CWE Crane Enterprises 

CWE Crane Enterprises is a privately held Canadian firm focused on acquiring and scaling essential service businesses, where trust, consistency, and operational execution drive long-term value.

We believe in building businesses that serve people, create livelihoods, and operate with integrity. Our mission is to lead with clarity, act with conviction, and steward each business with the long-term sustainability.

Current Portfolio:
1. Scaling Success: industrial sales training
2. Molly Maid: residential cleaning service 
3. Texas Ticket: online education service

President

Scaling Success

At Scaling Success™, we believe success compounds. It starts with education and ends with execution.

Our mission is simple: transform industrial sales reps and leaders into formidable sales professionals and 7-figure closers.

We don’t do generic fluff: We deploy proprietary frameworks — ARC5™, CICSR™, and PTR™ — built from years in the field, designed to help reps and teams close bigger deals with consistency.

Founder & President

MOLLY MAID Canada

At MOLLY MAID, we deliver premium, professional home cleaning services with a personal touch. As a franchise owner, I’m proud to lead a bonded, insured, and detail-oriented team committed to excellence, safety, and consistency.

Our crews arrive in branded vehicles, fully equipped with eco-friendly products as part of our Green Housekeeping Program. We operate Monday to Friday during daylight hours, supporting both family balance and professional service.

Backed by Canada’s most trusted name in residential cleaning since 1979, we combine proven systems with local care. Whether you’re a client or part of our growing team, you’re in good hands with us.

Franchise Owner

XCMG Canada

Led a national sales team and the development of a national dealer network, securing $12M in new revenue while traveling across Canada in 3 months.

Vice President of Sales

Naumann Hobbs Material Handling, Inc.

Led the development of a new forklift division, while overhauling the existing rental and used equipment departments.

Lonestar Forklift, Inc.

Led the growth & development of 4 sales branches, growing the total team size from 6 to 15 & leading revenue growth from $8M to $15M

General Manager

Leavitt Machinery

Led the development of a new sales department after acquisition, and grew the sales team from 0 to 10 and annual revenue from $4M to $12M.

Regional Sales Manager

Crown Lift Trucks

Managed a sales territory, growing market share from 9% to 33% and total revenue from 3M to 9M.

Territory Account Manager

The London Vocal Studio

Founder and Instructor of the #1 rated vocal teaching studio in London Ontario. Sold in 2020 to a large franchise.

Founder & Master Instructor

Ricoh Canada Inc.

Managed a sales territory, growing market share from 7% to 27% and revenue from 2M to 6M.

Territory Sales Representative

I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

Hey,

I’m Chris Crane, and my mission is simple: transforming industrial sales reps into formidable sales professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales reps what no one else offers: a sales operating system specifically engineered for industrial sales. This system has taught over 150+ industrial sales reps to make over $250k+ per year consistently, and it can do the same for you. 

This isn’t theory. It’s a proven system designed to cut through the noise and turn conversations into conversions.

DM "sales" to learn more.

Chris Crane

Your quota isn’t just tied to skill. It’s tied to how much you learn. 

Most reps skim headlines.
They never finish the chapter.
They never build the habits that sharpen their advantage.

They celebrate small wins.
They stop improving after quota.
They forget that continuous learning is a must. 

Here’s what I know:
→ Books compound advantage.
→ They sharpen instincts reps overlook.
→ The best closers study strategy when others chase shortcuts.

Consider these takeaways: 
→ Stories create connection.
→ Urgency must be discovered, not forced.
→ Buyers need to feel like the decision is theirs.
→ Most reps pitch too early because they never uncover real pain.
→ Psychological leverage comes from trust built before the solution is ever shown.

If you’re not reading, you’re already losing ground.


P.S. This is just a sample of what I teach.

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉 https://lnkd.in/gKGYmHUM

The $100M Closer | I install the Scaling Success System™ in your industrial sales organization. Your team gets a 5x return.

Most companies think they understand why the buyer buys, but they often fail here. 

They let buyers wander through stages.
They hope the prospect “moves forward.”
The the consumer decision-making process like a passive observation.

And that’s why deals drift, stall, and disappear.

If your a sales leader, here is what you need to consider:

Awareness doesn’t happen by luck.
→You establish authority, name the issue, and trigger the need.

Research isn’t random.
→Your questions expose the friction points the buyer didn’t see yet.

Consideration isn’t a comparison game.
→You redirect, clarify cost, and anchor your solution using their logic.

Conversion isn’t an emotional moment.
→It’s the natural result of controlled sequencing.

