People person from a small town. Working hard to better myself everyday and will take on every project I have time for.

Chris Cunningham

Head of Marketing: We're ungating all of our content.
CEO: Have you completely lost your mind? That's 2,000 leads per quarter!
Head of Marketing: 2,000 fake emails from people who will never buy.

Meanwhile, our actual buyers can't share our content with their team because it's locked behind a form.

CEO: We need leads for Sales.

Head of Marketing: Sales hates these leads. Ask them. Jessica told me yesterday she'd rather have 10 people who actually read our content than 1,000 who used burner emails for a download.

CEO: The board tracks MQLs.

Head of Marketing: The board tracks revenue. Our competitors ungated everything last year. Their traffic 5x'd. Their sales cycles dropped 20%. Why? Because entire buying committees could actually access their content.

CEO: But how do we know who's interested?

Head of Marketing: Intent data. If someone reads 5 articles, watches 2 videos, and visits pricing, they're interested. If someone downloads one PDF and ghosts, they're not.

CEO: This is insane.

Head of Marketing: You know what's insane? Watching our gated content get 500 views while our competitor's free guide gets 50,000 and becomes the industry standard.

CEO: That sounds like a content problem...

Head of Marketing: No. It's a distribution problem because it doesn't have the chance to actually get shared.

CEO: Okay. But marketing will have no metrics.

Head of Marketing: We'll have the only metric that matters: revenue influence. When deals close 2x faster because buyers self-educated, you'll forget about MQLs.

CEO: Three months. That's it.

Head of Marketing: When our content starts showing up in every RFP because it's actually accessible, you'll give me six.

CEO: Don't push it.

PS - The companies obsessed with capturing emails are losing to companies obsessed with capturing attention. Gates keep people out. Value brings them in.

I'm Chris Cunningham - I run social media at ClickUp.

Follow me for more actionable marketing tips & tricks.

Chris  Cunningham

We run 35+ social media accounts.

Post 2–3 times a day.

Distribution is everything.

Most teams have plenty of ideas.
What they don’t have is speed and consistency.

The fastest way to scale distribution?
AI.

I use VEED.

It’s browser-based.
No installs. No waiting.

Auto captions.
Auto crops.
Audio cleanup.
Smart cuts.

One long video ➝ dozens of clips across LinkedIn, TikTok, Shorts.

Turns long-form into short clips.
Resizes for Reels, landscape, Shorts.
Captions every post.

We pump out 10+ versions from one idea.

If you’re spending more time editing than posting, you’re not optimized for distribution. And someone out there will outship you.

Create once.
Distribute as much as possible. 

Peep the comments so I can hook you up!

If you want to hit 1M+ monthly impressions on social media in 2026 then read this carefully (and bookmark it for later):

- Post 5x per week minimum without fail. Most brands quit after week 3. Consistency IS the algorithm hack everyone's looking for.

- Every piece of content must pass the Rule of 3. Does it add value? Educate? Make them laugh? If not, don't post it.

- Short-form content first, repurpose second. Test on TikTok/Reels, then adapt winners for YouTube Shorts and LinkedIn.

- Set an audacious goal publicly and update weekly progress. Build in public, especially when you miss. Vulnerability drives 3x more engagement than winning.

- Create characters people can relate to. Our IT guy with a lisp got 6,000 shares because he was human, not a product demo. B2B buyers share content that makes them feel something.

- Test everything for 60 days before killing it. Most marketers quit at 30 days, right before the algorithm figures out your audience. Get real data, then either 10x it or move on.

- Build machines around winners. Test → find what works → systematize → hand off → find the next thing. Your job is building systems, not being the talent.

- Know your ICP so well you can predict what makes them stop scrolling. Not demographics. Psychographics. What keeps them up at 2 AM? Answer that and you own their feed.

- Make content about work itself, not just your product. Own the humor in meetings, deadlines, office culture. That's the biggest whitespace in B2B nobody dominates.

- Break the pattern of what they expect to see. If your content could work for any brand with a logo swap, start over.

