People person from a small town. Working hard to better myself everyday and will take on every project I have time for.

Chris Cunningham

Head of Marketing: We're ungating all of our content.
CEO: Have you completely lost your mind? That's 2,000 leads per quarter!
Head of Marketing: 2,000 fake emails from people who will never buy.

Meanwhile, our actual buyers can't share our content with their team because it's locked behind a form.

CEO: We need leads for Sales.

Head of Marketing: Sales hates these leads. Ask them. Jessica told me yesterday she'd rather have 10 people who actually read our content than 1,000 who used burner emails for a download.

CEO: The board tracks MQLs.

Head of Marketing: The board tracks revenue. Our competitors ungated everything last year. Their traffic 5x'd. Their sales cycles dropped 20%. Why? Because entire buying committees could actually access their content.

CEO: But how do we know who's interested?

Head of Marketing: Intent data. If someone reads 5 articles, watches 2 videos, and visits pricing, they're interested. If someone downloads one PDF and ghosts, they're not.

CEO: This is insane.

Head of Marketing: You know what's insane? Watching our gated content get 500 views while our competitor's free guide gets 50,000 and becomes the industry standard.

CEO: That sounds like a content problem...

Head of Marketing: No. It's a distribution problem because it doesn't have the chance to actually get shared.

CEO: Okay. But marketing will have no metrics.

Head of Marketing: We'll have the only metric that matters: revenue influence. When deals close 2x faster because buyers self-educated, you'll forget about MQLs.

CEO: Three months. That's it.

Head of Marketing: When our content starts showing up in every RFP because it's actually accessible, you'll give me six.

CEO: Don't push it.

PS - The companies obsessed with capturing emails are losing to companies obsessed with capturing attention. Gates keep people out. Value brings them in.

I'm Chris Cunningham - I run social media at ClickUp.

Follow me for more actionable marketing tips & tricks.

undefined undefined

Founding Member ClickUp / Marketing

We run 35+ social media accounts.

Post 2–3 times a day.

Distribution is everything.

Most teams have plenty of ideas.
What they don’t have is speed and consistency.

The fastest way to scale distribution?
AI.

I use VEED.

It’s browser-based.
No installs. No waiting.

Auto captions.
Auto crops.
Audio cleanup.
Smart cuts.

One long video ➝ dozens of clips across LinkedIn, TikTok, Shorts.

Turns long-form into short clips.
Resizes for Reels, landscape, Shorts.
Captions every post.

We pump out 10+ versions from one idea.

If you’re spending more time editing than posting, you’re not optimized for distribution. And someone out there will outship you.

Create once.
Distribute as much as possible. 

Peep the comments so I can hook you up!

If you want to hit 1M+ monthly impressions on social media in 2026 then read this carefully (and bookmark it for later):

- Post 5x per week minimum without fail. Most brands quit after week 3. Consistency IS the algorithm hack everyone's looking for.

- Every piece of content must pass the Rule of 3. Does it add value? Educate? Make them laugh? If not, don't post it.

- Short-form content first, repurpose second. Test on TikTok/Reels, then adapt winners for YouTube Shorts and LinkedIn.

- Set an audacious goal publicly and update weekly progress. Build in public, especially when you miss. Vulnerability drives 3x more engagement than winning.

- Create characters people can relate to. Our IT guy with a lisp got 6,000 shares because he was human, not a product demo. B2B buyers share content that makes them feel something.

- Test everything for 60 days before killing it. Most marketers quit at 30 days, right before the algorithm figures out your audience. Get real data, then either 10x it or move on.

- Build machines around winners. Test → find what works → systematize → hand off → find the next thing. Your job is building systems, not being the talent.

- Know your ICP so well you can predict what makes them stop scrolling. Not demographics. Psychographics. What keeps them up at 2 AM? Answer that and you own their feed.

- Make content about work itself, not just your product. Own the humor in meetings, deadlines, office culture. That's the biggest whitespace in B2B nobody dominates.

- Break the pattern of what they expect to see. If your content could work for any brand with a logo swap, start over.

- Cap video budgets at $3K-$15K even with more money. Some of our best content came when we were broke. Constraints force creativity. High production screams "ad."

- Build 12 internal influencers, not just your founder. One person can't carry your entire brand forever.

