CMO @ Heatmap.com

Building the future of creative operations @ CreativeOS. Using this machine to make the world a more creative place through less busy work and more time to create!

Chase Mohseni

11N Media

Marketing Strategy Consultant

ReachWise

Co-Founder

Acceleratedx

⟣ Identify high-impact, low-cost paid media opportunities tailored to each startup & brand.

⟣ Lead Marketing & Advertising projects, ensuring effective brand awareness and growth across channels

⟣ Supervise marketing teams and guide them for seamless campaign execution.  

⟣ Develop and implement a high-impact social media strategy across paid media channels

⟣ Oversee Key performance metrics—CPA, CR, AOV, ROAS, CAC, LTV, MER, and more—ensuring sustainable growth.

⟣ Build, maintain, and communicate a clear creative, design & ad concepts testing roadmap for each client.

⟣ Analyze data and create actionable reports to enhance engagement, reach, and ROI.

⟣ Stay updated on the latest marketing and advertising trends & tools like strategic use of Artificial intelligence for research, brainstorming, Ideation, and automation.

Marketing Director

LogoItech | Best Graphic Design Agency in New York (nyc) 

⟣ Oversaught the planning, execution, and optimization of campaigns on platforms such as Meta, Instagram, Google, and TikTok, ensuring they meet performance metrics and deliver a strong return on investment.

⟣ Consistent monitoring and analyzing campaign performance data, generating weekly reports that highlight key insights and actionable strategies for continuous improvement.

⟣  Managed to allocate a monthly ad budget effectively across accounts, ensuring optimal spending and adherence to client financial parameters.

⟣ Having to see the latest developments in social media advertising, across platforms, to incorporate innovative practices into campaign strategies.

⟣ Developed comprehensive strategies and frameworks for struggling accounts to ensure these strategies were aligned and implemented.

⟣ Customer profiling and consistent content research tailored to specific audiences to measure the effectiveness of Lead Generation.

⟣ Brainstorming on visuals, copy, offer, and audience research for maximum impact of every dollar being spent.

⟣ Consutlation & mentoring calls if and when required based on the context and situation.

Digital Marketing Manager

Adaptive Media Solutions Pvt. Limited

⟣ Directed performance marketing to enhance brand visibility through effective branding guidelines and proven ad frameworks.

⟣ Conduct extensive research for brands to develop effective and insightful content for marketing campaigns.

⟣ Led cross-functional teams, fostering collaboration to achieve marketing objectives.

⟣ Develop and implement a high-impact social media strategy across Facebook, Instagram, Google, TikTok, and Snapchat.

⟣ Align marketing efforts with company revenue goals and new offer launches.

⟣ Design and refine systems and automation to optimize workflows and enhance content production.

⟣ Stay ahead of trends, platform updates, and best practices to outperform the competition.

Upwork

⟣ Full-scale audit of all the advertising and marketing efforts to understand the dynamics of the situation and provide a solution.

⟣ Ensure all purchased media placements align with campaign goals and appear as planned across channels like Facebook, Instagram, Google, TikTok.

⟣ Conduct market research to identify trends, competitor strategies, ideal customer profiles from messaging, pains, and conversations standpoint to pinpoint their pains, problems, and wants for campaign’s success.

⟣ Share insights and learnings with the broader team to foster continuous growth and innovation.
Communicate results and strategic recommendations to clients and leadership in a clear, actionable manner.

⟣ Develop and implement digital marketing strategies while managing and mentoring the team to enhance brand awareness and performance.

⟣ Mentoring & supervision for digital advertising and marketing efforts, setting up systems, processes and SOPs.

⟣ In addition to managing 360 degree marketing and advertising , consistent research on client’s customers, reviewing customer journey from ads to website until conversion and post purchase setups to increase AOV, LTV and maintain the CACs.

⟣ Customer segmentations, audience targeting, offer setups, social calendar to understanding what works and replicating the process for more hypothesis to extract actionable learnings.

⟣ Weekly & monthly, brainstorming, review and evaluations calls on performance evaluations and clients reporting.

⟣ Drive measurable impact through cutting-edge strategies and technologies backed by the latest trends and marketing experiments.

⟣ Execution of full-funnel campaigns for high-impact social media growth strategy. (TOF, MOF, BOF, RET).

⟣ Setting up the Accounts, Tracking, and APIs from the ground up along with Reporting templates and appointment systems in place.

⟣ Inputs on copy, visuals, video content, and recommendations on what should be created and how it must be tested.

