People person from a small town. Working hard to better myself everyday and will take on every project I have time for.

Chris Cunningham

Head of Marketing: We're ungating all of our content.
CEO: Have you completely lost your mind? That's 2,000 leads per quarter!
Head of Marketing: 2,000 fake emails from people who will never buy.

Meanwhile, our actual buyers can't share our content with their team because it's locked behind a form.

CEO: We need leads for Sales.

Head of Marketing: Sales hates these leads. Ask them. Jessica told me yesterday she'd rather have 10 people who actually read our content than 1,000 who used burner emails for a download.

CEO: The board tracks MQLs.

Head of Marketing: The board tracks revenue. Our competitors ungated everything last year. Their traffic 5x'd. Their sales cycles dropped 20%. Why? Because entire buying committees could actually access their content.

CEO: But how do we know who's interested?

Head of Marketing: Intent data. If someone reads 5 articles, watches 2 videos, and visits pricing, they're interested. If someone downloads one PDF and ghosts, they're not.

CEO: This is insane.

Head of Marketing: You know what's insane? Watching our gated content get 500 views while our competitor's free guide gets 50,000 and becomes the industry standard.

CEO: That sounds like a content problem...

Head of Marketing: No. It's a distribution problem because it doesn't have the chance to actually get shared.

CEO: Okay. But marketing will have no metrics.

Head of Marketing: We'll have the only metric that matters: revenue influence. When deals close 2x faster because buyers self-educated, you'll forget about MQLs.

CEO: Three months. That's it.

Head of Marketing: When our content starts showing up in every RFP because it's actually accessible, you'll give me six.

CEO: Don't push it.

PS - The companies obsessed with capturing emails are losing to companies obsessed with capturing attention. Gates keep people out. Value brings them in.

I'm Chris Cunningham - I run social media at ClickUp.

Follow me for more actionable marketing tips & tricks.

Chris  Cunningham

We run 35+ social media accounts.

Post 2–3 times a day.

Distribution is everything.

Most teams have plenty of ideas.
What they don’t have is speed and consistency.

The fastest way to scale distribution?
AI.

I use VEED.

It’s browser-based.
No installs. No waiting.

Auto captions.
Auto crops.
Audio cleanup.
Smart cuts.

One long video ➝ dozens of clips across LinkedIn, TikTok, Shorts.

Turns long-form into short clips.
Resizes for Reels, landscape, Shorts.
Captions every post.

We pump out 10+ versions from one idea.

If you’re spending more time editing than posting, you’re not optimized for distribution. And someone out there will outship you.

Create once.
Distribute as much as possible. 

Peep the comments so I can hook you up!

If you want to hit 1M+ monthly impressions on social media in 2026 then read this carefully (and bookmark it for later):

- Post 5x per week minimum without fail. Most brands quit after week 3. Consistency IS the algorithm hack everyone's looking for.

- Every piece of content must pass the Rule of 3. Does it add value? Educate? Make them laugh? If not, don't post it.

- Short-form content first, repurpose second. Test on TikTok/Reels, then adapt winners for YouTube Shorts and LinkedIn.

- Set an audacious goal publicly and update weekly progress. Build in public, especially when you miss. Vulnerability drives 3x more engagement than winning.

- Create characters people can relate to. Our IT guy with a lisp got 6,000 shares because he was human, not a product demo. B2B buyers share content that makes them feel something.

- Test everything for 60 days before killing it. Most marketers quit at 30 days, right before the algorithm figures out your audience. Get real data, then either 10x it or move on.

- Build machines around winners. Test → find what works → systematize → hand off → find the next thing. Your job is building systems, not being the talent.

- Know your ICP so well you can predict what makes them stop scrolling. Not demographics. Psychographics. What keeps them up at 2 AM? Answer that and you own their feed.

- Make content about work itself, not just your product. Own the humor in meetings, deadlines, office culture. That's the biggest whitespace in B2B nobody dominates.

- Break the pattern of what they expect to see. If your content could work for any brand with a logo swap, start over.

- Cap video budgets at $3K-$15K even with more money. Some of our best content came when we were broke. Constraints force creativity. High production screams "ad."

- Build 12 internal influencers, not just your founder. One person can't carry your entire brand forever.

- Track impressions first, conversions second. You can't convert people who never see you.

