Joysoles India

India’s #1 Diabetic Foot Care Brand for Women

Founder

Renegade Advertising

Viasox 

Viasox is a multi-7-figure e-commerce brand that is dedicated to helping people who suffer from diabetic neuropathy and varicose veins.

Go to viasox.com for more information.

Responsibilities Include:

- Develop copy for long and short-form video ads and promotion-specific landing pages
- Create scripts for testimonial-based ads and UGC ads
- Come up with unique offers for profitable customer acquisition and retention and improve LTV and AOV values.

Conversion Copywriter

The Brown Marketer, LLC

Created a digital product for salon owners(https://salonsecretsblackbook.com/sales-page) that can help them to get new high paying clients in the chair, sales and profits in 60 days…without complex marketing campaigns.
In it I,
• Developed a step-by-step process that salon owners can use to sell retail or upsell other services without any pressure, convincing or traditional “selling”.
• Developed a 3-step formula that can be used to create videos on TikTok, that not just entertains the audience, but also bring customers to the salon.
• Created a 5-step client attraction system that salon owners can use to attract warm leads, people who are their dream clients.

Frozen Lemon Media

-Created compelling ad copy and email copy for a variety of e-commerce brands doing multiple six figures in revenue/year while adhering to all advertising platform guidelines.

- Developed an email strategy that helped one of the brands to get a 32% repeat purchase rate and scaled it from $40,000/mo to $157,000/mo in just 6 months.

-Created multiple customer avatars and angles through extensive market and product research that helped to create new "blue oceans" for the brands.

Direct Response Copywriter

Trinity International Investments

● Developed pre-launch, launch, and post-launch strategies for company’s TV show for people with disabilities.
● Developed direct mail campaigns for the company's real estate investment deals. One of the campaigns sold 7 multi-million dollar condominiums in the Caribbean in just one month.
● Supervised a marketing team of 10, including hiring, training, workloads, schedules, and deadlines.
● Defined and directed marketing programs for demand creation, lead generation, and outreach methodology to create brand awareness; interfaced with the Sales team to continuously optimize lead tracking and management.
● Managed and monitored monthly budgets, evaluated performance to ensure funds are being allocated effectively, and maximized co-op ad spend for multiple projects.
● Developed all of the company’s paid advertising campaigns(Facebook, Google, Taboola). Most campaigns generated
200% ROAS.

Marketing Executive

CTC Publishing 

Developed a digital product(http://www.thepodcastingguru.com/) in collaboration with America’s #1 marketer/copywriter Bob Bly and also, wrote the sales letter for the product.
In the development phase, I
• Created a plug-and-play system that anyone can use to tell captivating stories and persuade the target audience.
• Developed a social media strategy that any business can use to create omnipresence and get leads from multiple channels.
• Developed a proven way to create polarity in the market and become a quotable person in the industry.

Digital Product Developer & Copywriter

In 2014 I started a dropshipping business, selling fidget spinners. It failed and I lost $7,000 ❌  

Between 2014 and 2018, I started 4 e-commerce and coaching businesses that either broke even or made enough to barely keep the lights on. 

By end of 2019, I almost went bankrupt 🤯

In 2020, my sales letter generated $71,369 in just 2 weeks 💸

Some days I still can’t believe that sentence, but it didn’t come easy.

When I was struggling to make my "kitchen table" entrepreneurial projects work, I noticed fellow business owners making cash -- hand over fists! 

"Wait! These guys are not smarter than me...so how are they making so much money? What am I doing wrong here!" 😕

I realized while I was trying to "game the system" and fight the algorithms, these guys totally disregarded them and focused on ONE thing. 

The ONE thing that made them wildly successful and earned them a lifestyle that most "Normal Folk" can only DREAM about!

✍️ THE COPY. 

The words on their ads, emails, VSLs, and landing pages---that's what made them "Wolf of Wallstreet" kinda money 🤩 

Equipped with this intel, I started investing in my copywriting training. I dedicated myself to studying all the greats from the past 150 years. 

Guys like Robert Collier, Eugene Schwartz, David Ogilvy, Gary Halbert, and Claud Hopkins.

After studying the greats and paying my dues for years as a "shameless whore" copy cub--accepting all the crap jobs that pay a mere pittance... 

