CWE Crane Enterprises 

CWE Crane Enterprises is a privately held Canadian firm focused on acquiring and scaling essential service businesses, where trust, consistency, and operational execution drive long-term value.

We believe in building businesses that serve people, create livelihoods, and operate with integrity. Our mission is to lead with clarity, act with conviction, and steward each business with the long-term sustainability.

Current Portfolio:
1. Scaling Success: industrial sales training
2. Molly Maid: residential cleaning service 
3. Texas Ticket: online education service

President

Scaling Success

At Scaling Success™, we believe success compounds. It starts with education and ends with execution.

Our mission is simple: transform industrial sales reps and leaders into formidable sales professionals and 7-figure closers.

We don’t do generic fluff: We deploy proprietary frameworks — ARC5™, CICSR™, and PTR™ — built from years in the field, designed to help reps and teams close bigger deals with consistency.

Founder & President

MOLLY MAID Canada

At MOLLY MAID, we deliver premium, professional home cleaning services with a personal touch. As a franchise owner, I’m proud to lead a bonded, insured, and detail-oriented team committed to excellence, safety, and consistency.

Our crews arrive in branded vehicles, fully equipped with eco-friendly products as part of our Green Housekeeping Program. We operate Monday to Friday during daylight hours, supporting both family balance and professional service.

Backed by Canada’s most trusted name in residential cleaning since 1979, we combine proven systems with local care. Whether you’re a client or part of our growing team, you’re in good hands with us.

Franchise Owner

XCMG Canada

Led a national sales team and the development of a national dealer network, securing $12M in new revenue while traveling across Canada in 3 months.

Vice President of Sales

Naumann Hobbs Material Handling, Inc.

Led the development of a new forklift division, while overhauling the existing rental and used equipment departments.

Lonestar Forklift, Inc.

Led the growth & development of 4 sales branches, growing the total team size from 6 to 15 & leading revenue growth from $8M to $15M

General Manager

Leavitt Machinery

Led the development of a new sales department after acquisition, and grew the sales team from 0 to 10 and annual revenue from $4M to $12M.

Regional Sales Manager

Crown Lift Trucks

Managed a sales territory, growing market share from 9% to 33% and total revenue from 3M to 9M.

Territory Account Manager

The London Vocal Studio

Founder and Instructor of the #1 rated vocal teaching studio in London Ontario. Sold in 2020 to a large franchise.

Founder & Master Instructor

Ricoh Canada Inc.

Managed a sales territory, growing market share from 7% to 27% and revenue from 2M to 6M.

Territory Sales Representative

I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

Hey,

I’m Chris Crane, and my mission is simple: transforming industrial sales reps into formidable sales professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales reps what no one else offers: a sales operating system specifically engineered for industrial sales. This system has taught over 150+ industrial sales reps to make over $250k+ per year consistently, and it can do the same for you. 

This isn’t theory. It’s a proven system designed to cut through the noise and turn conversations into conversions.

DM "sales" to learn more.

Chris Crane

Your quota isn’t just tied to skill. It’s tied to how much you learn. 

Most reps skim headlines.
They never finish the chapter.
They never build the habits that sharpen their advantage.

They celebrate small wins.
They stop improving after quota.
They forget that continuous learning is a must. 

Here’s what I know:
→ Books compound advantage.
→ They sharpen instincts reps overlook.
→ The best closers study strategy when others chase shortcuts.

Consider these takeaways: 
→ Stories create connection.
→ Urgency must be discovered, not forced.
→ Buyers need to feel like the decision is theirs.
→ Most reps pitch too early because they never uncover real pain.
→ Psychological leverage comes from trust built before the solution is ever shown.

If you’re not reading, you’re already losing ground.


P.S. This is just a sample of what I teach.

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉 https://lnkd.in/gKGYmHUM

The $100M Closer | I install the Scaling Success System™ in your industrial sales organization. Your team gets a 5x return.