Simple Deliverables & Support

⟣ Facebook Advertising 
⟣ Online Marketing tech support.
⟣ Landing Pages/Website Optimization & CRO Insights
⟣ CRM
⟣ Lead Generation & Follow Up
⟣ Google Workplace Setup
⟣ Admin Support, Automations, Email and more
⟣ Assisting with hiring Sales Agents for their campaigns

Marketing - Online Tech Support

Facebook Media Buyer | Adwords

⟣ Full-Funnel Setup for Marketing & Advertising 
⟣ Lead Generation for Home Fencing & Real Estate
⟣ Digital Advertising and Creative Strategy 
⟣ Customer Support

Website/Facebook Upgrade

Helping Brands
⟣ Set up their Google workplace corporate accounts 

⟣ Proper safety and security parameters to ensure none of the unwanted emails or spam could reach official inboxes & Vice-Versa.

⟣  Lead generation & business development was also the part.

Google Workplace & Security Setup for Brands 

Store Listing of Apps on Google Play Developer Console
Localizations of games/apps
Back-linking of  Games/apps
Keyword Research & Content Optimization 

Generate Reviews to get more downloads
Social Media Marketing Facebook, Twitter, Youtube Etc
Shortening the urls of the apps/games to make it brief and post it on social media rather than a longer one
Youtube Commenting on relevant videos  with apps links to generate more traffic
Promotions of apps through different websites on the internet 
Completed 3 to 5 most comprehensive projects about data entry from PDF to Excel
Any other assignment as and when required by authorities.

App Store Optimization & Lead Generation

Texas Manukau & Event Centre

⟣ Develop and implement data-driven marketing strategies to support business objectives.

⟣ Oversee branding and creative development to ensure consistency across all platforms.

⟣ Track and analyze marketing performance metrics to optimize ROI.

⟣ Supervision for customer support, and the social media team to ensure timely response management and stellar customer experience.

⟣ Consistent measurement and reporting on leads, response rate, and conversion rate to ensure the maximum impact for business success.

⟣ Brainstorming creative ideas, visuals, and video production for effective positioning of the brand across channels.

⟣ Pushing time and event-specific offers by keeping the target audience in mind to ensure maximum results.

⟣ Align the plan with the Marketing and Sales Strategies, as well as the forthcoming Business Strategy.
Identify opportunities for customer acquisition, retention, and growth using data-driven marketing experiments.

Logik Freight International Limited

Awakening Agency

⟣ Identified and implemented all the tracking, custom events, and API to better attribute and understand user behavior for business growth.

⟣ Developed and implemented proven social media advertising on TikTok and planned for YouTube and Facebook tailored to client goals and audiences.

⟣ Led the project ensuring effective testing for the growth and scalability of the brand

⟣ Team collaboration and brainstorming are used to develop creative concepts and scripts based on the creative brief and real data from the ad account. 

⟣ Lead strategy discussions with client and project manager providing expert recommendations on every aspect of campaign performance.

⟣  Solid account structure for clarity on messaging, creatives, offers, and funnel performance.

⟣ Developed a custom reporting tailored for the brand to understand and keep track of key KPIs and focus on predictive analysis and trends.

H. Creative Group

⟣ Execution of full-funnel campaigns for high-impact social media growth strategy.

⟣ Brainstorming, Collaborating & Mentoring Junior creative performance marketers for better performance management.

⟣ Ability to implement tracking, API, and custom events for different clients based on their business goals.

⟣ Supervise, Launch, manage & optimize campaigns across platforms like Meta, Instagram, Google and TikTok.

⟣ Partner with the Sr. team to own the end-to-end development of strategy & execution along with designers, copywriters, developers, and client success manager.

⟣ Recommendations and adjustments based on campaign data, metrics, and overall business performance including CRO.

⟣ Developing processes, systems, and templates as SOPs for the smooth execution of tasks.

AI Powered Facebook Ads Strategist | Paid Media Consultant | DTC Brands | Demystifying Unit Economics & Human Psychology with Neuro Disrupter Creatives & Messaging Frameworks.

Do you want to generate LESS sales than you did in the last year?  

NO...  

Seriously No? then keep reading.  

Most often, a lot of business owners sometimes get frustrated by not being able to scale their brand past $500k profitably along with all-time high advertising costs and huge concerns with IOS 14.5 & Interest targeting going away resulting In bad performance & low ROAS.  

Well, I help business owners like that to fix their offers, their ad account & campaign structure with a hyper-targeted content strategy so they can generate consistent sales to scale their brand from $100k to $500k-$1M+ range in revenues with proven Ads Framework so they can focus on more quality stuff.  

Strategy: Attention + Conversion x Optimization= ROA - Return on Attention   


There are 5 crucial steps I take when onboarding a brand.

