Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Hush

Sony Interactive Entertainment

Responsible for propelling growth through strategic experimentation within PlayStation's Global Media and Omnichannel Marketing. Leading cross-functional experimentation initiatives, I eliminate customer friction and optimize digital customer journeys.

Global Marketing Strategy Lead - Experimentation [Contract]

Square

Reiss

Head Of Digital Marketing & Analytics

TOPSHOP TOPMAN

I have been responsible for strategic oversight of Digital Marketing, Analytics, Digital Design and Digital Production teams at Topshop. Currently responsible for leading a large team and a sizeable marketing budget to drive revenue through our digital channels. 

With a clear focus on commercial performance, I have led a team to deliver on ambitious targets and exceed expectations, achieving a profitable ROAS in a challenging climate.

Head of Digital (Marketing & Analytics)

Burberry

Long-term global strategic direction and tactical implementation for all owned digital platforms. Drove innovation and pioneered the use of new methodologies and technologies to promote brand affinity, engagement, conversion and retention, and maximise customer lifetime value.

I was responsible for heading up a team defining experiences and user journeys and content across Email (CRM), Burberry.com (including SEO) and In-store Video. Led the strategy and delivery of all digital experiences for Burberry.com and was responsible for reviewing UI/UX and design content. 

Worked closely with data scientists to ensure accurate measurement and attribution. Established techniques for leveraging big data platforms to drive actionable insights and audience segmentation.

Responsible for strategic and tactical planning to guarantee consistent, on-brand creative execution of digital activities across all Burberry’s owned media platforms. Ensured consistent growth across all platforms and outperformed target KPI’s while reducing operational costs. 

Represented the digital team on a number of C-Level led executive steering committees and led working groups to implement solutions and execute the digital strategy.

Head of Digital Platform Marketing

Dazed Group

Responsible for directing all aspects of the design, strategy, growth, and expansion of the digital business unit including creative direction, UX, backend development and editorial. Promoted and facilitated a shift in business focus from print magazine to digital editorial content.

Determined market potential and developed revenue generation strategy for new online properties and other digital partnerships and efforts. Scaled the operation by gradually recruiting a team of designers, editors, developers and marketing staff when the expansion was needed.

Maintained an agile development environment conducive to early technology adoption while promoting new design patterns and best practices.

Digital Director

Freelance

Worked as a professional freelance photographer while in full-time employment with work published in publications such as POP, i-D, Dazed, Vogue, Vanity Fair, New York Times and many other reputable fashion and news publications.

Direct client commissions included luxury brands Prada and Burberry.
Exhibited at luxury concept store and gallery Colette [Paris] as part of a group show.

Photographer

Universal Music Group International

Worked as part of the Digital Initiatives business unit which focussed on developing digital workflow and cost-saving global web applications, for adoption in local operating companies.

Championed user-centred design approach and usability for the department, and established design guidelines for systems.

Started as a full-stack web developer, then later in employment, worked across multiple teams advising on algorithm design, user experience and component design. Attained the lead development role for the global Intranet.

Senior Web Developer/User Experience

Carlton Television

Provided support and maintenance of server and network infrastructure. Produced system procedures and documentation for new implementations of hardware and software.

Contract Support Analyst

Highly analytical with a passion for innovation, customer-centric growth and optimisation through an iterative, empirical approach. Keen to lead an agile team in growing a platform through the pioneering use of technology and emerging design trends. 

taplio

The Battle

Chris Winterhoff

Alistair Allan

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