Most companies think they understand why the buyer buys, but they often fail here. 

They let buyers wander through stages.
They hope the prospect “moves forward.”
The the consumer decision-making process like a passive observation.

And that’s why deals drift, stall, and disappear.

If your a sales leader, here is what you need to consider:

Awareness doesn’t happen by luck.
→You establish authority, name the issue, and trigger the need.

Research isn’t random.
→Your questions expose the friction points the buyer didn’t see yet.

Consideration isn’t a comparison game.
→You redirect, clarify cost, and anchor your solution using their logic.

Conversion isn’t an emotional moment.
→It’s the natural result of controlled sequencing.

Re-purchase isn’t about satisfaction.
→It’s about systemized follow-up & expectation management

Here’s what happens when companies operationalize these stages with a unified system, like the Scaling Success System™

→ Objections decrease
→ Deal velocity increases
→ Repeat business multiplies
→ Forecasts become accurate

The buyer’s journey isn’t something you monitor, it’s something you command.

P.S. This is just a sample of what I teach

If you're ready to improve your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

You can’t scale a team on hope.

Most leaders think they have a system.
They think their reps are following the process.
They think deal flow is healthy because the dashboard is green. 

Then quarter-end hits and everything falls apart.

The pipeline shrinks.
The “strong” opportunities melt under basic questions.
And the reps who sounded confident two weeks ago suddenly can’t defend a single number. 

The problem wasn’t effort.
The problem was structure.
And structure is where most companies quietly bleed.

So I installed the Scaling Success System™ inside a team that was missing quota for 6 straight quarters.

We rebuilt from the ground up using Canon Pillars and the integrated frameworks: CICSR™ for discovery, ARC5™ for objection control, and PTR™ for resistance handling. 

Here’s what changed:

→ Reps stopped “winging” discovery and started running CICSR™ with discipline.
→ Leadership stopped guessing and started inspecting using the 5 Core Pillars.
→ Deals stopped stalling because ARC5™ became the default cadence.

Here’s why it worked:

→ When a team has a unified operating system, performance compounds.
→ When reps follow a framework, conversations stop collapsing.
→ When leaders coach the same structure the reps execute, forecasting becomes real.

Teams don’t fail from a lack of effort. They fail from a lack of architecture.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

Most sales leaders don’t coach their team.

They manage metrics.
They push for more activity.
They don’t build performance.

I’ve seen it too many times.

The pipeline stalls.
Good reps get stuck.
leadership has no clue why.

Here’s what I know:
→ Good leaders are good coaches
→ Good teams are properly coached
→ Good coaching provides clear guidance 

Consider these 8 tips: 
→ Be direct
→ Design actions
→ Set goals & follow up
→ Hold them accountable
→ Establish solid agreements
→ Create a trusted environment
→ Use powerful direct questioning 
→ Practice focused, active listening

Ask yourself: What could I be doing better than I am doing today as a leader? 

Want my full leadership framework? 

Comment "leadership" and I will send it over.

Stalled teams don’t need motivation. They need a system.

Most organizations...

Blame the rep.
Blame the market.
Blame “seasonality."

Then they wonder why performance keeps flat lining.

I was brought in to evaluate a team that hadn’t closed a meaningful deal in 90 days.

→ Pipeline looked full.
→ Nothing was moving.
→They blame the market.

The problem was obvious the moment I listened to three calls.

→ Discovery was shallow.
→ Objections were mishandled.
→ Deals were dying because nobody was controlling the rhythm.

So I installed the Scaling Success System™ 

→ CICSR™ for discovery flow.
→ ARC5™ for call control and objection sequencing.
→ PTR™ for categorizing the real resistance instead of fighting ghosts.

Within 30 days:
→ Conversion on second meetings doubled.
→ Deals stopped slipping into “next quarter.”
→ Reps finally understood why process beats personality.

