Launch your own recruiting business & get new clients without quitting your 9-5 (see my 50+ LinkedIn recommendations below)

Are you an agency recruiter, corporate recruiter, or industry expert who wants to build your own recruiting business, but don’t know where to start or how to get new clients?

Maybe you’re:

- Unsure which niche to focus on
- Struggling to find clients 
- Trying to avoid conflicts with your current 9 to 5
- Worried about job security and looking to create an extra income stream

I get it, the idea of going out on your own can feel overwhelming and even experienced recruiters often struggle with business development

I’ll work with you to:
✅ Refine your niche, launch your recruiting business, and run it in “incognito mode” if you have a day job
✅ Land your new clients using our proven automated client acquisition systems
✅ Make your first $20,000+ placement (often in under 90 days)
✅ Follow the same system that’s helped 300+ people launch and grow profitable agencies

If you’re ready to take control of your income, flexibility, and future:

Click on the link below to watch my training video:

www.recruitinglaunch.com

𝐒𝐭𝐚𝐭𝐬 (𝐈𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐦)
- 15+ years of experience in recruiting — built and sold my own recruiting agency
- Launched profitable recruiting business for clients across various industries, including tech, sales, healthcare, legal, finance, engineering, marketing, construction, and more
- 50+ client testimonials (check out my LinkedIn  recommendations at the bottom of my profile)

Jon Chintanaroad

You don’t need a “launch plan” to start a recruiting business.
You need momentum.

Most recruiters overthink this.
They wait weeks.
They research tools.
They talk to lawyers.

And nothing actually moves.

You can set this up in a weekend if you focus on the right things.

Here’s what actually matters:

1.⁠ ⁠Pick a tight niche
Think about restaurants.
An 8-page menu tells you nothing is great.
A one-page menu tells you they’ve mastered it.

Hiring managers think the same way.
When you focus on 4–6 specific roles, they assume you’re good at them.
Generalists stay stuck. Specialists get hired.

2.⁠ ⁠Keep the setup simple
Your LinkedIn profile matters more than your website.
When someone gets your message, they click your name first.

If your profile doesn’t clearly say who you help and how, the conversation ends there.

Build a clean, basic website if you want, but don’t obsess over it.
Most clients never look at it anyway.

3.⁠ ⁠Use a one-page agreement
Long contracts slow deals down.
Simple ones get signed.

All you need is:
– Fee percentage
– 90-day replacement guarantee
– Net 30 terms

One page. Clear. Done.

4.⁠ ⁠Automate your outreach
This is the real unlock.

Take the messages you’d send manually and load them into a daily sequence.
That way, new conversations start even when you’re busy working job orders.

No guesswork.
No waiting.
No “someday.”

Just the basics, done properly.

If you want the full breakdown, I walk through this step by step in the video.
Link in the comments.

Recruiters: It's the first full work week of 2026. How do you feel?

If you jumped out of bed this morning genuinely excited about what's ahead, good for you. That's awesome.

But if you're not feeling that way, maybe it's worth asking yourself why.

If you're a corporate recruiter:

Maybe you're dreading another year of overwhelming req loads, shrinking teams, and wondering if you'll be the next one impacted by layoffs. You know you're a rockstar and can fill almost any role. But you also know the path you're on won't get you to your financial goals or give you the freedom to pick your own clients.

If you're an agency recruiter:

Maybe you're looking at another year giving up the lion's share of the fees you earn while making the agency owner wealthier. You already know the real money comes from keeping 100% of what you bill. And you're doing pretty much all the work already.

Regardless of what type of recruiting you do, if today wasn't the day you jumped out of bed with a sparkle in your eye, this might be the year to start building your exit plan.

Not by quitting your job tomorrow. But by spinning something up quietly on the side.

Here's where most people get tripped up when starting their own recruiting business:

They pick too broad of a niche. They don't know how to brand themselves to attract clients without raising red flags with their employer. And they get stuck on business development and setting up LinkedIn automation.

That's why at Recruiting Launch, we take that off your plate.

My team and I build your recruiting business with you over 14 days. We meet with you one-on-one to optimize your niche, design your branding, write your messaging, and set up your entire automated client acquisition system.

We deploy our proven best practices that have helped over 400 recruiters over the last 5 years successfully branch out on their own.

And we support you until you make your first placement. That way, it's not a matter of if you'll be successful. It's a matter of when.