- Platform-specific content, not lazy reposts. What works on TikTok dies on LinkedIn. Adapt the idea, don't copy-paste.

- Engage with every comment in the first 60 minutes. The algorithm watches how you react to your audience. Comments are free distribution.

- Test ridiculous ideas that don't make sense. Our most random D-tier concepts have become some of our best A-tier performers. The market tells you what works.

- Never celebrate one viral hit. Going viral once is luck. Monthly is a system. Build the system, not the post.

The brands hitting 1M+ aren't smarter, they just stopped overthinking and started shipping.

What am I missing?

PS - I'm Chris Cunningham and I run social media marketing for ClickUp.

Follow me for more actionable marketing tips & tricks.

No catchy hook here. Going into the new year I'm just grateful for:

ClickUp - I still can't believe how far we've grown and how hard we push. The best part is I get to build with my best friends that I care about deeply. Zeb Evans Wes Brummette Alex Yurkowski Gaurav Agarwal 

𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗼𝗻 𝗦𝘁𝗮𝗴𝗲𝘀 - Nothing gets me more excited than speaking to an audience and finding ways to help make them better. Forever grateful for Daniel Nackovski Thomas Sjöberg Tim Soulo Nathan Latka and so many more. 

𝗧𝗿𝘂𝗹𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗕𝟮𝗕 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 - The game is changing fast. I love working hard to be at the forefront of it. I'd be nowhere without my partner in content crime Mark Sommerville. He's a visionary and will be a household name soon. Michael Lim, how lucky am I to have weekly calls with one of the geniuses behind Alex Hormozi's content and so much more. Jim Friend, one of the best in AI video helping us stay ahead. Our video team Isaac Maltzer, Wyatt Kedinger, and Eric Cirillo. And my crazy content friends I learn from daily. Travis Tyler Ryan Quindlen 🦇 Obaid Durrani Aaron Morrissey Tim Davidson Todd Clouser Chris Cozzolino

Will McTighe who I'm launching a podcast with this year. The list goes on. 

Probably gonna end up on LI Lunatics on Reddit for this one, 𝗯𝘂𝘁 𝗜'𝗺 𝗮𝗹𝘀𝗼 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻. I've had a blast learning the game and I can't wait to take it to the next level this year!

Our ClickUp Comedy IG has 414K followers, but our main brand account only has 397K. That's not a mistake - it's the strategy (and it's working). Here's what you can learn from a single company running 5 distinct Instagram accounts..

Most brands fight for attention on one account. We built an ecosystem instead (read the entire post and it'll make sense).

We run 5 different Instagram pages:
➝ ClickUp (main brand)
➝ ClickUp Comedy
➝ ClickUp Memes
➝ ClickUp on the Street
➝ Tips with ClickUp

Each one reaches a different audience.

Not everyone wants to follow "ClickUp" the company account. But they'll gladly follow ClickUp Comedy or ClickUp Memes.

Here's where this strategy gets really cool though.. We joint-post across all of them.

So if ClickUp Comedy has a video that hits 1M views? We joint-post it to the main account. Now the main account gets the reach without losing its identity.

The comedy page is growing faster than our main account. And that's perfect! It's by design because that way we're not competing with ourselves. We're building multiple distribution channels that all feed back to one brand.

Most B2B brands are still trying to figure out one account. We're running 5 and figuring out what content resonates with different audiences 5 times as fast.

Thoughts?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

[Story Time] - We couldn't afford ads early on at ClickUp. So we built a tool that notified us when competitors got bad reviews.

Every 1-star review on Capterra, G2, or TrustPilot = instant notification with the reviewer's name and company.

I'd find them on LinkedIn within minutes:

"Hey, I get why you hate [REDACTED]. We hated it too. That's why we built ClickUp."

Cost to build: $0 (just time)
Leads generated: Our first 100+ customers

No budget? Get scrappy.

While competitors spent millions on ads, we were sliding into DMs of their unhappy customers.

That tool alone got us to our first $1M in ARR.

What would happen if you contacted every person who gave your competitor a bad review this week?

We've posted thousands of videos at ClickUp. The ones that go viral all have these 5 things in common (save this):

A great video isn't luck. It's science.

(1) Shareable. If people don't want to hit the share button, it's not good enough. The real test is asking yourself if you'd send this in a group chat? If not, it's not ready.

