Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Client Solutions Manager, Retail & Tech

jasonyim.co

- Launched linkedingrowthhack .com ebook with 300 sign ups pre launch from LinkedIn organic post. 
- Consulted a Private Equity firm on acquiring a media agency. 
- Curated a 1 on 1 personalized training program on performance marketing for Head of Marketing clients. 
- Planned strategic roadmaps for clients' in-house digital marketing teams.
- Trained various Brands and Business Owners on Digital Marketing.

Marketing Consultant

Whitesoles Consultancy

Grew Whitesoles to 7 figures in annual revenue as a side hustle in under 2 years. 

We are a Meta Business Partner and Google Partner.

Co-Founder (Exited)

- Optimized paid media campaigns leading to a 30% reduction in CPL within my first 60 days. 
- Achieved all time high MQL’s after 6 months for HSBC Commercial Banking. 
- Trained the Singapore team on Performance Planning and Adobe Analytics.

Consultant

Pitches won: Warner Bros, myNews, Bonuslink, Unicef

Represented Malaysia in PHD Future Leaders APAC Program

Manager, Media Planning & Strategy

Double hat a secondary role to consult marketing technology solutions for clients and upskill agency team.

Platform Specialist, Marketing Technology

Key Achievements: 
- Led HSBC to achieve +60% growth in digital acquisition sales, breaking 5-year record.
- Integration of Adobe Analytics with HSBC CRM for full funnel tracking.
- Revamped HSBC website UX in digital campaigns resulting in 2.5X leads conversion rate. 
- Integrated Adobe Audience Manager with paid media, resulting in 2x Sales conversion rate. 
- Manage Regional Campaigns across 8 markets as the APAC Hub for Schneider Electric.
- Implemented Ad Ops SOP and campaign management structure across agency.  
-Developed automated report across agency improving productivity from 2 hours to 10 mins.
- Increased Property Guru's Brand Query Index by 4%.
- Prudential's Unsuay Campaign won Mumbrella Asia Award for Insight.

Portfolio: HSBC, Volkswagen, Singapore Airlines, Schneider Electric, Warner Bros, Bonuslink, HP, Property Guru, Prudential

Senior Media Planner

Unity Therapy

- Built an Artificial Intelligent Chatbot to automate delivery of Cognitive Behaviour Therapy and helps users monitor their mood daily for a better mental health.
- Part of the Sunway iLabs Accelerator Program.
- Won the Sunway Start-It Challenge out of 160 companies.
-Feature: https://www.thestar.com.my/metro/metro-news/2017/09/30/innovative-idea-shines-its-way-to-victory-psychology-grad-and-teams-artificial-intelligence-programm/

Founder

m/SIX

-Execute and launch digital marketing campaigns using Facebook Ads, Google AdWords, and Sizmek.
-Constantly monitor media performance and efficiency to find areas of improvement and optimization opportunities. 
-Prepare reports using analytics software such as Google Analytics, Google Adwords and Facebook Ad Manager to analyse which medium performs better.

Portfolio: webe digital, Malaysia Airlines, Proton, Mitsubishi, Pr1ma, Pantai Hospital.

Digital Implementer

Silver Malaysia

- Actively sought new clients through sales and marketing channels such as cold calls, roadshows, and events.
- Facilitate seminars and workshops regarding financial education to educate the public and improve financial literacy.

Relationship Manager

HSBC

Internship

Meta | Marketing Strategy & Technology | Digital Marketing Consultant | Facebook Certified Lead Trainer | Data & Analytics Nerd

👋 Hi! I’m Jason, a marketer and entrepreneur at heart.

Over the last 10 years, I've gone from ad ops to media planning & buying to consulting CMO’s. I’ve managed 8 figure advertising budgets and grew an agency from 0 to 7 figures in under 2 years as a side hustle.

My journey includes being nominated Digital Person of the Year, Rising Star 2020 by the Malaysian Digital Association, and serving as one of 30 Facebook Certified Lead Trainers in Malaysia. I also mentor for Sunway University, AIESEC, and Axiata Talent Development Programs.

Now at Meta, I manage a $50 million portfolio and help our enterprise clients across APAC unlock growth through our advertising solutions.

Here are some of my past side hustles:

- Grew an agency from 0 to 7 figures in revenue in under 2 years as a side hustle.

- Growth-hacked LinkedIn in 30 days, generating over $100k in inbound leads.

- Built a lead gen SaaS that produces high-intent leads at scale with 50% open rates on cold emails.

- Grew Instagram niche accounts fully automated with 12% engagement rates.

- Created a course on Udemy with over 2,000 students.

- Launched a mental health chatbot that won the Sunway Start It Challenge out of 160 companies.

Check out jasonyim.co for my portfolio.

👨‍💻 Jason Yim

2025 buzzword was Andromeda
2026 buzzword will be Meta GEM

Meta’s Generative Ads Model (GEM) is the central brain accelerating ads recommendation AI innovation

since launch it delivered a 5% increase in ad conversions on Instagram, 3% on Facebook Feed in Q2

in Q3, we doubled the efficiency gains. Same compute power, twice the performance improvement.

why is GEM importnat
every day, billions of interactions happen across Meta's apps. 
but the meaningful signals like Clicks, conversions, actual purchases are incredibly rare

it's like trying to predict someone's next purchase based on watching them walk through a massive mall. 
most of what they do is just browsing. The actual buying decisions is seemingly random


GEM had to crack three hard problems

1. The Signal to Noise Challenge
Imagine sorting through billions of "maybes" to find the handful of "yeses." That's what GEM does every single day with every user action in real time to find the buyers

2. The Data Problem
Think about everything GEM has to process

-What advertisers want (awareness? clicks? purchases?)
-How ads look (video? carousel? single image?)
-Where users are (Facebook feed? Instagram Stories? Reels?)
-What users do (like? comment? ignore? convert?)

And somehow, it has to make sense of all that in real-time to serve the right ad to the right person.

3. The Compute Efficiency 
Training this requires thousands of GPUs running in parallel.
that's supercomputer-level resources just to figure out which ads to show you.


How It Actually Works 

GEM is trained on ad content and user engagement data from both ads and organic interactions and classifies them into

1. Sequence features: Your activity history. What you've clicked, viewed, engaged with over time.

2. Non-sequence features: Static stuff. Your age, location, the ad format, creative elements.

User behavior across long periods of time were a challenge to process in the past

GEM solves this and can learn from a much longer history of user organic and ad interactions to paint the full user journey

Think about that. It's not just seeing "this person likes fitness content." It's understanding
"Three months ago, they researched running shoes.
Two months ago, they watched marathon training videos. 
Last month, they clicked nutrition ads but didn't convert. 
Yesterday, they browsed athletic wear."

Better AI means more competition for attention. Your creative and messaging still need to stand out. the platform just gets better at showing your best work to the right people.

Client Solutions @ Meta | AI Solutions for Marketing

taplio

The Battle

Chris Winterhoff

👨‍💻 Jason Yim

Followers

Posts

Engagements

Likes

Performance Score👨‍💻 Jason Yim's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris Winterhoff

👨‍💻 Jason Yim

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}👨‍💻 Jason Yim's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score👨‍💻 Jason Yim's LinkedIn Performance