Two weeks from now, you won't be thinking about "going off on your own someday." You'd be fully operational and already generating conversations with hiring managers.

And you'd be running your business part-time using our Incognito Mode process. That means you keep your 9-5, do this ethically and under the radar. Over five years, we've never had a single incident of someone's employer finding out.

Build your getaway car quietly. Sign a few private clients. Keep $20,000 to $30,000 or more for every role you fill on the side.

Give it a try. Who knows. You might like it.

Follow the link on my profile to watch our 4-step process video and learn how to get your first recruiting client without quitting your day job.

Most independent recruiters prepare too much for sales calls.

They walk in with proposals ready, fee structures memorized, and three different contract options in their back pocket.

And then they wonder why the conversation feels forced.

Here's what I tell the recruiters I work with:

Think like a doctor, not a salesperson.

A doctor asks questions before prescribing treatment. They don't walk in with medication already in hand.

Same with sales calls with hiring managers. 

Your only job in the first conversation is to learn. Where are they at with the search? What have they tried? What's getting in the way? When do they need someone by?

The more you understand, the better you can prescribe a solution that actually fits.

Now, if you’re meeting with an early stage start-up, one question every recruiter needs to ask but feels awkward asking:

"Do you have a budget for this?"

Here's how to ask it without sounding like you're interrogating them:

"I imagine when I start reaching out to candidates, they're going to ask about your company, your funding situation, the stability, etc. So when they ask, what should I tell them?"

Same question. Softer delivery. And now they're answering it in a way that feels helpful to them, not intrusive.

One more thing.

Sometimes you'll talk to a hiring manager who genuinely needs help but has no money to pay you.

Most recruiters walk away from that conversation.

I don't.

Here's what I say instead:

"Based on your current situation, my standard engagement and fee probably wouldn't make sense for you right now. But I'd still love to help. How about this…let me send you five profiles of people I think could be a strong fit that you’re welcome to reach out to about your opportunity. If you like what you see, would you be open to writing me a LinkedIn recommendation about the quality of candidates I brought to you?"

Now you didn't get paid. But you got social proof.

And social proof compounds.

Three to five LinkedIn recommendations from hiring managers and suddenly new clients stop asking if you know what you're doing. They already see it.

That's how you turn a "no budget" conversation into a future client magnet.

CEO of Huemor, a Web Design Agency that builds memorable digital experiences

Huemor builds memorable websites that sell for brands like HITT, Boston Dynamics, Spear Center Physical Therapy, Retrofete, and United Steelworkers.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉 https://bit.ly/4bFhdrF
(or click the link in my featured section)

Michael Cleary 🏳️‍🌈

These 6 myths aren’t just wrong...
They’re killing your marketing results.

Marketing is full of advice that sounds good but often misses the mark.

From outdated tips to oversimplified “hacks,” these myths can waste your time, drain your budget, and stall your growth.

Let’s cut through the noise and debunk some of the most common misconceptions holding 
businesses back.

𝗠𝘆𝘁𝗵 #𝟭: “𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗜𝘀 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼”

Your brand isn’t just a pretty mark; it’s your message, reputation, and experience.

A logo may catch attention, but a consistent brand story is what earns trust and loyalty.

𝗠𝘆𝘁𝗵 #𝟮: “𝗜𝗳 𝗬𝗼𝘂 𝗕𝘂𝗶𝗹𝗱 𝗜𝘁, 𝗧𝗵𝗲𝘆 𝗪𝗶𝗹𝗹 𝗖𝗼𝗺𝗲”

Simply creating a website, launching a product, or posting on social media doesn’t guarantee an audience.

Effective marketing means meeting your audience where they are and giving them a compelling reason 
to care.

𝗠𝘆𝘁𝗵 #𝟯: “𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝘀 𝗗𝗲𝗮𝗱”

Nope, not even close.

Email marketing delivers one of the highest ROI across digital channels.

The key is to send value-driven content your audience wants to open, not spam that gets sent to the trash.

𝗠𝘆𝘁𝗵 #𝟰: “𝗠𝗼𝗿𝗲 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 = 𝗠𝗼𝗿𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀”

A million followers mean nothing if they’re
not engaged.

A smaller, loyal audience that actually interacts with your content is far more valuable than vanity metrics.

𝗠𝘆𝘁𝗵 #𝟱: “𝗦𝗘𝗢 𝗜𝘀 𝗮 𝗢𝗻𝗲-𝗧𝗶𝗺𝗲 𝗧𝗮𝘀𝗸”

SEO is not a “set it and forget it” game.