- Track impressions first, conversions second. You can't convert people who never see you.

- Platform-specific content, not lazy reposts. What works on TikTok dies on LinkedIn. Adapt the idea, don't copy-paste.

- Engage with every comment in the first 60 minutes. The algorithm watches how you react to your audience. Comments are free distribution.

- Test ridiculous ideas that don't make sense. Our most random D-tier concepts have become some of our best A-tier performers. The market tells you what works.

- Never celebrate one viral hit. Going viral once is luck. Monthly is a system. Build the system, not the post.

The brands hitting 1M+ aren't smarter, they just stopped overthinking and started shipping.

What am I missing?

PS - I'm Chris Cunningham and I run social media marketing for ClickUp.

Follow me for more actionable marketing tips & tricks.

Chris  Cunningham

No catchy hook here. Going into the new year I'm just grateful for:

ClickUp - I still can't believe how far we've grown and how hard we push. The best part is I get to build with my best friends that I care about deeply. Zeb Evans Wes Brummette Alex Yurkowski Gaurav Agarwal 

𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗼𝗻 𝗦𝘁𝗮𝗴𝗲𝘀 - Nothing gets me more excited than speaking to an audience and finding ways to help make them better. Forever grateful for Daniel Nackovski Thomas Sjöberg Tim Soulo Nathan Latka and so many more. 

𝗧𝗿𝘂𝗹𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗕𝟮𝗕 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 - The game is changing fast. I love working hard to be at the forefront of it. I'd be nowhere without my partner in content crime Mark Sommerville. He's a visionary and will be a household name soon. Michael Lim, how lucky am I to have weekly calls with one of the geniuses behind Alex Hormozi's content and so much more. Jim Friend, one of the best in AI video helping us stay ahead. Our video team Isaac Maltzer, Wyatt Kedinger, and Eric Cirillo. And my crazy content friends I learn from daily. Travis Tyler Ryan Quindlen 🦇 Obaid Durrani Aaron Morrissey Tim Davidson Todd Clouser Chris Cozzolino

Will McTighe who I'm launching a podcast with this year. The list goes on. 

Probably gonna end up on LI Lunatics on Reddit for this one, 𝗯𝘂𝘁 𝗜'𝗺 𝗮𝗹𝘀𝗼 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻. I've had a blast learning the game and I can't wait to take it to the next level this year!

Our ClickUp Comedy IG has 414K followers, but our main brand account only has 397K. That's not a mistake - it's the strategy (and it's working). Here's what you can learn from a single company running 5 distinct Instagram accounts..

Most brands fight for attention on one account. We built an ecosystem instead (read the entire post and it'll make sense).

We run 5 different Instagram pages:
➝ ClickUp (main brand)
➝ ClickUp Comedy
➝ ClickUp Memes
➝ ClickUp on the Street
➝ Tips with ClickUp

Each one reaches a different audience.

Not everyone wants to follow "ClickUp" the company account. But they'll gladly follow ClickUp Comedy or ClickUp Memes.

Here's where this strategy gets really cool though.. We joint-post across all of them.

So if ClickUp Comedy has a video that hits 1M views? We joint-post it to the main account. Now the main account gets the reach without losing its identity.

The comedy page is growing faster than our main account. And that's perfect! It's by design because that way we're not competing with ourselves. We're building multiple distribution channels that all feed back to one brand.

Most B2B brands are still trying to figure out one account. We're running 5 and figuring out what content resonates with different audiences 5 times as fast.

Thoughts?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

[Story Time] - We couldn't afford ads early on at ClickUp. So we built a tool that notified us when competitors got bad reviews.

Every 1-star review on Capterra, G2, or TrustPilot = instant notification with the reviewer's name and company.

I'd find them on LinkedIn within minutes:

"Hey, I get why you hate [REDACTED]. We hated it too. That's why we built ClickUp."

Cost to build: $0 (just time)
Leads generated: Our first 100+ customers

No budget? Get scrappy.

While competitors spent millions on ads, we were sliding into DMs of their unhappy customers.

That tool alone got us to our first $1M in ARR.

What would happen if you contacted every person who gave your competitor a bad review this week?

We've posted thousands of videos at ClickUp. The ones that go viral all have these 5 things in common (save this):

A great video isn't luck. It's science.

