Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Syrena

👉 Syrena – The Global Warm Introduction Platform for Startups & Investors

Syrena connects founders and investors globally through curated, trusted warm introductions—so you never have to rely on cold outreach again.

Each week, founders see 7 tailored investor matches; investors access pre-qualified startups aligned with their thesis.

We help both sides connect confidently, building real relationships that accelerate fundraising and deal flow.

For founders:

→ See your curated investor matches every week. Request warm introductions through a trusted third-party—and track your trusted introductions.

For investors:
→ Access qualified startups globally that match your investment thesis. Say goodbye to irrelevant pitch decks and cold messages—receive curated deal flow, ready for warm introductions.

Over 8,650 founders introduced, 2,246 investors connected, and millions raised across global markets through our network.

For service providers:
→ Connect with pre-vetted startups that need your services. Skip the noise of cold outreach—build meaningful partnerships directly through our platform.

Syrena turns the chaotic startup ecosystem into trusted, curated connections.

Founder & CEO

Satoshi Block Dojo

Decreased the cost of acquiring a new start-up application from £550 to £7

Boosted startup applications By 800% from 14 to 126 in a single cohort, then to 212 and building a sustainable dealflow using digital marketing and community building

Filled 21 investor events of more than 100 investors each

Built content across all channels including 3 founder podcast recordings, 32 founder testimonial interviews, etc. 

Advised 56 blockchain founders with marketing and traction

Marketing Manager

Marketing Associate

Dermojeuness Cosmetics

Established cosmetics company of 8 employees, overseeing strategic planning, market analysis, product development, regulatory compliance and marketing.

•	Managed production and commercialization of skincare products resulting in 20K revenue in first month with less than 1K in marketing spent
•	Directed hiring and training of new department managers to drive organizational improvements leading to a production increase of 1 new cosmetic product per month
•	Built and executed policies for operations’ standardization using Click-Up, such as procedures for production, CRM and marketing activities, increasing productivity by 75%
•	Planned and oversaw daily content creation including videos across multiple social media platforms (Facebook, Instagram,TikTok) leading to a 40% increase in sales generated organically

Founder 

Dermojeuness

Created and led execution of marketing to increase sales and brand awareness, identified new leads and partnership opportunities locally while utilizing strategic sales techniques, and supervised a team of 4 marketing associates.

•	Exceeded monthly sales metrics by 250% through creation of paid social media campaigns (video, photo, Instagram Live)
•	Boosted Facebook page likes from 7K to 45K organically through gamified content marketing strategies and used Hootsuite to see engagement increase by 60%
•	Increased customer satisfaction by 40% by developing a quick survey system after each service, identified trends and communicated feedback to key stakeholders to implement proposed changes

Swerd

Founded Fin-tech blockchain start-up specializing in E-banking services in Africa and won start-up competition.

Founder

Livezest

Founded Fit-tech blockchain start-up after successful completion of the London HFL incubator program.

Marketing Manager at Global Blockchain Incubator | Start-up Founder | E-commerce Specialist

✋ Founders. Investors. Service providers.

If you’re a founder… you’re forced into cold outreach that leads nowhere—or worse, you get the meeting, but all the pressure is on you because the investor holds the leverage from the start.

If you’re an investor… you’re flooded with irrelevant decks, and cold outreach. Even when a startup fits your thesis, it’s hard to access them because they’re already in high demand—and everyone else you’re seeing just isn’t exciting.

If you’re a service provider… you’re trying to get in front of high-growth startups, but you’re stuck sponsoring events that deliver nothing actionable. You get vanity metrics like email lists, but nothing quantifiable for your business growth.

👉 It’s broken. Too chaotic. And for most people in this ecosystem, it’s a lottery.

We’ve seen it over and over again: founders don’t know which investors to approach; investors can’t filter the noise to find aligned startups; service providers end up pouring money into partnerships that don’t convert.

Perhaps you can relate?

🚀 Over the last 3 years, we’ve helped hundreds of founders, investors, and service providers overcome this chaos:

✅ We’ve hosted more than 70 curated matchmaking events
✅ We’ve facilitated warm introductions—not cold intros, not random pitch lists
✅ We’ve made investors the ones selecting which startups they want to meet
✅ Our founders have raised millions of pounds through the trusted intros we created

And now…

👉 We’re putting it all together into one matchmaking platform.

A platform that leverages trust. A platform that removes the cold outreach lottery. A platform that scales warm introductions.

If you’re a founder → You’ll get 7 curated investor matches that align with your industry, stage, profile, and even your LinkedIn presence. Each match is backed by trust.

If you’re an investor → You’ll get only curated, relevant founders who match your thesis—no applications to sift through, no random decks to ignore.

If you’re a service provider → You’ll get access to a pipeline of pre-vetted startups, every 90 days, through a trusted ecosystem.

And it’s not just “who” you see—it’s how you connect: every connection is a warm introduction, facilitated by our Syrena AI.

We’re soft-launching this platform now, alongside our ongoing monthly events.

👉 We’re inviting quality founders ready to meet aligned investors, investors ready for warm, curated deal flow, and service provider partners who want to support this growing community.

DM me if you’re ready to stop the noise and start making real connections.

taplio

The Battle

Chris Winterhoff

Aziz Ben Allala

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