnant.
And confident leaders become fragile.

Strong leaders design for challenge 👇

1. Seek truth, not comfort
→ Surround yourself with thinkers, not echo chambers.

2. Ask open questions
→ “What am I missing?” is a power move.

3. Stay curious, not defensive
→ Curiosity signals strength. Ego signals fear.

4. Reward dissent
→ Publicly thank the person who challenges you.

5. Model vulnerability
→ Admit mistakes. It opens the door for honesty.

6. Celebrate better ideas
→ Especially when they replace yours.

7. Promote the brave, not the agreeable
→ Advance the voice that risks friction for progress.

8. Hire for courage
→ Skills matter. So does backbone.

9. Put data above hierarchy
→ Let evidence outrank seniority.

Policies shape culture.
But your reaction reveals it.

Here’s the real test:

When someone challenges you,
does your body tense ...
or does your curiosity rise?

Great leadership isn’t about agreement.

It’s about being brave enough to be wrong.
And smart enough to grow from it.

If no one challenges you, 
you’re not leading. 
you’re just managing an echo.

Be the leader who can handle the truth.
And build teams brave enough to offer it.

Perfection is just fear in a nice outfit.

Make it exist first.
Make it better later.

Image credit: itsme_urstruly on Twitter/X

Most of what you fear will never happen.

And what does happen is survivable.

Break fear down:

Fear of death
Out of your control.

Fear of shame
People forget fast. They move on to their own lives.

Fear of losing everything
You rebuild. Humans are wired to adapt.

Here is the 3 Step Fear Audit:

1. Define the worst case clearly
Not vaguely. Specifically.

2. Ask, can I recover?
In most business and career decisions, yes.

3. Calculate the cost of inaction
Regret compounds. Avoidance compounds.

Example:

Launch the idea.

Worst case
Low traction. Public flop.

Reality
You gain feedback. Improve. Try again.

Fear says permanent damage.

Reality says temporary discomfort.

Keep climbing.

Most ceilings are mental.

Image credit: iamfearlesssoul on Twitter/X

A fake caring culture is worse than a toxic one.
At least with toxicity, you know where you stand.

Fake caring hides behind smiles.
It says "we care", but means "please don’t make this uncomfortable".
It praises your work in meetings...then ignores your feedback after.

It’s leadership with empathy in words,
and apathy in action.

Here’s how fake caring shows up at work:

1️⃣ "We hear you" → but nothing changes.
2️⃣ "We’re like a family" → until KPIs drop.
3️⃣ "We value feedback" → unless it’s critical.

The result?
Distrust. Burnout. Quiet quitting.

Because pretending to care kills trust faster than open conflict ever could.

Real care isn’t a slogan.
It’s honesty, follow-through, and doing the right thing even when it’s inconvenient.

What’s one small action leaders can take this week to show they genuinely care? 👇


Image credit: Lorenzo D.

Sometimes we underestimate the quiet power within us.

We look at challenges and think
this might be too much.
Too difficult.
Too far beyond what we can handle.

But often the real limit is not the challenge.

It is the story we tell ourselves about what we are capable of.

(Credit: Christian Kampf)

Courage rarely arrives as a loud moment of strength.

More often it is something quieter.
A small inner voice that says
try one more time.
take one more step.
keep going.

And step by step we discover something remarkable.

We are far more resilient.
Far more capable.
Far stronger than we ever believed.

Sometimes courage is simply the decision to believe in that possibility.

Can I share something uncomfortable?

Doubt is louder than effort.

I’ve seen talented people stall
because they kept second-guessing every move.

And I’ve seen average ideas succeed
because the person behind them believed hard enough to execute fully.

Belief doesn’t guarantee results.

But hesitation guarantees small ones.

Here’s the shift:

Stop asking, “What if it fails?”
Start asking, “How would I move if it succeeds?”

Because you make different choices from belief:

• You follow up.
• You raise your rates.
• You apply anyway.
• You speak up in the room.

Momentum favors the committed.

Not the cautious.

You don’t need blind faith.