(1) Shareable. If people don't want to hit the share button, it's not good enough. The real test is asking yourself if you'd send this in a group chat? If not, it's not ready.

(2) Commentable. You can make a great video, but if there's nothing to say about it, it won't go viral. People need a reason to engage. Give them one.

(3) Strong hook + headline. The headline is the first thing people see. "POV: You just started a new job" tells them if it's worth their time. Get it right or they scroll on by.

(4) Pacing. Is there a part where it gets boring? Cut it. One slow moment kills the whole video. Seriously. Be absolutely ruthless here.

(5) The button. Does it end well? Great endings make people rewatch or feel satisfied. Weak endings ruin everything that came before.

Most teams nail 2 or 3 of these. You need all 5.

But the one that matters the most is shareability. If it doesn't make someone hit share and send it to a coworker, the rest doesn't matter. That's the real metric.

Agree?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

Will probably get a lot of hate for this. But getting ahead of the workweek on a Sunday is pretty glorious

Most marketing teams think they have all the answers when it comes to creating content. That's why they lose. Here's what I tell every marketer (you're going to hate me if you don't have thick skin):

You're not the smartest person in the room, so stop acting like it..

The real problem is that marketers get stuck in a box. Even the most successful ones fall into this trap sooner or later.

You start creating the same type of content, thinking the same way you always have, and eventually stop seeing what's possible.

That's why at ClickUp, we do 4 writer's rooms per month. 1-2 of them, we bring in someone new:

→ A comedian
→ A content creator from a different industry
→ Even just another employee with a fresh perspective

We pay them to come with 3 ideas and help us punch up ours, which results in 30-50% of our best videos came from outside writers.

They bring perspectives we never would've thought of because they have different jobs, a different humor, and cater to different audiences.

The best marketing teams aren't always the most creative ones. But they ARE the ones who are most open to outside input.

Bring in fresh eyes that force new perspectives. Let someone challenge your ideas.

When's the last time you brought someone external into your content process?

Give it a try - you'll thank me for it.

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

This content framework gets ClickUp 150M+ monthly impressions. I probably shouldn't be giving it away for free, but here it is - the ABCD Framework:

[Note before you read] - Most content strategies fail because you're chasing new ideas. Start chasing data that can make your success undeniable.

👇 The ABCD Framework (bookmark this to come back to later):

A = Proven Winners (40% of content)

Find your top performing content → Remake it weekly.. with a twist.

Our "HR guys dancing" → 30M views
Next week: "Finance guys dancing"
Week after: "IT guys dancing".

Same formula. Fresh audience. Guaranteed views.

B = Concepts That Work Elsewhere (30%)

See a competitor hit 10M?
Adapt their format. Make it yours.
(Copying = lazy. Adapting = smart.)

C = Trend Riders (15%)

Spot a trend like the aura farming posts everywhere?
Jump on it. ONCE.
Then move on. Trends die fast.

D = Wild Experiments (15%)

No rules. No logic. Pure chaos.
This is where our biggest hits are born.
(Our best video ever? Started as a D.)

The mix that prints views:
Mon/Tues: 2-3 A's (guaranteed performance)
Wed/Thurs: 1-2 B's (calculated risks)
Fri: 1 C + 1 D (swing for fences)

Track everything:
• Green = 100K+ views (becomes an A)
• Yellow = 50-99K (tweak and retest)
• Red = Under 50K (kill it)

After 60 videos, you'll have 5-10 A's.
That's your content engine for life.

We spent $500K learning this.
You just got it free.

Follow me (Chris Cunningham) for B2B content frameworks that actually work.

I give everyone the same social media advice. No one's ever regretted taking it. Here's what I tell them (send this to someone who needs to hear it):

Just. Click. Post.

Stop saving drafts, overthinking, and waiting for the "perfect" post.

Let the market tell you what works.

I've posted thousands of videos and what I can tell you from experience is..

→ Videos I thought would flop went viral
→ Videos I thought would go viral totally flopped

You never actually know until you post it.

The data only exists after you click post. Then you can double down on what works.

But most people never get there because they're stuck in draft mode.

Here's 4 stupidly simple steps you can follow..

(1) Post it. Even if it's not perfect. Especially if it's not perfect.

