Moonshot

STRATEGIC MARKETING + COMMUNICATIONS

Collaborating with diverse and project teams to shape marketing and communication strategies, leading to the successful launch of 110+ startups, generating thousands of pieces of earned media worth millions of dollars in advertising equivalent.

AWARD WINNING BRAND DEVELOPMENT + MANAGEMENT

Crafting breakthrough categories and strategic narratives, enhancing brand positioning, culminating in prestigious client awards, including "Best State Court Research and Analytics Platform 2023," "Fast Company Innovative By Design 2021,"  and " Central Banking Finnovator of the Year Award 2021".

EXECUTIVE COMMUNICATIONS + THOUGHT LEADERSHIP

Devising and implemented marketing and comms plans with project leads, coordinating w/ subject matter experts to drive national and industry-specific media messaging. Successfully prepared an executive client for testimony before the US House of Representatives Committee on Financial Services and Task Force on Financial Technology.

Orchestrating speaker and influencer programs featuring high-profile figures such as Adobe CEO Shantanu Narayan.

CREATIVE CAMPAIGN DEVELOPMENT

Utilizing a range of storytelling mediums (short-form video, image carousels, social audio events, podcasting, and online courses) to engage key audiences and convey compelling project narratives.


Staying ahead of digital and traditional marketing trends, executing integrated marketing initiatives like a street marketing campaign at SXSW involving a 10-person team, and art directing out-of-home advertisements in Times Sq.

Proactively exploring new technologies and trends, venturing into diverse fields such as remote sensing, hyper spectral imaging, agricultural water rights management, and legaltech.

EVENTS AND INFLUENCER PROGRAMS

Masterminding notable events, including the private hedge fund investor summit Compound:Thesis, and a high-profile launch event for 300+ Atrium stakeholders, raising over $35,000 in event sponsorship.

Founder | Global Director of Marketing and Public Relations

First Round Fast Track

Working 1:1 with First Round network founders to identify opportunities to share their stories and build personal and professional brands that deliver on business objectives such as fundraising, recruiting and customer development. First Round Fast Track mentors meet bi-weekly for 12 weeks per cohort.

Mentor - Public Relations 

Alchemist Accelerator

Founder pitch practice, message crafting and PR roundtables with leading technology industry reporters from The Wall Street Journal and TechCrunch.

Mentor - Public Relations

StartX.

Empowered early-stage startups with strategic insight into marcomms, effectively positioning their unique stories to reach key audiences, including mainstream media, and key stakeholders. Leveraging my 10+ years of experience in PR, marketing, and branding, I've developed and implemented repeatable frameworks spanning content, social media, and events to elevate early stage founders and teams. My deep understanding of the innovation ecosystem and climate sustainability has resulted in notable brand growth and industry awareness for StartX companies.

500 Startups

Supporting multiple cohorts of portfolio companies with public relations training and hands-on growth communications and go-to-market mentorship  with global early stage founders from Australia, Brazil, Canada, China, Mexico, Nigeria Poland Mexico, South Korea, etc.

Mentor - Marketing and Communications 

SparkPR

Senior Communications Manager

Cleantech Law Partners

VP Business Development

Google

Intern, Google News

Viacom

Marketing Intern - MTV

Strategic storyteller and publicist driving scalable marketing outcomes for Silicon Valley executives and brands. I craft category-defining narratives that have helped companies raise $1.5 billion in new investment

Every great company is actually a social movement.

Bring me a highly-technical founder with a muddy storyline, and I will deliver a movement leader with a sparkling new narrative that dominates headlines, and drives business results. 

I’m a media storyteller, community-builder, and thought partner to high-performing executives, investors and visionary founders. 

Together we activate audiences to tackle humanity’s most pressing challenges with ingenuity, passion and deep expertise.  

Everyone says they’re result-driven, but over the past decade I’ve consistently transformed high-growth technology founders into category leaders, launching more than 80 startups that have earned thousands of media features. 

Collectively my clients have raised more than $1.5 billion from the top venture capital funds and private equity groups. 

Leveraging my extensive network of investors, operators and media, I curate unforgettable events that lead to strategic relationships and unlock opportunities that propel my clients to the head of the line. 

I don’t win awards, but my clients do. 