You need aligned action.

Are you building from belief…
or protecting yourself from disappointment?

Quote Credit: Leadersonlyco

The most influential leaders aren’t the loudest in the room.

They’re the ones who make others feel seen and respected.

Your communication style, empathy, and respect for others don't just shape your reputation.

They build bridges, foster collaboration, and create a positive work environment for everyone.

Active listening makes others feel valued.
Constructive feedback shows you care about growth.
Kindness and respect build trust and rapport.

It’s in the words you choose and the way you treat people.

That’s where real influence starts.

Quick thought:

The dream isn’t the hard part.

The discipline is.

Anyone can imagine the outcome.

Few commit to the inputs.

Big results are built quietly.

Early mornings.
Tight standards.
Consistent reps.

And humility?

That’s the anchor.

It keeps you learning.
It keeps you improving.
It keeps you coachable.

Ego stalls growth.

Humility accelerates it.

Dream big.

But work in silence.

Image credit: Daily__wisdom_ on Twitter/X

Most ads fail for one simple reason:

They focus on the product instead of the person.

Great copywriting flips that.

It’s not about sounding clever.
It’s about making people feel understood.

Here are a few timeless copywriting principles that still drive results today:

1️⃣ Sell what people want. Deliver what they need.
People buy the promise first.
But they stay for the real value.

2️⃣ Features tell. Stories sell. Emotion closes.
Listing features informs people.
Stories help them see themselves using it.

3️⃣ Every word should connect to the customer’s problem.
Your product isn’t the hero.
Your customer is.

4️⃣ Good copy pulls, it doesn’t push.
Curiosity is one of the most powerful marketing tools.
Make people want to keep reading.

5️⃣ Your CTA should feel like a reward.
Instead of: “Submit form.”
Try: “Get your free strategy.”

6️⃣ People don’t read ads.
They read what interests them.
Your job is to make the message about them.

There are also proven frameworks that simplify writing:

• AIDA – Attention → Interest → Desire → Action
• PAS – Problem → Agitate → Solution
• FAB – Features → Advantages → Benefits
• 4Cs – Clear, Concise, Compelling, Credible

You don’t need to reinvent marketing.

You just need to understand how people think and decide.

Because the best copy doesn’t feel like marketing.

It feels like someone finally understood your problem.

👉 Which copywriting framework do you use most often?

Most people treat Claude like a writing partner.

I’ve started treating it like a proposal team.

Once Gamma is connected, you can build full presentations without leaving the conversation.

Here’s the flow I’m running:
• connect Gamma
• connect Gmail
• connect Notion

Then prompt:

“Pull the discovery call. Grab the project brief. Create a campaign proposal.”

Claude finds the context.

Gamma outputs the deck.

Budget, milestones, deliverables. All there.

If I refine the strategy in chat, the slides will evolve as well.

No copy-pasting.
No version chaos.
No losing momentum between idea and output.

One more thing that makes a big difference:

Set up your brand style in Gamma and tell Claude to use it.

Now, everything generated is already client-ready.

This is what AI should feel like.
You think, it builds.

Give Gamma a spin inside Claude. 

https://lnkd.in/eUJ-Skh3

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

How to turn emails into client decks

Tom Pestridge

Scaled 2 x Startups to £7m with Marketing | Founder @Goose Agency | Follow for Daily Marketing, Leadership & Psychology Strategies

Hey, I'm Tom, marketing leader and founder scaling 2x digital businesses and partnering with founders and creators - generating 7 and 8 figures in revenue.



My story:



2013-17 – First marketing hire for travel company, grew and led the team for several years

2018 - Started side-hustle digital marketing agency, Goose Digital

2019 - Scaled travel company from 4 employees/£400k AR to 30+ employees/£7m AR 

2020 - Covid decimated travel industry. Placed on furlough. 

2020 - Pivoted entirely to my marketing agency 

2021 - Took on our first few employees & grew our client base

2023 - Began working with BT, building & launching new digital & SaaS products 

2024 - Scaled our first major agency client from £0 to £7m AR through digital marketing

2025 - Started Launchpad Creators to launch and scale digital businesses. 