(2) Commentable. You can make a great video, but if there's nothing to say about it, it won't go viral. People need a reason to engage. Give them one.

(3) Strong hook + headline. The headline is the first thing people see. "POV: You just started a new job" tells them if it's worth their time. Get it right or they scroll on by.

(4) Pacing. Is there a part where it gets boring? Cut it. One slow moment kills the whole video. Seriously. Be absolutely ruthless here.

(5) The button. Does it end well? Great endings make people rewatch or feel satisfied. Weak endings ruin everything that came before.

Most teams nail 2 or 3 of these. You need all 5.

But the one that matters the most is shareability. If it doesn't make someone hit share and send it to a coworker, the rest doesn't matter. That's the real metric.

Agree?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

Will probably get a lot of hate for this. But getting ahead of the workweek on a Sunday is pretty glorious

Most marketing teams think they have all the answers when it comes to creating content. That's why they lose. Here's what I tell every marketer (you're going to hate me if you don't have thick skin):

You're not the smartest person in the room, so stop acting like it..

The real problem is that marketers get stuck in a box. Even the most successful ones fall into this trap sooner or later.

You start creating the same type of content, thinking the same way you always have, and eventually stop seeing what's possible.

That's why at ClickUp, we do 4 writer's rooms per month. 1-2 of them, we bring in someone new:

→ A comedian
→ A content creator from a different industry
→ Even just another employee with a fresh perspective

We pay them to come with 3 ideas and help us punch up ours, which results in 30-50% of our best videos came from outside writers.

They bring perspectives we never would've thought of because they have different jobs, a different humor, and cater to different audiences.

The best marketing teams aren't always the most creative ones. But they ARE the ones who are most open to outside input.

Bring in fresh eyes that force new perspectives. Let someone challenge your ideas.

When's the last time you brought someone external into your content process?

Give it a try - you'll thank me for it.

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

This content framework gets ClickUp 150M+ monthly impressions. I probably shouldn't be giving it away for free, but here it is - the ABCD Framework:

[Note before you read] - Most content strategies fail because you're chasing new ideas. Start chasing data that can make your success undeniable.

👇 The ABCD Framework (bookmark this to come back to later):

A = Proven Winners (40% of content)

Find your top performing content → Remake it weekly.. with a twist.

Our "HR guys dancing" → 30M views
Next week: "Finance guys dancing"
Week after: "IT guys dancing".

Same formula. Fresh audience. Guaranteed views.

B = Concepts That Work Elsewhere (30%)

See a competitor hit 10M?
Adapt their format. Make it yours.
(Copying = lazy. Adapting = smart.)

C = Trend Riders (15%)

Spot a trend like the aura farming posts everywhere?
Jump on it. ONCE.
Then move on. Trends die fast.

D = Wild Experiments (15%)

No rules. No logic. Pure chaos.
This is where our biggest hits are born.
(Our best video ever? Started as a D.)

The mix that prints views:
Mon/Tues: 2-3 A's (guaranteed performance)
Wed/Thurs: 1-2 B's (calculated risks)
Fri: 1 C + 1 D (swing for fences)

Track everything:
• Green = 100K+ views (becomes an A)
• Yellow = 50-99K (tweak and retest)
• Red = Under 50K (kill it)

After 60 videos, you'll have 5-10 A's.
That's your content engine for life.

We spent $500K learning this.
You just got it free.

Follow me (Chris Cunningham) for B2B content frameworks that actually work.

I give everyone the same social media advice. No one's ever regretted taking it. Here's what I tell them (send this to someone who needs to hear it):

Just. Click. Post.

Stop saving drafts, overthinking, and waiting for the "perfect" post.

Let the market tell you what works.

I've posted thousands of videos and what I can tell you from experience is..

→ Videos I thought would flop went viral
→ Videos I thought would go viral totally flopped

You never actually know until you post it.

The data only exists after you click post. Then you can double down on what works.

But most people never get there because they're stuck in draft mode.

Here's 4 stupidly simple steps you can follow..

(1) Post it. Even if it's not perfect. Especially if it's not perfect.

(2) Track what happens. Did people share it? Comment? Save it? That's your signal.

(3) Recreate what worked. Found a winner? Make 6 more versions of it with different angles & hooks for the same idea.