Whether it's being recognized as a Fast Company Most Innovative Company, Central Banking Magazine’s Finnovator of the Year, or receiving the Core77 Design Sustainability Award, the founders I support stand out among their peers year after year.

After 14 years in the heart of Silicon Valley, I remain fired up about technologies that tackle humanity’s greatest challenges, including food security, global warming, and how the rise of artificial intelligence will impact small business owners, knowledge workers, creative professionals and educators.

When I’m not working you can find me coaching my son’s soccer team, nerding out about all things Arsenal Football Club, or exploring San Francisco’s bounty of mysterious nooks and crannies on two legs. 

I’m a lover of spicy food, black coffee and true crime documentaries. 

Lifetime learner.

I only work with clients I know I can help. 

Reach me at: chikodi@moonshotpr.com

Chikodi Chima

Pandom LLC

We are poised to socially distance and defend from smoke and fire hampered air quality sustainably by recycling face masks locally. Sign up and buy our pre-stamped mail-in recycling containers at pandom.co.
UPDATE: The site is down for the time as we are low on bootstraps and are reconnoitering for seed and angels before we can accept new subscribers. Drop Agil a line if you want to throw cash our way.

Founder

Agil Manizada - Marketing Science, Growth Hacking, Sales Enablement, Research & Analytics

Guide FinTech, eComm, Retail, CPG and Media clients through Digital Landscape
Shape Global Startup Ecosystems via Research and Education
Build Growth Engines with Marketing Science integrated in ideation, prioritization, testing, learning and iteration.
Improve Predictive and Descriptive accuracy of Models through revision and identification of new variables
Manage analysts and upwards reporting by 
 -setting clear goals and expectations, 
 -keeping the door open and
 -staying out of the way
Produce Benchmark reports from plethora of sources for entire industries, continents and micro economies. 
Evaluate and optimize eComm Acquisition channels while utilizing 
 -custom analytics platforms or 
 -plug-and-plays like GA360, Omniture, 
 -eComm Platforms such as Shopify, 
 -Social listening tools like Radian6, 
 -CX platforms like Foresee 
 -as well as a myriad of Customized and Ad-Hoc processes while partnering and meeting objectives of various internal clients/stakeholders 
Design & Conduct experiments NOT limited to A/B tests
Design and Oversee the implementation of Campaigns and Spend (Billions of impressions for Research and Thousands for testing).
Define SEO best practices - 10X to brag
Advise start-up execs on Strategy and Media Development.
Connect behaviors and learnings across devices, products and marketing via MixPanel, GA, SF Sales or Marketing Clouds
Generate business rules for data driven early warning systems.
Design methods for measuring ROI and effectiveness by/of ad channels.
Verticalize organization's Sales and Marketing efforts 
Find or build useful things for microeconomies by inventing things or keeping growth engines running consistently

Growth Hacker, Marketing Science, Research and Analytics Consultant

Lectures on practical applications of Statistics in Marketing Science, Web Analytics, and Market Research 
San Jose State 
Clemson University

Guest Lecturer

Grayback Forestry. YMCA. And other outfits

Keep public, fellow firemen and property safe during wildfire emergencies. Unfortunately, I was diagnosed with unhealed foot fracture in Jan'25, and cannot be a deployed as a Wildland Firefighter due to decreased ability to be on my feet.

Initial Attack Wildland Firefighter and Water Rescue professional 

Tile Club

Defined Growth, Marketing and Sales Strategies
Build and managed an internal agency size Marketing team
Led UX Design and achieved the dominant Mobile experience in the segment
Doubled the eComm conversion rate in 3 months
Grew user acquisition across all channels by orders of magnitude
Led Analytics and Research, implemented and produced accurate reporting and market forecast based on available data and market research
Pushed a 3 year old domain to Top 10% by Performance among Shopify stores launched around the same time in only 6 months
Invented "SAMPLE" button