(2) Track what happens. Did people share it? Comment? Save it? That's your signal.

(3) Recreate what worked. Found a winner? Make 6 more versions of it with different angles & hooks for the same idea.

(4) Kill what didn't. If it flopped, move on. Don't defend bad content.

Click post. Let the algorithm do the rest.

Agree?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

We spend millions on marketing.

Most teams still can’t tell you what actually drives revenue. (And I totally get it - it's not easy!)

Clicks don’t matter.
 Pipeline does.

The hardest part of scaling isn’t doing more.
 It’s knowing what to double down on.

That’s why attribution matters. (Don't overthink on it, but always know as much as you can)

Tools like Dreamdata work because they connect the full buyer journey, ads, content, email, sales activity, product touches, and tie it back to real revenue.

Not last click.
Not vibes.
Not channel arguments.

Actual answers to questions like:
 • Which campaigns create pipeline
 • Which content accelerates deals
 • What buyers actually touched before converting

This is how real teams make better decisions.

At ClickUp, we think the same way.

 One source of truth.
 Less noise.
 More momentum.

If you can’t explain how revenue is created, you can’t repeat it. And trust me, when you get something working well, you want to repeat it as much as possible!

In the early days, ClickUp had one goal: ship features faster than our competitors. But we were a 5-person dev team & we couldn't afford a huge QA department. So we turned our bugs into a "feature".. We told our users:

"Find a bug? We'll give you free ClickUp."

Our most engaged users became our bug hunters. They'd test every feature, report issues, and we'd fix them immediately - sometimes same day.

Then we'd message them: "Fixed. Shipped today. Thank you."

This did three things:

(1) Gave us free QA from people who actually cared about the product
(2) Built loyalty with early users (they felt like part of the team)
(3) Let us ship 10x faster than competitors who were stuck in release cycles

Our competitors were planning quarterly releases. We were fixing bugs before lunch.

The lesson is that speed usually beats perfection. Your users would rather have new features with occasional bugs than wait 6 months for a "perfect" release.

Embrace the chaos. Fix fast. Keep shipping.

Some of our most viral videos came from ignoring the script & breaking a Hollywood rule that drives most traditional directors crazy. Here's the rule we follow & what it means:

"Let them play"

We spend hours writing scripts. perfecting hooks, and planning every detail.

Then we get to set and our actors say: "We have a cool idea."

That's when we let them play.

We give them 15 minutes to try their version without a script. Just pure creativity.

If I'm being honest, some of our biggest videos came from those moments.

Here's why it works:

→ Actors know what feels natural in the moment
→ Spontaneity creates authenticity
→ The best ideas come when you're not forcing it

Most brands are too rigid & they stick to the script no matter what. That's a huge mistake.

Yes, you need a plan & structure..

But you also need to trust the people you hired.

If your actor has an idea, let them try it. If your writer wants to test something new, give them space.

The best content comes from a careful mixture of structure and chaos.

Plan it. Then let them play.

When's the last time you let your team go off-script?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

AJ Eckstein

Sales Strategy Analyst ($XXB Tech/Media Client)

Founder @ Creator Match 🧩 Scaling Creator Marketing for B2B, SaaS, & AI Brands | Fast Company Journalist | LinkedIn Learning Instructor (150K+ students) | TEDx & Keynote Speaker

Founder @ Creator Match 🧩 #1 tech-enabled agency building & scaling Creator programs for B2B/SaaS/AI Brands.

We are trusted by the world’s most innovative tech Brands (i.e. Anthropic/Claude, Notion, Zapier, HubSpot, Teachable, Wix, beehiiv, BetterHelp, Framer, and more), as well as the most influential B2B Creators.

[Creator Match Services]
→ Tech-enabled brand-side agency (done-for-you service): We run some of the largest and most creative B2B  Creator campaigns in the world, handling end-to-end strategy to execution.

[Our Story]
This journey started as a LinkedIn Creator struggling to monetize. I was laughed at in creator communities as no one took LinkedIn seriously. But I realized I wasn’t alone as I found a community of underserved, underpaid, and underappreciated LinkedIn Creators just like me (and maybe just like YOU).

So I did what any rational person would do. 

I quit my comfortable Fortune 500 management consulting job to go all-in on solving this pain point! And then Creator Match was born!