Re-purchase isn’t about satisfaction.
→It’s about systemized follow-up & expectation management

Here’s what happens when companies operationalize these stages with a unified system, like the Scaling Success System™

→ Objections decrease
→ Deal velocity increases
→ Repeat business multiplies
→ Forecasts become accurate

The buyer’s journey isn’t something you monitor, it’s something you command.

P.S. This is just a sample of what I teach

If you're ready to improve your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

You can’t scale a team on hope.

Most leaders think they have a system.
They think their reps are following the process.
They think deal flow is healthy because the dashboard is green. 

Then quarter-end hits and everything falls apart.

The pipeline shrinks.
The “strong” opportunities melt under basic questions.
And the reps who sounded confident two weeks ago suddenly can’t defend a single number. 

The problem wasn’t effort.
The problem was structure.
And structure is where most companies quietly bleed.

So I installed the Scaling Success System™ inside a team that was missing quota for 6 straight quarters.

We rebuilt from the ground up using Canon Pillars and the integrated frameworks: CICSR™ for discovery, ARC5™ for objection control, and PTR™ for resistance handling. 

Here’s what changed:

→ Reps stopped “winging” discovery and started running CICSR™ with discipline.
→ Leadership stopped guessing and started inspecting using the 5 Core Pillars.
→ Deals stopped stalling because ARC5™ became the default cadence.

Here’s why it worked:

→ When a team has a unified operating system, performance compounds.
→ When reps follow a framework, conversations stop collapsing.
→ When leaders coach the same structure the reps execute, forecasting becomes real.

Teams don’t fail from a lack of effort. They fail from a lack of architecture.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

Most sales leaders don’t coach their team.

They manage metrics.
They push for more activity.
They don’t build performance.

I’ve seen it too many times.

The pipeline stalls.
Good reps get stuck.
leadership has no clue why.

Here’s what I know:
→ Good leaders are good coaches
→ Good teams are properly coached
→ Good coaching provides clear guidance 

Consider these 8 tips: 
→ Be direct
→ Design actions
→ Set goals & follow up
→ Hold them accountable
→ Establish solid agreements
→ Create a trusted environment
→ Use powerful direct questioning 
→ Practice focused, active listening

Ask yourself: What could I be doing better than I am doing today as a leader? 

Want my full leadership framework? 

Comment "leadership" and I will send it over.

Stalled teams don’t need motivation. They need a system.

Most organizations...

Blame the rep.
Blame the market.
Blame “seasonality."

Then they wonder why performance keeps flat lining.

I was brought in to evaluate a team that hadn’t closed a meaningful deal in 90 days.

→ Pipeline looked full.
→ Nothing was moving.
→They blame the market.

The problem was obvious the moment I listened to three calls.

→ Discovery was shallow.
→ Objections were mishandled.
→ Deals were dying because nobody was controlling the rhythm.

So I installed the Scaling Success System™ 

→ CICSR™ for discovery flow.
→ ARC5™ for call control and objection sequencing.
→ PTR™ for categorizing the real resistance instead of fighting ghosts.

Within 30 days:
→ Conversion on second meetings doubled.
→ Deals stopped slipping into “next quarter.”
→ Reps finally understood why process beats personality.

Within 60 days:
→ Leaders could forecast accurately.
→ Reps stopped wasting time on dead opportunities.
→ High-stakes meetings became predictable instead of chaotic.

Within 90 days:
→ Revenue stabilized.
→ Momentum took over.
→ The team wasn’t guessing anymore

Here’s the truth:
→ Structure removes failure.
→ Systems remove hesitation.
→ Frameworks remove inconsistency.

When you replace hope with architecture, everything changes.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

The first 90 days don’t determine your sales career, your first 900 do.

Everyone wants fast results.

But sales rewards those who stay.

Not those who hit early numbers.
Not those who get lucky with leads.
Not those who jump teams when it gets hard.

It rewards the reps who stay disciplined when it’s boring.

It rewards the ones who master the territory.

The ones who build relationships before they need them.

The ones who show up even when it feels like nothing’s working.

Most reps fail not from lack of talent.

They fail because they confuse discomfort with a sign to leave.

Top performers don’t chase momentum.

They create it, protect it, and compound it.

Great careers reward permanence, not panic.

900 days.

Mark it down. 

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gF8aRNXf

Most teams don’t lose deals at the close, they lose them because they never lead the close.

Closing isn’t a mystery.
It isn’t “reading the room.”
It isn’t a special personality.

It’s structure.

