Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Bella & Duke

Interim Growth Director

ZENB

Joined the business in the early start-up phase.  Launched ZENB in the UK - bringing 10 product ranges to market and scaling the business from a standing start to its current position. Fostered key relationships with US and Japan teams for global alignment but with local market knowledge. Responsible for end-to-end marketing strategy including creative, target audience positioning, media buying, CRM, social, PR, influencer & experiential activity, events, sampling, consumer research and customer service.

Head Of Marketing

Marketing Consultant

Consultant to online novelty greeting cards and gifts company Boomf, steering TV activity and advice on the wider marketing set up.

Swoon

Owning all marketing channels across brand / ATL and digital, including  CRM with an emphasis on performance marketing, whilst considering brand and customer insights. Initial brief was to drive growth - increasing traffic, new customers and repeat rate. Responsible for managing a multi-million pound budget, implementing team structure, process, strategy and analysis of activity. Revised the strategy to focus on a drive to positive EBITDA which was achieved with a budget and headcount cut of c50%, channel efficiencies and diversification.

Head Of Growth Marketing

Moonpig

Leading the strategic direction of all paid media channels for Moonpig (c£12m pa budget) – digital and ATL/brand – as part of the senior management team.  Responsible for the development and measurement of TTL integrated campaigns, ensuring that the maximum number of customers are recruited at the desired cost, whilst growing total orders, increasing overall awareness and enhancing brand perception. Stakeholder management, working closely with commercial, creative and customer facing teams to ensure collaboration whilst aligning and supporting the business and brand strategy. Management and development of the marketing acquisition team and agencies, maximising engagement and performance.

Acquisition Marketing Director

Responsible for the digital marketing function ensuring clear KPIs for each campaign are agreed. Lead the external media buying agency to deliver the core strategy for national TV and other ATL campaigns. Working across functions (creative and commercial teams) to produce adverts which align with media plans and ingest customer insights, whilst optimising budget throughout acquisition activity.

Head of Customer Acquisition

Working across multi-channel marketing activity (brand management, TV, radio, tube car panels, search, PR and CRM) from media buying through to creative execution. Accountable for day-to-day management of media buying and creative production agencies and developing a customer journey flow to increase purchase frequency and loyalty. Synthesising and analysing data, reporting metrics to maximise ROI.

Marketing Manager

LOAF MARKETING LIMITED

Client relationship management across a variety of sectors, such as The Guardian & Observer and RSPB.  Generate ideas for promotional publishing, source and secure content, suggest and present concepts, negotiate rates and manage the project through to live.

Account Manager

Premier Global NASM

Plan and manage a calendar of marketing activity, with the aim of raising brand awareness, lead generation, growing the company database and retaining existing customers by encouraging loyalty and repeat purchases. Organise production of promotional imagery; both still photography and film. Explore sponsorship and event opportunities within the health and fitness industry and build those relationships to exploit mutually beneficial arrangements.

B2B Portfolio

Responsible for the marketing plans to promote each event for all visitor and exhibitor facing communications including data purchase, direct mail, digital activity, POS, website content and OOH.  Organise and host entrepreneurial key note seminars, securing speakers via motivational speaker agencies.

Marketing Communications Executive

Travelling

Spent this time travelling throughout South East Asia and Australia.

The Independent

Source and organise in-paper and online promotions and competitions, to drive an uplift in sales. Manage bulk client contracts and monthly ABC audit figures.

Marketing and Circulation Executive

Experienced, versatile and results-orientated marketing leader with 18+ years of success in driving growth and brand visibility for start-ups and scale-ups, and managing broadcast /ATL and digital performance media.

Like to make things happen in an organisation with a proven track record of successfully growing and leading a team. Driven by results with experience in producing high quality customer-facing marketing campaigns and communications across the marketing mix. 

Able to assimilate and analyse data, identifying insights to inform decision making. Self-motivated with strong organisational skills; able to plan, prioritise, manage and deliver projects on time and within budget.  Committed, enthusiastic and thrive in a collaborative environment.

taplio

The Battle

Chris Winterhoff

Leanne Wild

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