Within 60 days:
→ Leaders could forecast accurately.
→ Reps stopped wasting time on dead opportunities.
→ High-stakes meetings became predictable instead of chaotic.

Within 90 days:
→ Revenue stabilized.
→ Momentum took over.
→ The team wasn’t guessing anymore

Here’s the truth:
→ Structure removes failure.
→ Systems remove hesitation.
→ Frameworks remove inconsistency.

When you replace hope with architecture, everything changes.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

The first 90 days don’t determine your sales career, your first 900 do.

Everyone wants fast results.

But sales rewards those who stay.

Not those who hit early numbers.
Not those who get lucky with leads.
Not those who jump teams when it gets hard.

It rewards the reps who stay disciplined when it’s boring.

It rewards the ones who master the territory.

The ones who build relationships before they need them.

The ones who show up even when it feels like nothing’s working.

Most reps fail not from lack of talent.

They fail because they confuse discomfort with a sign to leave.

Top performers don’t chase momentum.

They create it, protect it, and compound it.

Great careers reward permanence, not panic.

900 days.

Mark it down. 

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gF8aRNXf

Most teams don’t lose deals at the close, they lose them because they never lead the close.

Closing isn’t a mystery.
It isn’t “reading the room.”
It isn’t a special personality.

It’s structure.

It removes hesitation by anchoring to the next logical step.
It shifts the buyer from decision-making to decision-confirming.
It reinforces leadership, which is the core of every successful sales interaction.

Assumptive questions only land when the system behind them is solid because control isn’t created in the close, it’s created in the discovery and reinforced through ARC5™.

Here’s how each question maps to elite selling psychology:

→ “What method of payment would you like to use?”
Positions the deal as already aligned and moves the buyer into action mode.

→ “How quickly would you like the product delivered?”
Transitions from evaluation to implementation, a psychological shift buyers follow.

→ “Whose name do I make the invoice out to?”
Anchors administrative certainty and removes ambiguity.

→ “How many of these items do I need to put you down for?”
Frames quantity, not commitment, removing risk from the answer.

→ “What day do you want our technician to do the installation?”
Assumes forward motion and reinforces that the solution is the next step, not the question.

Here’s what organizations see when assumptive closes become standard:

→ Faster decision velocity
→ Stronger buyer confidence
→ Reduced last-minute resistance
→ Higher proposal-to-close conversion

Most reps try to “get the close right." Elite teams get the system right, and the close becomes automatic.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

Most teams don’t realize how fragile their pipeline actually is.

They think more activity will fix it.
They think reps just need to “try harder.”
They think next quarter will magically look better.

It never does.

I worked with a team that looked strong on paper.

They had volume.
They had experience.
They had decent territory coverage.

But they had no system.

Every proposal looked different.
Every rep ran their own version of discovery.
Every close depended on whatever mood the rep was in that day.

You can’t scale chaos.

So we rebuilt everything through the Scaling Success System™.

→ We rebuilt discovery using CICSR so reps finally exposed real cost.
→ We rebuilt objection handling using PTR so stalls got categorized instead of feared.
→ And we rebuilt deal flow with ARC5 so reps controlled rhythm instead of losing momentum.

Three weeks later the shift was obvious.

→ Deals moved faster.
→ Customer confidence spiked.
→ And reps who were “average” suddenly looked elite.

Here’s the truth: systems outperform talent because systems don’t collapse under pressure.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

You don’t fix a rep’s confidence by giving them more motivation.

They think their issue is mindset.
They think they just need “to believe.”
They think confidence shows up before competence.

But every stalled rep I’ve coached followed the same pattern.

They avoided real discovery.
They softened their questions.
They hid behind “relationship building” instead of leading the call.

Here’s where deals died:

They never took the buyer deep enough.
They never quantified the cost.
They never created the urgency the deal required.

