Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

No Bad Ideas

I co-founded No Bad Ideas after struggling to find spaces where Creative Strategists could connect, share openly, and learn from one another.

Being a Creative Strategist often means wearing multiple hats, without a clear playbook. No Bad Ideas is here to change that.

We’re an invite-only community and event series designed for performance-driven Creative Strategists to talk shop, swap insights, and level up their impact. Each meet-up dives into the real challenges of the role. From scaling UGC and managing CPAs, to structuring teams and staying creative under pressure.

Whether you’re solo, scaling, or somewhere in between, No Bad Ideas is a space for people who get it.

Chief No Bad Ideas Officer

Jude

Creative Strategist

Quarter | B Corp

- Developing and implementing comprehensive growth strategies across multiple digital channels, identifying market opportunities and setting long-term objectives
- Mapping out and analysing the customer journey, using data-driven insights to optimise touch points and enhance user experience across the full funnel
- Developing and executing comprehensive omnichannel marketing strategies to hit targets whilst driving brand awareness
- Leading the creative strategy for all paid media campaigns, using data-driven insights, creative ideas, and strategic thinking to align content with brand values, audience interests, and emerging trends
- Spearheading the ideation and creation of engaging content that aligns with brand values and audience interests, while incorporating emerging trends
- Encouraging a culture of innovation, setting targets, and fostering a performance-oriented environment

Growth Manager

Firebelly Media

- Creating, overseeing, and managing multi-million-pound omnichannel marketing strategies across key regions including, the UK, USA, and Australia
- Leading and training a team of marketers, to ensure consistency on clients' strategies and brand implementation
- Conceptualised innovative campaigns, across all channels, integrating brand messaging, precision-targeted consumer messaging and eye-catching visuals, in the form of videos and photos, to drive an average of 22% increase in sales
- Successfully fully rebranded accounts across a mix of industry verticals 
- Brand guardian for clients, ensuring brand consistency both visually and verbally
- Project management and collaboration on the ideation through to launch of new websites
- Prioritising commercial viability and profitability in all client work for the business

Senior Marketing Manager

- Day-to-day management of B2B and B2C client accounts
- Hands on experience across: social media management, email marketing, SEO, paid advertising, PPC and personal brand management
- Creation of original brand campaigns, across B2C and B2B businesses, successfully building brand awareness whilst driving sales

Marketing Account Manager

WHSmith

- Oversaw and planned all marketing activity for WHSmith.co.uk, including organic social, paid media, email, affiliates, display, SEO, PPC, PR and marketing collateral
- Developed and executed our market-leading campaign with Marcus Rashford and The National Literacy Trust, resulting in increased brand awareness 
- Implemented a new social style and approach, resulting in higher engagement, a better understanding of our audiences and subsequently higher conversions
- Managed all influencer marketing campaigns
- Strategised and managed our ESG brand messaging internally and externally, both digitally and in-store

Marketing Projects Executive

Unite Students

- Created and executed marketing plans for new and existing partners, ensuring they aligned with our KPIs as well as their core values
- Project managed the design through to delivery of 'Welcome 2020' across all channels, including stakeholder management of multiple design agencies 
- Collaboratively worked with the wider marketing team to appropriately market all of our partners in properties and through digital channels 
- Effectively used Google Analytics to monitor website traffic
- Used Adobe Photoshop to edit imagery for the website
- Successfully negotiated brand deals, hitting business revenue targets

Marketing Coordinator

GDS Group

- Worked with Marketing and Design teams, to ensure programmes were communicated effectively and the website was reflective of the product we were delivering
- Marketed our new programmes to prospective attendees and ensured the brand was portrayed correctly
- Liaised with relevant internal stakeholders to ensure projects were being communicated correctly across the business

Global Programme Coordinator

- Planned, ran and organised successful events in both North America and Europe with FTSE 250 companies
- Completed extensive research with senior marketing and technology executives, in order to create cutting-edge and engaging agendas for events 
- Hosted the workshop room at events, whilst updating social media platforms to publicise the event
- Provided regular training sessions for new starters to the team

Programme Manager

University of the West of England

Leading and planning sessions for first-year Geography students in order to support their learning and development.

PAL Leader

Student Representative

Creative strategist and data-driven marketer, passionate about building brands that both captivate and convert. I specialise in blending innovative content ideas with strategic execution, driving growth across global markets through impactful, full-funnel marketing strategies.

My expertise spans the entire digital landscape, with a focus on:

🚀 Developing creative strategies that resonate with target audiences and deliver results
🚀 Crafting full-funnel campaigns that drive both brand awareness and sales
🚀 Leveraging data and customer insights to optimise paid media and content
🚀 Managing significant budgets and performance across multiple channels
🚀 Leading teams to execute high-impact, results-oriented campaigns

taplio

The Battle

Chris Winterhoff

Aara Mokhtary

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