Launchpad Creators is a growth marketing partner for founders and creators. Full funnels, paid ads, creative execution, customer service, sales and everything in between. Partners include some of the world's leading founders and creators looking to scale to 7 and 8-figure yearly revenue.



🚀 Interested in partnering with us? 



Visit launchpadcreators.com  If you want to learn more or you're building something of your own, 



Outside of the marketing world, you will normally find me running after my Irish Setter or 3-year-old son.



I'm documenting the full journey in my newsletter - growing a personal brand, running paid ads without burning cash, operating and scaling digital businesses. The lessons, failures, frameworks and insights. 



📢 Things I post about daily: Growth Strategy, Digital/Info products, Marketing, Paid ads, AI, SaaS, Product Design, Leadership & Management & everything in-between.



📩 For sponsorships or brand partnerships: thomaspestridge@gmail.com

Goose Digital provides you with your own dedicated marketing team complete with experts in Web Design, SEO, Social Media, Branding, PPC, Content and much more. We work with highly ambitious start-up and scale-ups looking to grow through digital marketing

Everyone says they want top talent around them. 

Until top talent disagrees.
Moves fast.
Challenges weak thinking.
And sees things they don’t.

That’s when insecurity gets exposed.

Because working with people smarter than you sounds good in theory.

But in practice, it demands humility.

Real leaders don’t hire to protect their ego.
They hire to raise the standard.

They know that being the most capable person in every conversation is not a flex.

It’s a bottleneck.

A few truths about building around smart people:

1 • It makes your blind spots obvious.
↳ And that’s a gift, because what you can’t see is usually what slows you down most.

2 • It forces you to lead, not control.
↳ You stop trying to have all the answers and start creating space for better ones.

3 • It sharpens your thinking.
↳ Strong people challenge weak ideas fast, which makes the work better.

4 • It multiplies your output.
↳ One great mind adds value. A team of great minds compounds it.

5 • It requires security.
↳ If someone else’s brilliance feels like a threat, the issue is not them. It’s ego.

Having access to people smarter than you is a blessing.

Because proximity changes you.

It makes you think bigger.
Move better.
And grow faster than you would on your own.

The goal was never to be the smartest person in the room.

The goal was to build a room that makes everyone smarter.

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

Credit: Igor Buinevici

Working with smart people is great.

But it’s not enough.

Because intelligence solves problems.

Humility and kindness stop them being created in the first place.

I’ve worked with brilliant people who made everything feel heavier.

And I’ve worked with quietly exceptional people who made everyone around them better.

The difference wasn’t IQ.
It was how they showed up when nobody was watching.

Here’s what kind and humble looks like at work:

→ They listen.
→ They ask why.
→ They share credit.
→ They stay curious.
→ They own mistakes fast.
→ They make others feel safe.
→ They disagree without making it personal.
→ They leave you with more energy than they took.

You can’t scale culture with perks.
You scale it with people like this.

Brilliance builds products.
Kindness builds teams.

Repost ♻️ to share this message.
And follow Tom Pestridge for more posts like this.

Scaling Creator Businesses to $10m | Founder @ Launchpad Creators & Goose Digital - Full Funnel Partners | Follow for Daily Marketing, Leadership & Psychology Strategies

I can't say this enough...

Hiring a Marketing Manager?

A Marketing Manager is not a Social Media Manager.

A Marketing Manager is not a Paid Media Manager.

A Marketing Manager is not an SEO Manager.

A Marketing Manager is not a Copywriter.

A Marketing Manager is not an Email Marketing Manager.

A Marketing Manager is not an Events Co-Ordinator.

A Marketing Manager is not a Brand Manager.

A Marketing Manager is not an Affiliate Marketing Manager.

A Marketing Manager is not a PR Manager.

Those are separate roles.

Separate disciplines.
Separate playbooks.
Separate measures of success.

Yes, good Marketing Managers can understand most of these.

But understand ≠ own ≠ excel.

