Building the next generation of iconic American brands.

Hey I'm Chris.

I'm an email marketer.

I've written three books.

Here's the full story...

https://theemailcopywriter.com/about-me/

Chris Orzechowski

I'm speaking at Social Media Marketing World.

Who's going?

Owner, West Egg (an email & landing page personalization agency)

Ripple Effect Copy

96%+ of most audiences don’t convert. And most markets are highly sophisticated and over-marketed. So how do you ensure your marketing creates more high-quality customers?

Well, despite lessons from 100+ years of direct response tests…

Most businesses still overlook: “People hate to be sold. But they love to buy.”

And so they produce marketing that's too product-focused. Boring. Irrelevant. Confusing. That diminishes any sense of value. And let's be honest…

Most just repeat the same old crap. Even big-name brands do it!

Thing is, they’ve got insane customer awareness. Massive audiences. And they can absorb any wasted costs. (Not to mention, they’re ultimately playing a very different game anyway.) 

And hey, small brands stay small for a reason, right?

So you’re after a smarter approach. You know that to ignore human nature – as many do – is folly.

You know that when you show your prospects tailored messages and offers … with the right tone, emotional appeal, positioning, experience and psychology…

You can show them why clicking, subscribing or buying from you right away is – without a doubt – the next best decision they could make.

To see how I could help you do that, click the link in my profile. And I'll show you the one proven method (that's widely overlooked) that consistently creates high-quality customers. 

To your next lift in conversions,

Ben
Conversion strategist & copywriter

“I found Ben punctual, honest, reliable and completely trustworthy. Always working very hard and to a high standard.”—M. B. (past client)

Landing Pages | Product Pages | Sales Pages | Web Copy | Ad Copy | Sales Emails

Conversion Copywriter

Hayden's Arboricultural Consultants Ltd

Providing specialist advice and solving a range of problems with respect to trees on development sites. Daily management of projects. Working with internal and external teams to help clients get planning permission (high success rate with few appeals, which resulted in efficiency gains and cost savings for clients). 

Regularly supported and mentored other team members. 

Tasked with researching and replacing the company data-collection software used on field computers for surveys. Facilitated the replacement with a system that resulted in ongoing cost savings for the company. Achieved considerable time and efficiency gains for all three internal teams. Aided integration with other company processes (e.g. company database).

Consultant

BF Tree Care

First discovered the importance of sales (both face-to-face and online). This also provided me with my first introduction to copywriting and it's potential ROI.

Ran and managed every aspect of the business: carrying out and overseeing on-site work; liaising with clients during all stages of business from initial enquiries, sales and operations; fostering relationships within my team, with clients, members of the public and other professionals associated with our work.

Small Business Owner

Conversion copywriter | Connect your offers with the people you set out to serve. And create more happy, repeat and referring customers.

When you look at your email inbox – or the ads on your preferred social channel…

What do you see?

Probably, a load of in-your-face BUY NOW! tactics with no consideration for what matters to you. It's the same with marketing everywhere. Dull, generic messages. Overly brand- or product-focused drivel. The kind most people tune out. 

The problem is, when someone tunes out, that’s an automatic "No!" to any offers they’re shown.

And that's "The Default Response". 

Of course, these are obvious examples. There are many reasons why people ignore ads and emails. Or bounce off web pages. Or otherwise decide (usually subconsciously) not to respond to a piece of marketing. Some – like common distractions that plague all our lives – you can't have any control over…

But there is a lot you can control. You can dodge "The Default Response". And 100+ years of tested marketing has proven the one way to do it. (Yet many marketers and business owners still overlook it!)

Click the link at the top of my profile. And I'll show it to you.

To your next lift in conversions,

Ben
Conversion strategist & copywriter

“I found Ben punctual, honest, reliable and completely trustworthy. Always working very hard and to a high standard.”—M. B. (past client)

Landing Pages | Product Pages | Sales Pages | Web Copy | Ad Copy | Sales Emails

taplio

The Battle

Chris Orzechowski

Ben Figg

Followers

Posts

Engagements

Likes

Performance ScoreChris Orzechowski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris Orzechowski

Ben Figg

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Orzechowski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris Orzechowski's LinkedIn Performance