SSEN Transmission 

Developing future energy scenarios and insights for the North of Scotland to develop and plan electricity network requirements within the GB Net Zero energy pathways.

Lead Manager, Energy Insights

As the leader of the Energy Scenarios team at SSEN Transmission, I manage a multidisciplinary team of analysts, engineers, and data professionals. Our collective efforts are focused on turning complex data into actionable strategies. Our focus is on forecasting and strategic planning, ensuring we stay ahead of future energy demand and supply scenarios. This critical insight informs our planning and investment decisions, enabling SSEN Transmission to navigate the complexities of the energy transition towards Net Zero effectively. 

Key Highlights:
•	Insights: We provide detailed insights into markets, policy, technology, and regulation, supporting informed decision-making and strategic initiatives.
•	Strategic Industry Engagement: Our team builds strategic relationships with the Electricity System Operator (ESO) and other important stakeholders, promoting effective collaboration in energy planning.
•	Innovation in Planning Tools: We are focused on developing new tools and methodologies for energy scenario planning. These innovations, which include spatial targets, improve our strategic planning processes and underscore SSEN Transmission’s role in achieving a Net Zero future.

Energy Scenarios Manager

Mott MacDonald

•	Headed a team of five consultants managing team resource capacity and project prioritisation, learning and development, and building team growth potential through business development, selective recruitment, and software procurement.
•	Provided techno-economic expertise on a diverse range of projects, advising on expansion planning, energy market modelling, and renewable energy integration, which supported strategic investment decisions, including asset transaction due diligence and allocation of innovation funding.
•	Guaranteed delivery of high-quality and high-impact technical reports and presentations, reinforcing the company's position as a trusted advisor to esteemed clients. 
•	Spearheaded the integration of Machine Learning in forecasting; the use of advanced modelling tools, including PLEXOS; and developed custom Excel tools, to enhance predictive analysis capabilities.

Team Leader | Economics & Modelling Consultant

Senior Consultant for net-zero enabling decarbonisation strategies and innovation in upstream energy and downstream power markets through cutting-edge modelling and data analysis. 

•	Directed specialized advisory services, offering technical insights on energy and storage cost analyses, market modelling, and asset due diligence.
•	Managed multiple high-value projects, leading multi-disciplinary teams to deliver strategic insights for investment decisions and practical solutions to renewable energy system integration challenges.
•	Advised on the strategic distribution of innovation funds for energy sector innovation projects.
•	Managed high-value complex projects, leading multi-disciplinary teams and expanding the service offering, thereby enriching the client portfolio and the company's market presence.
•	Made key contributions to the development and deployment of smart energy solutions, enhancing the product suite with Software as a Service (SaaS) offerings for the energy sector.

Senior Energy Strategy and Innovation Consultant

Consultant for evaluating strategic policy and investment decisions across upstream energy and downstream power markets focused on delivering innovative approaches to the challenges of 21st century energy systems.  Providing focused and efficient thought leadership services through detailed techno-economic modelling.

Energy Strategy and Innovation Consultant

Specialist Advisory - Advised on and contributed to a large number of  projects providing key technical inputs on Levelised Cost of Energy and Storage Analysis, Unit Commitment and Economic Dispatch modelling, Long-term expansion planning and investment decisions, operational modelling for renewable energy integration and island systems, ancillary services, energy storage technologies, multi-criteria decision modelling, due diligence. Built a number of excel-based modelling tools for client use (featuring VBA supported functionality); authored technical reports and literature reviews for high profile clients. 

Project Management - Successfully managed teams of experts on several projects ranging from smaller assignments to larger projects with fee values up to £ 250k, in full compliance with business management systems.

Business Development - Authored a number of successful proposals, up to fee values of £ 200k.

Energy Advisory Consultant

Contributing to the Energy Advisory Business in the Power Sector.

•	Joined multidisciplinary teams of economists, accountants, and engineers, supporting power projects with techno-economic analyses and optimisation modelling.
•	Contributed to the development of bespoke analytic tools and models.

Graduate Economist

The University of Edinburgh

Lecturer on macro- and energy economic questions of sustainability.

Presented outcomes of Master's thesis at the 1st Vienna Conference on Pluralism in Economics at the Vienna University of Economics and Business.

Guest Lecturer

ThyssenKrupp Nirosta GmbH

•	Conducted economic and industry analysis to inform strategic sales management and planning for multinational corporation.
•	Performed process and data analysis to derive actionable market insights.
•	Implemented analytical findings to drive sales growth and market expansion.