- Cap video budgets at $3K-$15K even with more money. Some of our best content came when we were broke. Constraints force creativity. High production screams "ad."

- Build 12 internal influencers, not just your founder. One person can't carry your entire brand forever.

- Track impressions first, conversions second. You can't convert people who never see you.

- Platform-specific content, not lazy reposts. What works on TikTok dies on LinkedIn. Adapt the idea, don't copy-paste.

- Engage with every comment in the first 60 minutes. The algorithm watches how you react to your audience. Comments are free distribution.

- Test ridiculous ideas that don't make sense. Our most random D-tier concepts have become some of our best A-tier performers. The market tells you what works.

- Never celebrate one viral hit. Going viral once is luck. Monthly is a system. Build the system, not the post.

The brands hitting 1M+ aren't smarter, they just stopped overthinking and started shipping.

What am I missing?

PS - I'm Chris Cunningham and I run social media marketing for ClickUp.

Follow me for more actionable marketing tips & tricks.

No catchy hook here. Going into the new year I'm just grateful for:

ClickUp - I still can't believe how far we've grown and how hard we push. The best part is I get to build with my best friends that I care about deeply. Zeb Evans Wes Brummette Alex Yurkowski Gaurav Agarwal 

𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗼𝗻 𝗦𝘁𝗮𝗴𝗲𝘀 - Nothing gets me more excited than speaking to an audience and finding ways to help make them better. Forever grateful for Daniel Nackovski Thomas Sjöberg Tim Soulo Nathan Latka and so many more. 

𝗧𝗿𝘂𝗹𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗕𝟮𝗕 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 - The game is changing fast. I love working hard to be at the forefront of it. I'd be nowhere without my partner in content crime Mark Sommerville. He's a visionary and will be a household name soon. Michael Lim, how lucky am I to have weekly calls with one of the geniuses behind Alex Hormozi's content and so much more. Jim Friend, one of the best in AI video helping us stay ahead. Our video team Isaac Maltzer, Wyatt Kedinger, and Eric Cirillo. And my crazy content friends I learn from daily. Travis Tyler Ryan Quindlen 🦇 Obaid Durrani Aaron Morrissey Tim Davidson Todd Clouser Chris Cozzolino

Will McTighe who I'm launching a podcast with this year. The list goes on. 

Probably gonna end up on LI Lunatics on Reddit for this one, 𝗯𝘂𝘁 𝗜'𝗺 𝗮𝗹𝘀𝗼 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 𝗳𝗼𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻. I've had a blast learning the game and I can't wait to take it to the next level this year!

Our ClickUp Comedy IG has 414K followers, but our main brand account only has 397K. That's not a mistake - it's the strategy (and it's working). Here's what you can learn from a single company running 5 distinct Instagram accounts..

Most brands fight for attention on one account. We built an ecosystem instead (read the entire post and it'll make sense).

We run 5 different Instagram pages:
➝ ClickUp (main brand)
➝ ClickUp Comedy
➝ ClickUp Memes
➝ ClickUp on the Street
➝ Tips with ClickUp

Each one reaches a different audience.

Not everyone wants to follow "ClickUp" the company account. But they'll gladly follow ClickUp Comedy or ClickUp Memes.

Here's where this strategy gets really cool though.. We joint-post across all of them.

So if ClickUp Comedy has a video that hits 1M views? We joint-post it to the main account. Now the main account gets the reach without losing its identity.

The comedy page is growing faster than our main account. And that's perfect! It's by design because that way we're not competing with ourselves. We're building multiple distribution channels that all feed back to one brand.

Most B2B brands are still trying to figure out one account. We're running 5 and figuring out what content resonates with different audiences 5 times as fast.

Thoughts?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

[Story Time] - We couldn't afford ads early on at ClickUp. So we built a tool that notified us when competitors got bad reviews.

Every 1-star review on Capterra, G2, or TrustPilot = instant notification with the reviewer's name and company.

