Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Marketing Manager at Global Blockchain Incubator | Start-up Founder | E-commerce Specialist

✋ Founders. Investors. Service providers.

If you’re a founder… you’re forced into cold outreach that leads nowhere—or worse, you get the meeting, but all the pressure is on you because the investor holds the leverage from the start.

If you’re an investor… you’re flooded with irrelevant decks, and cold outreach. Even when a startup fits your thesis, it’s hard to access them because they’re already in high demand—and everyone else you’re seeing just isn’t exciting.

If you’re a service provider… you’re trying to get in front of high-growth startups, but you’re stuck sponsoring events that deliver nothing actionable. You get vanity metrics like email lists, but nothing quantifiable for your business growth.

👉 It’s broken. Too chaotic. And for most people in this ecosystem, it’s a lottery.

We’ve seen it over and over again: founders don’t know which investors to approach; investors can’t filter the noise to find aligned startups; service providers end up pouring money into partnerships that don’t convert.

Perhaps you can relate?

🚀 Over the last 3 years, we’ve helped hundreds of founders, investors, and service providers overcome this chaos:

✅ We’ve hosted more than 70 curated matchmaking events
✅ We’ve facilitated warm introductions—not cold intros, not random pitch lists
✅ We’ve made investors the ones selecting which startups they want to meet
✅ Our founders have raised millions of pounds through the trusted intros we created

And now…

👉 We’re putting it all together into one matchmaking platform.

A platform that leverages trust. A platform that removes the cold outreach lottery. A platform that scales warm introductions.

If you’re a founder → You’ll get 7 curated investor matches that align with your industry, stage, profile, and even your LinkedIn presence. Each match is backed by trust.

If you’re an investor → You’ll get only curated, relevant founders who match your thesis—no applications to sift through, no random decks to ignore.

If you’re a service provider → You’ll get access to a pipeline of pre-vetted startups, every 90 days, through a trusted ecosystem.

And it’s not just “who” you see—it’s how you connect: every connection is a warm introduction, facilitated by our Syrena AI.

We’re soft-launching this platform now, alongside our ongoing monthly events.

👉 We’re inviting quality founders ready to meet aligned investors, investors ready for warm, curated deal flow, and service provider partners who want to support this growing community.

DM me if you’re ready to stop the noise and start making real connections.

Aziz Ben Allala

Here’s what early-stage investors actually see every week.

A typical investor might review:
 • 300+ startups a month
 • 40-60 decks a week
 • 10+ meetings per week

So when a founder thinks,
“They didn’t reply”
“They didn’t get it”
“They ghosted me”

It’s rarely about the business. It’s about volume.

The founders who get through aren’t louder. They’re easier to place.

Clear positioning beats clever storytelling, every time.

When you understand how investors triage opportunities, fundraising becomes a lot more predictable.

That’s the reality Syrena is built around.

We help founders show up with context and relevance before a meeting ever happens, so investors immediately understand why this company belongs on their desk.

When clarity is there from the start, conversations move faster and go further.

Know a founder raising right now?

Tag them below, we’ll send a free sign-up link so they can start getting matched with the right investors from next week.

Helping Founders Raise Faster Through Curated Investor Introductions | Built Syrena to Replace Cold Outreach with Warm Connections | 70+ Events, Millions Raised. Dog lover.

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Chris Winterhoff

Aziz Ben Allala

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The Battle

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Aziz Ben Allala

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aziz Ben Allala's LinkedIn Performance

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