Sales Services Intern

IAA Covent Garden

•	Managed and maintained data integrity for central business information systems.
•	Conducted comprehensive research to support the production and dissemination of online publications.
•	Facilitated client relations by engaging the community of existing and prospective partners.
•	Organized and conducted meetings to foster business relationships and promote membership growth.

Marketing Intern

Schoellerwerk GmbH & Co. KG

•	Served as a management apprentice in an industrial business, rotating through various departments.
•	Gained comprehensive exposure to all facets of business management.
•	Applied hands-on experience in operational, financial, and strategic departments.
•	Complemented on-the-job training with formal vocational school education.

Industrial Management Assistant

After a fulfilling period focused on family and personal growth, I've resumed my professional journey, now with SSEN Transmission. I'm honoured to contribute to their mission of developing the network essential for Scotland and the UK's Net Zero ambitions. 

As an Energy Economist with a solid foundation of over 8 years in power market modelling—particularly in production cost modelling—I bring extensive experience with PLEXOS to the table. My professional journey has been driven by applied linear programming for optimization using financial and economic appraisal methods, specifically in energy-related decision-making.

I take pride in my analytical abilities and my deep understanding of energy markets, energy generation technologies, and power system operation. As a key advisor to public and private sector clients globally—including the Department of Business, Energy, and Industrial Strategy in the UK and the Abu Dhabi Transmission System Operator—I have championed the use of innovation and data-led decision-making.

I've developed proprietary tools for forecasting and optimization. Recently, I have ventured into the realm of AI to learn how to effectively utilise this new technology to innovate in advancing the energy sector.

Christian Kaufmann

Great application of AI that I am excited to see bringing big benefits in practice. 

Open Climate Fix’s Quartz Solar tool now powers the National Energy System Operator with hyper-accurate solar forecasts, updating every 15 minutes. The result? Forecasting errors cut in half and £30 million saved annually in grid balancing costs.  

Innovative use of machine learning, satellite imagery, and weather data is making our energy system smarter, greener, and more efficient.  

https://lnkd.in/etGD_FEe

Energy Economist & Modelling Professional | Planning Net Zero with SSEN Transmission 🌱 | Family-time enthusiast

Roy Morejon

AheadA

🚀 Transforming Fortune 5000 companies with AI-influenced innovation. 

Our secret weapon? 

AI-driven strategies that blend startup agility with corporate muscle.

🔬 What We Do:

Inject Silicon Valley DNA into corporate giants
Transform bloated processes into lean, profit-generating machines
Unlock billions in untapped revenue through AI innovation
Build future-proof AI implementation roadmaps

Our Services:

🧠 Strategic AI Implementation - Custom roadmaps that anticipate future challenges
🚀 Digital Transformation - Infuse startup speed into enterprise operations
💡 Innovation Workshops - "AheadA the Game" sessions that spark breakthrough ideas
🤖 AI Solutions - Boost team efficiency up to 300%
📈 Process Optimization - Streamline operations with AI analytics
🏋️ Future-Proofing - Build lasting innovation capacity

Our Impact:

✅ Guided 4,000+ companies from concept to market success
✅ Generated $1B+ in global product pre-sales
✅ Boosted client efficiency by up to 300%
✅ Launched over 40 brands on ABC's Shark Tank
✅ Featured in Forbes, CNN, Fast Company, and Entrepreneur Magazine for innovation leadership

Why Choose Us:

1️⃣ 30 years of startup-to-Fortune 5000 expertise
2️⃣ End-to-end AI integration
3️⃣ Profit-focused innovation
4️⃣ Cross-industry insights
5️⃣ Future-proofing strategies

🎯 Our Approach:

We don't just implement AI – we reimagine your entire business model. 

From napkin sketch to market domination, we're with you every step of the way.

Ready to disrupt from within? 

Let's turn your enterprise dinosaur into an agile unicorn. 🦄

https://www.aheada.com/

Chief Executive Officer

ProductHype

🚀 Revolutionizing Crowdfunding with ProductHype: The Most Powerful Launch Platform for Creators

As the Founder of ProductHype, I envisioned a world where innovative creators could cut through the noise and connect with audiences eager to back groundbreaking products. What began as an extension of my EP works, focusing on product-market success, has transformed into a media powerhouse in the crowdfunding ecosystem.

🔍 Why ProductHype?

While leading digital innovation, I identified a gap: creators needed a trusted platform that combined expertly crafted messaging with an engaged community. From this insight, ProductHype was born—a channel to fuel agency growth, amplify client campaigns, and revolutionize how products come to life.