When you ask for all of it, here’s what usually happens:

- Strategy gets squeezed by execution
- Execution gets rushed and inconsistent
- Results look fine but never great
- The hire gets blamed for a broken brief

And then companies say:
“We hired a Marketing Manager and it didn’t work.”

No.

You hired nine jobs and gave them one salary.

If you want a Marketing Manager to perform:

Give them clear ownership.
Support them with specialists.

Or be honest and call it what it is: Head of Marketing + team of none.

Recruiters and hiring managers: do better.

Repost ♻ to your network.
And follow Tom Pestridge for more posts like this.

s/o Rohan Sheth for the image

The right people don’t just clap when you win.

They help create it.

Your biggest breakthrough probably isn’t in your strategy.

It’s in your circle.

People who want to see you win… help you win.

I used to think winning was a solo sport.
Work harder. Learn more. Push through.

But the wins that actually changed my trajectory all had the same ingredient:

People who saw the potential and put weight behind it.

Not just with hype.
With time, truth, and access.

Here’s how you spot the real ones:

- They show up.
- They tell you the truth.
- They open doors you can’t open alone.

And here’s the part most people miss:
Support is a two-way street.

If you want more people in your corner…

Be the kind of person worth standing beside.

Be coachable.
Be grateful.
Be someone who plays the long game.

So, who’s helped you win recently?

Most people think marketing is simple.

It’s not.

It’s the system behind everything.

Marketing isn’t just ads or content.

It’s research.
It’s relationships.
It’s targeting.
It’s data.
It’s growth.

The best marketers understand this early.

They stop treating marketing like a department. And start treating it like the engine of the business.

Because real marketing touches every layer:

Market Research
↳ Learning what your audience wants and what the market needs.

Advertising
↳ Promoting your brand to attract attention, leads, or sales.

Relations
↳ Maintaining strong relationships with customers and stakeholders.

Knowledge
↳ Understanding your industry, customers, and what drives decisions.

Engagement
↳ How people interact with your brand and content.

Targeting
↳ Reaching the right people with the right message.

Innovation
↳ Trying new ideas to stay relevant and stand out.

Networking
↳ Building connections that create trust and new opportunities.

Growth
↳ The business results marketing helps generate over time.

Miss one piece, and the whole thing gets weaker. Get them working together, and everything compounds.

That’s when marketing stops being “content and campaigns.”

And starts becoming momentum.

What part of marketing do you think businesses ignore the most?

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

Image Credit: Francesco Gatti

Marketers don’t need your taste.

They need your trust.

You didn’t hire a marketer to be your hands.
You hired them to be your head.

So why are you still making all the decisions?

Most marketing teams don’t fail because they’re bad.
They fail because they’re second-guessed to death.

Their ideas get overruled by someone with no context.

Their strategies get watered down because it's not what the CEO likes.

And their best thinking never sees daylight, because someone needed 14 rounds of approval.

The fastest way to kill great marketing?
Make it a group project.

Because marketing isn’t “what looks good.”
It’s what moves people.

If you want marketers to perform, give them this:

- A clear goal
- A clear audience
- A clear offer
- Clear guardrails
- Clear decision rights
- Clear feedback loops

Then step back.
Let them test.
Let them learn.
Let them lead.

And judge the work by outcomes, not your opinion.

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

Marketing isn't an expense.

It’s an investment.

At some point, every business owner has thought:

“Cash is tight.”
“Nothing’s coming back fast enough.”
“Let’s pause ads for a bit.”

I get it.

But pausing marketing to save money is like turning off the engine to save fuel.

You might feel better today… but you'll stall tomorrow.


Here’s what most people forget:

1. **Consistency builds trust**
  ↳ People buy what feels familiar
  ↳ Disappear, and you start from zero again

2. **Marketing is an investment**
  ↳ Every £1 should return more
  ↳ If it isn’t, fix the system — don’t kill it

3. **Hard times create unfair advantages**
  ↳ When others go quiet, attention gets cheaper
  ↳ Your message lands harder with less noise

4. **Your audience shifts every week**
  ↳ Needs change, objections change, platforms change
  ↳ Stay present or miss the turn

5. **Momentum is the real multiplier**
  ↳ Stop-start costs more than steady effort
  ↳ The brands that win are the ones that keep showing up

Marketing isn't a cost.