It removes hesitation by anchoring to the next logical step.
It shifts the buyer from decision-making to decision-confirming.
It reinforces leadership, which is the core of every successful sales interaction.

Assumptive questions only land when the system behind them is solid because control isn’t created in the close, it’s created in the discovery and reinforced through ARC5™.

Here’s how each question maps to elite selling psychology:

→ “What method of payment would you like to use?”
Positions the deal as already aligned and moves the buyer into action mode.

→ “How quickly would you like the product delivered?”
Transitions from evaluation to implementation, a psychological shift buyers follow.

→ “Whose name do I make the invoice out to?”
Anchors administrative certainty and removes ambiguity.

→ “How many of these items do I need to put you down for?”
Frames quantity, not commitment, removing risk from the answer.

→ “What day do you want our technician to do the installation?”
Assumes forward motion and reinforces that the solution is the next step, not the question.

Here’s what organizations see when assumptive closes become standard:

→ Faster decision velocity
→ Stronger buyer confidence
→ Reduced last-minute resistance
→ Higher proposal-to-close conversion

Most reps try to “get the close right." Elite teams get the system right, and the close becomes automatic.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

Most teams don’t realize how fragile their pipeline actually is.

They think more activity will fix it.
They think reps just need to “try harder.”
They think next quarter will magically look better.

It never does.

I worked with a team that looked strong on paper.

They had volume.
They had experience.
They had decent territory coverage.

But they had no system.

Every proposal looked different.
Every rep ran their own version of discovery.
Every close depended on whatever mood the rep was in that day.

You can’t scale chaos.

So we rebuilt everything through the Scaling Success System™.

→ We rebuilt discovery using CICSR so reps finally exposed real cost.
→ We rebuilt objection handling using PTR so stalls got categorized instead of feared.
→ And we rebuilt deal flow with ARC5 so reps controlled rhythm instead of losing momentum.

Three weeks later the shift was obvious.

→ Deals moved faster.
→ Customer confidence spiked.
→ And reps who were “average” suddenly looked elite.

Here’s the truth: systems outperform talent because systems don’t collapse under pressure.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

You don’t fix a rep’s confidence by giving them more motivation.

They think their issue is mindset.
They think they just need “to believe.”
They think confidence shows up before competence.

But every stalled rep I’ve coached followed the same pattern.

They avoided real discovery.
They softened their questions.
They hid behind “relationship building” instead of leading the call.

Here’s where deals died:

They never took the buyer deep enough.
They never quantified the cost.
They never created the urgency the deal required.

So I taught them CICSR the way it’s meant to be used — with pressure, sequence, and control.
→ Context to ground the conversation in reality.
→ Issue to expose the friction they kept glossing over.
→ Cost to make the buyer say their own pain out loud.
→ Solution to co-create the future instead of pitching features.
→ Resistance to surface the objections early so nothing blindsided them later. 

→  The shift was immediate.
→ Their questions sharpened.
→ Their confidence finally came from evidence, not hope.

Your confidence doesn’t grow before the work. It grows because of the work.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

The deal almost died because I broke my own rule: never accept the first answer.

The timeline sounded “set.”
The buyer sounded confident.
The numbers sounded reasonable.

But something was off.

The answers were too clean.
The logic didn’t match the pain.
The urgency didn’t match the cost.

I stopped the drift and shifted into ARC5.

→ First, I aligned — calm, steady, zero resistance.
→ Then I redirected — “Walk me through what’s actually causing the slowdown.”
→ Then I clarified — and that’s where everything cracked open.

→ The “minor delay” was costing them six figures a quarter.
→ The “non-urgent project” was stalling three other initiatives.
→ The “we’ll revisit next month” was actually fear of making the wrong call.

So I reframed using their own admissions.

“You said the delays hit revenue, correct? And because they hit revenue, the cost stacks every week, correct?”

I tied the issue to the consequence, the consequence to the math, and the math to the solution.

Once the logic was undeniable, closing was a formality.

→ The hesitation vanished.
→ The timeline moved forward.
→ The deal locked in that afternoon.

Control isn’t force. Control is sequence.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

Most reps don’t follow a sales process, they follow their emotions. 

They panic during objections.
They forget what they already uncovered.
They rush to close without setting the stage.

Here’s what I know:

→ They use structure to create control.
→ Great reps don’t “wing it” in critical conversations.
→ They follow a sequence that leads the buyer, not chases them.

Most sales reps skip the steps that build trust.

They push too early.
They misread the buyer’s resistance.
They never anchor their solution to the real pain.