🎯 Our Mission:

Empowering creators to surpass their funding goals and create lasting success through innovative product launches.


✅ Key Achievements:

- 1,000+ Kickstarter Campaigns Launched
- Generated 8-figures in sales for innovators
- 300,000+ Engaged Subscribers
- Industry's go-to newsletter driving thousands in pre-sales

🌟 Notable Successes:

From health tech to groundbreaking gadgets, we've helped clients achieve up to 10,000% of their goals, including:

Arebo's One-Touch Body Dryer, DreamGlass Air, YesWelder, LaserPecker Pro, Mile Air purifier, OYO Nova Gym, Haxson Airfan, Narwal Robot, Alpha Pillow, CheatSheets, Mobile Pixels, Prepd, BauBax, Espresso Displays, Mendi, Sentien Audio, Give'r Mittens, ZipTop, UVMask, Ohsnap, SRIG, Nebia, Hush Blankets, Bird Buddy, Sandsara, PICO, SmartHalo and The Hammock Throne

https://ProductHype.co/

Founder

Command Partners

🚀 Pioneering Crowdfunding Success with Command Partners

Our secret weapon?

Visionary strategies that established the first full-service crowdfunding agency, driving innovation and impact for creators worldwide.

🔬 What We Did:

Built an industry-defining agency, specializing in crowdfunding before it became mainstream.
Helped creators transform ideas into fully funded products through data-driven campaigns.
Elevated clients’ visibility by mastering digital PR, social media, and performance marketing.
Generated millions in funding and created lasting jobs through scalable growth strategies.

💼 Our Services:
🎯 Crowdfunding Strategy – Full-cycle campaigns that maximize funding potential.
📈 Digital Marketing – Innovative approaches to drive traffic and engagement.
📊 Analytics & Optimization – Real-time data insights to refine performance.
📬 Public Relations – Secured media coverage in top-tier outlets like Forbes and CNN.
🤝 Client Success Support – End-to-end collaboration for project success.

💡 Our Impact:
✅ Partnered with over 4,000 campaigns, raising $1B+ in crowdfunding.
✅ Twice recognized as one of the Charlotte Business Journal's Fastest-Growing Companies.
✅ Honored as a Best Place to Work, creating a thriving workplace culture.
✅ Featured in three Facebook case studies for groundbreaking digital advertising campaigns.

🌟 Why Choose Us:
1️⃣ Pioneers in full-service crowdfunding.
2️⃣ Proven track record with $1B+ raised.
3️⃣ Recognized industry leaders in marketing and innovation.
4️⃣ Collaborative team culture that drives client success.
5️⃣ A trusted partner for startups and established businesses alike.

🎯 Our Approach:

We didn’t just market products; we created an industry. 

Command Partners became a beacon for creators worldwide through foresight and innovative strategies.

From ideas on paper to fully funded campaigns, we were there every step of the way.

https://www.commandpartners.com/

Enventys Partners

🚀 The Vision:

As President and Co-Founder, I transformed Enventys Partners into the world's leading product launch agency, redefining how products are designed, marketed, and brought to life in the digital era.

🔬 Innovation Leadership:
- Integrated design, prototyping, crowdfunding, and e-commerce
- Created the first-ever end-to-end product launch solution
- Generated over $1 billion in product pre-sales
- Launched 4,000+ successful products globally

💡 Industry Transformation:
- Pioneered full-service product launch methodology
- Built the world's largest crowdfunding marketing team
- Developed proprietary marketing systems and strategies
- Created new standards for product launch success

🎯 Key Innovations:
- Integrated product design with digital marketing
- Developed data-driven crowdfunding strategies
- Created scalable marketing systems
- Built global manufacturing partnerships

✨ Notable Achievements:
- Generated $1B+ in product sales
- Helped 43 products appear on Shark Tank
- Featured in Forbes, CNN, Fast Company
- Recognized as the industry innovation leader

🌟 Leadership Impact:
Built a culture of innovation focused on empowering creators, driven by the belief that great products deserve the best chance at market success. Under my leadership, we didn't just launch products - we created a new industry standard for bringing innovations to market.

Co-Founder, President

United Inventors Association of America

Empowering Inventors Through Education, Access, and Advocacy. A non-profit with the highest ethical standards dedicated to providing inventors with education and opportunity.

Board Member

Mercury

Mercury is banking for what you’re building.

Investor

HackerNoon

HackerNoon provides a community-driven tech blog. The firm's products include newsletter ads, publishing business blog posts, publishing software, and writing contests. It primarily publishes about blockchain, cryptocurrencies, and Web3.