I'd find them on LinkedIn within minutes:

"Hey, I get why you hate [REDACTED]. We hated it too. That's why we built ClickUp."

Cost to build: $0 (just time)
Leads generated: Our first 100+ customers

No budget? Get scrappy.

While competitors spent millions on ads, we were sliding into DMs of their unhappy customers.

That tool alone got us to our first $1M in ARR.

What would happen if you contacted every person who gave your competitor a bad review this week?

We've posted thousands of videos at ClickUp. The ones that go viral all have these 5 things in common (save this):

A great video isn't luck. It's science.

(1) Shareable. If people don't want to hit the share button, it's not good enough. The real test is asking yourself if you'd send this in a group chat? If not, it's not ready.

(2) Commentable. You can make a great video, but if there's nothing to say about it, it won't go viral. People need a reason to engage. Give them one.

(3) Strong hook + headline. The headline is the first thing people see. "POV: You just started a new job" tells them if it's worth their time. Get it right or they scroll on by.

(4) Pacing. Is there a part where it gets boring? Cut it. One slow moment kills the whole video. Seriously. Be absolutely ruthless here.

(5) The button. Does it end well? Great endings make people rewatch or feel satisfied. Weak endings ruin everything that came before.

Most teams nail 2 or 3 of these. You need all 5.

But the one that matters the most is shareability. If it doesn't make someone hit share and send it to a coworker, the rest doesn't matter. That's the real metric.

Agree?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

Will probably get a lot of hate for this. But getting ahead of the workweek on a Sunday is pretty glorious

Most marketing teams think they have all the answers when it comes to creating content. That's why they lose. Here's what I tell every marketer (you're going to hate me if you don't have thick skin):

You're not the smartest person in the room, so stop acting like it..

The real problem is that marketers get stuck in a box. Even the most successful ones fall into this trap sooner or later.

You start creating the same type of content, thinking the same way you always have, and eventually stop seeing what's possible.

That's why at ClickUp, we do 4 writer's rooms per month. 1-2 of them, we bring in someone new:

→ A comedian
→ A content creator from a different industry
→ Even just another employee with a fresh perspective

We pay them to come with 3 ideas and help us punch up ours, which results in 30-50% of our best videos came from outside writers.

They bring perspectives we never would've thought of because they have different jobs, a different humor, and cater to different audiences.

The best marketing teams aren't always the most creative ones. But they ARE the ones who are most open to outside input.

Bring in fresh eyes that force new perspectives. Let someone challenge your ideas.

When's the last time you brought someone external into your content process?

Give it a try - you'll thank me for it.

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

This content framework gets ClickUp 150M+ monthly impressions. I probably shouldn't be giving it away for free, but here it is - the ABCD Framework:

[Note before you read] - Most content strategies fail because you're chasing new ideas. Start chasing data that can make your success undeniable.

👇 The ABCD Framework (bookmark this to come back to later):

A = Proven Winners (40% of content)

Find your top performing content → Remake it weekly.. with a twist.

Our "HR guys dancing" → 30M views
Next week: "Finance guys dancing"
Week after: "IT guys dancing".

Same formula. Fresh audience. Guaranteed views.

B = Concepts That Work Elsewhere (30%)

See a competitor hit 10M?
Adapt their format. Make it yours.
(Copying = lazy. Adapting = smart.)

C = Trend Riders (15%)

Spot a trend like the aura farming posts everywhere?
Jump on it. ONCE.
Then move on. Trends die fast.

D = Wild Experiments (15%)

No rules. No logic. Pure chaos.
This is where our biggest hits are born.
(Our best video ever? Started as a D.)

The mix that prints views:
Mon/Tues: 2-3 A's (guaranteed performance)
Wed/Thurs: 1-2 B's (calculated risks)
Fri: 1 C + 1 D (swing for fences)

Track everything:
• Green = 100K+ views (becomes an A)
• Yellow = 50-99K (tweak and retest)
• Red = Under 50K (kill it)

After 60 videos, you'll have 5-10 A's.
That's your content engine for life.