(4) Kill what didn't. If it flopped, move on. Don't defend bad content.

Click post. Let the algorithm do the rest.

Agree?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

We spend millions on marketing.

Most teams still can’t tell you what actually drives revenue. (And I totally get it - it's not easy!)

Clicks don’t matter.
 Pipeline does.

The hardest part of scaling isn’t doing more.
 It’s knowing what to double down on.

That’s why attribution matters. (Don't overthink on it, but always know as much as you can)

Tools like Dreamdata work because they connect the full buyer journey, ads, content, email, sales activity, product touches, and tie it back to real revenue.

Not last click.
Not vibes.
Not channel arguments.

Actual answers to questions like:
 • Which campaigns create pipeline
 • Which content accelerates deals
 • What buyers actually touched before converting

This is how real teams make better decisions.

At ClickUp, we think the same way.

 One source of truth.
 Less noise.
 More momentum.

If you can’t explain how revenue is created, you can’t repeat it. And trust me, when you get something working well, you want to repeat it as much as possible!

Some of our most viral videos came from ignoring the script & breaking a Hollywood rule that drives most traditional directors crazy. Here's the rule we follow & what it means:

"Let them play"

We spend hours writing scripts. perfecting hooks, and planning every detail.

Then we get to set and our actors say: "We have a cool idea."

That's when we let them play.

We give them 15 minutes to try their version without a script. Just pure creativity.

If I'm being honest, some of our biggest videos came from those moments.

Here's why it works:

→ Actors know what feels natural in the moment
→ Spontaneity creates authenticity
→ The best ideas come when you're not forcing it

Most brands are too rigid & they stick to the script no matter what. That's a huge mistake.

Yes, you need a plan & structure..

But you also need to trust the people you hired.

If your actor has an idea, let them try it. If your writer wants to test something new, give them space.

The best content comes from a careful mixture of structure and chaos.

Plan it. Then let them play.

When's the last time you let your team go off-script?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

In the early days, ClickUp had one goal: ship features faster than our competitors. But we were a 5-person dev team & we couldn't afford a huge QA department. So we turned our bugs into a "feature".. We told our users:

"Find a bug? We'll give you free ClickUp."

Our most engaged users became our bug hunters. They'd test every feature, report issues, and we'd fix them immediately - sometimes same day.

Then we'd message them: "Fixed. Shipped today. Thank you."

This did three things:

(1) Gave us free QA from people who actually cared about the product
(2) Built loyalty with early users (they felt like part of the team)
(3) Let us ship 10x faster than competitors who were stuck in release cycles

Our competitors were planning quarterly releases. We were fixing bugs before lunch.

The lesson is that speed usually beats perfection. Your users would rather have new features with occasional bugs than wait 6 months for a "perfect" release.

Embrace the chaos. Fix fast. Keep shipping.

B2B Revenue Attribution @ Dreamdata | Sales 🫶 Marketing | ex-professional ballerina🩰 | Mum | Brit in Denmark 🇩🇰

✨ From centre stage to SaaS stage ✨

I started my career in ballet, performing professionally before leaping (quite literally) into B2B SaaS.

What began in tech sales turned into a passion for building real community.

Now, I’m Head of Community and Events at Zensai.

💬 I post regularly about SaaS, community-building, life as a working mum, and pushing for more representation in tech.

💜 I founded Saleswomen Unite and co-lead Women of SaaS to make sure women are seen, supported, and heard. 
Communities I'm very passionate about. 

🎤 I host events, moderate panels, and create spaces that feel more like conversations than conferences.

At home, I’m a mum of two little ones, a recovering perfectionist, and a firm believer that a cuppa tea can solve most things (I'm a Brit after all).

If you're building community, love SaaS, care about representation, or just want to chat about how to make events actually meaningful - I’d love to connect.

MC (Marie-Claire) Silfer 🩵

“Taking Power” is our Women of SaaS theme for 2026 💪
 And last night made it very clear why this matters.

Because taking power doesn’t always look loud or bold.

Sometimes it looks like naming invisible work.
Sometimes it looks like setting a boundary.
Sometimes it looks like letting go of the things that quietly drain us.

A huge thank you to Templafy, and to Phoebe, Viktoria and Silvia for hosting us so warmly and truly holding space for this conversation.