Seed Investor

Retailbound

Retail Bound is a Chicago-based retail consulting and marketing company. The company helps entrepreneurs, inventors, and small/mid-size suppliers sell to retailers of all shapes and sizes.

Strategic Advisory Board Member

The Baby Bathwater Institute

The coolest club for entrepreneurs who aren’t just about the hustle. 

We're a bunch of savvy business folks who actually care about our customers – like, really care. 

It's not your typical suit-and-tie affair; we're more about genuine connections than elevator pitches. 

Think of it as a brainy backyard barbecue where everyone’s got a killer business and a heart of gold. 

No scams, no fluff – just real people doing business the right way and having a blast together.

OG Babies™

Solgaard Design Inc.

A design-driven brand using business as a force for good. Solgaard’s premium travel and lifestyle collection is crafted through sustainable innovation.

Pioneers in using recycled plastic in our fabrics (Shore-Tex®) and travel gear (including the Carry-On Closet®), Solgaard cleans up six pounds of ocean plastic from coastal communities with every purchase.

I help entrepreneurs, inventors, & startups launch & market products from idea to product-market-fit | Over $1 billion in sales for 3,700+ innovators using Crowdfunding as Co-Founder @ Enventys Partners.

🚀 From Digital Pioneer to AI Innovation Catalyst

I wrote my first line of code at 11, finding myself consulting for AOL and Microsoft in my teens. 

While others were playing Super NES, I was fascinated by how digital systems worked—and more importantly, how they could work better.

That early pattern recognition—seeing not just what technology could do, but what it COULD do—has defined my career. After three decades at the intersection of technology, innovation, and business growth, I've helped launch over 4,000 products and generated more than a billion dollars in global sales.

But watching enterprises struggle with AI adoption sparked a bigger mission: 

What if we could allow established companies to see around corners and adapt quickly to technological change?

That's how AheadA was born. 

Our name? It's not just clever wordplay – it's our promise.

At AheadA, we're not just implementing technology; we're propelling enterprises into the future. We keep you "aheada what's next" in a world where change is the only constant.

Here's how we're turbocharging corporate giants with startup DNA:

🧠 AI Strategy That's Aheada the Curve We craft bespoke AI roadmaps that don't just meet your current needs – they anticipate future challenges.

🚀 Digital Transformation That Leaves Others in the Dust We infuse your enterprise with startup speed, modernizing systems and mindsets to keep you aheada the competition.

💡 Innovation Workshops That Spark Tomorrow's Big Ideas Our "Aheada the Game" sessions ignite the forward-thinking that turns industry followers into leaders.

🤖 AI Solutions That Put You Aheada the Pack We implement AI that catapults your team's efficiency up to 300%, uncovering revenue streams your competitors haven't even dreamed of.

📈 Efficiency Optimization That's Aheada Expectations Using cutting-edge AI analytics, we streamline processes in ways that keep you aheada traditional benchmarks.

🏋️ Future-Proofing That Keeps You Aheada Disruption From AI literacy programs to innovation incubators, we build your capacity to stay aheada the curve, always.

The result? Enterprises that don't just keep up with change – they define it. Our clients don't react to the future; they create it.

At AheadA, we're not just consultants. 

We're your co-pilots in the journey to stay aheada what's next. 

Ready to lead the charge into the future instead of playing catch-up? 

Don't just prepare for the future – be the first to arrive.

With AheadA, you're always aheada the game.

Schedule a consultation: https://clarity.fm/roymorejon

Co-Founder

Are you an entrepreneur or business owner struggling to launch your innovative new product? Developing and marketing a successful product launch on your own is frustrating and expensive. You need an experienced partner who can handle everything for you.

That's why you need Enventys Partners - the only full-service, turnkey product launch agency.

For over a decade, we've helped entrepreneurs and companies just like you launch hundreds of new products and raise over $150 million through our proven product development and digital marketing services.

We take your idea from start to finish. Our product development team will handle the design, engineering, prototyping, market research, and sourcing so you have a sellable product ready for launch.

And our marketing experts will optimize your website, run targeted ads, secure press coverage, and implement sales funnels across multiple channels - email, social media, SEO, and more. This complete digital marketing blueprint will drive traffic, generate buzz, and get sales rolling on day one.

No more handling complex product development or fumbling through your marketing plan alone. Enventys Partners has done this hundreds of times before.

If you have a new product ready for launch, don't do it alone. Partner with the pros so you can get to market faster and start generating real sales and profits.

Let's talk about your launch today.

taplio

The Battle

Christian Kaufmann

Roy Morejon

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