It’s oxygen.
Cut it… and your business will run out of breath.

Because being seen isn’t vanity.
It’s survival.

So don’t trade tomorrow’s pipeline for today’s relief.

What’s one marketing mistake you’ll never make again?

Repost ♻ to remind your network.
And follow Tom Pestridge for more posts like this.

Marketing looks easy from the outside.

Until you have to be original on demand.

Every. Single. Day.

Anyone can post when inspiration strikes.
The real test is showing up when it doesn’t.

When the brief is the same.
When the audience is the same.
When the product is the same.
And you still have to find a fresh angle.

That’s what makes marketing hard.

It’s not just creativity.
It’s disciplined creativity.

The kind that works under pressure, under deadlines, and without waiting for the perfect idea to magically appear.

Great marketers don’t just create.

They repeat without sounding repetitive.
They test without losing their voice.
They stay consistent without becoming boring.

That takes:

• Curiosity
↳ Seeing what everyone else skips.
The best ideas usually come from noticing small things early.

• Pattern recognition
↳ Knowing what works, and why it works.
So you can remix proven ideas instead of starting from zero every time.

• Audience empathy
↳ Understanding what people care about right now.
Because content that sounds smart but feels disconnected will always fall flat.

• Creative discipline
↳ Creating even when you don’t feel inspired.
Because consistency beats occasional brilliance in the long run.

• Taste
↳ Knowing what to leave out.
Strong marketing is not just about adding more. It’s about choosing better.

Marketing isn’t about having one good idea.
It’s about having the 100th good idea.

That’s the part most people never see.

What looks simple is usually the result of invisible discipline.

What’s one part of marketing people underestimate the most?

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

The more clients want control, the more the price goes up.

Funny how that works.

This image says what every creative has learned the hard way:

People don’t pay more for execution.
They pay more for complexity.

The job is rarely “do the thing.”

The job is managing opinions, revisions, uncertainty, and ego around the thing.

When the client says, they just want to be involved, what they often mean is:

• More meetings
• More feedback loops
• More second-guessing
• More time to get to a worse answer

And that costs.

A lot of service businesses undercharge for this.
Not because they lack talent.

Because they price the deliverable.
Instead of pricing the decision-making chaos around it.

The real lesson:

Execution is cheap.
Interference is expensive.

The best clients buy expertise.
The worst clients rent control.

And those are never priced the same.

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

Most people want the rewards.

Very few want the price tag.

That’s why most never get there.

They want the results.
But not the early mornings.

Not the rejection.
Not the uncomfortable conversations.

Not the days where nothing feels certain and you still have to keep going.

But that’s the game.

What you do when it’s hard decides what becomes possible later.

The uncomfortable stuff?
That’s where growth lives.

That’s where confidence gets built.
That’s where momentum starts.

Here’s what most people won’t do:

✅ Show up when they don’t feel like it
✅ Ask for feedback and actually apply it
✅ Be willing to look stupid at first
✅ Launch before it feels perfect
✅ Learn while others scroll
✅ Build while others sleep
✅ Protect their focus
✅ Ask for help when they need it

None of that is glamorous.
None of it gets instant applause.

But all of it compounds.

Because when you do what others won’t…

You earn the chance to do what others can’t.

Success is not luck.

It’s not talent alone.
It’s a daily choice.

What are you choosing today?

Repost ♻️ to inspire your network. 
And follow Tom Pestridge for more posts like this.

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The Battle

Chase Dimond

Tom Pestridge

Followers

Posts

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Performance ScoreChase Dimond's LinkedIn Performance

Performance ScoreTom Pestridge's LinkedIn Performance

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taplio

The Battle

Chase Dimond

Tom Pestridge

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chase Dimond's LinkedIn Performance

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