It’s an evolving strategy that requires regular updates, fresh content, and staying in tune with 
changing algorithms.

𝗠𝘆𝘁𝗵 #𝟲: “𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝘀 𝗢𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁”

Good marketing is like planting seeds: it takes time, nurturing, and consistency.

Sure, a viral campaign can bring quick results, but long-term growth comes from building relationships 
over time.

Marketing isn’t about shortcuts or following one-size-fits-all advice. It’s about strategy, consistency, and truly understanding your audience.

By letting go of these myths, you can focus on what really works: building meaningful connections, delivering value, and creating lasting impact.

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with someone stuck chasing marketing “shortcuts.”

undefined undefined

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with us to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe us? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/42RPJLl

Co-Founder & CEO

CEO @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

People don’t just click. 
They decide.

Your job is to make that decision easier.

→  “Just add a CTA.”

It’s the go-to advice when a page isn’t converting.

But here’s the real issue:

A CTA doesn’t work in a vacuum. You can’t shortcut trust, clarity, or motivation.
And you definitely can’t paste over a strategy gap with a button.

The story leading up to it has to make them care.

So what 𝘥𝘰𝘦𝘴 work?

A conversion-first flow that builds:

→ 𝘙𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦: “This is for me.”
→ 𝘛𝘳𝘶𝘴𝘵: “These people get it.”
→ 𝘋𝘦𝘴𝘪𝘳𝘦: “I want this outcome.”
→ 𝘜𝘳𝘨𝘦𝘯𝘤𝘺: “I shouldn’t wait.”

Only after you’ve built that foundation does your CTA carry real weight.

Every element before the button should be doing the heavy lifting: Educating. Earning belief. 
Reducing friction.

A great CTA doesn’t rescue a weak page.

It rewards a strong one.

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with someone blaming CTAs for low conversions

What is a Conversion-First Flow?

Your website might not be broken,
But it might be holding you back.

It happens slowly.

You launch something you’re proud of… and then life moves on.

New strategy. New team. New customers.

Same website.

Fast-forward a few years, and it’s no longer aligned with what your brand is today or where you're trying to go.

Here are 7 signs your website is stuck in the past, and how to fix it before it starts costing you 
real opportunities:

→ Your hero still says “Welcome to our website”

→ You still have a slider

→ You hide your pricing “for the conversation”

→ Your mobile experience is barely usable

→ You’re still using words like “synergy” and 
“cutting-edge”

→ Your blog hasn’t been updated since 
the last redesign

→ It looks nice, but doesn’t do anything

The fix? Start with honest reflection.

Does your current site reflect who you are, what you do, and why you're the right choice today?

Your website is often the first impression.

Make sure it reflects the business you’ve become, not the one you were three years ago.

What’s one outdated website detail you secretly hope never makes a comeback? Let’s hear your personal "please no" list below.

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Follow  Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a team whose site no longer reflects them.

Outdated Website Energy: 7 Red Flags to Watch For

Your website traffic isn’t just numbers. 
What if the non-converting visitors could still be leads?

Not everyone who visits your website is ready to convert. But that doesn't mean you should forget 
about them.

Think about it. Your website gets 𝘱𝘭𝘦𝘯𝘵𝘺 of traffic, but only a fraction of those visitors actually convert. 

So, what happens to the others? They bounce, they get distracted, and they disappear.

But those non-converting visitors are still 
potential leads. 

The key to consistent lead growth isn’t just about getting new visitors. It’s about staying in touch with the ones who showed interest but didn’t take action.

Here’s how to keep the conversation going with those “almost” leads:

→ Retargeting Ads
→ Email Nurturing
→ Remarketing with Dynamic Content
→ Content Upgrades

𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘵𝘩𝘪𝘴 𝘮𝘢𝘵𝘵𝘦𝘳?

Because the majority of your website visitors won’t convert on their first visit. But by staying engaged with them after they leave, you turn casual interest into serious leads.

Lead growth doesn’t just happen. It’s built on nurturing and consistency. And if you’re not keeping in touch with the non-converting visitors, you're missing out on serious growth. 

How are you currently keeping in touch with non-converting visitors? Drop your best lead-nurturing tips in the comments!

---

Follow  Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a team wasting non-converting traffic.

Short-term wins feel great.
Until you realize you’re stuck chasing them.

