Joysoles India

India’s #1 Diabetic Foot Care Brand for Women

Founder

Renegade Advertising

Viasox 

Viasox is a multi-7-figure e-commerce brand that is dedicated to helping people who suffer from diabetic neuropathy and varicose veins.

Go to viasox.com for more information.

Responsibilities Include:

- Develop copy for long and short-form video ads and promotion-specific landing pages
- Create scripts for testimonial-based ads and UGC ads
- Come up with unique offers for profitable customer acquisition and retention and improve LTV and AOV values.

Conversion Copywriter

The Brown Marketer, LLC

Created a digital product for salon owners(https://salonsecretsblackbook.com/sales-page) that can help them to get new high paying clients in the chair, sales and profits in 60 days…without complex marketing campaigns.
In it I,
• Developed a step-by-step process that salon owners can use to sell retail or upsell other services without any pressure, convincing or traditional “selling”.
• Developed a 3-step formula that can be used to create videos on TikTok, that not just entertains the audience, but also bring customers to the salon.
• Created a 5-step client attraction system that salon owners can use to attract warm leads, people who are their dream clients.

Frozen Lemon Media

-Created compelling ad copy and email copy for a variety of e-commerce brands doing multiple six figures in revenue/year while adhering to all advertising platform guidelines.

- Developed an email strategy that helped one of the brands to get a 32% repeat purchase rate and scaled it from $40,000/mo to $157,000/mo in just 6 months.

-Created multiple customer avatars and angles through extensive market and product research that helped to create new "blue oceans" for the brands.

Direct Response Copywriter

Trinity International Investments

● Developed pre-launch, launch, and post-launch strategies for company’s TV show for people with disabilities.
● Developed direct mail campaigns for the company's real estate investment deals. One of the campaigns sold 7 multi-million dollar condominiums in the Caribbean in just one month.
● Supervised a marketing team of 10, including hiring, training, workloads, schedules, and deadlines.
● Defined and directed marketing programs for demand creation, lead generation, and outreach methodology to create brand awareness; interfaced with the Sales team to continuously optimize lead tracking and management.
● Managed and monitored monthly budgets, evaluated performance to ensure funds are being allocated effectively, and maximized co-op ad spend for multiple projects.
● Developed all of the company’s paid advertising campaigns(Facebook, Google, Taboola). Most campaigns generated
200% ROAS.

Marketing Executive

CTC Publishing 

Developed a digital product(http://www.thepodcastingguru.com/) in collaboration with America’s #1 marketer/copywriter Bob Bly and also, wrote the sales letter for the product.
In the development phase, I
• Created a plug-and-play system that anyone can use to tell captivating stories and persuade the target audience.
• Developed a social media strategy that any business can use to create omnipresence and get leads from multiple channels.
• Developed a proven way to create polarity in the market and become a quotable person in the industry.

Digital Product Developer & Copywriter

In 2014 I started a dropshipping business, selling fidget spinners. It failed and I lost $7,000 ❌  

Between 2014 and 2018, I started 4 e-commerce and coaching businesses that either broke even or made enough to barely keep the lights on. 

By end of 2019, I almost went bankrupt 🤯

In 2020, my sales letter generated $71,369 in just 2 weeks 💸

Some days I still can’t believe that sentence, but it didn’t come easy.

When I was struggling to make my "kitchen table" entrepreneurial projects work, I noticed fellow business owners making cash -- hand over fists! 

"Wait! These guys are not smarter than me...so how are they making so much money? What am I doing wrong here!" 😕

I realized while I was trying to "game the system" and fight the algorithms, these guys totally disregarded them and focused on ONE thing. 

The ONE thing that made them wildly successful and earned them a lifestyle that most "Normal Folk" can only DREAM about!

✍️ THE COPY. 

The words on their ads, emails, VSLs, and landing pages---that's what made them "Wolf of Wallstreet" kinda money 🤩 

Equipped with this intel, I started investing in my copywriting training. I dedicated myself to studying all the greats from the past 150 years. 

Guys like Robert Collier, Eugene Schwartz, David Ogilvy, Gary Halbert, and Claud Hopkins.

After studying the greats and paying my dues for years as a "shameless whore" copy cub--accepting all the crap jobs that pay a mere pittance... 

I finally "cracked the code" to write ads that pay. 🤑

From there I went on to help 6 and 7-figure coaching and e-commerce brands and also got the opportunity to learn and work with one of the top copywriters on the planet and my hero, Bob Bly. 

Fast-forward to today, I now spend my time writing copy that helps to acquire customers profitably and increase LTV and AOV without increasing ad spend. 

Here’s what I’ve helped brands accomplish:

💰 Scaled a sustainable jewelry brand from $40,000/mo in sales to $157,000/mo in sales.
💰 The paid campaign I wrote generated 200% ROAS for a men's grooming brand.

And much more... 

Want to keep customers for life, create rivers of revenue, and boost conversions as quickly as possible?

Send me a message on LinkedIn 📥

And let's get to know each other and see if we're a good fit to work together.

Chetan Virhia

Institute for Social Policy and Understanding (ISPU)

Guide project teams in managing the planning, logistics, and publication of research projects.

Research Project Manager

Maristan

Develop Maristan's internal policies to guide strategic policy direction, improve operation of services and foster external partnerships.

Policy Strategy

Lead the policy planning and implementation of Maristan's national Community Suicide Response Training Certification Program. The goal of the program is to train 500 community leaders in suicide prevention and response across the U.S. by 2023.

Project Management 

Health | Santé

Served on a 10-member council consisting of medical professionals and public representatives to provide strategic direction, policy recommendations and enhance public safety within the Ministry of Health of Ontario.

Public Appointee 

City of Mississauga

Led research and engagement initiatives to facilitate community-wide policy improvements and foster an inclusive culture.

Community Relations Researcher

Community Relations Section, City Planning Strategies Division

Policy Intern

Policy professional with a solid background in policy research and project management, acquired through my Master's in Public Policy and 5+ years of experience in the public sector, think tanks and non-profits. 

Currently, I am a Research Project Manager at the Institute for Social Policy and Understanding, where I guide project teams in managing the planning, logistics and publication of research projects. 

I am always looking for opportunities to connect. Please DM me to discuss how we can work together! 📩

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The Battle

Chetan Virhia

Sarah Baker

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