Here’s how elite reps use the ARC5™ sequence to run a world-class sales process:

→ Align: Start by agreeing with the buyer’s concern to lower resistance.
→ Redirect: Guide the conversation back to what really matters, their pain.
→ Clarify: Dig into the issue, quantify the cost, and confirm what’s at stake.
→ Reframe: Position your solution as the logical fix, backed by ROI.
→ Close: Affirm the outcome, set the timeline, and secure the next step.

It’s not just a framework.
It’s a cheat code for closing high-value deals.
It’s how top 1% reps stay in control of every conversation.

Sales isn’t just personality, it’s about process.

P.S. This is just a sample of what I teach.

DM "sales" if you want to learn more.

Crockett Doodles

Owner

Sylacauga Shopping Center

American Connector Supply

American Connector Supply Corp. is a premier supplier of aerospace parts and connectors, ensuring reliability and quality for aviation and defense applications. With an inventory of approximately 17 million connectors housed in a 40,000-square-foot Greenville warehouse and two additional Florida facilities, ACS provides top-tier solutions for aerospace manufacturing and maintenance.

Company Owner

Southern California Connector Corp.

We bought Southern Cal (with Neal Bonavia) to expand our aerospace connector part footprint. We moved this well-respected California based aerospace company to the Southeast.

MS Electronix, Inc.

Privileged to be a co-owner (with Neal Bonavia) of MS Electronix. This acquisition strengthened our ability to deliver high-quality electronic components and services to the aerospace industry, reinforcing our commitment to innovation and excellence. In addition to connector parts, MS Electronix is also an expert in the field of military-spec connector cables selling to the U.S. Navy and other allied nations.

Dapper Dog

Dapper Dog Pet Store: Luxury Pet Boutique in Downtown Greenville

Located at the corner of North Main and East North Street in Downtown Greenville, Dapper Dog offers a curated selection of high-end pet products. 

From dog art and toys to premium food, treats, clothing, and gear, our boutique is designed to cater to the discerning pet owner. Bring your furry friend and experience Greenville’s premier pet shopping destination.

Business Owner

K. Rupel Boom F.C.

Rupel Boom Football Club: Preserving Tradition, Building the Future

Dating back to 1908, Rupel Boom FC is a historic Belgian football club with deep community roots. Saved from the brink of bankruptcy, the club now thrives under new leadership, with a passionate fanbase and a top-tier youth academy. The Crocketts aim to restore RBFC’s legacy while growing young talent and strengthening its connection with the town of Boom.

Gold Pro Media

Gold Pro Media: Professional Editing Made Simple

I was thrilled to start this media company with Trevor (YouTube jedi) and Dillon (Podcast pro). Gold Pro Media offers expert editing services designed to scale with your content needs, all for a flat monthly rate. Whether you’re an entrepreneur, business owner, educator, or ministry leader, we help refine your vision and maximize your content output with high-quality editing.

Co-Owner

Hidden Creek Horse Farm, LLC

Hidden Creek Horse Farm Where Passion Meets Equestrian Tradition

Founded in 1998, Hidden Creek Horse Farm is a treasured equestrian facility in upstate South Carolina, dedicated to building a love for horses and horsemanship. Whether you’re a seasoned rider or just starting out, the farm provides expert training, quality boarding, and a welcoming community. 

Come experience the joy of riding in a picturesque and well-maintained environment.

Whisper Wick

Whisper Wick Candles: Illuminate Your Space with Elegance

Whisper Wick Candles crafts premium, hand-poured candles with delightful fragrances, creating a serene and inviting atmosphere in any room.

#1 Ranked LI Creator Family Life (Favikon) | Owner of 17 companies, 44 RE properties, 1 football club | Believer, Husband, Dad | Follow for posts on family, business, productivity, and innovation

On March 17, 2023, I made a phone call that saved my life.

I was giving a quiz to my university class when my phone rang repeatedly.
The caller was my medical doctor.

I stepped into the hallway to listen to the voicemail which urged me to call my doctor immediately. I hesitated, then made the call.

The previous day, I’d gone in for tests thinking I had a kidney stone, but the tests came back very serious. My doctor insisted I needed to go to the Emergency Room ASAP‼️ 

My bilirubin count was off the charts, and my liver wasn’t functioning. 

I went to the ER instead of my planned family trip to our beach house on Daufuskie Island. 

If I hadn’t called (& gone to the ER), I'd have been on an island with no bridge & no hospital when the sepsis hit.

Instead, I spent Spring Break in the hospital with 2 emergency surgeries, a loving family, incredible friends, & tons of prayer.