And to every woman who showed up. You didn’t just attend. You contributed. You reflected. You shared. You listened. 

That’s what makes this network what it is.

We anchored the evening around a Productivity reset for 2026 and what it really means to take our power back at work.

✨ Silvia opened the evening by showing how she’s built AI agents (using n8n) to remove admin before it quietly piles up and becomes overwhelming. 

Not productivity for productivity’s sake. 
But creating space. 
Space to think. 
Space to focus. 
Space to do work that actually makes impact.

It was genuinely inspiring to see what you’ve built, and judging by the conversations afterwards, you sparked a lot of people to start imagining (and building) their own agents. Me included 😉

I then had the pleasure of moderating a panel with the incredible Rebecca CCO Omnidocs and Nina CHSO Zensai 🙌

Rebecca shared something that really stayed with me:
Soft skills are not soft. They’re the glue of culture, especially in times of change. They should be treated as strategic drivers, not invisible extras that only get noticed when they’re gone.

Nina spoke powerfully about setting expectations early, even during hiring. 
Be helpful, yes. But stay anchored in what creates the most impact in your role. It’s a balancing act. And it’s okay to say no, as long as you communicate clearly and work towards better solutions.

And then there’s the invisible work behind this network.

To my incredible co-lead Jasmine and Johanne: these events don’t just happen. They’re built through planning, care, follow-ups, and a thousand small details no one sees.

So today, I’m making that visible.

I appreciate you both more than I can put into words 🫶

I’ll end with a reflection someone shared during the evening, because it captures it perfectly:

Invisible work is real. It exists in every role. It’s constant, often unnoticed, and it still needs to be done. Talking about it matters. Because too often, it’s only when someone leaves that invisible work becomes visible.

2026 isn’t about doing more.
It’s about doing what matters.
And taking power while we do it.

MC Silfer 🧡

Head of Community & Events | ex-professional ballerina🩰 | Mum | Brit in Denmark 🇩🇰

Absolutely devastating news, and I’m hoping my amazing LinkedIn community can help 💔

Emily MacIntyre, SHRM-CP, HR Business Partner at Zensai, experienced a devastating house fire that resulted in the total loss of her home. 

Thankfully, Emily, and her family all escaped safely, but they are now displaced and facing the difficult task of rebuilding from scratch.

A GoFundMe has been set up to help support Emily and her family during the immediate aftermath, covering essentials such as temporary housing, clothing, food, and other necessities as they begin the recovery process. 

If you’re able to contribute, any amount will help. And if not, sharing this post or leaving a message of support is equally appreciated 🙏 

At Zensai, one of our core values is Human Success, and moments like this remind us how important community support truly is.

Donate or share here:
👉 https://lnkd.in/e6wmBtXx

One of the best parts of my job is creating space for brilliant people to share what they know.

Honestly, there’s nothing more energising than that.

Which is why I’m super excited to invite Nina Elisabeth Carøe 🙌  (CHSO Zensai) to speak at our upcoming Women of SaaS x Templafy event next Thursday 💙

I’ve had the pleasure of working with Nina, and she brings so much wisdom to the table.

Clear thinking. Deep experience. And a refreshingly honest perspective on work, productivity, AI and leadership.

She’ll be joining our panel alongside the brilliant Rebecca Faurschou (CCO Omnidocs), and I already know the conversation is going to be thoughtful, practical, and real.

We’ll also hear from Silvia B., one of our valued Women of SaaS members and host for the evening, who’ll be presenting too 🤩

The fact that the event sold out in seconds tells me just how much this topic resonates 🤯

There’s already a long waitlist, but you never know… a spot might open up 🤞

Jasmine, myself and Johanne look forward to seeing you all next week!

No alternative text description for this image

My 2026 started quieter than usual.

I’m not very good at slowing down. Never have been.

I like being busy.
I like momentum.
I like feeling like I’m moving things forward.

So switching off over the holidays doesn’t come naturally to me.
It usually takes a few days to drop a gear or two (am I, weird?) 

But this year was different.

Both my husband and I are expats, and most holidays are spent travelling between the UK and Finland to see family. Always moving. Always packing. Always on the go, go, go!!

This year, we stayed put.

A quiet, cosy Christmas. Just the four of us.