You launch a campaign. Traffic jumps. Leads roll in. It feels like progress.

But a few weeks later?

The numbers plateau. The pipeline dries up.

And you’re back to scrambling for the next “quick fix.”

Here’s the problem: Short-term wins aren’t strategy. They’re just tactics in disguise.

And if that’s all your marketing is built on, long-term growth never gets a seat at the table.

Here’s what short-term thinking can cost you:

𝗟𝗲𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝗱𝗼𝗻’𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 – because you optimized for volume, not quality.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗻𝗼 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿 – because they’re disconnected from your brand’s larger story.

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗴𝗼𝗼𝗱 𝗯𝘂𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 – because it was redesigned without a strategy behind it.

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗯𝘂𝗿𝗻𝗼𝘂𝘁 – because your team’s in a constant cycle of execution with no compounding results.

If it feels like your marketing engine is always running, but never gaining traction, his is probably why.

Here's how to break the cycle:

→ Recalibrate your KPIs.
→ Build marketing assets, not just campaigns.
→ Align teams around the long game.
→ Test fast, but optimize slow.
→ Get leadership buy-in for long-term investment.

Quick wins are tempting. Especially when leadership wants results now.

But marketing that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘰𝘷𝘦𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 takes time, alignment, and a strong foundation.

The best brands don’t just show up fast. They show up consistently, and keep showing up better.

What’s one short-term win you’ve chased that didn’t pay off long-term? Or one long-term play you’re glad you stuck with?

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a founder optimizing tactics instead of strategy.

Storytelling and conversion can coexist. 
Here’s how.

Your B2B website shouldn't choose between storytelling and lead generation.

It needs to do both. 
Seamlessly. Strategically. Intentionally.

Most websites lean too far in one direction.

Too brand-heavy and you get a compelling narrative but no urgency or clear path to convert.

Too conversion-focused and you get CTAs everywhere but no real reason for visitors to trust you or care.

So how do you build a site that connects and converts?

Here are eight ways to strike the right balance:

→ Lead with a clear value proposition
→ Tell your story with purpose
→ Strategically place CTAs
→ Use proof to build trust
→ Keep your content customer-first
→ Design with clarity, not just beauty
→ Make forms and offers worth it
→ Match content to the buyer journey

Modern B2B websites should not feel like a tradeoff between story and performance.

They should do both well.

If your site looks great but falls flat when it comes to results, there is a better way forward.

Where do you see B2B websites fall short more often? Too much brand story, or too much focus 
on conversion?

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a team redesigning their B2B website.

Considering a redesign? 
You don’t have to lose weeks of productivity to 
make it happen.

“𝘏𝘰𝘸 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘥𝘰 𝘸𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘪𝘯 𝘢 
𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘳𝘦𝘥𝘦𝘴𝘪𝘨𝘯?”

The classic question. 

We get it. You’ve got a million things on your plate, and the last thing you want is to get buried in the details of a website redesign.

Here’s the deal: We do the heavy lifting. You won’t be bogged down in every pixel or line of code. 

But your insights at key moments will ensure the final product reflects your brand and drives the results 
you need.

Here’s how we handle it:

→ Strategic Kickoff
→ Content & Messaging Review
→ Design Feedback
→ Ongoing Approvals
→ Post-Launch Optimization

You’ll be part of the process when it counts, but we’ll do the bulk of the work. 

From strategy to design to launch, we’ll guide the project and keep things running smoothly so you can focus on growing your business.

---

Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a team postponing a redesign.

Your Role in a Website Redesign

Not all SEO pages deserve your time. 
Here’s how to prioritize the ones that do.

Let’s be honest. SEO can feel like an endless to-do list.

So many keywords. So many pages. So little impact unless you're strategic.

Here’s the secret:

The goal isn’t to rank for everything. It’s to rank for the right things that move the needle for your business.

So how do you decide which pages are actually worth your time and effort?

Start with this simple framework:

→ Revenue Potential
→ Conversion Alignment
→ Search Intent Fit
→ Ranking Opportunity
→ Strategic Positioning

Your SEO strategy should work with your business goals, not just your search console.

Before you write another blog post or optimize that random service page, ask yourself: Will this page actually help us grow?

How do you prioritize your SEO efforts? Drop your top criteria or tips in the comments.

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Follow Michael Cleary 🏳️‍🌈 for more tips like this.

♻️ Share with a marketer rethinking SEO strategy.

