Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

West Midlands Combined Authority

Transport Planning officer

Dwellbeing Shieldfield

•	conducted a public realm site survey, focusing on neglected urban spaces. 
•	compiled site survey outcomes and presented them to the residents.
•	Proposed small, large, and extra-large projects.
•	Presented intervention ideas to the local community to start conversations about important places. 
•	Car-free day- As a team organised a car Free day in Napier Street to highlight the role and use of the streets within the neighbourhood. 
•	Presented the Dwellbeing Shielfield Strategic Plan- outlining the community priorities for public realm changes.

Trainee Assistant

Newcastle University

collected and organised documentary information about the e-scoters trial in Newcastle. Collected news, reports and legislation about the use and perception of e-scooters in the city. Created a database with general information about all the identified sources.

Research Assistant

Mocycle

Mocycle is a bike rental service dedicated to transforming the way people explore the vibrant city of Newcastle Upon Tyne. With a commitment to high-quality, affordability, and convenience, we offer a diverse fleet of bicycles designed to cater to every rider's preferences and needs.

Founder

Sitel Group

Worked as a customer adviser at SITEL for 1 year, in 5 different campaigns, to help customers and the public with clear, accurate, and effective communication.

Customer Service Representative

As a trainee assistant at Dwellbeing Shieldfield, I conducted a public realm site survey, proposed and presented intervention ideas, and organised a car-free day to highlight the role and use of the streets within the neighbourhood. I also contributed to the Dwellbeing Shieldfield Strategic Plan, outlining the community priorities for public realm changes. We received 2022 Engagement & Place Team Award.

I graduated with a Bachelor of Architecture and Urban Planning degree from Newcastle University in July 2023, where I also completed 40 hours of extra-curricular activities and received an NCL Plus Award. I gained valuable research skills as a research assistant, collecting and organising documentary information about the e-scooters trial in Newcastle. I am particularly motivated to contribute to sustainable travel solutions and support efficient and environmentally friendly urban developments.

taplio

The Battle

Chris Winterhoff

Mahamat Younis

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