➟ 1. Research & Development
➟ 2. Content Ideation & Planning
➟ 3. KPIs & Launch
➟ 4. Management & Optimization
➟ 5. Reporting & Iteration based on Data



Value-Added Services:  

- 1 on 1 Coaching 
- Ad Account Audit 
- Campaign management  
- Conversion Optimization 
- Brand Strategy Consultation 
- Business Manager & Tracking Setup  

My name is Malik Rashid, Founder @ Adaptive Media Solutions to help e-commerce brands scale with predictability and confidence.

Having to spend 13 years & and 7 months on brand advertising campaigns has taught me a thing or two about what works and what doesn't.


FREE CONSULTATION: calendly.com/1one1/consult

I do help Direct to Consumer Brands to Ignite their revenue with proven ads frameworks.

- http://adaptivemedia.solutions


Have you given up on growing and scaling your brand?

Malik Rashid

How would you scale a brand while having a simple account structure in Q4? 

This question wasn’t wrong but putting in a simple way can be difficult sometimes.

Hence!

The one account I just restructured just about 7 days ago, I’ll share below 👇 

But

To put things into perspective if your business don’t have customers or much signals in your accounts you’re still gonna struggle until you find what works. 

A Real example which is live in 1 account. I was getting a cost per lead about $30 and client was focused on volume before the actual conference…

I assured the quality perhaps the goal was to generate interest to offer special pricing to those who signed up like 3 months before… 

What I did…

Removed 2 critical questions and total leads are around 2500 with CPL being less than 2… 

Note: Conference ticket starts from $99 a virtual and up to $1997 and front rows like $3499.

So I did highlighted the perks and people started registering…

Why I’m giving this example? Just to make basis for the structure. 

An other perspective! 

For a fashion and apparel client, I’ve generated about 1495357+ customers in last 3.5 years with an AOV of $50.75 and LTV of over $200 with CPA’s under $5 in most cases.

AND 

Now whatever I launch, whatever structure, the ads just performs real good apart from some exceptions 


What’s the point 😳 

Well, even if you use the best and simple structure it’s not gonna work unless customers are getting a perceived value out of your product and serve. 

Let’s talk about the structure as you’re getting ANXIOUS 😬 to know… 


Otherwise what’s the point of READING this Far 😎


I’ve restructured an account to 3 campaigns.

2 being the TOF: Top of funnel 
1 being the MOF: Middle of funnel + Retention


Here’s how it looks 

 → TOF_PROSPECTING_AD+

Audience: Full Broad with advantage+
Budget: 
Adset budget with least $100 a day. 
Offers:
Each new offer/Concept will be launched as an adset 
Enhancements: No, In some cases Sitelinks 
Catalog: We can’t use it because we get out of stock for many products on hourly and daily basis. 

→ TOF_PROSPECTING_LLA 

Audience: 5% of all customers, Customwrs with frequency > 1, Pixel Based, Website Based, API Based, Customer List, Catalog Based  AND winning Interest Stack.

The Rest: Everything as is in 1 campaign, same offer/concept per adset 


→ MOF_Remarketig 

Audience: All customers lists based on the criteria of whatever mentioned in the second campaign, Allsite visitors, Allsocialengagement.

Just same concept: 1 adset having all these audiences and 1 concept launch per adset. 

That’s it…

Simple right… but be cautious it can fire back..


What this structure is going to help with? 

↘ More efficient spend usage 
↘ Frequency Controlled to some extent 
↘ Better competition & auction optimization
↘ Reduce competition with our own ads 
↘ Simple & Unified Uplift Tracking 


Very Important
Define Audience Segments in ad account settings 

#paidaocial #facebookads #agencyowner

AI-Powered Facebook Ads Strategist | Marketing Director | DTC Brand Strategy Consultant | Serving Since 2011

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Most people tell you to work with high ticket clients… 

That’s good but for whom? 

Most of my learnings happened while working with low infact very low-ticket clients. 

They push you harder 
They ask for more while paying the same 
They make your life miserable 
They make you face unbearable stress 
They make life hell worse & blame you 


In the present moment 

We take this very serious & personal and most of the time we get into stressful situations 

But 

When having to go through these for like more than 7-8 years or more 

This compound effect shifts something in you..

Those hardcore experiences made you someone people want to work with….

Remember: 

If you’ve people in your life who’re hard, annoying, lame, frustrating, don’t want you in their presence, makes the life difficult for you….

You should be grateful… it’s a sign you’re being prepared for something big..

On average, I’m dealing with 5 - 6 calls a day which lasts from 1.5 to 2 hours. 