It was the best decision we could have made.
Even though I did miss my extended family.

There were slow mornings.
Crafting with my kids.
Glue everywhere and half-finished projects.

No rush to be anywhere else.

Just proper quality time together.

I baked just for the joy of it.
Played in the snow with my kids. 
Cold hands, red cheeks and lots of laughing.

Time stood still.

And it made me realise how rarely I give myself permission to do simple things just because they bring me joy.

Doing nothing isn’t easy for me.
But I know slowing down, even briefly, resets something deeper.

I’m really thankful for the time away, and I’m heading into 2026 feeling genuinely refreshed, much calmer and ready. 💪

I’m now going into my third month at Zensai, and there’s a lot ahead:

- Running and attending 10+ industry events this year
- Building community properly, from the inside out
- Doing work that takes time, trust, and care

As Donal Mac Manus keeps saying:
“Watch out for the orange Zensai tsunami.” 🌊🧡

There’s plenty to do.

But I don’t want to do it in a rush.

I want to do it with intention.

In 2026, I want to protect time for the things that matter.

Because I’m learning that slowing down sometimes isn’t wasted time.

It’s what lets me show up better for my work, my family, and myself.

My word for 2026 is 'intention'

What’s yours? (inspired by the amazing Leslie Greenwood 💜 )

What’s one thing you’re saying no to in 2026 so you can be more impactful where it actually matters?

For a long time, I believed that saying yes to everything was the way forward in my career.

Be helpful. 
Be reliable. 
Be the organised one.

The person people trust to pick things up and make them work.

And there is strength in that.

But there’s also a cost.

If you don’t protect your time, your energy, and your focus, you end up pulled in all directions.

Busy, but not impactful.

Involved in everything, but not always doing your best work.

I’ve been there.

And honestly, I’m still learning.

That’s why this conversation feels so important going into 2026.

Our first Women of SaaS Copenhagen event of the year is already SOLD OUT. Again. 🤯 🥳 

Which tells me this topic really resonates.

Together with Women of SaaS and Templafy, we’re hosting The 2026 Productivity Reset.

An evening focused on working smarter, protecting your time, and stopping the habit of absorbing work that isn’t actually yours.

We’ll be talking about:
 • Setting priorities and boundaries without guilt
 • Being clearer and more vocal about the work you do
 • Using AI where it genuinely helps (not where it adds noise)
 • Protecting your energy so you can be truly impactful

Even though we’re sold out, we’ve opened a waitlist, and based on past events, spots do open up. 

If this topic speaks to you, it’s worth adding your name 👉 https://lnkd.in/ejM99tFG

Huge thanks to Templafy for partnering with us, and to Jasmine Hansen de Guzman and Johanne Kure Kortegaard for being the best team 🩷 

My word for 2026 is intention.

And this event reminds me how many of us are ready to stop saying yes to everything, and start saying yes to what really matters.

What an incredible surprise 💐

I opened my door yesterday to the most beautiful bouquet of flowers sent all the way from Sweden to celebrate two years of Saleswomen Unite 💗

Saleswomen Unite started because I wanted to create a space for women in sales to feel supported, seen, and less alone in a role that can often feel demanding and isolating.

What I didn’t expect…
Was flowers.
Was friendship.
Was how personal this community would become.

Somewhere along the way, members turned into close friends. The kind who remember milestones and show up in ways you never asked for but deeply appreciate.

Thank you, Arianna R.  for such a thoughtful and generous surprise. I’m so sad you can’t be with us tonight, but you’re very much part of this celebration 💜

Tonight, we’re celebrating our two-year anniversary dinner – and we’re fully booked 🥂

Two years of honest conversations.
Of showing up for each other.
Of creating space for women in sales to grow, question, lead, and just be human together.

Community is built one conversation at a time.
And I’m so grateful for every single one of you who’s been part of this journey so far.

Here’s to the women, the friendships, and the magic that happens when we come together 🥂✨

High-kick energy to start the year. 🩰✨ It’s got me reflecting.

We’ve got a lot cooking right now across marketing and the wider org, and I’m feeling both challenged and very here for it 💪 

I’ve made a small promise to myself this year to share more of the real stuff.

How I work. What I’m learning as I go. The wins, the misses, and the things that didn’t land quite how I expected.

