Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Ken Leaver

End Game

Venture-funded solar startup
April 2024 - Current
- Fractional COO & Head of Tech

Reviv (Cofounder)
- A D2C brand based on my learnings about the impact of dental biomechanics on health

Taskbeasts.com (Cofounder)
- Plug-n-Play freelance system for high growth companies

Techzi.co  (Founder)
October 2023 - Current
- Working with a venture builder on this project
- Led the creation of media entity with 3k+ email subscribers and 1k+ daily site visitors
- Oversee video team that creates daily tech news show with 8k+ tiktok subscribers
- Created lead generation agency that served 10+ clients doing cold email + paid ad funnels
- Startup idea validation service

Stablebooks.co (Accounting)
May - Oct 2023
- Created and led the tech team on this fintech for Dubai

Authentickator (NFT eCommerce)
June - Nov. 2023
- Funded by Menyala (Temasek venture builder)
- Created Youtube channel with over 300 videos and 5k+ subscribers
- Tiktok channel has millions of views

Circles.Life
Feb - May 2023
- Drove new high growth product strategy for Australia market

Delami Brands
Dec 2022 - Feb 2023
- One of the leading offline Indonesian offline fashion retailers with 200+ stores
- Worked with one of the owners that heads eCommerce on omnichannel strategy planning

Ezie (SEA logistics & fulfilment aggregator)
July 2022 - December 2022
- Fractional CPO helping build the tech team & processes

Rainforest.life (FBA aggregator w/ $50m+ valuation)
June 2022 - Aug 2022
- Led ERP implementation and team creation

L'Etoile (Leading Russian offline beauty retailer) - 2021
- Workshops for CEO and c-team on omnichannel ecommerce strategy

Loginet (Leading B2B transport platform in Russia) - 2019
- Board advisory on product strategy

Goods.ru (top electonics focused ecommerce player in Russia) - 2019
- Advised CEO & Tech  leadership team on overall ecommerce architecture

Other clients included Yandex, Ozon, Branded, Shipper, and Wasoko (listed separately)

Owner & operator of my own agency/mini-holdco

Therapada

Offered mental health specialists to developed countries at a third the cost.
Runs at break-even level but never really scaled.

Founder

Tech in Asia

Write occasional articles in conjunction with TiA
Check them out here: https://www.techinasia.com/profile/ken-leaver-2

Contributing writer to Tech in Asia

Wasoko

Wasoko is one of the top African ecom players that has raised $150m+ from Tiger Global and others
I was hired by CEO & CTO to lead the replatform of the tech stack

Advisor

Shipper

Indonesian eCom ops platform with a $300m+ valuation.  YC graduate.
Led the tech for a new project to create a b2b procurement platform

BRANDED

FBA acquirer founded by ex-CEO of Lazada Group, Pierre Poinant, with $300m+ valuation
Led the tech team on contract basis for largest acquisition with $100m+ revenue
Helped build the tech teams for operations and marketplace tools

Pomelo Fashion

Founded in 2013, Pomelo is a leading fashion omnichannel ecommerce player in Asia that has raised $100m+ in funding
Looked after a product team that of ~12 PM's and UX designers
Had responsibility for Data Science (team of 4) and BI (team of 4)

Head of Product & Data (RVP)

Goodsberg

During the hypergrowth of Russian marketplaces like Ozon, we crowdfunded products to sell on the 5 top Russian ecom marketplaces.
Sold over 70+ products
Was a profitable business from day one
Sold the business to one of the co-founders

Yandex.Market

Yandex Market is one of the top ecom players in Russia and part of the $20bn+ Yandex Group
Was hired by CEO to help align on some new strategic projects

OZON.ru

Ozon is one of the top 2 ecoms in Russia with $5bn+ GMV and IPO'd on Nasdaq for $12bn
This was an interim/contract role in which i was in charge of all operations/marketplace/finance product and was also head of strategy for the company
Remit included 20+ PM's and reported direct to CEO

I consider myself a mutt of sorts...  strategy consultant (7yrs) to Commercial leader/CEO (5 yrs) to Product Manager/Leader (6 yrs) to Entrepreneur & Agency Owner (3 yrs)

Plus I've started and run 6 of my startups over the years and love writing.  

So I like to think that I can think about a problem from multiple angles at a pretty high level...  an entrpreneur/CEO, a strategist, a tech person, and a marketer.
 
Interested in being able to scale your company mainly by using freelancers?  Check out my agency www.taskbeasts.com

Owner / Operator of my own agency

Techzi.co (media + affiliate)
October 2023 - Current
- Working with a venture builder on this project

Stablebooks.co (Accounting)
May - Oct 2023
- Helped a venture builder build a new fintech in the GCC region

Authentick (funded by venture builder)
June - Nov. 2023
- Created Youtube channel with over 300 videos and 5k+ subscribers
- Tiktok channel had millions of views

Circles.Life
Feb - May 2023
- Drove new high growth product strategy for Australia market

Delami Brands
Dec 2022 - Feb 2023
- One of the leading offline Indonesian offline fashion retailers with 200+ stores
- Worked with one of the owners that heads eCommerce on omnichannel strategy planning

Ezie (SEA logistics & fulfilment aggregator)
July 2022 - December 2022
- Fractional CPO helping build the tech team & processes

Rainforest.life (FBA aggregator w/ $50m+ valuation)
June 2022 - Aug 2022
- Led ERP implementation and team creation

L'Etoile (Leading Russian offline beauty retailer) - 2021
- Workshops for CEO and c-team on omnichannel ecommerce strategy

Loginet (Leading B2B transport platform in Russia) - 2019
- Board advisory on product strategy

Goods.ru (top electonics focused ecommerce player in Russia) - 2019
- Advised CEO & Tech  leadership team on overall ecommerce architecture

Other clients included Yandex, Ozon, Branded, Shipper, and Wasoko (listed separately)

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Chris Winterhoff

Ken Leaver

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