I’m on a mission to help Brands crush results with innovative campaigns and get B2B Creators PAID!

**For Brands/Agencies/Creators 👉 Get matched at creatormatch.com**

Outside of being a busy Founder, I also:
📰 Write for Fast Company (work/life section)
🎤 Speak at events/conferences around the world
🚀 Launched 3 LinkedIn Learning Courses (150,000+ learners)
🌎 Travel and explore: surfing, snowboarding, mountain biking
🥇 Compete in endurance sports (Marathons, Ultramarathons, Triathlons)

Follow me for daily content on being a young founder (building in public), LinkedIn growth and monetization tips, brand deals, B2B creator/influencer marketing strategies, and more.

Message me if you’d like to chat about Creator Match (Brands & Creators), speaking at your event/conference, and sponsorship opportunities.

Founder

- We are the go-to career platform to knock out the competition and advance past the final round interview.
- Learn from Recruiters, Hiring Managers, and Career Experts.

AJ Eckstein 🧩

i just flew 7,400 miles to Tel Aviv to grab beers with influencer marketing managers from Wix, Riverside, Monday, Fiverr, and other brands.

Why?

The best influencer marketing deals don’t happen in your inbox.
They happen over coffee (and beer), in cities most people aren’t willing to fly to.

For context, Sarah Adam has been calling me out for not coming back to Israel sooner. It’s been several years, and she was absolutely right. What really stood out this time wasn’t just the meetings, it was how fast the tech scene here is moving.

I also kept running into familiar faces everywhere as we just met up at Semrush Spotlight Amsterdam, Make with Notion San Francisco, and 1 Billion Follower Summit in Dubai.

The happy hour was a mix of current brand partners and creators, as well as new intros. Some awesome friends like like Ruben Hassid, Yonathan Cohen, Shlomo Genchin, Lisa Harroy, Lior Taubenblatt, Brandon Pourmorady, & Apple.

After the marketers happy hour, we grabbed dinner with some absolute legends in the space like Benjamin Douablin, Thomas Rebaud, Noam Nisand, & Maya Caspi.

Here’s what actually came up across those chats:
- How brands are thinking about scaling creator marketing as competition is heating up 
- Why certain B2B brands are expanding beyond LinkedIn
- The crazy world of rates with AI Creators
- And so much more

Most marketers stay comfortable in their home market. Meanwhile, ecosystems like Tel Aviv are quietly building some of the most sophisticated creator programs out there.

Influencer marketing is global. The relationships are global. And your mindset has to be global too.

Alright, Sarah was right. Where should I fly next? 

✈️ Currently on a flight back to Dubai eating the best chicken shawarma sandwich...

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

Creator Marketing for Tech Brands | Founder @ Creator Match 🧩 | Fast Company Journalist | LinkedIn Learning Instructor (200K+ students) | TEDx & Keynote Speaker

this $4 billion tech company forced its employees to dress up like superheroes in a school play… for an AI product launch?

ClickUp just launched Super Agents, and instead of another boring AI campaign, they shipped something actually worth studying.

As the founder Zeb Evans put it, Super Agents are automatically personalized to you and your company using proprietary, state of the art agent architecture, orchestration, and tooling.

While the product launch is cool, the GTM was even more genius. 

They ran 4 different GTM motions at once. Here's the breakdown you'll want to save for your next campaign:

#4 – The AI hype video
At this point, these are table stakes. 

There is so much AI noise that animated explainers are the fastest way to communicate features and use cases without asking too much from the viewer. 

#3 – Product Hunt launch
Reminder that ClickUp is a $4B company doing $200M+ in ARR. And yet, they still launch like a scrappy startup.

Name another billion dollar company that treats Product Hunt like it matters. They still care deeply about user feedback and community momentum.

#2 – Employee Generated Content (EGC), done right
Their Head of Marketing, Chris Cunningham, shared that 15 ClickUp employees actively create content on LinkedIn. Five of them have 20K+ followers.

These are not company branded ads.
They are personal brands building trust, with distribution baked in.
This is EGC at scale, without killing authenticity.

#1 – The LinkedIn headshot switch
This one is my favorite. You do not realize how often you see someone’s headshot until it changes. It is part of their brand. The second it updates, your brain pauses.

