Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Unilever

Performance Marketing & E-Commerce Media Manager  - North Africa, Levent, Iraq

Sympl

Digital Marketing Manager

Audience Development Lead - North Africa & Middle East Markets 

- Plays an advising role in the data-driven marketing activities and providing input on their data strategy
- Create and advise on the new use case and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform
- Work with brand teams to create data-driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals
- Proactively partners with (cross) category & brand teams and educate/inspire them on the practicalities & potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalized marketing
- Leads realization of new omnichannel use cases that reach the right consumer at the right moment with the right message
- Responsible for local execution of Unilever’s Data Management Platform (i.e. audience management and trait usage the Customer profile store)
- Working with related parts of the tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution

Audience Insights Analyst

Mintrics

- Plan, execute, manage, analyze and user acquisition campaigns across channels including Paid Social, Google, Email, SEM, retargeting, etc.
- Prioritize, experiment/test, iterate and learn constantly - whether applied to channels, messaging & brand, product positioning, or personas.
- Responsible for setting the marketing & sales OKRs.
- Create and develop strategic partnerships with stakeholders including Forbes, Communicate Online, CampaignME..etc
- Develop relationships with prospective clients, while maintaining existing client relationships.
- Identify potential clients in the target market and complete appropriate research on the prospective client’s business and equipment needs.
- Analyzing social video performance datasets and drawing insights for our social video trends reports including The State of Social Video Analytics in UAE and Egypt
- Helping clients make sense of their social video performance using SQL, Tableau, Excel...ETC
- Performing competitive analysis and research for projects.

Achievements:
- Increased sales pipeline by 22% YoY by utilizing different user acquisition channels.
- Launched a new feature for competitive intelligence that increased Monthly Recurring Revenue by 4%
- Creating the first-ever social video analysis report in the MENA region.
-Partnering with different prestigious publishers on publishing frequent analysis/trends articles including, Forbes, Communicate, and Campaign Middle East

Growth Hacker

Freelance

I'm providing SEO & Media Buying services to companies in different industries, I've worked with:

Merck & Co.
- Managing the media buying activities for two different subsidiaries' initiatives.
- Driving traffic to their chatbot "Gyant"
- Lead generation to the symptoms checker tool on the website
One Million Arab Coders
- Driving awareness to the initiative and its activities
- Lead generation for signing up to the initiative's tracks
Elryan - Online Shopping in Iraq
- Driving e-com sales through digital Ads
RecoveryAlex for Addiction Treatment.
- Managing SEO for the website including technical, on-page, and off-page
Yaoota Search engine.
- Managing the SEO for the website

SEO & Media Buying Freelance

dot dev

- Managing all SEO activities and content creation.
- Increase the online presence of the company using all possible platforms and channels.
- Administer search engine programs (XML sitemaps, webmaster tools) for Diagnostic purposes.
- Increasing Website Traffic & Ranking in Google & All Search Engines
- On-Page & Off-Page SEO Technique.

Search Engine Optimization (SEO) Specialist

Digital Cloud

Review and moderate all user-generated content and user profiles (either pre-, post- or reactive moderation) within comments, images, videos, and audio, liaising with the Legal and Community team where required.
Moderate communities located in social networking sites including Facebook, Twitter, and other similar social media platforms, adapting methodology where appropriate
Produce reports on relevant moderation statistics, issues and outcomes
Monitor all industry and company information and news to anticipate potential issues

Social Media Moderator

Raye7

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.

Social Media Specialist

Operation Freelance

UNICEF International Volunteers' Day (IVD) 2013 & 2015.
Start-up Weekend October 2013
TEDxAUC 2013

Audience Development Lead at Unilever North Africa & Middle East Markets (NAME)

Experienced Digital Performance Marketing Manager with a proven track record in driving business growth through data-driven strategies and product management. Proficient in developing scalable solutions, optimizing KPIs, and enhancing customer engagement. Skilled in MarTech, web analytics, and innovative marketing campaigns.

taplio

The Battle

Chris Winterhoff

Adel Heikal

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