Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

I’m Xavier, co founder and CEO of Ramdam. 
We help app marketers scale winning creator ads through one simple workflow, using real creators when authenticity matters most, and ai generated content when humans can’t.

Xavier de Baillenx

This is not how I expected January to start.

Instead of a slow ramp-up, it’s been back-to-back conversations about our Gen-AI offer and how teams are thinking about creative this year.

The questions are good.
The use cases are concrete.
And most people aren’t asking for a magic button; they’re asking for something that works in production.

That’s exactly what we’ve been building at Ramdam.

Over the past few months, we’ve been quietly shaping a Gen-AI offer that focuses less on “generation” and more on what comes after:
how to turn AI output into ads that feel native, credible, and ready to scale.

It’s AI paired with experienced operators, real editing, real iteration, and a process designed for volume without losing quality.

Seeing this much interest right at the start of the year is energizing.
And it makes me really curious about the concepts and videos we’re about to create together.

I’ll drop the details in the comments 👇

Everyone has an app. 

Almost no one knows how to show it in a video.
So people default to full-screen demos…and that’s where things can fall apart.

Not as a rule, but more as a pattern we keep running into.
It’s one of the things you don’t notice…until you can’t unsee it.

The moment an app screen recording takes over the whole screen,
→ the video pacing slows
→ it has a more instructional look
→ the creator-first feel disappears

So lately, we’ve been testing lighter ways to show the product.
- phone in hand
- greenscreen reactions
- over-the-shoulder views
- previews in the top or bottom corners

Sometimes, we’ve also seen no demo at all work really well.
Not saying this is always better, but the shift in quality is noticeable.

And that alone makes it worth exploring.

taplio

The Battle

Chris Winterhoff

Xavier de Baillenx

Followers

Posts

Engagements

Likes

Performance ScoreXavier de Baillenx's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris Winterhoff

Xavier de Baillenx

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier de Baillenx's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXavier de Baillenx's LinkedIn Performance