Think Notion Faces.
Think Veed’s NYC billboard campaign.

Low lift.
High pattern interrupt.

This is why I love studying campaigns like this.
It makes you stop and say, wait… that’s B2B?

Welcome back to my series, B2B Campaigns in the Wild! 

💬 Did you notice the headshot changes for this launch?

Kudos to the ClickUp team for this marketing masterclass!

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

Breaking: 16 Marketers from the world's largest tech brands get stranded underground in a NYC wine cellar due to the crazy snow storm...

I flew from Austin to NYC for a couple very last-minute events: speaking on a panel at the LinkedIn office, delivering a keynote at Creator Economy NYC, and hosting a mini team off-site with 4 of our Creator Match 🧩 East Coast team members.

I've been couch surfing all week, completely exhausted, filming content with Creator friends, and squeezing in lunch at the Duolingo and Notion offices. 

While I was already there, we figured - why not throw together a Marketer's dinner? 

We had 15 hours to pull it off. FIFTEEN HOURS. Right as the worst snowstorm in New York history was about to hit. Keep in mind restaurants were closed during the storm so we had to book the same day as the event.

I even paid some random guy off the street $350 to mock up a chalkboard that would be a cool backdrop for the dinner. 

Guests from Notion, LinkedIn, Airtable, Fiverr, Air, and Teachable all battled through the snow to get there.

My hot take: Agencies like ours are supposed to be the glue between brands and creators. But there's this weird gap nobody talks about - marketers working in-house almost never meet each other. They're not encouraged to. They don't go out of their way to do it... So we do it for them.

People are craving IRL right now. There's so much value in being the person or event that was the reason why somebody met - and that's become one of our core initiatives.

Similar to the creator campaigns we run for tech brands, we're always thinking of new, unique ways to do things differently. We're done with boring corporate dinners. How can we make it fun, exciting, and unique?

That's the whole point of these dinners. Get the smartest people in influencer, social, and brand marketing in a room together. Let them actually talk. Share what's working, what's not, and compare notes on this wild industry we're all building. Plus, bring in platform partners like leaders from LinkedIn!!

If you've ever been to a Creator Match dinner, you know these are NOT your typical networking events. They're wayyyy too much fun. Half our guests request PTO the next day (sry not sry lol).

And apparently, they're memorable enough that people will brave a historic blizzard to show up.

🌎 What's next on the CM world tour? Heading to San Francisco next week to help one of our brand partners activate at the Super Bowl.

Did you get hit with the snow storm? Take me back to 70 and sunny.

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

Everyone says ‘don’t post on weekends'. Here’s why that advice is dead wrong.

Yes, fewer people are online on Saturdays and Sundays.

But there are also far fewer people posting.
And that’s the part everyone ignores.

Less noise means more attention.
More attention means higher odds your post actually gets seen.

Weekends are when I experiment the most, especially with video. Some of my strongest reach has come from posts published on a Saturday or Sunday.

The audience also feels different:
→ Builders
→ Side hustlers
→ People leveling up their 9-5s

The comments are better
The conversations go deeper
The engagement feels intentional, not reactive

Weekends on LinkedIn aren’t dead. They’re just quieter, and that’s the opportunity.

TLDR:
Test everything yourself.
Stop blindly following social media rules.
Sometimes the quietest days are where the biggest opportunity lives.

💬 Have you ever posted on a weekend?

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

we're hiring a cracked 17 year old who lives on Red Bull, ships at 3am, and wants to join our “family” on this rocket ship...

JK - But if that sounded painfully familiar, you’ve probably read way too many startup job descriptions lol.

Here’s the honest version:

Creator Match 🧩 IS HIRING AGAIN. AND THIS TIME, A SENIOR-LEVEL ROLE → HEAD OF CLIENT SERVICES.

We're growing faster than we can keep up, which is exciting, and also a little chaotic. More clients, bigger budgets, higher expectations, and more ways things can break. 

After a scrappy and successful first year, we're entering our next chapter: scaling intentionally and expanding our capabilities. This role is a critical senior leadership hire as we move from momentum to maturity, building the infrastructure to scale our Client Services team from a dozen to 30+ people while maintaining the exceptional service quality our clients expect.

You'll report directly to the COO and CEO.