One thing I’ve genuinely appreciated since joining Zensai is the culture of weekly reflection 💭

Pausing to ask what worked, what didn’t, where I need support, how I’m actually feeling, and who deserves a proper kudos. That last part will always be my favourite 🧡

In 2026, I want to make that reflection more systematic.

Not as a productivity trick, but as a way to do better work without burning out. 

To create more meaningful content and conversations here on LinkedIn, stay grounded and grateful, and keep improving in small but intentional ways. 

Just honest progress and a lot of appreciation for the people around me.

That, to me, is the core of Human Success.

Can’t wait to see where this year takes us 🚀 🧡

I feel duped and I’m angry 😤 


Today I found out my 499 kr “auto-renew” subscription with CapCut has jumped to 1,999 kr.

That’s not a “price adjustment”.
That’s a 300% increase.

This is a tool I use every single day. 
I’ve made hundreds of videos with it. 
I’ve recommended it to countless people because it’s fast, intuitive, and really good.

I’m what you’d call a loyal, long-term customer.

But I’m not paying 1,999 kr.

Not because I can’t. 
Because I won’t.

I understand SaaS pricing. I understand growth, monetisation, and margin pressure. 

What I don’t accept is treating existing customers like they won’t notice or won’t care.

Especially when CapCut you’re part of ByteDance, a company valued at around $480B 🤯

The only “communication” I received?
An automated email from Apple 🤨

No heads-up.
No explanation.
No acknowledgment of loyalty.

And that’s the real issue.

A reminder for anyone building and selling software:

You don’t lose customers because your product stops being good.

You lose them when trust disappears 🫥

No matter how great the tool is.

Who else has been hit by this price hike??

graphical user interface, text, application

Finding joy right now feels both selfish yet essential.

Not the loud kind.
The quiet kind you almost miss if you’re not paying attention.

With everything happening in the world, I’ve felt a stronger pull towards these small moments, the ones that ground us, the ones that make us feel human.

A few months ago, my friend Reagan Hochmeister  started a WhatsApp group called “The Lucky Person Syndrome.” Over 40 people from around the world share one photo a day of something that brings them joy.

I haven’t posted as regularly as I’d like. But opening that thread has become a quiet ritual.

A good book.
A cup of tea.
A snowy walk.
A beach day.
A beautiful sky.
Dinner with friends.

Tiny moments.

And somehow, seeing other people’s joy makes mine feel bigger too.

It’s reminded me how important it is to share these things. Not to escape what’s happening around us, but to stay human and connected with others.

Because even when the world feels chaotic and absurd, these small moments matter. They matter more than we know.

For me today, it was a quiet coffee before the kids woke up.

What’s one small moment that made you smile this week?

Go ahead a share, let’s brighten up our feeds 🫶

Some days, the world feels too heavy to post. Today is one of them.

Every time I open a draft, it feels insignificant. With so many atrocities unfolding right now, hitting “share” can feel almost wrong.

Here in Denmark, there’s a heaviness I can’t quite shake and a huge feeling of uncertainty. The news feels closer. With Greenland suddenly pulled into global power plays and pressure coming from the United States, it no longer feels distant or theoretical. 

And it’s hard to show up like everything’s normal.

But that’s when I come back to why I post.

- The connections I’ve made.
- The people behind the profiles.
- The reminder that we don’t have to show up perfectly to show up at all.

So if posting feels heavier than usual right now, you’re not alone.

Find your why and let it be your anchor when everything else feels uncertain.

Greatest hack to happiness? 👇 


Find yourself a life partner who slips chocolate into your work bag without saying a word 🍫

Just a small surprise that lands exactly when needed.

And this isn’t even the first time he’s done this 💗

Also worth noting:
This is not just ANY chocolate.
It’s special order, straight from Finland 🇫🇮
Tupla, his favourite.
And he’s sharing it with me.

Matti, this genuinely made my morning.
I appreciate you 🫶

What’s a small thing that’s brought you immense joy today?

AI is everywhere.
But actually adopting it and seeing real business results? 
Still the big question mark ⁉️ 

That’s why we’re kicking off 2026 with our first Pax8 x Zensai webinar. If you’re an MSP working with Microsoft Copilot, this one’s for you 🫵 

We’re sharing practical ways to move beyond Copilot “dabbling” and help customers see real ROI. No hype. Just what actually works.

