Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

I didn’t start out with investors, fancy titles, or a huge team.

I started out with one thing: a belief that your story is your most profitable asset.
And I’ve been proving it ever since.

In just the last 2 years, I’ve helped founders and coaches turn LinkedIn & Instagram into growth engines:

1. 1,000,000+ impressions in 90 days for a D2C/B2C founder in the soft furnishing industry

2. 3,000,000+ impressions + 10+ leads in 30 days for a wellness coach (and $1,000 revenue directly from content)

3. A fintech founder landed investment & merging opportunities from one brand story post

4. Increased engagement for brands like Makeupaura, Stay Delight, Jaydev Lifespace by over 200%

Not bad for “just content,” right?

What I do isn’t about vanity metrics. It’s about building you a personal brand that:

- Pulls in verified leads on autopilot
- Attracts speaking opportunities + investors
- Helps you hire top talent without chasing
- And turns your name into a trusted brand that sells before you even get on a call.

If you’re ready to stop blending in and start leading, let’s chat.
Head to the featured section to book a call.

Chipra Singh

Stop calling yourself lazy for not posting on LinkedIn.

You're not lazy. You're overwhelmed.
I know because I have been there.

I'd open LinkedIn every morning and within 60 seconds I was already comparing myself to someone announcing their 10k followers, their brand deal, their "6 figures in 3 months.

I'd close the app. 
Tell myself I would write tomorrow and end up calling myself lazy. 

But I was never lazy , I was stuck in a comparison trap.

And the only way I got out of this trap is by stopping to write for the algorithm and start writing for the one person that needs to relate to my content. 

This little change in my thought process helped me build an audience of 20k and got me the opportunity to work with some of the most amazing clients.

So if you feel that Linkedin is saturated, start sharing your story, failures and your learnings and I promise Linkedin will feel rewarding. 

Posting after 3 weeks and its hard to start writing again but I miss being here

How is Linkedin treating you ?

#linkedin

Chipra  Singh

Authority Driven Brand building & Lead generation for Founders, Health Coaches & D2C Brands through storytelling on Linkedin, X and Instagram. Content Strategist | Ghostwriter

Linkedin Algo has changed , reach is lower but people are closing more high ticket leads than ever, 

Simply, because high impressions never guarantee leads.

When I started, my posts got viral, got likes , few leads but then leads went low. 

The dopamine hit I got by seeing likes and followers also disappeared. 

Even though I spent hours, all of it felt wasted because it lacked direction.

Here is what I changed. 

- Instead of chasing a number of posts , I focused on creating content for ICP addressing their pain points.
- Skipped commenting on 50 posts daily and focused on 15-20 target comments every day.
- Instead of sending generic connection request , I focused adding relevant people to my network
- Rather than spending 10 hours on Linkedin < i became extremely intentional of my time here. 
- Honestly completely stopped doing forced networking to meet that mandate of networking with X no of people everyday.

Algos will keep changing , and we can’t do anything about that, but if you have your goals clear then you will still be able to make money from the platform.

I tried generating leads via cold emails, FB groups, upwork but Linkedin is my top lead generation tool. 

Helping me close deals above $1000. Here is exactly how I am doing it.

1. Content strategy

I don't post randomly. I follow a simple mix:
- Educational posts to create awareness 
- Personal stories to build trust Case studies 
- Client results to prove it works
- Minimum 3-4 posts a week that’s it.

2. Outreach

I don't chase 100 DMs a week.
- Instead I build a very targeted list of 50 people every week using Sales Navigator, do research on their profile and reach out to 30-40 of them with personalized messages or direct pitches.
The aim is to get people on the call.

3. Engagement

With AI comments taking over, this is your unfair advantage right now.
- Pick 10-20 creators from the country you want clients from. 
- Then identify 5-6 of your ideal clients from that same region. 
- Engage with their content. 
- Send connection requests.