As a brand-side agency, we are trusted by the world's most innovative Tech/B2B/SaaS/AI Brands (i.e. Anthropic/Claude, HubSpot, Notion, Fiverr, Teachable, Framer, Airtable, Zapier, Gusto, and more), as well as the most influential Creators.

So we’re hiring someone to fully own client delivery. Not “support” it, not “oversee” it, actually own it. You'll directly manage our full Client Services team.

Important culture note: this is not a "chill" job. We move fast, hop fences, and break things. We expect people to act like owners. Everyone here is A-Team and we do not settle for mediocrity. You must be someone that runs TO chaos, not FROM it. 

📌 Apply here: https://lnkd.in/dkmGcpq4

💬 This is our most pivotal leadership hire to date. Is that person you (or someone you know? Leave a comment or tag that person below!!

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

Image creds: Brandon

i manage multi-million dollar creator budgets for the world's largest tech brands.

Here's what's actually changing in 2026 (you'll want to save this and Slack it to your team).

I partner with CMOs and top creators in B2B, SaaS, and AI every week through Creator Match 🧩. After analyzing where millions $$$ are flowing and which strategies are actually printing money, here are the shifts separating winners from losers.

Brands covered: Anthropic/Claude, Notion, Wispr Flow, Teachable, ClickUp, Zapier, Descript, Gamma, Granola, Sprout Social, Clay, Airwallex

Biggest trends for 2026:

The Death of Playing Small

B2B brands are finally acting like consumer brands. The boring playbook is dead. If you're not making people stop scrolling, you're invisible.

IRL Is the New Performance Channel

Events, dinners, and experiences are outperforming paid ads. Community beats CPMs. Real relationships drive real revenue.

LinkedIn Finally Figured It Out

Thought Leader ads are printing money. Personal brands are becoming distribution engines. Your employees are your media team now; employee advocacy isn't optional anymore.

The Creator Economy Goes Pro

Gifting programs are entering B2B (yes, really). Brands are building creator rosters like Nike builds athlete rosters. Fewer creators, bigger checks, longer partnerships. 

Content That Actually Works

Long-form YouTube is a serious B2B channel now. UGC and ambassador programs are scaling fast. Use-case stories beat feature lists every single time. Data-driven storytelling is the new white paper.

The Contrarian Moves

Activations are getting weirder and louder. AI companies are marketing away from the word "AI". International GTM outside the US is moving from "phase 2" to "day 1".

Whether you're a marketer or a creator, the ones winning right now are treating this like a creative sport, not a checklist.

👇 See the full trends breakdown in the carousel below 

💬 Creators & Brands, what are you seeing for 2026?

PS - My social team said I was CRAZY to give this resource away for free. But we believe in un-gatekeeping ;) 

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🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

Tech Marketing Trends Report for 2026 (B2B, SaaS, AI)

The jobs that look easiest are usually the hardest.

I just got back to Austin, TX after emceeing 3 days of programming on stage in Dubai with 24 hours behind the mic at the world’s largest creator economy conference with 30,000 attendees.

Aside from being aggressively jet lagged and forgetting my apartment number (been on the road for the last 2 months lol), I found my favorite photo from the event.

It wasn’t a professional speaking shot on stage.

It was the messy pile of handwritten cue cards from hours of prep and zero sleep.

Emceeing looks simple: Read names. Smile. Keep things moving.

What you don’t see is everything that happens before the microphone turns on.

Here’s what it actually takes:
• Keeping a complex program on schedule
• Resetting room energy and pacing in real time
• Managing open Q/A without losing momentum or control
• Turning standalone talks into a cohesive, multi day narrative
• Preparing and managing every speaker touchpoint pre stage
• Ensuring live audio, timing, and transitions with zero margin for error
• Studying every speaker, company, and topic so nothing is improvised
• Representing partners like Binance on stage while maintaining credibility
• Communicating live housekeeping updates to support organizers and production
• Making sure speakers had everything they needed, including tracking down a lost suitcase mid conference (s/o Taz Patel)

And the biggest one: Knowing the industry inside and out, the speakers, their companies, and the major moments shaping the creator economy space. 

Oh and also checking in with our amazing Creator Match 🧩 team to ensure our creator marketing campaigns with our tech brands were running smoothly (s/o Tara Knight 🧩 with some fun 11 PM and 5 AM calls lol).