We spent $500K learning this.
You just got it free.

Follow me (Chris Cunningham) for B2B content frameworks that actually work.

I give everyone the same social media advice. No one's ever regretted taking it. Here's what I tell them (send this to someone who needs to hear it):

Just. Click. Post.

Stop saving drafts, overthinking, and waiting for the "perfect" post.

Let the market tell you what works.

I've posted thousands of videos and what I can tell you from experience is..

→ Videos I thought would flop went viral
→ Videos I thought would go viral totally flopped

You never actually know until you post it.

The data only exists after you click post. Then you can double down on what works.

But most people never get there because they're stuck in draft mode.

Here's 4 stupidly simple steps you can follow..

(1) Post it. Even if it's not perfect. Especially if it's not perfect.

(2) Track what happens. Did people share it? Comment? Save it? That's your signal.

(3) Recreate what worked. Found a winner? Make 6 more versions of it with different angles & hooks for the same idea.

(4) Kill what didn't. If it flopped, move on. Don't defend bad content.

Click post. Let the algorithm do the rest.

Agree?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

We spend millions on marketing.

Most teams still can’t tell you what actually drives revenue. (And I totally get it - it's not easy!)

Clicks don’t matter.
 Pipeline does.

The hardest part of scaling isn’t doing more.
 It’s knowing what to double down on.

That’s why attribution matters. (Don't overthink on it, but always know as much as you can)

Tools like Dreamdata work because they connect the full buyer journey, ads, content, email, sales activity, product touches, and tie it back to real revenue.

Not last click.
Not vibes.
Not channel arguments.

Actual answers to questions like:
 • Which campaigns create pipeline
 • Which content accelerates deals
 • What buyers actually touched before converting

This is how real teams make better decisions.

At ClickUp, we think the same way.

 One source of truth.
 Less noise.
 More momentum.

If you can’t explain how revenue is created, you can’t repeat it. And trust me, when you get something working well, you want to repeat it as much as possible!

Some of our most viral videos came from ignoring the script & breaking a Hollywood rule that drives most traditional directors crazy. Here's the rule we follow & what it means:

"Let them play"

We spend hours writing scripts. perfecting hooks, and planning every detail.

Then we get to set and our actors say: "We have a cool idea."

That's when we let them play.

We give them 15 minutes to try their version without a script. Just pure creativity.

If I'm being honest, some of our biggest videos came from those moments.

Here's why it works:

→ Actors know what feels natural in the moment
→ Spontaneity creates authenticity
→ The best ideas come when you're not forcing it

Most brands are too rigid & they stick to the script no matter what. That's a huge mistake.

Yes, you need a plan & structure..

But you also need to trust the people you hired.

If your actor has an idea, let them try it. If your writer wants to test something new, give them space.

The best content comes from a careful mixture of structure and chaos.

Plan it. Then let them play.

When's the last time you let your team go off-script?

PS - I'm Chris Cunningham & I run social media at ClickUp.

Follow me for B2B marketing tips as I build this all in public, right here on LinkedIn.

In the early days, ClickUp had one goal: ship features faster than our competitors. But we were a 5-person dev team & we couldn't afford a huge QA department. So we turned our bugs into a "feature".. We told our users:

"Find a bug? We'll give you free ClickUp."

Our most engaged users became our bug hunters. They'd test every feature, report issues, and we'd fix them immediately - sometimes same day.

Then we'd message them: "Fixed. Shipped today. Thank you."

This did three things:

(1) Gave us free QA from people who actually cared about the product
(2) Built loyalty with early users (they felt like part of the team)
(3) Let us ship 10x faster than competitors who were stuck in release cycles

Our competitors were planning quarterly releases. We were fixing bugs before lunch.

The lesson is that speed usually beats perfection. Your users would rather have new features with occasional bugs than wait 6 months for a "perfect" release.

Embrace the chaos. Fix fast. Keep shipping.

