Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Dmitry DGTL

Using a blend of "Data Driven Growth, Creative & Conversion Rate Optimization" I am supporting start ups and scale ups to navigate through periods of growth with a profitability focus. Breaking through plateaus and readjusting channels, content and product efforts isn't easy. Providing both high level advisory as a fractional head of marketing and granular level support in terms of media buying and CRO, I have demonstrated a consistency in developing tactics tailored to business objectives.

Find out more at dmitrydgtl.com

Fractional Head of Marketing & Growth Consultant

OMNES

Fractional Head of Growth

SIRPLUS

Marketing Partner

GrowthMentor

Sustainable growth? Having worked on multiple Head of Marketing / Growth roles and also on agency side running CRO + performance marketing, I have seen the rollercoasters of teams and budgets. I came to realize how to plan long term, while hitting targets.

Scaled channels, like meta & google for 25 VC funded businesses on agency side, including verticals such as marketplaces, subscription models, ecomm and apps. My inhouse roles included companies, such as vistaprint, treatwell, delivery hero, hear.com and most recently ethermail where I pushed through the pains of hyper growth of an early stage start up on the way to 1M web3 users.

Mentor

Amenitiz

Managing the migration of paid marketing landing pages from wordpress to unbounce (8 markets, 70 landing pages). Running cro sprints, AB testing through content and UX experiments and based on customer insights of buyer personas.

Interim Head of CRO

Appycome

Client management, agency staffing and coordination of B2B growth initiatives in the fields of UX, CRO, channels and content. Focus on medical/ biotech vertical.

Interim Account Director

BeneTalk

End to end planning and execution of overfunded crowdfunding campaign.

Interim Head of Marketing

EtherMail

Built the marketing team and product marketing from scratch using:

- community led growth on twitter, telegram and linkedin to 50k followers and 600k EtherMail users. Expanding into growth markets in Asia & Latam with a combination of freelancers, events, AMAs and podcasts
- newsworthy organic coverage, opinion articles, press releases, business wires & interviews totalling in 140 media clippings
- 5+ crypto traffic sources to drive B2C paid acquisition of 15k users hitting target CPAs randing from wallet tactics to push notifications, display and social traffic. 
- attracting influencers through our affiliate program to drive referrals via youtube, tiktok and medium
- creating on site materials such as explainer videos, landing pages, FAQs etc. to drive product adoption
- activating marketing communities of NFT projects and DAOs (B2B) with bespoke media plans 
- end-to-end partnership building, incl. commercials, conceptualization and execution of 360 degree marketing campaigns
- setup of crm, including onboarding flows, campaigning emails such as product and client spotlights
- hired 2 freelancers, 3 FTEs and managed various agencies
- organization of conferences such as DMEXCO and NFT London

Head Of Marketing

audibene

Managed interdisciplinary teams of 2 - 8 people with design, cro, channel, tech and sales focus depending on the project. My focus was on scaling paid social, youtube and programmatic by mixing video production as well as cro experiments. Steered demand genereation for the Netherlands and project managed lead incrementality to grow the new customer base.

TRGT Digital

Responsible for a portfolio of 7 to 9 clients with high 6 digit monthly budget. Overseeing a team of 3 direct reports and another 5+ colleagues on my account teams across several channels. Owning native and display as growth channels for the company.

Performance Director

Managing the full cycle of performance campaigns from implementation, optimization and reporting for various clients across platforms and verticals. Converting trends in performance to actionable media buying.

Senior Campaign Manager

Experienced growth and marketing leader with 12+ years track of record within performance marketing, cro and product marketing. Stayed an operator at heart while filling the shoes of manager positions in early and late stage startups. Positive motivation & coaching approach to people management based on the feedback of my past direct reports. Managed teams of up to 8 people with interdisciplinary backgrounds to prioritize & drive growth initiatives end-to-end.

Extremely adaptable to various needs of business models within fashion, health tech, market places, ecomm, subscription & web3

taplio

The Battle

Chris Winterhoff

Dmitry Kuvshinskiy

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?