So I taught them CICSR the way it’s meant to be used — with pressure, sequence, and control.
→ Context to ground the conversation in reality.
→ Issue to expose the friction they kept glossing over.
→ Cost to make the buyer say their own pain out loud.
→ Solution to co-create the future instead of pitching features.
→ Resistance to surface the objections early so nothing blindsided them later. 

→  The shift was immediate.
→ Their questions sharpened.
→ Their confidence finally came from evidence, not hope.

Your confidence doesn’t grow before the work. It grows because of the work.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

The deal almost died because I broke my own rule: never accept the first answer.

The timeline sounded “set.”
The buyer sounded confident.
The numbers sounded reasonable.

But something was off.

The answers were too clean.
The logic didn’t match the pain.
The urgency didn’t match the cost.

I stopped the drift and shifted into ARC5.

→ First, I aligned — calm, steady, zero resistance.
→ Then I redirected — “Walk me through what’s actually causing the slowdown.”
→ Then I clarified — and that’s where everything cracked open.

→ The “minor delay” was costing them six figures a quarter.
→ The “non-urgent project” was stalling three other initiatives.
→ The “we’ll revisit next month” was actually fear of making the wrong call.

So I reframed using their own admissions.

“You said the delays hit revenue, correct? And because they hit revenue, the cost stacks every week, correct?”

I tied the issue to the consequence, the consequence to the math, and the math to the solution.

Once the logic was undeniable, closing was a formality.

→ The hesitation vanished.
→ The timeline moved forward.
→ The deal locked in that afternoon.

Control isn’t force. Control is sequence.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

Most reps don’t follow a sales process, they follow their emotions. 

They panic during objections.
They forget what they already uncovered.
They rush to close without setting the stage.

Here’s what I know:

→ They use structure to create control.
→ Great reps don’t “wing it” in critical conversations.
→ They follow a sequence that leads the buyer, not chases them.

Most sales reps skip the steps that build trust.

They push too early.
They misread the buyer’s resistance.
They never anchor their solution to the real pain.

Here’s how elite reps use the ARC5™ sequence to run a world-class sales process:

→ Align: Start by agreeing with the buyer’s concern to lower resistance.
→ Redirect: Guide the conversation back to what really matters, their pain.
→ Clarify: Dig into the issue, quantify the cost, and confirm what’s at stake.
→ Reframe: Position your solution as the logical fix, backed by ROI.
→ Close: Affirm the outcome, set the timeline, and secure the next step.

It’s not just a framework.
It’s a cheat code for closing high-value deals.
It’s how top 1% reps stay in control of every conversation.

Sales isn’t just personality, it’s about process.

P.S. This is just a sample of what I teach.

DM "sales" if you want to learn more.

Awa k. Ndukwe

Optivity Now

I work closely with the CEO to shape our strategic direction, strengthen our brand presence, and drive company-wide innovation.

My role brings together brand leadership, AI implementation, and growth strategy, ensuring that we scale with clarity, efficiency, and lasting impact.

Key Responsibilities:

🧠 Strategic Vision: Co-lead planning across departments to align brand, product, and operations with long-term business goals.

🤖 AI Implementation: Select and deploy intelligent tools that improve internal processes, customer experience, and client success.

🏷️ Brand Stewardship: Direct the evolution of our brand voice, ensuring consistency and relevance across all platforms.

📝 Content & Positioning: Oversee internal and external messaging, newsletters, thought leadership, and content that fuels business development.

🤝 Technology & Vendor Partnerships: Manage relationships with solution partners to deliver seamless results for our clients.

🎯 Lead Generation & Client Matchmaking: Support growth by connecting ideal leads with the right solutions and clearly communicating value.

Early Impact:

Boosted conversion rates by integrating smarter, AI-informed outreach methods

Enhanced brand authority in the customer service outsourcing space

Streamlined internal alignment between marketing, sales, and delivery for faster, more strategic execution

Executive Director, Brand & AI Strategy

In my role as Director of AI Solutions at Optivity Now, a frontrunner in the call center industry, I am actively engaged in transforming our client engagement strategies through advanced AI technologies. 