How to Prioritize SEO Pages That Actually Drive Revenue

Web years move fast. 
If your site’s standing still, it’s falling behind.

How often should you redesign your company website?

Short answer: 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘵𝘢𝘳𝘵 𝘵𝘰 𝘸𝘰𝘯𝘥𝘦𝘳 𝘪𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.

Your website doesn’t age like wine. It ages like milk.

That shiny new launch you were proud of 3 years ago?

In web years, that’s ancient. Especially if your business, your audience, or your goals have evolved (and they probably have).

So how often 𝘴𝘩𝘰𝘶𝘭𝘥 you redesign?

Here are some baseline rules to keep things fresh, and your customers happy:

→ Every 2–3 years

→ Anytime performance dips

→ After major brand or product changes

→ If your team avoids utilizing it

→ When it stops working across devices 
(or for your users)

A redesign isn’t just about looking better.

It’s about 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 better for your customers, your team, and your growth goals.

When was the last time you redesigned your site? And what finally pushed you to do it?

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When Do You Really Need a Website Redesign?

You wouldn’t ignore sales KPIs. 
So why ignore your website’s?

We set KPIs for campaigns.

We obsess over them in sales.

But somehow, when it comes to websites, one of your most valuable digital assets, they rarely get held to the same standard.

That’s a miss.

Because your website isn’t just a homepage and a nav bar. It’s a conversion engine, a brand ambassador, and a sales assistant that works 24/7.

It deserves a job description and KPIs to measure if it’s doing that job well.

Here are the metrics every high-performing website should be accountable for:

→ Conversion Rate
→ Lead Quality
→ Bounce Rate (and why)
→ Time on Site + Scroll Depth
→ Sales Team Feedback
→ Bonus: KPI Alignment

Websites should be treated like any other part of your revenue strategy: built with intent, and measured 
with precision.

If yours isn’t being evaluated like the rest of your team, don’t be surprised if it’s underperforming like it’s not part of the team.

What KPIs are on 𝘺𝘰𝘶𝘳 website’s scorecard?

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Most websites rush the ask. 
That’s why users ghost.

You're excited. You 𝘵𝘩𝘪𝘯𝘬 it's going well.

So you pop the question: “Can I have your email?”

They hesitate. Smile politely.

And then disappear forever.

The truth is, most websites rush the relationship.

They ask for personal info before earning trust.

No value. No clarity. No reason to say yes.

If your form fill rate is low or your leads are junk, it’s probably not your CTA.

It’s what came before the ask.

Here are the rules for building trust 𝘣𝘦𝘧𝘰𝘳𝘦 you ask 
for anything:

→ Give before you get
→ Be clear about what they’ll get
→ Avoid bait and switch tactics
→ Use micro-conversions to warm them up
→ Speak like a human, not a funnel
→ Design for trust

People don’t share their contact info because you 
want it.

They share it when they believe you’re worth hearing from again.

That doesn’t come from clever copy or flashy buttons.

It comes from clarity, consistency, and a little patience.

So the next time you ask for an email, ask yourself: Would I give 𝘮𝘺 info here?

What’s the fastest way a website has lost your trust? Drop your story in the comments. We’ve all seen some form-fails.

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If your website's a priority, 
Don’t treat it like a side project.

Should we handle our website redesign in-house or bring in an outside agency?

It’s a smart question, and the answer depends on your team’s goals, capacity, and the complexity of 
the project.

Here’s how to think it through.

Your internal team might be the right fit if:

 → You have in-house strength across strategy, UX, content, design, and development

→ You have clear ownership and time to give the project focused attention
 
→ The goal is a refresh or incremental improvements

→ Everyone is aligned, and you have the breathing room to work through it internally

But when the stakes are higher, timelines are tighter, or capacity is stretched thin, a trusted agency partner can make the process more manageable and
more successful.

Here’s where an outside partner brings value:

→ Dedicated focus and end-to-end experience
→ Fresh perspective
→ Reliable momentum
→ Goal alignment from day one
→ Data-backed decisions

There’s no single right way to approach 
a website redesign.

But asking the right questions upfront can make 
all the difference:

→ Do we have the bandwidth to take this on with care?

→ Is this a light refresh or a deeper strategic shift?

→ Are we looking for outside perspective to help 
us grow?

If your project calls for structure, clarity, and dedicated attention, the right partner can help you get there with less stress and stronger results.

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