Head of Marketing

Sage Group/ AutoDesk

Act as the business owner of Paid Media Analytics by voicing Industry Best Practices, Defining KPIs, helping define marketing strategy of transition to subscription model, measuring brand engagement, and revenue growth by channel.
Evangelized Marketing Analytics Implementation best practices
Built self service platform for the international Marketing team with departments from Korea to California
Communicate paid media performance to key stakeholder groups.
Enabled prioritization of Web Analytics/Delivery projects based on potential revenue impact by connecting revenue and consumer behavior.
Reconcile Agency data with internal sources of truth.
Integrate third party data with Internal systems.
Provide Digital Analytics support to external agencies and internal stakeholders
Facilitate communication and strategic data backed alignment across all digital marketing channels (SEO, SEM, Display, Social).
Act as an internal digital marketing expert to make recommendations and drive strategy NOT limited to Measurements.
Assist in the project definition, strategy creation, and accountability of key marketing projects.
Help Autodesk Web Analytics team navigate through highly fragmented Marketing Technology field.
Set up KPIs, Connect Impression, CTAs, Products, and Revenue using SiteCatalyst and 3rd party sources.
Design methods for measuring ROI and effectiveness by/of ad channel.

Sr. Web Analytics Consultant

Coupons.com

Supported all analytics and research needs of Media Sales and Marketing teams
Designed and built calculator that predicted a rate at which coupons.com could outprint traditional coupon businesses by particular products and product categories. This enabled the sales team go after bigger contracts.
Worked with the Sales and Marketing teams to carve out and package characteristics of coupons.com audience that were most relevant to specific advertisers.
Standardized Media Analytics processes in order to minimize operational inefficiencies.

Business Intelligence Manager

Future US

Conducted quantitative and qualitative research for Gaming, Music and Art Publications.

Research and Ad Product Manager

ComScore Inc

Managed $2.5MM worth accounts with average year/year growth of 30%
                    Led multiple teams of 2-5 employees on client delivery and product development projects that included client service, analytics and engineering resources.
                    Grew an Ad Network Account to 1.5 MM from $600K in one year by fine tuning comScore custom analysis proposals to client needs
                    Designed and conducted the first industry study that measured the impact of online advertisement on offline auto sales, which led to 5 additional auto industry studies with value of over $350K as well as established an industry standard for measuring lifts in offline auto sale from online campaigns
                    Developed and maintained procedures for online and offline ad effectiveness studies that have reduced turnaround time by 20% on average
                    Designed and conducted studies incorporating survey-based attitudinal data as well as behavioral data from comScore panel that superseded competitive products and increased client's annual commitment by 20%
                    Managed comScore Ad Effectiveness and Post Buy APIs that enabled integration of comScore data with the client's operations
                    Managed four online traffic and search raw data feeds for top internet search engines and ad networks and consulted them on their ever changing analytical needs thus enabling them to maximize the value of their data feed to clients

Sr. Client Service Manager in Media Vertical

comScore Inc.

Managed and supported behavioral studies for major credit card brands which generated $700K revenue
                    Managed and supported ad effectiveness studies delivered to ad agencies which generated over $200K annual revenue
                    Linked multiple comScore products and capabilities to create custom projects for existing clients across various industries within the Financial Vertical
                    Communicated with Credit Card, Banking, Auto Insurance clients to understand their analytical needs and fine tune comScore's existing products, create relevant proposal presentations and check feasibility of new products
                    Enabled timely, accurate and consistent delivery of a benchmark product to multiple financial services clients by incorporate multi step quality assurance checks and replacing ad hoc excel and access databases with SQL database
                    Supported Auto Insurance Benchmark, eServicing and Credit Card Acquisition products for various auto insurance companies, banks and credit card issuers
                    Worked with Sell Side clients subscribed to syndicated products like Media Metrix, qSearch and Paid Search
                    Generated and supported domain level ecommerce tracking reports for Sell Side clients

Jr./Sr. Client Service Analyst Financial Vertical

Research Trained and Data Driven Marketing Scientist:

A customer focused and industry recognized business and market intelligence specialist and a marketing scientist who excels at being both inventive and analytical. Nearly 20 years of thought partnership and leading projects for Strategy, Consumer Insights, and Marketing executives across Fortune 500 companies in Online and Offline Media with research publications defining FED eCommerce projections, Financial Services, Insurance, Automotive, Retail and Tech industries' competitive benchmarks, and StartUp Ecosystem research driving government decision making across the globe. A leader, growth driver, a problem solver, as well as an analyst, researcher and a polyglot always ready to define and tackle objectives across borders, be they technological, cultural or international...
... oh yeah, also an Experienced Initial Attack Wildland Firefighter out West.

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The Battle

Chikodi Chima

Agil M.

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