We’ll cover:
• How to drive adoption that sticks
• How to turn Copilot into measurable value
• How we support users in the flow of work
• Plus… an exclusive Pax8-only promotion 😉

📅 Feb 10
🕒 3pm GMT / 4pm CET
🎤 Guest speakers : Andrew Roberts, Shannon VanNice, M. Ed. (Herrera) and Jojo Mills
👉 Save your seat (recording will be shared if you can’t make it live):
https://lnkd.in/eFgCHKXZ

Let’s make 2026 the year Copilot delivers real impact 🧡 

#Pax8 #MSP #MicrosoftCopilot #AI #Zensai #ROI

💜 Appreciation post 💜

Running a community on the side of a full-time job isn’t always glamorous.

It’s late-night messages, weekend check-ins, juggling calendars, ideas, energy, and logistics… usually between everything else life throws at you.

Which is why I want to take a moment to appreciate Vide-Marie Aarhus.

We speak most weekends.

Usually on Slack.

Usually about venues, ideas, people, or “what if we tried this?” moments.

And honestly, Saleswomen Unite wouldn’t be what it is without her.

Some of the many things she’s incredible at👇
 ✨ Building our own mini CRM in Notion (life saver!)
 ✨ Keeping me accountable when things get busy
 ✨ Finding and booking the best dinner venues for our socials
 ✨ Constantly coming up with thoughtful ideas to engage and bring the community closer. 

She brings structure, creativity, and calm to the chaos.

And she does it with so much care for the people in this community.

This is what building something meaningful looks like.

Not just big moments, but consistent effort behind the scenes.

If you’re a saleswoman or in a commercial role in Denmark or Skåne, and you’re looking for a community that’s warm, honest, and genuinely supportive, come join us 💜

And that brings me to my next point…

🥂 Join us for our 2-year anniversary dinner
 📍 Spuntino
 📅 Friday, Jan 30th

We’re celebrating the people, the friendships, and everything we’ve built together so far.

And I genuinely can’t wait.

So… last year at SaaSiest Amsterdam, I met the brilliant Samuel Beek and asked him a very serious, very professional question:

“Can you make me into a muppet?”

I know. Completely unhinged behaviour. But, let me explain.

Sam is CPO at VEED.IO, an AI video creation platform, and I had the joy of moderating his keynote on how they actually use AI and help customers do the same.

The big takeaway?
 Experiment.
 Build things just because they’re fun.
 Ship fast.
 Stay curious.
 And don’t lose your sense of play while chasing innovation.

And honestly… what better proof of that mindset than a feature where you can turn yourself into a muppet? 🤣 

Fast forward to now and plot twist: we’ve just started using VEED at Zensai.

Which can only mean one thing…
Muppet MC content coming soon!

Stay tuned.

📽️ Thanks Sam for the dope video and walk through - you've made it easy for me 👌

My heart is still full 💜
Last week, we celebrated two years of Saleswomen Unite at Spuntino and I’ve been reflecting on it ever since.

Founding this community has taught me more than I ever imagined. 

About leadership. 
About trust. 
About letting go of control. 
About how powerful it is to create space and then step back and let others shape it with you.

The dinner itself was simple. No agenda. No stage. Just honest conversations, lots of laughter, and a room full of women who reminded me why this community exists in the first place.

Sales can be tough, lonely, and demanding. Saleswomen Unite started as a place where you don’t need to have it all figured out. Where ambition and honesty can live side by side.

Looking around the table, I realised how many of these women are no longer just connections. They’re collaborators, sounding boards, and close friends. Evenings like this remind me what an honour it is to build something like this together.

This night was also emotional for me, as Vide-Marie Aarhus steps away from her role in Saleswomen Unite.

Vide, you have given so much of your time, energy, and heart to this community. You’ve supported me through the highs and the hard moments, challenged me, taught me, and helped shape Saleswomen Unite into what it is today. 

You weren’t just our ambassador. You became a close friend.

You will be deeply missed, but I’m so excited to follow your next chapter and watch your career continue to grow. Thank you for everything you’ve poured into this community. You’ve left a mark, and it’s going to be hard to fill your shoes.

Two years in, and this still feels like just the beginning 💜

taplio

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The Battle

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