My focus is on leveraging AI to match our clients with the most effective contact center technology solutions and outsourcing partners.

Key Contributions:

Data-Driven Matching: I develop and implement AI algorithms that analyze extensive datasets, ensuring our clients are paired with optimal tech solutions and outsourcing partners based on precise data.

Process Optimization: I utilize AI tools to streamline our internal processes, enhancing efficiency and accuracy. This ongoing effort significantly boosts client satisfaction and operational productivity.

Innovative Analysis Tools: I introduce and manage sophisticated AI tools for comprehensive analysis, enabling quicker and more accurate decision-making for our team and clients.

Team Leadership and Development: I lead and mentor a team of AI professionals, fostering a culture of continuous innovation and learning.

Strategic Planning: I am instrumental in strategic planning, constantly ensuring that our AI solutions meet and exceed current industry standards, thereby setting new benchmarks in the call center sector.

Impact:
My ongoing efforts at Optivity Now continue to greatly enhance the quality of our client engagements and operational efficiencies, solidifying our position as a leader in the application of AI in the call center industry.

Director of AI Solutions

📝 We help companies looking to upgrade or outsource their customer service find their PERFECT partner for their needs without the financial, operational, or time risk.

Companies come to us when:

◥ They have a customer service solution that can’t handle their volume and the quality they want while maintaining efficiency. So they are looking for a new TECH PARTNER.
◥ They are looking to OUTSOURCE their customer service to save on labour, infrastructure, and material costs and ultimately manage risk and have continuity (especially during a time of change such as mergers, downsizing, or management changes).
◥ Ultimately, they are OVERWHELMED with the vastness & complexity of options.

Because they don’t want to end up with a solution that they overinvest in, have a nightmare implementing and that doesn't really solve the problem.

Choosing the right partner shouldn’t be a gamble. That’s why we’re here!

When clients work with us, they find their PERFECT Contact Center Vendor (Tech partner or a BPO company):

✴Without a single doubt about the suitability of the fit
✴Without a trade-off between price & quality
✴Without the stress of implementing, managing dynamic changes or renewals

All of this is due to our expertise in:

 ➤Making unbiased & data-based needs assessments and partner matches using Speech Analytics & AI (our differentiation!)
 ➤Negotiations that maximize your budget thanks to our strong rapport with vendors
 ➤Creating robust & smooth partnerships through managing your ongoing relationship for the lifetime of the engagement.

And the best part is that
◐ You don’t pay a penny – we earn a commission from your chosen vendor
◐ We’re 100% Vendor agnostic – our data-driven approach eliminates bias
◐ You get an ROI in record time!

If finding your perfect customer service solution and getting it right the first time, without paying a penny sounds like something you’re interested in, 
MESSAGE US TODAY ▲ to book a free chat.

Brand Strategist | AI Solutions Consultant

Awa's Thoughts Room

At Awas Thoughts Room, we are passionate about helping businesses build strong, impactful brands that leave a lasting impression. 

With years of experience in the industry, our team of creative professionals is dedicated to turning your vision into a reality.

We strive to create authentic and memorable brand experiences that resonate with audiences and drive long-term success.

Our mission is to partner with forward-thinking businesses to develop and elevate their brands to new heights. 

We aim to provide comprehensive branding solutions that align with our clients' goals, values, and target markets. By leveraging our expertise and creativity, we aim to create brand identities that captivate and inspire.

Our Goals: 

We believe in getting to know your business inside out, understanding your values, goals, and target audience. This enables us to create a brand strategy that truly reflects your unique identity.

Our goal is to develop visually stunning and meaningful brand identities that communicate your essence and differentiate you from competitors. We aim to craft logos, taglines, and visual elements that capture the essence of your brand and resonate with your target audience.