I’m doing the same type of thing for each one like setting them up for best results, their business setup, tracking, strategy, content optimisation and direction etc. 

I still find people 

Hard to work with 
Happy to work with 
Annyoing to work with etc 


But at the end of the day when they don’t get results or even get results they are grateful of me being here for them. 


Eventually, with time, right strategy, right resources and abundance mindset, offers the results starts to pour in…


All this is because I have worked with PEOPLE WHO WERE NOT EASY TO WORK WITH IN ANY CONDITION AND PAY WAS HORRIBLE TOO. 


Now I lead department, team and provide directions. If it wasn’t for those clients I wouldn’t be able to reach this far…

IT’S PART OF THE PROCESS..

If you’re facing such people and clients right now. Just think like they are their to increase the THRESHOLD of how much you can bear… UNTIL with time your mind shifts… SCRIPT gets FLIPPED. 


Here: 
Now high ticket clients comes to me and I get to chose if I want to work… 


Once again, if this wasn’t for those clients it wouldn’t have happened. 

So stick to your work, Your time will come with time. 

PS; Shifted from reaction to observation mind. 


#paidSocial #socialmediamarketer #facebookads #agencyowner 
#performancemarketing #aiforads

When it comes to acquiring customers most strategies plays around profitable customer acquisition…

Is this a good thing? 

Ofcource Not, because you haven’t noticed how a business become a brand. 

You must have seen brands like, Uber, Payoneer, Upwork… I mean pick any top brand…

There will be one thing common, building an impact by association and association comes with identity specifics while pushing to mass audience without compromising on the best in class solutions. 

A tiny example, Payoneer introduced and it was not just free, they were rewarding people who signup and reward further who brings in more customers. Did you see a difference? 

All it starts with a product the market needs but no matter how good it’s not gonna work if you don’t have customers… common sense right…

That’s why, if you’re looking to build a brand you must come out of profitable customer acquisition at the start…

Let’s talk more on Payoneer..

They had build a very good solution and made it available to all individuals and businesses. Guess what… they attracted 5 to 10M Customers at loss…

This is called experienced driven strategy which builds trust, give customers autonomy and what it feels like, how helpful it is and all that kind of stuff…

Once they have you using for over a year they introduced small fee…

Then 

A little later they raised more and then they added transactional fee structure. 

Guess what… 

If 10% of those 10M still pays like 6% on average amount of $100 transaction is like $6, now multiply it by 100,000 which is $0.6M. 

Now imagine how many transactions are happening every hour, day, week and month. 

You know the math… 


PS; You don’t always have to push around profitable CPA in fact in most cases I have witnessed by firsthand, brands are build on acquiring clients at loss while providing best in class product/services. 

Don’t put too much pressure on yourself. FLIP the COIN. 

Now read successful brands ie. Amazon 

Open your eyes and start listening. 😎

#paidSocial #socialmediamarketer #facebookads #agencyowner 
#performancemarketing #aiforads

BFCM tactics can fire back!

Normally, We get customers who’re after less pricing and it can be bad and it can be good. 

Live example!

I’m seeing one of my account going down to just 3.21X in last 10 days which normally stays around 8 to 10X direct and around 5-6 Blended. 

The account keeps going down until now… 

When reviewed! 

I found out some core issues.

→ Products being advertised already out of stock
→ Products pricing raise about 2X and in some cases 6X after discounts than what is in the creatives and copies
→ Client is working on getting BFCM creatives which should have be pre-planned and uploaded since September. 


Even in normal days I get 9 to 12X with weekly $40k to $70K profit. 


This is pretty bad situation right? 

Well, Kinda of but my assessment is also…

People stopped buying and waiting on the best deals to go live on this store. 

So as I’ve faced this like for years and trends report stares my face.

Instead of panicking. 

I choose to slowly taken down the lowest performers and slow decrease in spending ie. Pulling back around 35% with intervals.


What this means…

When I push the correct offer, I’ll have more spend bandwidth to go with… 

Right now situation is looking bad temporarily but if you understand the dynamics, market behavior and what signals your data is giving, you’ve the edge.


Don’t panic - Optimize Strategically.


PS; Treat offering highest discounts as experienced driven long term growth incrementality. Lastly, You don’t have to offer discounts either just be creative. 

As long as I’m above break-even I’ll keep it going… I know I’ll make them worth more a little later 

#paidSocial #socialmediamarketer #facebookads #agencyowner 
#performancemarketing #aiforads

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Chase Mohseni

Malik Rashid

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The Battle

Chase Mohseni

Malik Rashid

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Malik Rashid's LinkedIn Performance

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