In the hospital, I kept thinking of my relationship with God & my family. 

I’m thankful to own dozens of real estate properties & 19 businesses. It’s given me the opportunity to employ hundreds of people. 

But at the end of the day, those aren't the most important things. I never anticipated being an UHNWI, but money is not the end game.

Prior to the ER visit, I’d resisted social media and lived a private life.
I came out of the hospital as a 43-year-old realizing I was living on borrowed time.

I’m now using LinkedIn, YouTube and other social platforms to share business and family lessons I’ve learned along the way.

I’m privileged to own nearly 50 real estate properties (residential and commercial). I own businesses in the sectors of aerospace, hospitality, sports, pets, retail, and real estate.

However, my identity is not found in my bank account, businesses, or real estate.

As a Christian, I believe my ultimate identity is in Jesus Christ who died a sacrificial substitutionary death to make eternal life possible and save me from my sin.

God graciously let me marry Abigail, who's far better than I deserve. 

After two miscarriages, God providentially gave us 5 amazing children. What a blessing!

I'm privileged to speak around the US, but the days I look forward to most are those spent with my wife and kids at soccer games, getting bagels at Panera on Saturday mornings, or reading a story together as a family.

I’m not selling anything on LinkedIn, I don’t offer paid coaching or business services.

I’m simply here sharing thoughts you might find helpful. 
Thoughts about business, family, RE, investing, and productivity.

If interested, click follow.

Thanks for reading!

Nathan Crockett, PhD

Warren Buffett's retiring.

He still lives in the same house he bought in 1958.
Drives himself to work.
Drinks Coca-Cola.

And he’s worth $135 billion.

Warren Buffett isn’t flashy.
He’s focused.

He’s not trying to impress.
He’s trying to invest:

In businesses, in people, in principles that last.

25 lessons from Warren Buffett 
(about money, business, and life)

1. Be greedy when others are fearful.
 ↳ Fear makes prices drop. That’s when you buy.

2. Be fearful when others are greedy.
 ↳ If everyone’s chasing it, it’s probably overpriced.

3. The stock market is a voting machine in the short term, a weighing machine in the long term.
 ↳ Hype fades. Value endures.

4. Invest in what you understand.
 ↳ If you can’t explain it to a fifth grader, skip it.

5. Time is your best ally.
 ↳ Let compounding do its quiet work.

6. Don’t time the market.
 ↳ It’s not about guessing. It’s about holding.

7. Reputation takes 20 years to build, 5 minutes to ruin.
 ↳ Guard it.

8. Price is what you pay. Value is what you get.
 ↳ They are not the same.

9. Only buy something you’d be happy to hold if the market closed for 10 years.
 ↳ Patience is a strategy.

10. Risk comes from not knowing what you’re doing.
 ↳ Confidence without clarity is a trap.

11. It’s better to hang out with people better than you.
 ↳ You rise or fall with your circle.

12. The most important skill in business is communication.
 ↳ If you can’t say it clearly, you don’t know it deeply.

13. Know your circle of competence and stay within it.
 ↳ No one wins by pretending.

14. Doing nothing is often the right move.
 ↳ Don’t just do something, stand there.

15. You don’t need to swing at every pitch.
 ↳ Wait for your pitch. Then swing hard.

16. Build a margin of safety.
 ↳ In business. In life. In investing.

17. Avoid debt.
 ↳ Especially personal debt. It steals your options.

18. Admit your mistakes. Fast.
 ↳ Denial is expensive.

19. Hire for integrity, intelligence, and energy.
 ↳ If you lack the first, the other two will destroy you.

20. Read every day.
 ↳ Buffett spends 5–6 hours reading. Every single day.

21. Success is getting what you want. Happiness is wanting what you get.
 ↳ Gratitude wins.

22. Don’t confuse activity with progress.
 ↳ Busy is not the same as effective.

23. Simple is not stupid.
 ↳ The smartest strategies are often the most boring.

24. Bet on people.
 ↳ A great team beats a great spreadsheet.

25. Know when to say no.
 ↳ Discipline is saying no to almost everything.

Buffett’s wisdom isn’t loud.
 It’s not trending.
 It doesn’t sparkle.

But it works.
It compounds.

Over time, Buffett's lessons don’t just make you richer,
They make you wiser.

Which one hit you hardest?

♻️ Repost to share Warren Buffett's wisdom with others.

➕ Follow Nathan Crockett, PhD for posts about family. leadership, and investing

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Nathan Crockett, PhD

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The Battle

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