Pearl West

Head of Growth

mindbodygreen.com

- Managed top revenue driving channels with a strong focus on META, Youtube, and AppLovin' - both hands-on-keyboard as well as agency
- Developed process for new CRO testing and landing page creation, allowing us to test beyond just PDPs
- Ran weekly creative strategy meetings to review KPIs and areas of opportunity
- Responsible for increasing YoY META spend 165%
- Increased META spend 50% MOM in month 1
- Achieved record-breaking new customer growth in Q1 and into Q2
- Worked with internal devs as well as agencies to execute CRO tests driving ~20% increase in AOV, while improving subscription rate
- Enhanced cross-channel tracking, visibility, and speed of descision making by onboarding and setting up Northbeam.
- Trained team on Motion in order to utilize creative insights for future net new creative as well as iterations
- Introduced Google VEO and other AI tools for using in creatine scroll-stopping hooks and other video assets
- Planned, adhered to, and managed Q1, Q2, and Q3 budget.

Director of Acquisition

Performance Golf

- Spearhead YouTube advertising efforts within the Customer Acquisition team, managing monthly budgets exceeding $1M while consistently achieving and surpassing performance KPIs.
- Increased Youtube spend 250% vs PY while maintaining or improving New Customer ROAS. 
- Lead high-volume creative testing to optimize campaign performance; developed structured ad strategies to identify scalable messaging and audience matches.
- Collaborate closely with the creative team to craft high-converting, performance-driven ad creatives (both long and short-form) tailored to audience personas.
- Utilize in-depth analytics to optimize key metrics, including ROI, CAC, LTV, and conversion rates, through Rapid Iterative Testing.
- Drive strategic discussions with key stakeholders across the acquisition team, using data insights to refine strategies and elevate campaign effectiveness.
- Establish systems and processes to streamline campaign operations, ensuring efficiency and agility.

Head of Youtube Performance Marketing

Organifi

- Managed YouTube and Facebook ad spend in excess of $150k per day
- Top performing single video did over 175,000,000 paid views
- Developed "Rapid Iterative Testing" (RIT for short) methodology to quickly test and analyze creative performance on Youtube
- Managed copywriters and provided script framework for additional ad iterations
- Exponentially increased ad testing variations the three part RIT system I developed.
- Reduced CPA 20% through demographic segmentation, audience analysis, and day-parting
- Audited and re-designed product upsell flows, increasing conversion rates from 17% to 24%
- Ran weekly CRO and Media buying calls to ensure brand standards were being upheld, and optimizations were being carried out
- Reported channel KPIs in weekly level 10 meetings with C-level executives
- Created, ran, and reported on A|B tests for conversion rate optimization
- Audited and re-designed Organifi’s Google Display ads
- Conceptualized and created landing pages addressing various customer pain points for paid traffic
- Responsible for over $100,000 per month incremental growth in revenue from conversion rate optimizations
- Managed graphic designer, programmer and copy team to execute on landing page design, and website optimizations
- Managed Facebook ad spend of approximately $80k per day across Organifi’s main product line
- Analyzed data, enhanced ad copy, and optimized bidding for Facebook ads Worked with Organifi’s creative team to develop new ad concepts for paid traffic
- Created reports for the VP of Marketing that would be used to pivot strategy, optimize targeting/ bidding, and optimize conversions for both paid and organic traffic

Raindrop

-Managed strategy, planning, and execution of marketing campaigns for 10+ agency clients 
- Created cross-channel functions between the web team and marketing team to establish a new channel of business in conversion rate optimization 
- Worked directly with copywriters and directors for scripting paid media advertisements 
- Presented client facing media presentations for several direct-to-consumer e-commerce brands, as well as brands in the service and entertainment industry 
- Worked with Brand Supervisors and clients to define and establish brand guidelines, brand identity, and brand voice 
- Created and presented client facing reports on marketing metrics and KPIs of marketing campaigns 
- Strategized, launched, optimized, and managed digital media campaigns across Youtube, Facebook, Instagram, Google Search, and Google Shopping 
- Worked with Raindrop videographers and photographers to develop creative assets for upcoming campaigns 
- Consistently displayed the skills necessary to reduce CPAs while driving revenue at scale for clients
- Worked directly with the Director of Marketing to manage and report on digital and traditional campaigns for a nationwide chain of 92 restaurants 
- Consistently presented and executed strategies to meet and exceed client KPIs 
- Assisted Brand Supervisor in developing marketing dashboards through Google Data Studio to streamline reporting and increase efficiency of the media team 
- Worked directly with Senior Developers to create campaign landing pages 
- Audited, strategized, and implemented CRO best practices across several client websites and landing pages 
- Conducted A|B test across campaigns and landing pages to improve conversion rates