The work behind the microphone is easily 10x what you see on stage.
The visible part is maybe 10 percent.

And this isn’t just emceeing.

It’s social media. People think it’s just posting.
It’s influencer marketing. People think it’s just paying creators.
And so many other roles!!

When something feels effortless, someone is carrying weight you never see.

I’ve grown to respect the invisible roles the most.
They’re usually the ones holding everything together.

💬 What’s something that looks effortless, but you know takes serious skill behind the scenes?

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🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

24 hour day with two 7-figure creative founders

Starting at 7 AM...

With special guest Zack Honarvar

Dude is a machine - check out this resume:
→ Founder/CEO @ Good Internet 
→ Co-Founder & Advisor @ Fan of a Fan
→ Co-Founder & Advisor @ Boring Stuff
→ Talent Manager to Airrack & Yes Theory
→ Co-Founder/CEO @ Good Story Studios
→ Co-Founder & CEO (Acquired) @ Creator Now

If you ever wanted to follow MR Creator Economy, Zack is THAT guy. 

💬 Whose schedule do you think is closer to yours, Zack’s or mine?

Filmed at the Lighthouse in Venice

(This is another edition of my Founder Series, who should I collab with next? Tag them below!!)

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

The Office isn't just a TV show anymore. It's a viral B2B marketing strategy.

Gamma hired Dwight Schrute as their CEO.
Ramp hired Kevin Malone as their CFO.
Both went viral.
And it's destroying traditional marketing campaigns.

October 2025: Ramp put Kevin Malone in a glass box in Times Square...
Processing expense reports live for 7 hours.
Millions of views.
Thousands showed up in person.
Finance software became must-watch content.

January 2026: Gamma let Dwight Shrute storm into their office.
Fires the CEO.
Mocks PowerPoint.
Sits at the desk and declares himself the new CEO of Gamma.
The joke was the product demo.

This is "nostalgia marketing."

And it's working because the smartest tech brands (b2b/saas/ai) figured something out:
→ Stop treating marketing like a cost center.
→ Start treating pop culture like a growth channel.

The Office isn't just entertainment; it's office culture. Every boring meeting. Every awkward expense report. Every corporate moment we've all survived.

When Gamma and Ramp used these characters, they didn't interrupt culture.
They became it.

The new playbook:
→ Stop making ads. Make moments.
→ Stop testing creators for 30 days. Commit longterm.
→ Stop being professional. Be human.

The brands winning aren't the loudest. They're the most culturally fluent.

💬 Do you also watch The Office?
💬 What nostalgic IP could your brand use to hijack the conversation?

Kudos to both teams (ie Kristin Grant Nathan) for crushing this campaign 

***
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new co-working location unlocked: the largest surfing 🏄‍♂️ wave pool in the world (built by Kelly Slater in Abu Dhabi).

Picture this: taking a Zoom call with the fastest growing billion-dollar AI brand while six-foot artificial waves crash every 90 seconds behind you. Surfers practicing their bottom turns while you’re drafting campaign briefs, tweaking creator drafts, and building brand strategy decks.

Sounds ridiculous? Maybe. But it actually captures what remote work looks like when it’s done right.

Our team is now 20+ people, building and scaling creator programs for leading tech brands. And this team is spread across time zones around the world (since our brand partners are global as well). 

Which means some days I’m surfing early, then working until 3am to overlap with clients, creators, and teammates globally.

I hear this time and time again from leaders: “I don’t let my team work remotely because people slack off.”

That's a bad take. If someone is underperforming, the issue usually isn’t remote work.

It’s more often:
→ Lack of ownership or clarity
→ Hiring without a clear bar
→ Leadership gaps

The truth: 98% of employees want at least some form of remote work for a reason.

Companies like Creator Match 🧩 are proud to operate 100% remotely, with distributed teams executing global campaigns every day. And yes, I heard they're hiring.

The future of work isn’t where you sit. It’s what you deliver. 
And winning teams are optimizing for output, not optics.

Remote work doesn’t make people lazy. Bad systems do.

💬 Where do you land on remote work?

***
🔔 Follow me AJ Eckstein 🧩 for more content on entrepreneurship, B2B Creator Marketing, and Brand strategies

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