I finally "cracked the code" to write ads that pay. 🤑

From there I went on to help 6 and 7-figure coaching and e-commerce brands and also got the opportunity to learn and work with one of the top copywriters on the planet and my hero, Bob Bly. 

Fast-forward to today, I now spend my time writing copy that helps to acquire customers profitably and increase LTV and AOV without increasing ad spend. 

Here’s what I’ve helped brands accomplish:

💰 Scaled a sustainable jewelry brand from $40,000/mo in sales to $157,000/mo in sales.
💰 The paid campaign I wrote generated 200% ROAS for a men's grooming brand.

And much more... 

Want to keep customers for life, create rivers of revenue, and boost conversions as quickly as possible?

Send me a message on LinkedIn 📥

And let's get to know each other and see if we're a good fit to work together.

Chetan Virhia

Bitfocus

At Bitfocus, we create technology that advances solutions to our greatest social challenges. Our software, Clarity Human Services, is the fastest-growing homelessness data platform in the nation, providing solutions for HMIS, case management, and more. Comprised of technology and public policy professionals, our staff are individuals who are passionate about helping transform systems of care through software and professional services that facilitate data-driven decision making.

Data Integration Engineer

Blake Advisory

Head of Business Intelligence & Optimization

- Generated leads for partnerships and investments via data from primary and secondary sources.
- Working closely with CEO and COO to understand their data analytics needs, and delivering actionable insights.
- Helping to identify the business data needed to produce the most useful insights and future data analytics.

Data Analyst

CVS Pharmacy

* Performed data-entry and processed patient prescriptions and insurance information using Rx Connect resulting in prescriptions being filled twice as fast and receiving feedback that I worked the equivalent of two technicians.

* Demonstrated strong customer service acumen through contacting doctors’ offices and insurance companies regarding customer prescriptions to be able to promptly resolve complex insurance challenges and help customers get the right medication as quickly as possible.

* Exceptional attention to detail through managing the pharmacy’s medication inventory and coordinating with pharmacists to fill patient prescriptions, including emergency orders and correcting order doses to ensure customers had their prescriptions filled within a guaranteed 15 minute wait period (oftentimes filled sooner). Our pharmacy was ranked more favorably than competitors.

* Practiced data ethics and verification by following proper procedures around handling, organizing, and disposing of patient records to ensure patient confidentiality.

* Further enhanced leadership ability through training 10+ team members (including team members who have worked there longer than myself) in data entry processes for patient intake, prescription filling, insurance, and inventory management resulting in a smooth pharmacy workflow and empowered team members who tackled pharmacy tasks on their own.

Pharmacy Technician

University of Michigan-Dearborn

* Strong analysis ability through collaborating with the course professor to gather feedback from class sizes of 10 - 60 students on course structure and deliver to recommend learning strategy improvements and provide in-class assistance to further improve students’ learning experience and overall confidence.

* Further refined my ability to simplify complex technical concepts to non-technical audiences by conducting 2-3 study sessions weekly to help freshman chemistry students understand difficult theoretical concepts resulting in higher exam confidence.

Supplemental Instruction Leader 

I fell in love with data analytics while getting my Bachelor’s in Chemistry. 

It was in my laboratory work where I discovered the power of data.

When I used data analysis to make sense of the results of my experiments,

I realized this was the step in the experimentation process where I was able to get the answers and insights. 

It allowed me to create meaning from my work. 

I quickly realized that the potential that data can hold in improving the world and solving problems.

I believed in the power of data so much, that I decided to pursue it as a career.

Similar to my experiences in the laboratory, 

I aim to use data to create meaning from the world around me,

And to help others become more informed in the things that matter most to them

so that they can make better and more informed decisions.

Are you from a business/organization interested in making better informed decisions? 

Here’s what I can do for you: 

- Understand the needs of your business and your KPIs.
- Help you define areas for growth and improvement.
- Ask the right questions and leverage data to uncover patterns, anomalies, issues, or hidden opportunities.
- Visualize and report on the findings from my analysis in an easy to understand way.
- Assist you in determining your next steps to help you grow your business.

Examples of my work can be found in my portfolio

If you want to learn more about me, or what I can do for you, feel free to send me a DM!

"Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less." - Marie Curie

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Chetan Virhia

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