Senior Marketing Manager

Intuit

Working on the TurboTax Brand Advertising Team to ensure a successful and well-executed 2017 Brand Campaign- driving awareness, brand recognition, and a brand message in a crowded and competitive marketplace. 

- Successfully executed 2017 TurboTax Super Bowl commercial from initial scripting to overseeing and approving final deliverables. 
- Worked cross-channel with various internal channels, such as mobile, social, and PPC to better deliver on Intuit/ TurboTax's brand message. 
- Developed and executed a cohesive brand messaging strategy for the TurboTax homepage and landing page for the 2017 Super Bowl commercial- driving engagement and increasing awareness of the campaign.
- Bridged the gap between external advertising agencies, and internal marketing channels to ensure a unified brand message.
- Oversaw, monitored, and tracked TurboTax's Brand Advertising budget, ensuring that all PO's and invoices were correct and according to budget. 
- Handled agency payments with Intuit's internal payments department in adherence to strict deadlines.

TurboTax Brand Advertising- Associate Marketing Manager

•	Optimized affiliate publishers, and developed a strategy to recruit new publishers into the Quicken Affiliate program 
•	Successfully completed agency and competitive SWOT analysis for the TurboTax affiliate program
•	Conducted an analysis of Inuit’s affiliate agencies to determine if network consolidation would increase revenue and further reduce expenses in the affiliate channel
•	Conducted weekly Quicken Affiliate report and analysis to identify opportunities for optimization
•	Analyzed the performance of our top TurboTax publishers to determine which publishers generated increased revenue with the 10% discount

Affiliate, Mobile, and SEO Marketing Co-op

Affiliate Marketing

Bootstrapped affiliate marketer focusing on the health & wellness niche. Built out landing pages, wrote copy, ran CRO tests, conducted media buying for several offers under various affiliate networks. 

- Social Media Advertising
- Media Buying
- SEO for the purpose of driving organic traffic
- Adwords

Affiliate Marketer

FixMyCell

We carry the highest quality OEM cell phone replacement parts that are on the market. We work directly with OEM's to ensure the best quality and best prices. Our products cover OEM cell phone replacement parts, Accessories, and cell phone repair tools. 

Achievements: 
Top 5,000 Reviewer (Currently ranked #1,628 as of 1/26/13)
Bronze Seller Status
Top Rated Seller Status- An achievement in recognition of outstanding efforts to consistently provide the best customers experiences and service in the eBay marketplace.

Owner

Since 2008, my entire focus has been around scaling and growing DTC e-commerce brands through paid traffic ads and cross-channel funnel strategy. What initially started out as a bootstrapped operation in affiliate marketing where I was doing my own landing page building/ optimization, copy writing, CRO, and media buying, turned into building and growing teams around me who can successfully execute on the three main pillars that are crucial to the success of paid ads: Media Buying, CRO, and Ad creative. 

I've worked with several of the most recognizable and successful brands in the DTC e-commerce space like Organifi, Golden Hippo, Dr. Squatch, TurboTax, and many others, where I personally managed ad spend in excess of $250k per day, and had oversight and lead strategy for a company with a portfolio of over 25 brands that was collectively spending over 7-figures per day.

This level of insight has allowed me to develop, execute, and optimize some of the biggest paid ad campaigns imaginable. I currently consult with a portfolio of select brands to scale them across Meta and Google ad platforms.

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