Consistency is key to establishing a strong brand presence. We work diligently to ensure that your brand message, voice, and visual identity are cohesive across all touchpoints

We strive to create brand experiences that engage and inspire your audience. By incorporating storytelling, immersive designs, and interactive elements, we aim to forge meaningful connections between your brand and your customers.

Our ultimate goal is to help your brand grow and thrive in the market .

let us guide you on the exciting journey of building a powerful brand that will captivate your audience and drive your business forward.

Founder & Chief Brand Officer

TW Consulting

We develop sustainable systems with proven strategies to help the trajectory of student's lives. 

We believe every Child should have the opportunity to reach their greatest potential.

Brand Strategist

Limitless Connect

As a Director of Artificial Intelligence Solutions, I spearhead the design and implementation of AI strategies, ensuring they align with our clients' business objectives. I lead a team of experts, fostering innovation and driving the development of cutting-edge AI solutions to solve complex business challenges and accelerate growth.

Awafarmz (Supply and delivery of African Giant Snails, fresh Meats & Consultations)

Founder

kango Investments Ltd

•Developing and implementing strategies aiming to promote the organization’s mission and “voice”.

•Creating complete business plans for the attainment of goals and objectives set by the board of directors.

•Building an effective team of leaders by providing guidance and coaching to subordinate managers

Executive Director

Gemma Home Care

Further enhancing the branding of Gemma Home 🏡 Care as well as developing a marketing plan through analysis of current market data and trends.

Youth Up 

I believe so much in the future, and so I believe so much in raising the youths in a proper way. 

I am using my "Voice" to make sure it is for kindness and Youth Upliftment. 

The biggest and most devastating problems African youths are facing are -

📈 Lack of good leadership and mentorship

📈 Lack of proper skills to excel in life and most importantly

📈 Lack of good Jobs. 

This vision is to empower the youths by giving them the necessary tools, knowledge and awareness needed to make their future colourful.

It's all about Empowerment through education, entertainment and networking.

Note: If you believe in the African dream and in the future of the African youths, please do find ways to help and support this movement. 👔.

Co-Founder

Foundrs Club

Co-Founder | CBO | 

Magbè Savané

We are connecting with every African and Immigrant woman globally 🌎. 

•Our Vision is to make sure we reach out to every African Woman and every immigrant Woman out there. 

•We are helping them find their feet and also enabling them to achieve their dreams. 

•I will be using my Strong business acumen, coupled with my -

🚦Strong Research and analytical skills, 
🚦Interpersonal skills, 
🚦Management and Coordination skills, 
🚦Communication and relationship skills to adapt a brand strategy for our company.

I will be making sure our Brand remains recognisable and visible to our target audience, as this will help us reach out and help a lot of women out there.

Brand Manager

AI Solutions | Brand Strategist. (Hiring Executives)🌟

I don’t just build systems, I build clarity.

I help fast-growing companies align their vision, voice, and tools so they can scale with less noise and more confidence. 

In my current role as Executive Director, I lead everything from brand positioning to AI implementation, working closely with the CEO to turn complexity into progress.

Whether it's a client match, a tool recommendation, or a strategic shift, we move fast, but never blindly.

Smart brands need smart systems. That’s where I come in.

"All our dreams can come through if we have the courage to pursue them" - Walt Disney. 

Well, like our favorite fairy tale stories, this quote summarizes the story of my life. 

As a young boy, I always had the dream to help people find their voice and make them believe in themselves. "Oh yes, and I hated bullies too". 

But to do that I had to find mine first, and become a better version of myself by implementing the right strategies for growth.

Today I have successfully helped various brands find their voice, connect with their target audience, and built a platform for better sales and conversion. 

I believe we all have dreams, but in order to make dreams come into reality, it needs the implementation of the right strategies.  

Awa's Thoughts Room is where the right strategies are created and implemented for your brand growth ✨️. 

Reach out and let's start a successful journey.

taplio

The Battle

Chris Crane

Awa k. Ndukwe

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The Battle

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Awa k. Ndukwe

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