This one hack alone helped me land my first few international clients.
You don’t need to be on Linkedin all day, to build your Personal Brand.

Just become intentional with your time.

If you want your post to more impressions and leads, do this one thing.

Spend 90% of the time on writing hooks. 

here are three simple ways that I use and you can use to write hooks that grabs attention.

1. Call-out + Pain 
Coaches posting daily and still not booking clients? This is why. The right person knows this post is for them.

2. Using Number in the Hook 
100k impressions. 700 followers. 28 days. This will stop people because it has proof , numbers and it’s crisp.

3. Personal Milestone 
My first client paid me $5,00 when I had no niche, no systems, just consistency. A milestone makes people curious about the story behind it.

A hook doesn’t need to be fancy. It just needs to grab attention from the right person.

Save this for the next time you sit down to write

A 32 year old walked out of her abusive marriage after struggling for 4 years and now runs a successful business, travelling and exploring the world.

27 yr old decided to quit her full time high paying job and built a thriving career in art even when everyone called her stupid.

45 yr old who started to build her small business when everyone thought she would do nothing in her life. 

These are just afew women I met in the last few months. 

All of them fought for their choices and build a life that they want. 

Being a Women is not easy, esp when you are questioned for your choices everyday. 

Wishing every women a Happy International Women’s day.

Cheers to you for fighting so many hidden battles and still not giving up. 

#womensday

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How can you make 6 figures from Linkedin.


1) Post 3-4 times a week on linkedin. 
2) Drop 10-15 comments 
3) Send some DMs.

Do it for afew days and you will get high paying leads and you can start earning 6 figure. 

If you are also getting fooled by posts like this, as a creator on Linkedin.

Let me burst your bubble.

Making money from Linkedin is not easy.

1) You will have to keep writing till the time your ICPs notice and reach out to you.
2) 100s of DMs will get rejected before you land clients.
3) You will have to work with low paying clients before you can actually charge high. 
4) You will fail multiple times and you would feel like quitting.
5) There would months where you would not get a new client and your current client would also leave. 
5) Your posts will fail miserably, the algorithm will change. 
6) You would need to put alot of efforts to retain clients. 

I am tired of reading posts where people have become rich instantly just after a few months . 

The most successful creators who are actually making money have been doing it for years. 

Please stop believing the false claims. Start putting efforts, fail and try again.

I posted on LinkedIn for 60 days but still failed to close clients 

My followers were growing and but not leads.

I kept thinking maybe my content isn’t good, I need better hooks. 

But honestly the content was never the problem.

The problem was that I was sharing tips but never telling my own stories.

So I reworked on my content and changed three things.

1) Got clear on direction.
Stopped posting about everything and picked one thing I wanted to be known for.

2) Picked one platform.
Stopped trying to be everywhere and committed to Linkedin.

3) Started sharing educational post with my learnings. 
No matter what tips I posted , I always made sure to back it up with my learnings. 

With this simple changes, my profile started getting right visibility.

The quality of leads improved, people knew me before they booked the call and closing clients became easier.

If you are someone struggling to get leads, focus more on sharing your learnings and process.

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I talk about business, marketing & entrepreneurship

Hello 

My name is Achyuta Bidhu (ach-you-ta bid-hu) and I am 25 years old.

Here's the funny part, I have over 10+ years of experience on writing online.
Instagram. Facebook. LinkedIn. You name it.

I started writing since I was 14 and have written for audiences of 100,000 on various platforms.
Add to this my experience of building brands from scratch.

I have been in the field of marketing for the last 7 years.

My goal now is to -
→ work at a place that helps me reach my true potential
→ build a name for myself on multiple platforms

If I sound someone you would want to work with, drop me a DM

taplio

The Battle

Chipra Singh

Achyuta Bidhu

Followers

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taplio

The Battle

Chipra Singh

Achyuta Bidhu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chipra Singh's LinkedIn Performance

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